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How to Make Online Business Effective and Wise

How to Make Online Business Effective

Have you dream of your own business and finally have your started one. Congratulations!  These are the answers for “how to make online business effective?”:

No matter whether you are into baking business or photography or selling handicrafts, starting a new business is an achievement and you need to be glad and proud about yourself. Starting a business is a challenge and on top of it, gaining customers is another big thing for a business. When you earn a few dollars from a business, the joy you get cannot be brought even if you spend millions of dollars.

You need to strive to flourish in this competitive business world. There is a steep mountain in front of you to climb up. If you are serious about growing and expanding your business year by year, then you need to work hard and keep improving your online presence to add new customers to your customer base. Once the business is well-established in the market, the next thing would be to earn huge revenue rather than just sustaining on the initial profits.

However, today it has become quite easy for the businesses to scale up to newer heights in an affordable and easy accessible way. In fact, this has become the best friend of all the businesses irrespective of size. So, you would have guessed by now, the best friend of every business. It is none other than a website. It is essential for every website to create their brand presence in the virtual world. You can become be tomorrow’s successful company by improving your online presence. By doing this, you can reach the target audience in every nook and cranny of the world. Undoubtedly, blending a product or service with internet would achieve miraculous results.

If you want to grow, then we are here to help by giving a few tips. The tips below will help you to scale up your business online in a smart way.How to make online business effective

Start Off Immediately

It is a piece of cake to start off your business online. Prior to implementing your growth strategies, you should think about from where you have started. This starting point will give more confidence to bounce back with a high speed to achieve success. You need to start the online presence of your business with a few questions.
What are your business goals?
What exactly is growth for you and your business? No matter whether your goal is sell your software to many clients or grab the attention of a sea of customers to your business site, you need to have a right goal in place. After defining the goals, you would need to a realistic time span and take the necessary steps to attain them. You need to keep tracking the progress of your goals from time to time. If you feel that you are not able to reach closer to your goal, and then tweak your strategies to attain the goal within the set time. You should never step back in the process of attaining your goal despite of many hurdles comes on your way. You need to face the challenges confidently and take your business ahead.

Is Your Business in a Good position?

You need to honestly answer this question instead of showing up off as in profits. If the financial health of your business is poor, then rather than thinking to scale up the business, you need to save this ship from bogging down completely. The Famous marketing expert, Dan Kennedy says that, “the last thing you want to do is get the word out about it”. You need to identify the defects in your product and try to fix them to attain perfection prior to putting your efforts in growing your business.

How are you working in your business?

If you own a restaurant and want to expand it by increasing or changing the menu to pull the eye of foodies to your restaurant, then you cannot simply keep chopping your vegetables during the lunch hours to prepare dishes. If your business is in the nascent stage, it is good to have a boarder picture.

When you think to expand and grow your business, you first need to come out of the kitchen and start planning the daily activities that help you in boosting your brand. To expand your business, you would need to hire employees, since you cannot manage everything with the current bandwidth. If you try to do so, you would end up with failure and poor service.

Undoubtedly, small business owners are always busy to increase the customers and improve sales.

Who is paying for this?

You need to know the financial options and check whether you get investors to invest in your business to take it to newer heights. If you have already availed a loan and want to take another one, you should know whether or not you are eligible to avail it. You would need a lot of money to grow your business. Luckily, internet is cutting down the expenses on marketing and helping you acquire customers easily. If you want to invest in some other area and lack funds, then you need to cut costs in few areas and invest in other areas. For instance, instead of hiring new full-time employees in your catering business, try to freelance this work to the freelancers.

Your own buisness plan

Solutions for How to Make Online Business Effective

Strengthen your Presence

If you are committed to scale up your online presence, then it is the high time to get your hands dirtier. Spend more time in your business till it become success.

