• Search for:
    1Mar, 2024
    White Hat Link Building : Top 7 Strategies

    White hat link building in Search Engine Optimization (SEO) heavily relies on acquiring high-quality backlinks to enhance the visibility and authority of websites. This is achieved through white hat link building techniques, which prioritize ethical and sustainable practices over manipulative tactics. Drawing from insights provided by experienced industry professionals and the evolving landscape of digital marketing, let us explore seven prominent strategies embraced by SEO experts today.

    Top Seven White Hat Link Building Strategies

    White hat techniques are termed to be the most important thing to improve the rankings. The most commonly used White hat techniques are as follows:
    White Hat Link Building Stratrgies

    Content Marketing for Link Generation:

    Content Marketing

    Content marketing, or creating link bait, aims to produce valuable and engaging content that attracts backlinks organically.  To initiate this strategy, analyzing successful content from competitors can offer valuable insights into prevalent industry trends. Platforms like Site Explorer enable users to identify top-performing content from competitors and also facilitates informed decisions in content creation.

     

    Competitor Analysis and Link Targeting:

    By scrutinizing competitors’ backlink profiles, SEO practitioners can discern effective link building strategies within their niche. Observing patterns such as participation in podcasts or guest authorships illuminates viable avenues for link acquisition. Leveraging backlinks report aids in comprehensive competitor analysis and strategy formulation.

     

    Guest Posting:

    Guest Posting

    Guest posting involves contributing content to external websites to gain exposure to wider audiences and acquire backlinks in return. Identifying reputable websites and assessing their acceptance of guest contributions facilitates targeted outreach efforts. Prioritizing platforms with established traffic and author diversity enhances the likelihood of successful guest post placements.

     

    Reactive PR:

    Reactive PR entails seizing time-sensitive opportunities to secure links, often through platforms like Help a Reporter Out (HARO). Engaging with journalists seeking expert opinions or insights relevant to one’s domain fosters link acquisition through credible media coverage. Employing email filters and selective responsiveness streamline the process, ensuring efficient utilization of available opportunities.

     

    Broken Link Building:

    This technique involves identifying defunct pages with existing backlinks and offering relevant replacement content to linkers. Utilizing features to uncover broken pages and analyzing their backlink profiles facilitates targeted outreach. Crafting compelling content and personalized outreach enhances the likelihood of link acquisition, transforming broken link instances into valuable linking opportunities.

     

    Chasing Brand Mentions:

    Proactively pursuing unlinked brand mentions across online platforms presents an avenue for securing additional backlinks. Employing web explorer tools enables the identification of unlinked brand mentions, which can be strategically converted into linked references through targeted outreach. Emphasizing relevance, quality, and value proposition enhances the effectiveness of link conversion endeavors.

     

    Brand News Promotion:

    Promoting noteworthy brand developments, such as product launches or significant milestones, to relevant publications cultivates media coverage and backlink acquisition. Leveraging personal and professional networks, coupled with strategic outreach efforts, facilitates visibility and recognition within industry-specific media outlets. Effective dissemination of brand news underscores the importance of timely and newsworthy content promotion strategies.

     

    In conclusion, the enduring relevance of white hat link building techniques underscores their pivotal role in the ever-evolving landscape of SEO. As search algorithms become increasingly sophisticated, the emphasis on ethical and sustainable practices becomes paramount for long-term success. By integrating strategic competitor analysis, thoughtful content creation, and proactive outreach initiatives, website owners and SEO professionals can navigate the complexities of digital marketing with confidence. Through continuous refinement and adaptation to emerging trends, businesses can fortify their online presence, solidify their authority within their respective niches, and ultimately, achieve sustained growth and success in the competitive digital arena.

     

    Content Marketing
    30May, 2023
    The Importance of Content Marketing in Your Digital Strategy

    Digital presence is crucial for businesses today, so they can reach and engage their customers online. Content marketing has become increasingly important to a successful digital strategy. The purpose of this blog post will be to introduce content marketing, its benefits, and how it can play a crucial role in your digital strategy. Let’s have a look into the importance of Content marketing in brief.

    What is Content Marketing?

    Content marketing is a deliberate method of producing and distributing valuable, pertinent, and reliable content that captures the attention and sustains the interest of a well-defined audience. Unlike conventional promotional content, the purpose of content marketing is to educate, entertain, or inform the audience. Some examples of content marketing formats include blog posts, social media updates, videos, podcasts, and infographics.

