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    7Sep, 2023
    How to Create a Winning Content Strategy for Social Media
    Different content types

    In today’s digital age, a well-crafted content strategy is the key to success on social media platforms. Whether you’re a business looking to boost brand awareness, a blogger seeking to grow your online presence, or an influencer aiming to connect with your audience, a winning content strategy is essential.

    In this blog, we’ll guide you through the steps to create effective content strategies for social media that can help you achieve your goals.

    Guidelines For Powerful Social Media Content Strategy

     

    1. Define Your Goals: The first step in creating a winning content strategy is to clearly define your objectives. Are you aiming to increase website traffic, generate leads, build brand loyalty, or simply engage with your audience? Identifying your goals will help you tailor your content to achieve specific outcomes.

    2. Know Your Audience: Understanding your target audience is crucial. Learn about their demographics, interests, and pain points. This information will enable you to create content that resonates with them and addresses their needs.

    3. Choose the Right Platforms: Not all social media platforms are created equal. Different platforms attract different demographics and require unique content formats. Select the platforms where your target audience is most active and where your content aligns with the platform’s culture.

    4. Content Calendar: Consistency is key in social media. Create a content calendar outlining when and what type of content you’ll post. This ensures a steady stream of content and helps you maintain an active online presence.

    5. Content Mix: Diversify your content to keep your audience engaged. Include a mix of text, images, videos, infographics, and user-generated content. Experiment with different content formats to see what resonates best with your audience.

    6. Engage and Interact: Social media is a two-way street. Respond to comments, and messages, and engage with your audience’s content. Building relationships and fostering a sense of community is essential for success.

    7. Monitor and Analyze: Use analytics tools to track the performance of your content. Identify which posts are getting the most engagement, and what times are optimal for posting, and adjust your strategy accordingly.

    8. Stay Updated: Social media trends and Google algorithms are constantly evolving. Stay up-to-date with industry news and platform changes to adapt your strategy accordingly.

    9. Quality Over Quantity: While consistency is important, don’t sacrifice quality for the sake of quantity. It’s better to have fewer high-quality posts that resonate with your audience than to inundate them with mediocre content.

    10. Experiment and Iterate: Don’t be afraid to try new things. Experiment with different content ideas, posting schedules, and tactics. Use the data you collect to iterate and refine your strategy over time.

     

    In conclusion, Create effective content strategies for social media Marketing by understanding your audience and being flexible in your plans. By setting clear goals, understanding your audience, and consistently delivering valuable content, you can build a strong online presence and achieve your desired outcomes on social media platforms. Remember that success may not come overnight, but with patience and persistence, your efforts will pay off in the long run.

    Content sreategies steps
    creating viral videos
    17Jul, 2023
    Master the Art of Creating Viral Videos in 2023: A Comprehensive Guide

    In today’s digital age, where social media platforms dominate our lives, creating a viral video has become a coveted goal for content creators, marketers, and individuals alike. A viral video has the power to reach millions of viewers, generate buzz, and skyrocket your online presence. However, with the ever-evolving landscape of social media, it’s important to adapt your strategies to stand out from the crowd. There are so many techniques for creating viral videos. In this post, we will explore some effective techniques to make your video go viral in 2023.

    techniques for creating viral videos

    Techniques for Creating Viral Videos

    Understand Your Audience:

    To create a viral video, it’s crucial to understand your target audience. Spend time researching their interests, preferences, and the platforms they frequent. Analyze popular trends, topics, and challenges that resonate with your audience. This knowledge will guide your content creation process and increase the chances of your video resonating with viewers.

    Compelling Storytelling:

    In 2023, viewers have become more discerning and selective about the content they consume. To grab their attention, focus on crafting a compelling and engaging story. Your video should evoke emotions, inspire, educate, or entertain your audience. Develop a unique narrative that captivates viewers from the beginning to the end, leaving them wanting to share your video with others.

    High-Quality Production:

    While you don’t need extravagant equipment, investing in good production values is essential. Poor audio, shaky footage, and low-resolution visuals can quickly turn viewers away. Ensure your video has crisp visuals, clear audio, and a well-thought-out composition. Additionally, leverage editing techniques, animations, and visual effects to enhance the overall quality and aesthetics of your video.

    Utilize Micro-Content Formats:

    With the rise of short-form video stage like TikTok, Instagram Reels, and Snapchat, micro-content has gained immense popularity. Create bite-sized videos that pack a punch and are easily shareable. Experiment with quick tutorials, funny skits, challenges, or mini-documentaries. These formats often have higher chances of going viral due to their snackable nature and ease of consumption.