Presence through Online

If you already have developed a website for your new business and is live, then it is well and good; if not you need to invest in developing a website. It is crucial for every business to stay online to improve the customer base. If you are not online, your loyal customer may become the customer to your competitor. Before this happens, start your own site to sell the products globally. Though, you own a brick and mortar store and nothing to sell the customers online, but having a website will let the customers know more about what you are selling. When they are in need of your product, they would evoke you. The website is the image of your business. This helps you to promote about your products, services, special officers to the customers round the clock.

People do not need to be a technical savvy to manage the website. If you are having this fear, then leave this. There are many website themes available in online that let you create a professional website with a few clicks and without any coding knowledge. If you want to sell items to the customers online, then you need to choose WordPress site and use the E-commerce tools like Shopify and Woo-Commerce to give an incredible shopping experience to the online users. There are many Woo-Commerce templates available from which you can pick the best one that meets your business needs besides helping you improve sales.

In addition, you also need to use a reliable web hosting services to host your business to stay alive and online all the time for your customers to access. When the site is online, it gets a sea of traffic and sales in no time. Many professionals prefer taking the services of DreamHost.

Make your website easy to use and navigate

Website owners only have a few seconds of time to convince the users to stay back on the site without bouncing back. In these two to three seconds, you need to impress the customers by making your site simple to use, attractive and easy to navigate. If the website visitors are not able to understand what you are selling and where to buy your products, then they immediately bounce to another site and buy the products similar to the ones you are selling in other sites.

Ensure to have an easy navigation so that the user can move from one page to another with ease in search of information. Do not cram the website with videos, images, and heavy and uninformative content just for the sake of making your site look full. Whatever you post on the site should have a strong purpose and should convey about your brand. More importantly, you need to optimize the footer of the website.

Create and maintain a relevant Blog

You need to keep posting new and fresh information in the blog. The posts should be published very often to let the customers land on your blog for new information every week to hog the latest information about your company’s products or services. You need to post the content related to your domain and area of expertise. The blog posts that are really intriguing would be shared by the customers on their social media pages. This helps you gain more page views and traffic. It is not advised to recycle the post from your same site instead try to come up with fresh and SEO-friendly articles to keep the audience engaged on your blog for a long time besides compelling them to come back to your blog again and again.

If you are not a good writer, then you can hire a marketer or copywriter to write fresh and professional content every week.

List your business in Google My Business

Today, the internet users are totally depending on Google to find a piece of information about a topic or want to buy a product from a specific manufacturer. Google will show the results of all the service providers who are providing the service or product similar to the ones you are selling when the user searches with the keyword similar to your product. The best way to increase the traffic to your small business site and to your brick and mortar store is to list your business in Google My business director. This helps you get local customers walk to your store to buy your products.

Google My Business is an online directory where all the small businesses list in it. Whenever a customer near to your locality is in need of your service, but is unaware of you, then Google will show up your business address. This person will straightaway reach you, thus helping you gain a new customer and a sale. Irrespective of the business size, every company is getting listed in this director by giving their registered address, website address, phone number and other details clearly. The businesses that are registered in the directory are shown up in the Google Maps. This way you can gain heavy foot traffic. More importantly, customers can add reviews about your product or service to rate your business. You would also receive negative feedback, which you can respond quickly and sensitively. The best part is that, listing of your business in this directory is totally free. From this you can make online business effective and wise

Refine and polish your site

If your site is driving a huge traffic, then you need to make it business friendly. It will help to reach to more customers.

Add a Call to Action button

When a website visitor lands on your site, he/she will read the content on the web pages and after reading what is the next thing they need to do. When you put a call-to-action button in every page, you can tell them what they need to do after reading the page. The call to action button may be to fill the details to get more information about the company or to subscribe for newsletters or to download a video or to avail the offer. This is the best way to encourage customers to take a desired action.

The website owners should push the customers into the sales funnel. The website offers the push by motivating the customers to take an action. You need to use your goals on how you would like your business to grow.