    Benefits of Content Marketing

    1. Improved brand visibility and recognition
    2. Increased website traffic and search engine rankings
    3. Boosted customer engagement and loyalty
    4. Enhanced lead generation and conversion rates
    5. Amplified thought leadership and authority within the industry

    Role of Content in your Digital Strategy

    Incorporating content marketing into your digital strategy is crucial for achieving your business objectives. Hence, content plays a vital role in attracting and engaging your intended audience, developing trust and credibility, and influencing their purchasing decisions. Additionally, content can set you apart from competitors, establish your brand’s tone and personality. Also, cultivate strong relationships with your customers.

    How to Create an Effective Strategy in the Content?

    Developing an effective content marketing strategy requires the following steps:

    1. Analyze your target audience’s needs and interests
    2. Establish clear goals and objectives for your content marketing campaigns.
    3. Select appropriate content formats and channels that align with your audience and goals.
    4. Create a content calendar specifically and organize the production and distribution of your content.
    5. Analyze and evaluate the performance of your content and make necessary adjustments to your strategy.

    Investing in Content Marketing for Digital Success

    Content marketing is an effective instrument that can aid in accomplishing your digital marketing objectives and foster business expansion. By producing valuable, pertinent, and captivating content, furthermore you can entice and retain your intended audience, establish your brand’s expertise, and finally, convert more leads into loyal customers.

    Therefore, if you haven’t already, it’s worth considering investing in content marketing as a crucial element of your digital strategy.

    Hope the readers got an insights about the importance of content marketing.

    Visit our website : SeoZooms

    6Mar, 2023
    Tips for Making the Most of Content Marketing

    Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content. This helps to attract and engage a specific audience. The goal of content marketing is to build a relationship with the audience. By providing them with useful and informative content that addresses their needs and interests.

    The key to a successful content marketing strategy is to create content that is valuable to the audience and aligns with the business goals.

    By providing relevant and engaging content, businesses can attract and retain their target audience, build brand awareness and loyalty, and ultimately drive profitable customer action.

    Content marketing is not a one-time event but a continuous process. It requires a long-term commitment to create and distribute quality content consistently. By focusing on building a relationship with the audience through valuable content, businesses can establish themselves as thought leaders in their industry and attract a loyal customer base over time.

    content marketing

    Effective Tips for Content Marketing


    Digital marketing strategy now include content marketing as a key element. You may increase traffic to your website and establish authority in your field by producing high-quality, educational, and interesting content.

    Here are some suggestions for maximizing content marketing:

    Creating a content strategy

    Creating a content strategy is the first step in a successful content marketing campaign. First, Create a content plan that is in line with your business objectives after identifying your target audience and learning about their interests and pain areas.

    Produce top-notch content:

    Besides Establishing credibility with your audience depends on the caliber of your writing. Put your efforts into producing valuable material for your audience by ensuring that it is of the highest quality.

    Use visual content:

    Further By using visual materials like pictures, infographics, and videos, you may better engage your audience and convey your point.

    Additionally, utilizing effective promotion strategies is essential to ensure that your excellent content reaches its intended audience. Therefore, it is important to advertise your material on various platforms, including social media and email marketing, as well as exploring other avenues.

    Search engine optimization

    In addition make sure your content is SEO-optimized to ensure that It appears high in search engine results Use meta descriptions, keyword research, and other best practices to raise the search engine ranks of your content.

    Optimize your plan with data:

    Analyze content performance with tools like Google Analytics to identify effective strategies. Utilize this information to fine-tune your content approach and enhance your outcomes over time.

    Try new forms and channels:

    Finally, If you want to connect with your target audience, don’t be hesitant to try new formats and channels. To find out what resonates with your audience, experiment with various content kinds, such as interactive or video, and test out new channels like TikTok or Clubhouse.


    Content marketing has the potential to be a potent tool for establishing your brand, connecting with your audience, and increasing website traffic.

    Maximize content impact and meet business goals by implementing these suggestions and a strong content marketing strategy.

    content-marketing-image
    27Feb, 2023
    Tips to Content Marketing

    First of all, in order to understand the tips for content marketing, you should know what is content marketing. Content Marketing is the process of planning, developing, delivering, sharing, and publishing content. Channels like social media, blogs, websites, podcasts, applications, press releases, print publications, and more are used for content marketing. In other words, it is the process of releasing written and graphic content online in order to attract more customers to your business.

    The goal of content marketing is to reach out to your target audience and boost brand awareness, sales, interaction, and loyalty. Nevertheless, content marketing is more than merely posting a fragment of material and hoping people find it. It’s all about consciously personalizing your websites, videos, eBooks, and posts to your intended audience so people find you.

    Your site should offer much more than the bare essentials to its audience. Your company may reach potential clients invisibly, respond to their inquiries, and turn them into leads with a solid content marketing plan. For creating a solid marketing content, there are a few tips to be taken care of.