    Optimize for SEO and Platform Algorithms:

    Search engine optimization (SEO) isn’t limited to written content. In 2023, it’s equally important to optimize your video for search engines and platform algorithms. Conduct keyword study to understand what people are searching for and incorporate relevant keywords in your video title, description, and tags. Each platform has its unique algorithm, so familiarize yourself with the rules and trends of the platform you’re targeting.

    Leverage Influencer Collaborations:

    Influencer marketing remain to be a powerful tool for reaching new audiences. Collaborating with relevant influencers in your niche can significantly amplify the reach and virality of your video. Seek partnerships with influencers who align with your brand or content, and co-create videos that provide mutual value to both parties. The influencer’s existing audience can help drive engagement and shares for your video.

    Encourage User Participation:

    User-generated content (UGC) plays a vital role in creating virality. Encourage your viewers to participate by initiating challenges, contests, or by asking for their opinions and experiences related to your video’s topic. UGC not only fosters a sense of community but also increases the likelihood of viewers sharing your content with their networks.

    Strategic Promotion:

    Don’t rely solely on organic reach. Actively promote your video across various channels to increase its visibility. Share it on your social media profiles, embed it on your website or blog, and leverage email marketing to reach your subscribers. Engage with relevant online communities, forums, and groups to promote your video. Remember, strategic promotion is key to reaching a broader audience and maximizing your video’s viral potential.

    Harness the Power of Emotions:

    Emotional content tends to have a strong impact on viewers and is more likely to be shared. Tap into emotions such as joy, surprise, inspiration, or nostalgia when creating your video. Craft moments that evoke strong feelings, whether through heartfelt storytelling, humor, or thought-provoking messages. Emotional resonance can fuel the virality of your video as people are compelled to share content that elicits a powerful response.

    Timing and Trend Awareness:

    Staying up-to-date with present trends and events is one of the important techniques for creating viral videos. Pay attention to viral challenges, memes, and news stories that are capturing the attention of the online community. Incorporate relevant trends into your video, putting your unique spin on them. By aligning your content with ongoing conversations, you increase the chances of your video being discovered and shared.

    Engage with Your Audience:

    Engagement is key to nurturing a loyal fan base and encouraging viral sharing. Respond to comments, ask questions, and encourage discussions around your video. Show appreciation for those who share your content and interact with influencers or popular accounts that engage with your video. Building a community around your content increases its reach and potential for virality.

    Leverage Cross-Promotion:

    Collaborating with other content creators or brands can significantly boost your video’s reach. Identify potential partners whose audience aligns with yours and explore opportunities for cross-promotion. This could involve appearing as a guest in their video, featuring them in yours, or co-creating content together. Cross-promotion exposes your video to new viewers, expanding its chances of going viral.

    Conclusion

    Creating a viral video in 2023 requires a combination of creative storytelling, high-quality production, audience understanding, and strategic promotion. By crafting content that resound with your target audience, optimizing for search engines and platform algorithms, leveraging influencers, and engaging with your viewers, you can significantly increase the chances of your video going viral. Stay adaptable, stay in touch with trends, and continue experimenting with new formats and ideas. Remember, while there’s no guaranteed formula for viral success, incorporating these strategies will put you on the right track in capturing the attention of millions. These techniques will be very helpful in making your video go viral in 2023.

    6Mar, 2023
    Tips for Making the Most of Content Marketing

    Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content. This helps to attract and engage a specific audience. The goal of content marketing is to build a relationship with the audience. By providing them with useful and informative content that addresses their needs and interests.

    The key to a successful content marketing strategy is to create content that is valuable to the audience and aligns with the business goals.

    By providing relevant and engaging content, businesses can attract and retain their target audience, build brand awareness and loyalty, and ultimately drive profitable customer action.

    Content marketing is not a one-time event but a continuous process. It requires a long-term commitment to create and distribute quality content consistently. By focusing on building a relationship with the audience through valuable content, businesses can establish themselves as thought leaders in their industry and attract a loyal customer base over time.

    content marketing

    Effective Tips for Content Marketing


    Digital marketing strategy now include content marketing as a key element. You may increase traffic to your website and establish authority in your field by producing high-quality, educational, and interesting content.