Build a Public Profile

Marketing is not just about selling your product or service to the customers, but it is about giving solutions and connecting with the people. It is crucial for you to have a compelling “About us” page on your website. The content posted on this page would act as a brilliant marketing tool.

People who are buying your product would want to know the history of your company and what inspired you to make this product in a narrative way. You need to tell your story to the customer in an interesting way. They should be able to see your passion in starting this small business. Undeniably, behind starting a business there would be a story. So, you need to paint the story well to gain the trust of the audience.

Learn or Hire SEO

You either need to learn SEO or you need to hire expert SEO consultants to get the SEO job done perfectly. Undeniably, every website needs to be SEO friendly to stay ahead of the competitors. The site despite of having wonderful content and highly features product, if it is in oblivion, there is no point in having a site. So, it is the job of an SEO expert to throw light on the websites that are lurking in the dark. These people make sure that your site is visible to the audience who are looking for your product or service and ensure that your voice is heard by all the people globally. You would need to create fresh and informative content to drive huge traffic to your site and improve your SERP ranking. Undoubtedly, you cannot bring your site onto the first page of search results overnight. It is time-consuming and a headache job, especially for the businesses that are in the nascent stage. If you have no time to handle the SEO tasks, hire the best SEO and content marketing expert. Ranking your business in Google is one of the main answer for how to make online business effective.

Make It Easy for Customers to buy your products

When you have developed a website, you need to navigate throughout the website with fresh eyes and mind or otherwise you can tell someone who has not navigated to your site to navigate and share their experience. These people will give their honest feedback on site navigation. They will let you to know how easy or hard it is to find the products or services you are selling and where does the customer need to go to make purchase. This helps you to work more on the checkout process and give a better shopping experience for the customers. In addition, it also helps you the way you offer the product to the customer. For instance, you can tell the customer to fill the form or questionnaire rather than requesting them to email or call you.

Consider Your Offerings

If you have improvised your product or service, there would be always room for improvement. If your business is exclusively done in brick and mortar store, then you need to think of something that you can sell online. There are many businesses that are providing their service to the global clients online. For instance, if you own a hair care clinic, then you can tell the customers to book appointment by filling the appointment form online rather than calling you and booking it. This is the easy and best way for customers to do it. In addition, you can provide customer support either through Skype, online chat or email. This helps the customers to get their query resolved immediately which eventually helps you get more traffic and sales down the line.

Reaching Out your potential customers

Once you have developed an appealing site, it is time for you to drive traffic and sales. Add all your potential customers into your database.You need to do email marketing whenever there is a special offer or a new product of yours is released into the market. This email marketing is considered to be cost-effective over the print advertising. When a customer visits your site, it would become a new lead for you. Undeniably, every visitor will land on your site with a purpose, so you should never let go this opportunity rather should turn the prospective client into potential customers.
When the visitor visits your site, you need to give a special discount or a complimentary product in exchange to their email address. Also, you need to keep sending coupons to their emails to redeem them in your stores after buying one of your products. You need to do everything to collect the email addresses of visitors who land on your site legally. This helps you to push them into the sales funnel and get a qualified lead.

Create an informative Email Newsletter

You need to encourage your visitors and social media followers to subscribe for email newsletters. You need to create informative newsletters which the customers or prospective clients should found useful rather than thinking it to be a junk email. You need to keep sending the newsletters about your latest product releases and company updates to the customers from time to time. If the content is fresh and informative, you would get more clicks in the newsletters. The more clicks, the more the traffic to your site. More traffic is one of major solution for how to make online business effective and wise.

You also need to send coupons to the customers to encourage them to make purchases. You need to add a link to your blog posts in the email newsletters and a call to action button. The email newsletters will help you strengthen the relationships with the customers and will let you measure the performance of your marketing techniques.

Give offers on special occasions and weekends

When you give offers or special discounts on your products, you can gain huge traffic to your site. The ideal time to send coupons to the customers is during special occasions and weekends. The offers should satisfy the customers. This is a solution for how to make online business effective and wise.