    5 of the most important Content Marketing tips are as follows-

    Know your Audience

    Knowing your audience is a prerequisite for developing any kind of marketing strategy, whether it be online or not. But, content marketing demands you to know more than just who your target population is, unlike the majority of traditional tactics. You must create blog posts, articles, and visuals for content marketing that engage your audience. You must know what your potential clients desire in order to do that. What do they find interesting? Where do they require assistance? And what search terms and phrases do they make use of online?

    Write for your Audience

    That may seem simple, but once you’ve identified your target audience, you need to write to appeal to them. Also, creating meaningful content for your audience is more crucial in light of recent algorithm improvements. Your audience should be a major consideration throughout the whole writing process, from choosing the topic to making the final changes. Choosing subjects that prospective clients would be interested in learning about right away.

    Find your Unique Style

    One of the most crucial content marketing advices is this. You should refrain from releasing content that is overly identical to that of other authors, even though your competitors can be excellent suppliers of topic ideas. In the end, content marketing aims to give your customers helpful knowledge rather than material that is already widely available. Never give in to the urge to just copy a fantastic idea and make a few tiny adjustments. Instead, use the subject as a springboard and consider how you may approach it from a wholly original perspective.

    Narrow down your Topic

    It’s possible that you’ll find yourself coming up with broad, generic themes as you choose the ones you want to write about. But unless you’re willing to invest the time to write in-depth long-form material, you should make each topic as specific as possible so that you can cover it thoroughly. This will not only help you produce themes that are more useful but also make article creation more manageable.

    Make sure everything you produce has a purpose

    The majority of content can be divided into two categories: entertaining or useful. As you brainstorm topic ideas, consider whether your suggestion would assist a possible client in solving a problem. If not, consider whether they would find it amusing or fascinating.

    Establish connections that are pertinent to your business

    Not being overly promotional, you should look for opportunities to mention your goods or services when appropriate. The key to turning visitors into customers is to keep them on your website after they see the first thing they see, even if that is just a link to another page at the bottom of a blog article.

    To read more such content, visit- http://www.seozooms.com/

    Video Marketing Tips
    10Oct, 2018
    Local video marketing ideas and tips for youtubers.

    Video marketing Tips

    video marketing tip

    In Youtube local video marketing ideas or strategies mainly concentrate on the local audience. This type of marketing helps your brand to reach the local people and will get the relevant leads for your business.

    We must understand the power of images and videos. If you didn’t use videos for marketing try to start it as soon as possible. Because right now your competitors are far away in video marketing!

    I would like to share some statistics regarding this.

    • 88% of people spend time on a website where there are videos available.
    • People will try to do a call to action after watching a video.
    • The local audience will purchase the products from an e-commerce site after watching a related video.
    • Watching video will help the people to memorize various things especially the brand names.
    • 50% people will watch videos before purchasing certain things from a shop or store.

    So it is evident that we must focus on video marketing. This can be used for any type of business. Whether it is small scale or large scale we can use the videos to market the product or services.

    We have 2 options to promote videos. One way is using the Organic or SEO based video promotion. Or we can use the paid Ads. Let us discuss these in detail.

    Organic Or Video SEO

    Here I am talking basically about the YouTube. I saw so many businesses adding videos to their youtube channel and how they do it is really wrong. They are unaware that If we do some researches we can earn a better position in the Youtube local video marketing ideas so. It is comparatively easy to generate more traffic than ranking on the first page of Google. Our aim is to produce more views for our video.  Here I am listing some of the tips to upload the videos with proper planning.

    1. Keyword Research

    The main part of local video marketing ideas is to find out the best keywords. You need to take more time for the keyword research. One of the best ways to identify the keywords is to use the YouTube suggestions. You need to know what is the video is about. And then use the smallest keyword unit to search. And attach each alphabet as the starting of next word and collect as many as possible keywords.

    These keywords are trending in the YouTube right now. You can also other methods like Google trends or Google keyword planner to get the more phrases.

    1. Low Competition Keywords

    If you are just starting your youtube channel then it is better to focus on low competition keywords. And if you could work better than the videos will start to visible in low competition keywords. Gradually it will provide you with an authority for your youtube channel. You need to check the search volume also. Search volume with a lower level of competition is the best keyword to target.

    1. Title, Description & Tags

    Add the targeting keyword in the title, description, and tags. One of the best practice for local video marketing is to add your geographic location (place name) to the targeting keyword. This will help you to list your videos in local searches. The targeting keywords will help people to find your video easily.

    1. Subtitles

    You can add the subtitles to your video. So it will help a large volume of people to watch and understand. There are people with hearing disabilities and they can also understand the video easily.