    Here are some suggestions for maximizing content marketing:

    Creating a content strategy

    Creating a content strategy is the first step in a successful content marketing campaign. First, Create a content plan that is in line with your business objectives after identifying your target audience and learning about their interests and pain areas.

    Produce top-notch content:

    Besides Establishing credibility with your audience depends on the caliber of your writing. Put your efforts into producing valuable material for your audience by ensuring that it is of the highest quality.

    Use visual content:

    Further By using visual materials like pictures, infographics, and videos, you may better engage your audience and convey your point.

    Additionally, utilizing effective promotion strategies is essential to ensure that your excellent content reaches its intended audience. Therefore, it is important to advertise your material on various platforms, including social media and email marketing, as well as exploring other avenues.

    Search engine optimization

    In addition make sure your content is SEO-optimized to ensure that It appears high in search engine results Use meta descriptions, keyword research, and other best practices to raise the search engine ranks of your content.

    Optimize your plan with data:

    Analyze content performance with tools like Google Analytics to identify effective strategies. Utilize this information to fine-tune your content approach and enhance your outcomes over time.

    Try new forms and channels:

    Finally, If you want to connect with your target audience, don’t be hesitant to try new formats and channels. To find out what resonates with your audience, experiment with various content kinds, such as interactive or video, and test out new channels like TikTok or Clubhouse.


    Content marketing has the potential to be a potent tool for establishing your brand, connecting with your audience, and increasing website traffic.

    Maximize content impact and meet business goals by implementing these suggestions and a strong content marketing strategy.

    15Feb, 2023
    How to effectively use Social Media for Brand Building

    Social media marketing is the process of promoting a brand, product, or service through social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. The goal of social media marketing is to reach a large audience and engage with them in order to build brand awareness, drive traffic to a website, and ultimately generate leads and sales.

    How to use Social Media for Brand Building

    Some common strategies used in social media marketing include:

    Content creation: Developing and sharing high-quality, relevant content such as blog posts, videos, infographics, and other types of content that will interest and engage your target audience.

    Social media advertising: Running paid ads on social media platforms to reach a wider audience and drive more traffic to your website.

    Influencer marketing: Partnering with influencers in your industry to reach their audience and promote your brand.

    Engagement: Interacting with your audience on social media platforms by responding to comments, answering questions, and creating a two-way conversation.

    Analytics: Measuring the success of your social media marketing efforts through metrics such as likes, shares, and conversions, and using that data to improve your strategy over time.

    How to use social media for brand building effectively?

    Social media marketing can be an effective way to reach a large and engaged audience, build brand awareness, and drive leads and sales. However, it is important to have a well-defined strategy and to be consistent in your efforts in order to achieve success with social media marketing.

    1. Define your target audience: Understand who your ideal customers are, their demographics, and what social media platforms they use. This will help you to determine which platforms to focus your efforts on.
    2. Develop a consistent brand voice and aesthetic: Ensure that your social media presence is consistent with your brand image and messaging. This includes your profile picture, cover photo, and the way you interact with your followers.
    3. Create and share high-quality, engaging content: Develop content that is relevant and valuable to your target audience. This can include blog posts, videos, images, and other types of content that will interest and engage them.
    4. Interact with your audience: Respond to comments, answer questions, and engage with your followers in a two-way conversation. This will help to build relationships and increase brand loyalty.
    5. Collaborate with influencers and other brands: Partner with influencers and other brands in your industry to reach a larger audience and build relationships with your target audience.
    6. Use social media advertising: Run paid ads on social media platforms to reach a wider audience and drive more traffic to your website.
    7. Measure and analyze your results: Use social media analytics tools to measure the success of your efforts and make data-driven decisions to improve your strategy over time.

    By following these steps, you can effectively use social media to build your brand, reach a larger audience, and engage with your target customers. Consistency and a long-term approach are key to success with social media brand building.

    19Jan, 2023
    Essential Ecommerce Marketing Strategies
    Essential-Ecommerce-Marketing-Strategies

    Essential Ecommerce Marketing Strategies

    Electronic commerce, or e-commerce is the phrase used to describe the buying and selling of goods and services through the internet. Ecommerce’s origins may be found in the early days of the internet, when forerunners in the industry started experimenting with different methods to exploit the cutting-edge technology to facilitate online transactions.

    An Ecommerce website allows companies or individuals to sell goods and services online. Customers can browse products, examine product information, add items to shopping carts, and complete transactions on ecommerce websites, which often include a number of features.