Follow up with Old customer

People who made purchase from you would like to buy from you again and again. Do not let the past customers to slip from your customer base. For that, you need to follow them up by sending regular emails about the latest offerings. You need to send the coupons or offers on the products that they have purchased earlier and request their feedback on the product. You also need to invite them to subscribe for newsletters.

Scope out Competitors from competition

If you have set up a nice and user friendly website, it is the right time to do snooping. You need to check the competitor website from time to time to see what are the changes they are making in the site to grab the traffic to their site. You need to keep a close eye on the content they are posting, call to actions and newsletters. You need to come up with the strategy that is more powerful that your competitors. You need to offer a better product to the customers with additional features that what your competitor is offering. It is crucial for you to keep a tab on competitors to check what new is being done by them from time to time. As a small business firm, you need to streamline the process to improve the productivity of your business. Updating your web page is one of the answer of how to make online business effective.

Getting Social and Share about Products

Today, social media is used as a marketing platform by all the businesses to strengthen their brand presence. Undeniably, you need to go to the places where your customers are rather than calling them to visit your website. So, social media is one where you can reach the customers in every nook and cranny of the world. You can join all the social media platforms to maintain good relationship with your clients. If you feel you cannot maintain two to three accounts at a time, start with one and then slowly spread across different social media platforms.

Targeted Social Media Advertising

When you have targeted ads on the social media, you can reach the customers who are in need of your products to drive them to your website and store. Social media advertising is cost-effective to create customized ads and post in the areas where your target audience are. You need to pick relevant content from your site to create ads to compel the customers to click on the ad

Create a Brand

Social media is the face of your business. So, when you are creating accounts give proper naming that will not take a toll on your brand reputation. You need to create an account with the name that is easy to remember about your business by the audience. You need to post the content that is informative rather than posting junk stuff that would bounce the customers. It is recommended to hire a social media manager to take care of your social media accounts and timely postings.

Cross Pollinate your business

Promote the content on your website through various channels and also keep posting intriguing posts on social media pages to drive more traffic to your website besides improving the number of followers on social media. You can post something about your business on Twitter with a link to Facebook page. This will compel the audience to click on Facebook link to know more information about what you have posted. You need to engage your customers by posting fresh content rather boring them by posting the same in every social media account. You need to experiment different opportunities on every platform to keep the followers hooked to your social media accounts.
Never dilute your social media efforts rather keep it effective to attain the favorable results from social media pages. Here are the ways you can embrace to choose the best social media platform for your business and how to make online business effective.

Connect and Network

You need to connect with the thought leaders in your domain. It is crucial for you to like, comment and follow their posts and invite them to view your website. You can also rub shoulders with the business leaders to grow your business. This helps you gain maximum exposure online.

Crowd Source

Do you know that your customers love a product, but you do not have enough funds to develop it? Though, you do not have enough funds, you need to kick-start a business and get funds through a fund raising campaign. It is paramount for you to express how best the product is useful for the people globally. By telling the pros of the product, you can get the funds to develop the product or expand your business and how to make online business effective and success

Moreover, the crowd funding campaign will improve the brand reputation and more and more people will love to follow your social media pages. To make the campaign a big success, you would need to add a link to the campaign on your social media pages to redirect the followers to your site to know more information about the products and services you are offering.

Establishing Expertise

The business can be expanded by improving the reputation. You can also internet to improve your brand presence not only within your market, but beyond your field.

Create a Community

You need to build a community to encourage the interested customers to join. This community will be a great platform for your loyal and like minded customers to join and share their thoughts and ideas. You can create a Facebook group, in addition to your company pages to cater the needs of your niche audience.

You can encourage your customers to interact in the group and ask questions. You can use this platform to promote your new products and have a word about new offers. If your group is functioning actively, then you would get feedback from your customers which you can use to improvise your product besides maintaining loyal and long-term relationship with them. You need to set rules in the community to avoid people from posting provoking or abusing posts. It is recommended to have someone to moderate the posts to sail the group in harmony.