    Paid Ads For Local Videos

    We can use the service of Google Ads for doing paid video ads. It will be displayed on youtube as well as the Google display network. And when the Ads appeared on these networks it will spread easily.

    The video ads are paid according to the following criteria. The viewer must watch the ads for 30secs or they should engage with the video (call to action).

    The people love to watch the videos with some information. Some engaging posts like educational videos or DIY videos are best for promoting. We can give guidance for solving certain common life issues or we can extend help to people.

    First, we need to make such an engaging video. Then we need to link our youtube account with google ads. Then we need to run true view in-stream & search ads.

    After that, we will create a remarketing list of people who watched or viewed our video. Then again doing some remarketing campaigns with image or video ads on Youtube or GDN.

    Types Of Videos

    About Us Videos

    These type of videos are used for brand promotion. We can give a clear information about our brand and our product or services. These videos are added to the youtube for trust building purpose. The ideal time limit will be around 2 minutes. And there you can also create the meet the team videos. This video is to introduce your team behind the brand.

    Explainer Videos

    We can create explainer videos for our products or services. The audience will ready to engage with your videos if you are using explainer videos. You can also use product demo videos for attracting your customers.

    Behind The Scenes

    People are always curious. They will find happiness when they discover something new. And when we give them a chance to discover the behind the scenes videos people will love to watch it. If you are working on a movie you could easily make a behind the scene videos.

    Testimonials

    You could add real client testimonials for more brand awareness. You can get more trust from your visitors and your customers. Let your customer tell the things as their own. It will register a good impression for you.

    Creating videos are not just a big deal. We are capable of using the smartphones and we have a decent mobile camera too. So get ready to shot yourself and upload the wonderful videos to YouTube for your brand!

     

    24Nov, 2017
    Tips to improve Content Marketing Leads

    Tips to improve Content Marketing LeadsIf you are embracing content marketing as part of your marketing strategies to improve your site traffic and sales, then you would definitely use Google analytics to track its performance. Basically, web analytics is used to track the website traffic, number of bounce rates, page views, and other key performance indicators of a website. Many businesses do not know what to do with the data acquired from Google analytics and how to analyze it . We need to set up Google analytics perfectly and verify that it is working as per the requirements. Though, the process is lengthy, you cannot predict its possibilities. There are 13 effective tips to improve content marketing leads quickly. Prior to using these tips, you need to get acquainted on how to create your own Google analytics account and how to use the data acquired from analytics to improvise and optimize your website.

    We are here to explain you how to merge the acquired data with other tools to improve the site performance, engagement rate, conversion rates by putting your marketing efforts.

    Determine your demographics

    No one knows who will land on their website and to who the product/services offered by your business will interests them. However, you should not predict your audience, but just determine who they are. This helps you to optimize the website as per the needs of the potential audience.
    It is crucial for you to find out your user persona in the early phase, since this helps you to craft the content for your site as per their needs. As per the research conducted by Mike Gingerich, it was found that buyer persona will improve the conversion rate rapidly besides improving the email campaign efficient to over 14%.

    Define persona

    It is all about defining your target audience after thoroughly analysis and research about them by reading interviews, social media studies, feedback gathered from employees and conducting surveys.

    You need to thoroughly study in and outs of your potential audience and take them as your role model or reference point when you are creating a content marketing strategy.

    Take an example of MailChimp, this company puts in a lot of efforts to identify their customer base. They conduct surveys in different cities and meet their clients in different workplaces to understand their needs. MailChimp is used as part of email marketing campaign to send bulk and customized emails to the target audience. These people conduct survey to find out how often the companies will send emails to its clients. In addition, they will learn about their client and their working style and the problems that they encounter while marketing.

    Tips to improve Content Marketing Leads

    There are different  Tips to improve Content Marketing Leads. They are :

    Tip 1 – Focus on Metrices 

    You go to know that your target audience will check the emails and social media before midday, so you need to shoot the new emails or promotional stuff about your business in this particular schedule to get more views and more response. If you are selling Apple devices, then you need to optimize the product or service to give the best product/service to the persona. There are many templates available for you in the internet to create content marketing strategy. You need to use the top-notch tool to create a persona.
    Identify your metrics
    It is crucial for you to gain sound knowledge on all the metrics showcased on Google analytics. If you want to improve your site ranking or boost your business sale, you need to focus on improving each metric at a time.
    Traffic and time
    If your website is receiving scores of traffic, then it means that your website is loved by the audience and is engaging them for a long time.