    The features of an e-commerce website can vary depending on the particular requirements of the business, but the majority of them include the same fundamental elements. Ecommerce websites can be B2B or B2C and range in size from tiny enterprises with a few products to huge businesses with a broad selection of products.

    Increasing conversions and sales can be achieved by optimizing your Ecommerce landing pages.

    Here are some Ecommerce Marketing Strategies for improving your landing pages:

    • First ensure that your headlines are intriguing and unambiguous. Your headlines should express the major benefit of your product or service clearly and succinctly.
    • Second, use only the best videos and photographs. High-quality pictures and videos can assist draw in customers and help them comprehend your goods and services. Use eye-catching, pertinent, and high-quality graphics and videos.
    • Make sure the information about your product is precise, clear, and thorough. This can assist customers in understanding their purchases and making wise decisions.
    • In addition, make your call to action (CTA) clear and visible. Your call-to-action should be clearly visible and simple to grasp, and it should be placed prominently on the page. Encourage visitors to take action by using phrases like “Buy Now” or “Call Today”
    • Customer reviews and testimonials are examples of social proof that can assist establish credibility with website visitors. Visitors can feel more confident in their choice if you provide client testimonials and reviews on your landing pages.
    • Make sure your landing pages are mobile-friendly while optimizing for mobile. Your landing pages must load quickly and look great across a variety of screen sizes and resolutions because more and more people are accessing the internet via mobile devices.
    • Consider testing and iterating your landing page in order to improve performance. You won’t receive the best version of your landing page right soon. To find out which modifications result in greater conversions, try A/B testing various aspects such as headlines, graphics, or CTAs. Then, examine the results to find out which changes worked.
    23Nov, 2022
    Choose Social Media channels for Business

    In today’s digital world, brands who overlook the power and reach of social media . This marketing is missing out on a critical social media channels for business for connecting with customers.

    People should identify the best social media channels for business development. Social media offers marketers improved lead generation benefits. It is properly executed social media plan may boost website traffic, boost search engine ranks, and boost conversion rates.

    Social Media Channels for Business

    But how can you create a social media plan that works when you’re not sure which platforms to use?

    Social media platforms can seem overwhelming with so many options available to your company.

    How to choose your social media platforms?

    Let choose the best social media channels for business development based on the most crucial considerations using a the following key points:

    • One of the most effective ways to broaden reach and raise brand awareness is through paid promotion. Learn the different social media advertising options you have, including Facebook ads.
    • A crucial tool for marketers seeking to produce high-quality leads is social media. Utilising customised advertising, you may draw in potential customers who can grow in your funnel and convert. When it comes to social media lead creation, LinkedIn is famous for being a leader. This is true whether you’re joining groups or making targeted ads, etc. Aside from being very effective, Facebook and Twitter ads frequently have a lower CPC than an AdWords campaign!
    • Once your objectives and social media channel choice are in line, you should think about where your audience is actively communicating. There are various tools that may be used to examine your current following. This will give you information about the gender, age, and geography of the people who make up your present social audiences. It enabling you to decide which channels are worth keeping active and which ones aren’t.
    • Analysing the social media platforms where your competitors are present is equally crucial. This will give you a starting point from which to measure market activity and inform your choices.
    • Twitter account that you use for work is a great places to interact with other professionals. And it share content related to your particular field.

    If you want to know about the Things You Can’t Ignore About WhatsApp Business in 2022 click here.

    13Oct, 2020
    How To Do SEO For Multiple Domain
    multiple domain seo

    Why SEO for Multiple Domain?

    How can you improve your website even after you are doing everything? You are driving significant traffic to your website. But you have to generate traffic to your website for some keywords. Unfortunately, there is no space to click on your web page furthermore. Then how can you bring traffic to your website for those relevant keywords?

    It is possible to create more search engine presence through something called Multiple Domain SEO Strategy. It is a service provided by most SEO frims. Let us discuss what is Multiple Domain SEO strategies and when it is used.

    SEO For Multiple Domain

    It is not a well-known SEO technique that is popular now. But this is how a well-known big business website brings its websites in Search Engine result pages. This can be powerful if you use it in the right way. This can be a very long-time procedure. So, do not expect a sudden change in your results. All methods have some pros and cons. And this strategy does too. And always remember that for every business, multi-domain strategy is not needed. Also, not all business suit this.

    This strategy involves creating multiple domains for your website. This is also called as microsites. This may be quite a different website than your original website. In results, more website gives more ranking opportunity in different keywords. As I said earlier, SEO for multiple domains is useful for big legends to bring their marketing and business to the next level. So, you won’t get the result as quickly as you think.