Offer Free and quality Content

People land on the internet to find a solution for the problem or look for the companies who are offering the best solutions for their business problems. If you can provide free informative to the internet searchers on your site, your website would definitely get traffic and good ranking on SERP page. It is crucial for you to create videos, content, info-graphics and share them on social media pages too and  put unique contents. This is how to make online business effective

If you create something that is useful and creative, then the people liking the post will share these videos, articles and other stuff with the other people in their account, thus helping you get more brand exposure and traffic. Whenever you post something on your social media page include a link back to your website to encourage the audience to read more information on your site besides compelling them to take a desired action.

Marketing Techniques

Few of the tips that are given for the best content creators include

Teach Classes

If you have knowledge on any topic in your industry, you can share this on your blog or website for free instead of using it as a marketing trick. You need to host classes in online to impart knowledge to your customers. You can archive these videos to let customers refer whenever they want. Also, you can make how to videos and share them on your social media accounts. You also need to encourage customers to suggest a few topics on which you can create videos.

Host a Free Question and answer session

You can ask the customers who land on your social media pages, blogs or website to send their queries related to the subject directly to the provided email or fill in the feedback form. This works wonders for the consultants.
For example, a baby sleep consultant can jot down a few questions and post them on the blog or site to let the parents answer them. He/she can create a video out of those answers. This helps the consultants to give a solution for a few specific problems. It is also very helpful to keep the questions and questions that were probed in the past on the website for reference.

Spread the News

Improve brand reputation of your business and show your area of expertise by taking part in Help a Reporter out (HARO). This is a free database that is acting as a platform to connect both the reporters and sources. When you register on this database, you would get a few queries from the reporters which you need to answer to show your prowess in your field. For instance, if you are a dietician, then the journalist asking you something related to diet and you giving the potential answer would improve your reputation in the market. This improves your business credibility and also gives a quality link to your website. You can tell the questions that you have answered a journalist on your website and share this news on social media accounts to get more exposure. Spreading news about your business.This is how to make online business effective and wise.

Adding Things Up

When you want to grow your small size business, you should be keen on numbers. You need to track all your marketing efforts to let know which are working great and which are debacles for your business of a specific market.

Track Key Metrics

You need to track the performance of your marketing efforts and this can be tracked with analytics where you can get the number of page views, clicks and opens. This helps you to know what works better for your specific market. Also, this helps you to know the kind of blog posts; content offers and discounts are appealing to the audience. You should always experiment new campaigns and use A/B testing to fine tuning your marketing techniques. This A/B testing will give you the best marketing technique that is helping you get more clicks, subscriptions and opens from your potential customers.

If you want to really grow, you keep experimenting with different marketing techniques rather keeping your developed website aside and forgetting about it completely. It is crucial for you to monitor and measure all the factors carefully.

Know Your Costs

When you are growing in the business, you should keep track of your costs and expenses. Undeniably, budget would be low for small businesses, so they need to spend every penny wisely. Two factors that you need to watch closely include.

Cost per Lead

A lead is something that you get when someone downloads your app, subscribe to newsletter, and request more information and so on. No matter whether you are collecting customer details at a trade show, or getting an email address through newsletter subscripting or creating sharable infographics on social media, you should count every penny and you should know whether you are getting high return on investment or not.

This can be calculated by dividing the amount you spent on marketing by the number of leads you have generated. You need to keep asking yourself, whether the amount you are spending on marketing is giving leads or not. If you are not able to generate the leads more than what you have invested, then it is time to try a new tactic.

Cost per Sale

You need to calculate the efforts, time and money spent on each sale. This should be calculated by dividing the amount spent on finding a new customer by the number of customers who have made purchases or availed your service. If the cost per sale and the amount you have spent in manufacturing a product is less than the sales price, then you made a profit.