    Tip 2 – Know about the website Traffic

    On the whole, metrics will not let you know how informative the content is for your audience. Your homepage might be receiving a sea of traffic due to the usage of effective SEO tactics while your blog post might be receiving huge traffic due to the usage of right promotional tactics of promoting on social media and other places.
    To find out how useful is your content to the audience; you need to check the traffic and how much time the audience are spending on that particular page. If you have published a blog post, then audience will spend a lot of time reading and assimilating the information. An expert named Neil Patel told that, if you have posted the content of 1500 words and the user has spend over 7 minutes on that page, then your content is said to be informative and useful.

    Tip 3 – Easy Navigation of website

    The web page that has poor traffic and high bounce rates clearly means that it has poor or useful content while if the user is spending lot of time on searching the intended page means that your site is not easy to navigate.
    On the flip side, if the traffic to your website is low, but you have high conversion rate, it implies that you are getting quality traffic to your site. It is crucial for you to add social media buttons on blog posts and other informative pages to let the audience share the page with their acquaintances.

    Tip 4 – Annotate the Page

    It is important for you to use annotations while tracking the website traffic and other key performance indicators. This helps you to find out the factors that are influencing your website.

    For instance, if your website has received huge traffic like never before because a celebrity or SME has shared your content, then you need to annotate the page. These annotations will help you track all your marketing actions and help you to essence from this action and come up with a new and solid campaign

    Tip 5 – Integrate the Annotations with other Intelligent Events

    You need to integrate the annotations with other intelligent events to easily detect, if there is any slight variation in the stats. For instance, if your website contact page registrations are dropped suddenly. You can get an alert informing the same from Google automatically

    For instance, if you have designed a landing page for your website and are working cranky, then you can receive alerts when your landing page is receiving high bounce rate. This helps you to correct the discrepancies on the page immediately. Google support will guide you on how to receive such alerts.

    Tip 6 – Use Visual Analytics to portray information and include Breadcrumbs to track the website

    You need to use Visual analytics to portray the information in visual format. This helps you to track the mouse movements of the audience on the web page and let you know how far the audience have explored your website. Moreover, this helps you to find out the positive areas on your site and where the user has spent a lot of time.
    You can focus on optimizing the elements on the home page of the website that are of high priority. You need to write informative content on the website page and format is in an appealing manner to improve the reading experience of the user. You need to keep the text left aligned and font size of over 14 to improve the amount of time spent by the audience on the website while reducing the bounce rates.

    Conversions
    Conversion is a process of user taking a desired action on the website like making a purchase, registering for newsletters, downloading a video or article or sharing your web page on their social media page. To measure the performance of your conversions, you need to set up goals in Google analytics. The different types of goals include, time spent on the page, event, audience who signed up to the contact page and clicked on submit, etc.
    You need to include breadcrumbs to let the users keep track of the pages they are visiting. And, if you want the audience to visit a specific page, then you need to track its destination. Basically, for blog posts, you need to track the time spent by the audience on the page. To track the engagement rate, you need to track the screens per visit and if you want to know the number of download, you need to track how many have filled the form and clicked on submit button.

    Tip 7 – Setting Up a Goal on Google Analytics

    It is impossible for you to track the conversion rate performance without setting up a goal on Google analytics. It is crucial for you to have goals set to get the conversion reports to check the number of conversions happened, conversion rate you attained for each goal and give percentage to rate the value of each goal.

    Goals are categorized into two types. One is micro goal and the other is macro goal

    Micro goals are the starting level of a marketing funnel where the audience will read article, download pdf and fill the contact form.
    Macro goals are the final level of the marketing funnel where the prospective customer will request the company to give a demo of their product, negotiate the price and buy the product.

    You should have both micro and macro goals to have a perfect marketing funnel that will help you attain qualified leads.

    Tip 8 – Merge Screen Per Visit and Destination Conversions with Visitor Recording

    Other tools are also integrated to track the conversion apart from visual analytics including click tracking, recording the number of visitors and doing form testing.

    Both screen per visit and destination conversions are merged with visitor recording. This helps you to track the journey of the user who has landed on your page. You can watch this journey later.

    When you watch this journey, you get clarity of how user has reached the destination and through which pages the user has navigated to the destination. You can focus more on optimizing those lead generating pages to reap positive outcome.

    Also, you can correct or improvise the navigation architecture and place the Call-to-Action buttons at the right places on the website. You can use the feedback that you get from optimizing the future projects.

    If you are not receiving the expected conversion, then you can watch the user’s journey on your website and find out the weak area and correct them.

    Filling forms is an important goal that has to be set for ecommerce websites. If you observe that the user has landed on the registration form and bounced back, it means that the registration form is time-taking to fill. Basically, there are a few fields that will frustrate the audience to complete the registration form. You need to fix the bugs in such fields and ensure to reduce the drop rates of that particular field.

    Downloads
    The best thing about content marketing strategy is to offer free content to the audience. To download an eBook, whitepaper or a PDF about your product, the user has to give email address or phone number in exchange. You can use this information to nurture the lead.