    It needs a lot of time to plan and execute the process successfully. Create multiple domain or microsites of your own, which is more content specific than your original website. This increases the chance of clicking on a page that directs to your original website. Most site owners are focusing to rank on multiple pages. This new way is a little bit difficult to digest. But if you want to rank your brand higher then try this method.

    How to do SEO for Multiple Domain

    It is not a simple SEO technique like keyword optimization. But if you do this for the right business at the right time, it will create a huge impact. So let’s see how it is done.

    Brand your Niche site

    A niche site is a small part of your website that handles a specific interest in your service. Branding your niche site has as much as the importance of branding your Original Website. This will help your users to familiar with your brand. And always try to create a site similar in style to your original one. Then users can easily connect with you.

    Create a new domain

    Find a domain from the providers and select the perfect one for your brand that nobody used earlier. And start optimizing for it.

    Create content

    Fundamentally your microsite is the same as your original one. So, fill it with unique content that perfectly matches your brand and attract your user. Without the right content, your microsite has nothing to do for ranking your website.

    Mention about your Microsite in the original website

    Add a link to your microsite somewhere in the header or footer of your originals site. Then only, the new site gets a reference from all the pages of your website.

    Create social media profiles for the new niche site

    Making an online presence for your new website is very important as your original website. But make sure that you are not confusing the users. So, make sure that you do not forget to link your microsites profile with the original site and vice versa.

    Optimize microsite

    Optimize the microsite for the new keyword as you did for your original website.

    As I said earlier this is a time-consuming process. And will earn good results if you spend your time right. There are some drawbacks for this strategy. Before getting into it study in detail about the cons. And be sure that your website doesn’t get affected by it. If you get it all right, definitely your brand will rank higher than you imagine.

    27Oct, 2016
    Best way to improve your business through social media marketing

    improve your business through social media marketing

    Best ways to improve your business through social media marketing

    As we all know, Social media is an internet based software, in which we can communicate with each other, exchanging new ideas, professional information, personal photos, and current affairs etc. These days it’s a common marketing advice to improve your business through social media marketing. Nowadays everyone is depending on social media for communication. It becomes a part of our life. Social media is an important factor for industry to improve their business. They can post their products details through this platform, Earlier, the businessmen had only one option to reach the customers, that is traditional media like the newsletter, radio, tv etc. This media is very time-consuming and the output also very low.

    Create a Social media marketing plan

    1. create a strategical marketing plan after evaluating improve your business through social media marketingcustomer likes and dislikes.

    For every action you take on social media, there will be an immediate reaction from the user, such as likes, share, new post etc. You should be aware of all the type of customers and their likes and dislikes. If you plan your marketing strategies according to their wish, no doubt you will achieve the desired goal.

    2. post regularly.

    Regular post on social media will maintain your site’s interaction. There should be an interesting content in your post to attract your product. More than 50 % of people use social media like facebook, twitter. So they are expecting a new post every day.

    3. promote your product with seasonal offers, discounts, and coupons.

    If you are planning to promote a certain product. What will you do first? You will announce some discounts and offers. Apart from this, if you have a sound financial background you can do lucky draw coupons, shopping vouchers etc. You should update all these changes in social media with images and videos.

    4. social media contest

    social media contest is one of the main element to improve your product market. You can choose the contest type according to the type of product you want to market.

    Different social media platforms for marketing

    improve your business through social media marketing

    Social meida has the power to change the level of your business. Social media is one of the greatest innovations of the technology. We can, not only communicate with others but also market our product directly to those we want to reach. Now I will explain different platforms we use for marketing in social media.

    #Facebook

    Without doubt, we can say that facebook is one of the main platforms for marketing your product. Primarily, you have to post your product photos, product details to those who want to buy this product. You should update the changes which arise in product and also should aim accurate customers when you post the products details. When you get more like and share for your product, product value will automatically improve. The next step is target oriented marketing, if we put a target on your post, 30 likes and 5 shares in a week and you are achieving the target within a week. Therefore, you have to give more attention to your post to increase the interaction in your post.

    #Twitter

    In this, we can start with a tweet. That is any conversation with the world with a simple tweet that will reach a number of people. Like that, a company can tweet about their products details within 140 characters. If your tweet will get viral, number of people share your post and retweet your content, you will get more followers. We can have an article about our product that can be posted on twitter with relevant hashtags.