You need to dive in-depth to analyze the cost of each offering and in addition, you also need to find the lower cost per sale. In addition, you also need to put efforts in grabbing the attention of customers to purchase your products. If there a few products that are not giving profits, then you need to make necessary changes to increase profits or decrease the cost to produce them.

Breaking the Rules

You need to take suggestions of the industry experts to pull the eye of the customers to improve sales and scale up your business in online. However, it is not advised to practice every strategy that is told to a small business owner, since it may turn your business stale. You need to follow the unique strategies that are not followed by other sites to scale up your business to newer heights. You need to keep a close eye on the analytics to find what your audience are exactly looking for in your business. Try to come up with the solution by breaking the rules.

For instance, take freely available content. Everyone loves to hog on free content as it is available to everyone and everywhere. When you are charging on content, it should be something worth reading. Few of the unique contents include, recipes, knitting patterns, customized diet plans, etc. You can charge a few bucks on every newsletter you send to the customers, if the content in it is highly worthy to the reader.

There are a few technical bloggers who are posting informative content and are charging a small price from its subscribers. This small cost is helping the blogger to run this blog effectively while the customer to get latest information on technology. This model is win-win for both the blogger and customer

Internet is growing day by day and is a great place to experiment with new marketing techniques. Every business can embrace new ways to grow their business online.

All these are the formulas for “how to make online business effective and wise

 

All the best..!!!

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

I wish to share some SEO Tips For Social Media Marketing. Mainly small business management  must use all possibilities of social media websites as main resource for promotion and overall publicity of their website and its pages. That is, old SEO practices like link building and automation does not bring any SEO benefits to their websites. If the small business owners are decided to invest on search engine optimization, they will have to use social media resources for achieving social signals. It is more effective than back link building.

Useful Social Media Resources


Blogging

SEO Tips For Social Media MarketingBlogging is not a new feature today. But it is the right time to choose blogging option and effective utilization of content marketing ways to promote your website and service pages. WordPress, Drupal are the most SEO friendly blogging platforms used in websites. WordPress blog installation and its post publishing with quality content on relevant topics can bring better social signals for obtaining domain and page authorities. SEO Zooms promote and provide adequate consultation and advice on effective usage of blogs.

Social Media Websites


social media websites

There are several social media websites which are considered as best resources for achieving potential social signals in SEO. Facebook, Twitter, Google plus, Linkedin, Stumble upon, myspace etc are highly relevant social media websites. Creation of social media profiles and its optimization, adding adequate links to the website are more basic steps in social media promotion and marketing works.

Facebook

SEO Tips For Social Media

Creation of facebook pages, posting and sharing of relevant webpages and adding videos can make your facebook page engaged with your facebook friends. Once an appropriate facebook page is created with adequate description and images, it can be published and promote among the friends and followers. If the page can achieve lot of likes, shares and comments, then the page will achieve good page rank. It can be also individually listed in the search results. The page rank, page authority etc, achieved by facebook fans page can be effectively utilized for promotion and for SEO for connected landing pages or service pages.

Twitter

SEo Tips For Social Media Marketing

Twitter is a strong social media with high potential and highest page rank and domain authority. Its real time activities and quickness in communication brings better page rank for its profile pages. Once the twitter profile is optimized with best authority followers and regularity in normal tweets, the linked website or web page will gain more ranking and authority. Twitter helps to organize people into a list and allows you to follow anyone, it will help you to select possible customers.

Linkedin

SEO Tips For Social Media Marketing

Linkedin is most qualified social media website for getting quality visitors. As far the quality of visitors increases, gradually the chance for business conversion will also increase. Mainly the quality professionals all around the world are using linkedin. By adding rich visual content to your linkedin profile will improve visibility among networks. So the visits coming from linkedin will also be appreciable.

 

Pinterest

pinterest and your business

Pinterest is a social media website designed for getting more page rank and visitors. Helps the users to share and save the posts or contents to pinboards. The users can also share and like what other users have pinned. Also helps the users to pin multiple features of product in a single pin, which allows the customers to see different features.