    If the content you are providing is informative, then many users will download the eBook.

    Tip 9 – Set Up an Event Tracking 

    To check how many people are downloading your eBook or whitepaper, then you need to set up an event tracking which gives you an alert when someone downloads your eBook or whitepaper.

    You need to add tracked links in the content of the eBook to check whether or not the person who has downloaded the eBook is really reading it. There are many people who just collect the eBooks, but do not read them.

    Tip 10 – Create an appealing landing page and track the performance

    You can get the freebies through landing pages. You can either set up the freebie by yourself or use the service offered by various service providers including Unbounce.com or Optimizely.com. These services will let you create an appealing and eye-catching landing page on the editor.

    The best part is that, after creating the landing page, you can conduct A/B testing to check the site response. You can use Ubounce to track the site performance and get the number of people who are downloading eBook and other stuff from your site. In addition, this service lets you to add scripts onto your landing page.

    To track the performance of the landing page you can add conversion analytical scripts. This helps you to analyze the user behaviour on the landing page. Many people face difficulty in filling their phone number in the phone field of contact form. There are many theories which have proven that asking for contact number will reduce the conversion rates. Also, people do not click on the last field of the contact form.

    Segments

    You need to create segments in Google analytics. Earlier, you have created a user personal on which your content should be completed focused. With segments, you can find out the filter out your target audience and use the data that is important for your business for improvisation.

    For instance, If you notice that your target audience are no longer reading the content on your site, it clearly means that your competitors are offering much better content or deals than you.

    Tip 11 – Create a segment

    Segments are the best way to win back your audience by offering them free eBooks, whitepapers, and PDFs. Undeniably, segments are the best way to remarket about your business. You need to create a segment for the pricing page. When the same user return to your pricing page, then offer a discount or deal only to them to compel them to add that particular product in the cart

    Tip 12 – Check the recording to find out the problems

    There are many tools that are used by the business to generate reports that are coming from different users. Example of a tool includes Woopra. This tool lets you to see the journey of the user on your website clearly. Also, the visitor recording will let you check the action taken by the user during the journey on your website.

    No business can know the users until and unless they check the recording. With Woopra tool, it helps the businesses to check the recording to find out the problems that the user has encountered while navigating on your website. When you observe any error on the website, you need to immediately fix it to avoid browsing issues for the user.

    There is a reputed client who have closely observed the path of the visitors on their website and got to know that the users are bouncing from the registration form due to presence of one button. When they have removed the button, they saw a steep rise in the conversion rate. This clearly helps us learn that a small error can take a toll on your business.

    Campaigns

    With Google analytics you can track the performance of campaigns. Moreover, this helps you to know the source from where the audience have landed on your website. If the campaign is set perfectly, you will know from where the user has come from to your website. Google analytics will give three channels along with percentage to let you know from where traffic has come to your site.

    • None: This is the traffic that you have received through bookmarks or by directly typing the website address in the web address field
    • Referral: This is the traffic that you received from social media
    • Organic: This is the traffic that you have gained to your site through Google or other search engine results page.

    Tip 13 –  Use a URL builder

    You can even expand the campaign and also find out the traffic that you are receiving from emails, twitter ads, pop-up ads, etc. For that, you need to use a URL builder. This gives you a tag which you need to add into your campaign. You need to place any two of the five parameters below in the campaign to track its performance.
    • Campaign Source (utm_source) – Required
    o This helps you to know from which source you are receiving the traffic (including Quora and newsletters).
    • Campaign Medium (utm_medium) – Required
    o This helps you to know the medium from where you are receiving the traffic (Banner, referral, etc.)
    • Campaign Term (utm_term)
    o This helps you to know the percentage of traffic you are receiving from paid searches. Also, if you have multiple ads focused on different keywords, then you need to specify the keyword.
    • Campaign Content (utm_content)
    o This helps you to know the traffic you are receiving through content targeted ads. In addition, you can use this parameter to track the ads or links that are redirected the user to the common page after clicking.
    • Campaign Name (utm_campaign)
    o This helps you to know the campaign name
    Once you set up, you can use the links and track the campaign performance
    Wrapping up

    Google Analytics is the best and powerful tool that lets you to track the performance of the website. To use this tool, you should have sound knowledge on it. The above tips to improve Content Marketing Leads will help you to make a better content marketing strategy. Google analytics will provide you with the required data, but sometimes, you do not know what is happening on your website and how to improve the leads by using the gathered data using the tool. The tips let you to easily optimize the website completely. When you embrace these tips, you would definitely make most of your marketing efforts.