    #LinkedIn

    LinkedIn is number one professional networking site and also an essential part of your online marketing, especially for business to companies. It is very easy and free to create a company page where current customers, potential entrepreneurs, and other friends can follow your update and share them with their followers. You have to invest time and efforts to create an attraction for your prospective customers. It’s all about career development, professional connections, industry discussions and other types of business-related activities. Linkedin is not like other social media marketing platforms.

    #instagram

    We use Instagram for sharing photos and images. When it comes to business,we have to take more care about your product that we want to market. The product’s image should be clear and nice looking, familiar to the audience, and with nice content. Share your image with valuable hashtags. If we put an attractive image with a nice quote. The customers will stick on the image and of course next minute they share it with others .

    #Youtube

    Youtube is the second largest search engine, owned by google. when it comes to search engine optimization, mostly videos are likely to come up first, when it compared to other websites. So sharing video in youtube is more effective than other source and it’s a free process. You want a youtube page for your brand, make it attractive and colorful background. Give a logo for your page. It will help to recognize. Presentation of the video should be interesting. Within the first 3 minutes, make it attractive and clear to the viewer about your product or service. Do accurate SEO for your video, it will uplift your position in search engines .

    #Pinterest

    Pinterest is a type of marketing, in which we can market a service or product by using visual effects. Mainly it focuses on marketing crafts,cooking etc.If you have a good plan on your Pinterest activities will help you to reach the desired position. Users find your product or business by using keywords in your board titles.You should select a category for each board, so that the users can find it easily and Pinterest also recommend your board as well.Use keywords in your description, Its should be short, relevant and clear. If so the users will pin your tweet. The text in the pin description will be the tweeting text.Share your pins and boards on the other social media channels.

    These are the main platform which we use for marketing business. Many other platforms also there which are yelp,tumbler etc.

     

    22Jun, 2016
    Scopes of Digital Marketing in IT

    Scopes of Digital Marketing

    Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

    scopes-of-digital-marketing

    What is Digital marketing?

    Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

    Scopes in IT

    Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

    Areas of Digital Marketing

    • SEO(Search Engine Optimization)
    • SEM(Search Engine Marketing)
    • Content Marketing
    • SMM(Social Media Marketing)
    • MM(Mobile Marketing)
    • Email Marketing
    • Web Analytic

    digital-market

    Earnings of Digital Marketing Field In India

    The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

    Digital Marketing (Manager) 4 lakhs to 10 lakhs
    SEO expert (Manager) 3 lakhs to 7 lakhs
    SEM/PPC expert 3 lakhs to 5 lakhs
    Web developer 3 lakhs to 6 lakhs
    Social Media Manager 3.5 lakhs to 7 lakhs
    Content Writer 2.5 lakhs to 5 lakhs

    Digital-marketing-salary

     

    seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

    Scope Of Digital Marketing In India

    In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

     

     

     

    8Mar, 2014
    Online Business Marketing using Social Media Websites

    What is Social Media Marketing? 

    Social Media marketing, as the name indicates is the process of marketing your products and services through social networking websites. It’s about attracting people to your database and let your potential outreach the target populace. The basic concept is to make your company a household name so people trust you and keen to have a long lasting relationship with you.

    Why is it important?

    1. Two-third of frequent web users on a regular basis use social media websites like Facebook, twitter, orkut etc.
    2. Social Media websites are among the most visited websites.
    3. Three times growth than other internet usage.
    4. People control the media unlike traditionally controlled by powerful editors and publishers.

    Why companies use social media?

    More than the conventional communicating mediums like television and radio, people spend more time on social media so it’s better to showcase and market products there.

    Facebook Marketing

    It’s represents the new face of marketing. According to Facebook, more than 5 billion interactions happen a minute and over a billion links are shared every week which includes pictures, videos etc which without a second though makes it the ideal playground for e-marketing.

    How does it work?

    Facebook is great platform for business of its diversified groups. Facebook consists of 45 million groups, so all you need to do is to identify the appropriate groups for business and join. The following are the few methods of marketing on Facebook.

    Video and Content Marketing: Better content will yield better results. Currently marketing through videos are much more effective because once the uploaded video becomes viral its being viewed and shared by millions on Facebook groups which eventually increases the chances of better business prospects.

    Targeting: Targeting consumers through Facebook should be executed with excellent planning and after proper research. Promoting special offers may work well on Facebook and it may bring fortune to the business if targeted at the right audience.