    22Jun, 2016
    Scopes of Digital Marketing in IT

    Scopes of Digital Marketing

    Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

    scopes-of-digital-marketing

    What is Digital marketing?

    Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

    Scopes in IT

    Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

    Areas of Digital Marketing

    • SEO(Search Engine Optimization)
    • SEM(Search Engine Marketing)
    • Content Marketing
    • SMM(Social Media Marketing)
    • MM(Mobile Marketing)
    • Email Marketing
    • Web Analytic

    digital-market

    Earnings of Digital Marketing Field In India

    The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

    Digital Marketing (Manager) 4 lakhs to 10 lakhs
    SEO expert (Manager) 3 lakhs to 7 lakhs
    SEM/PPC expert 3 lakhs to 5 lakhs
    Web developer 3 lakhs to 6 lakhs
    Social Media Manager 3.5 lakhs to 7 lakhs
    Content Writer 2.5 lakhs to 5 lakhs

    Digital-marketing-salary

     

    seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

    Scope Of Digital Marketing In India

    In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

     

     

     

    30May, 2016
    A Glance at all the SEO Trends 2016

    2016 has come with so many changes in Google already. Just recently, Google has informed of a new search result format, the rich cards, that’s going to take over the world of SEO in a storm.

    In the years to come, SEO is only going to gain more prominence and in future, it might replace the entire traditional marketing platforms as it aims to top your rankings on search engines, boost your visibility online and drive a significant amount of quality traffic to your website. After all, what’s the purpose in creating a website with all the right content and imagery if there are no visitors to it?

    SEO or search engine optimization is a set of tasks and techniques that aims at escalating your visibility in search engines in the form of high rankings.

    Search engine rankings change from time to time (that’s normal, of course!) but it’s important to keep your website updated with new content that’s outstanding quality wise. This helps in regular streaming of traffic to your website.

    Here we feature you what’s hot in SEO for 2016:

    1. Mobile Friendly Web Page

    Ever after the Mobilegeddon update that came through on April 21st, 2016 it’s necessary to optimize your website for a mobile search. Your audience is scattered in various places and they use different devices to access you.

    If your site isn’t mobile friendly, chances are you may be removed from the mobile search results. Look at these stats to see how mobile ad spending is predicted for the years to come (Source: www.smartinsights.com).

    2015 2016 2017 2018 2019
    Mobile Ad spending- Billions $ 28.7 40.5 49.8 57.7 65.8
    Percentage change 50% 41% 23% 16% 14%
    Percentage of digital ad spending 49% 60.4% 66.6% 69.7% 72.2%

    2. Social media content sharing

    Since Twitter‘s deal with Google, even the Tweets relating to the search engine query show up on the search results. If your posts are re-tweeted a lot, it can automatically increase your rankings on search engines. Right now, 76% of online marketers use social media for marketing purposes. If you are still not convinced, you can see for yourself here:

    SEO trends 2016: Social media signals boost traffic to your site

    Social media signals will evidently be part of the number of Google’s processing signals in 2016.

    3. Be local in SEO

    Google is now offering semantic search results since the pigeon update. That’s the search results are customized on the basis of location and the search intent of the user. If a person in New York is searching for “Hospitals”, he will get a list of Hospitals in New York.

    If you want your business website show up on location based searches, you need to let Google know where your location is and what your business is offering.

    Location-based-search-local-seo-2016

    As per the stats provided by searchengineland.com, you will be convinced on how local SEO is a prime ranking factor on Google.

    • Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
    • 61% use the address or phone number in the ad
    • 68% use the “Get Directions” or “Call” buttons.

    So make sure you’ve listed your profile on Google Business Pages and place-marked your business in “Google Maps”.

    4. Backlinks are still significant!

    They will again be part among the 100s of signals Google uses to process the search results and hence the continuing one among the “SEO trends 2016”. You will need backlinks from a bunch of different domains.

    How to get these backlinks? Spamming 100s of websites with comments and leaving link there? No!

    The best back links are the ones coming from websites with high amount of authority (PageRank) and high trust value already.

    The most significant way to get links is by creating fascinating and shareable content that’s linkable.

    5. The fad for mobile apps will grow even more!

    Mobile apps account for more than 52% of the online time spent by the users on a smartphone. This is one of the reasons why all businesses wishing to expand their share in the market, should develop mobile apps.

    Mobile apps that feature a certain brand, like Amazon or Flipkart, is now becoming more and more common these days. The future for mobile apps is so huge that it’s predicted to replace even the desktop and mobile friendly websites.

    Already, Google shows up the mobile apps featuring the brand you are looking for in mobile search.

    SEO trends 2016: Mobile apps fad will grow

    6. Rich cards

    As revealed by Google in their official blog on May 17, 2016, websites which feature recipes and movies are entitled to enhance the search engine traffic with a new opportunity to stand apart from other websites called the rich cards.

    Another form of rich snippets, they use the schema mark up to show their content in a visually appealing way with rich content and prominent images.

    Rich cards focus on giving the mobile user the best experience and all the information he wants on the go.

    SEO trends 2016: Rich cards

    The rich cards come with an exciting feature wherein you can track the user activity on the same with a Rich Cards report offered by Google Search Console.

    7. Voice Searches are going to get bigger

    The voice search is another functionality that’s part of the “SEO Trends 2016”. People use the voice search function when they are driving or multi-tasking. It is becoming more significant in mobile searches as it saves the user the time and effort to type in a search query. Almost all devices like Microsoft, Apple and Google Now (Android) use the voice search function- that is, the Cortana, Siri and Google Now.

    To make sure your website is optimized for a voice search, use the list of long tail keywords that have chances of being spoken out by a person conducting the search. Check out the image below to see what category of people use the voice search as well as when do they use it.

    SEO trends 2016: Voice search

    8. Content and Keyword

    They will always be part of SEO Trends forever. A content that’s good quality wise and that’s able to get more links will always rank higher on Google. The best content is one that’s easily readable and interesting as well.

    Visual content like videos also render the content more shareable. Make sure you always update the content on your website for regular traffic and revisits.

    As for keywords, even if it’s not a ranking factor on Google, it’s a must for devising some specific keyword strategy. Choose from an array of related keywords and create a content that revolves around it. Also try not to stuff your keywords and if you are looking to add more keywords to your page, it is suggested that you expand your content as well.

    Even though the SEO trends are likely to change again and again, we expect that the above 8 trends are the most dominant ones in 2016. While some trends may vanish, some of these trends will rapidly advance and outlive the others. In spite of that, we surely tell you that by adopting these “SEO trends 2016”, you will be in the vanguard of the digital market for 2016.

    2Apr, 2015
    Develop Content Marketing Strategy for SEO with Values

    success-quoteThe year of 2014 already taught many lessons of content marketing to the online marketers. Developing a content marketing strategy for SEO became an avoidable online marketing intent. Your content need to be produced with high quality value additions which your audience are also interested. So that the user can be impressed and engaged for any of his responses on your content and attain a value of significance. An useful research on your audience may be looking for or by what kind of stuff you can impress them and persuade the users to participate in some valuable responses. In general aspect, for the engaging your audience and tempting them to took part with some interactive responses need addition of certain level of values. Because for engaging audience, it need a thoughtful content which psychologically compels the users to stimulate some initiatives for further interactions and engagements. A value added content which fills the lag of communication risks and benefits plays well in content marketing.

    A successful marketer or a business owner who has already achieved the benefits of content marketing strategy with good content investments based on value and on demand of audience knows better how the content marketing strategy works with SEO.

    Check out the following points to consider when you plan a content marketing strategy

    • Identify what type of values can make your content greater
    • Check what your audience are looking for
    • Research what kind of contents can bring potential users to your content
    • Select the right publishing platforms relevant for your business

    Every online marketers know the power of social media networking sites and its importance in band building. The marketers who have utilized the influence of best social media business networking sites have succeeded in building many huge hikes in their results.

    Knowing the Recipes of Content Marketing Strategy

    If anybody ask me about content marketing, I can say hundreds of possibilities, case studies, relevance of content publishing in online marketing especially in SEO etc. But if we discuss on the recipes needed for a content marketing strategy are production of impressive and quality contents which is suitable for your product and services. Just logically analyze what kind of content can be used purposefully for driving a good number of audience.

    While you research on content marketing examples and its case studies, you may identify how a successful campaign works in bringing more and more audiences and interactions.

    Improving interaction chances of your web page

    The processes involved in search engines have much more evolved. Even less prior search engines started using device specific web crawlers, collecting and analyzing the device experience with websites. Prior to they were collecting the user experience data about various web pages. So there are great importance of enhancing the chances of user interaction as well device compatibility for your website pages. If the log files send a wrong data about your website page like it was not a good experience for handy devices, or touch screen mobile device to easy navigate on your website pages, may come back like a harmful boomerang against your website pages.

    Usage of resources for Effective Content Marketing Strategy for SEO

    Internet is miraculous and vast area of resources. Day by day the resources are increasing like any thing. effective usage of these resources can help you in planning, developing and implementing lot of content marketing efforts very effectively. It involves lot of research connecting with selecting right resources suitable for your content marketing, and proper experiments and knowledge in practice. Social media websites, free online publishing platforms, free blogging platforms, high quality article publishing websites, directories etc are top number resources for best content marketing strategy for seo.