 

 

content is the king in smmIn social media marketing, content is the king. There is so much importance for the content in online marketing. It improves the visibility of your webpages. Content provides communication between firm and customers. The content length is not the main factor, what matters is, the customers should be able to understand what is given in webpage. By this, you can also attract fans and followers by clicking on and enhance your site. If social media marketing is your objective,then content strategy is really important in it.

These all are the main SEO Tips For Social Media Marketing.

 

 

You may read the previous post Best ways to use Facebook for Internet Marketing

Keyword-Research-Analysis

How to do Keyword Research and Analysis in SEO : By SEO Zooms

Source: How to do Keyword research and Analysis in SEO : By SEO Zooms

Keyword-Research-AnalysisKeyword Research and Analysis is an important part in SEO. Analyzing the nature of business is first part. Conducting effective keyword research is second part. Keyword research includes studying the business possibility & relevancy of keywords. Most potential keywords must be identified for better results in SEO. The keywords identified must have relevancy, search volume & business chances. If a non-relevant keyword is used in seo visibility, there cannot be any any business conversions.

Keyword Research Tools

There are lot of keyword research tools available online. Most of those tools may give a row data about keyword search volume & competition. Choosing a keyword by analyzing its search volume and monthly demand is foolishness. Because if you choose a wrong keyword or a non-relevant keyword for your SEO campaign, it wont work. If the business conversion possibility of selected keywords can be identified, your research may give good results. Some keyword research tools gives keyword difficulty scores. Where we can understand the competition level or the push pressure by other competing websites. So depending keyword research tools may not give perfection for your keyword selection. If the keywords identified using keyword research tools are potential for the business, the results will definitely bring better Return on Investment.

Here are some useful Keyword Research Tools

Google Keyword Planner

Google keyword planner is free tool available with Google Adwords. Before it was independent keyword research tool. It was available with a simple Google search. But now you have to sign up with Google Adwords account for using Google Keyword Planner. You can use your Google account for conducing research in Google Keyword Planner.

SEM Rush – SEMrush.com

SEM Rush is one of the golden tool you can use for your keyword research and analysis. Easy research based on related keywords, competing websites in organic and paid way etc. area main advantages of this tool. Even if this tool is also free to use, there are number of limitations.

Additional Tips Connected with Your Keyword Research

Use long tail keywords which are relevant for your business.

Always discuss with the client / business owner / persons concerned before finalizing the keywords.

Use different tools for your keyword research.

Conduct a search in Google ( identify the related keywords, suggested keywords and select relevant keywords form there). Google always show many keywords after their search results, saying searches related to your keywords.

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Top 10 Social Media Optimization Tools

Top 10 Social Media Optimization Tools

Traditional methods of business promotion fail to work out nowadays. Online marketing became popular and to be the best among them you need your sites to be optimized. Promoting your business products and services through social media help to enhance your business. So, social media also face the importance of SMO. Here comes the Top 10 Social Media Optimization Tools.

The Top 10 Social Media Optimization Tools for marketers

Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities. The changing nature of marketing increases the of imporance of SMO.

  • HowSociable

It is a useful free tool to measure the social presence of a particular keyword. It is owned and operated by Hummingbird Web Solutions Pvt.Ltd, India. It measures the brand’s impact on social web since 2008. This tool takes snapshots of customer social presence and uses for further optimization programs. It is the best one among the top 10 Social Media Optimization tools.

  • KnowEm

KnowEm is both a free and a paid service to check whether keywords have been registered as social profiles on social media websites. It was formerly called as CheckUserNames. It helps to improve the social profile or if we feel difficulty KnowEm will do it for you once you pay it. The result from KnowEm tells how your site will look when shared through social media.

  • Social Media for Firefox

It is a browser add-on to discover the latest news on social media. It helps to build powerful social media accounts. It keeps a keen eye on the upcoming articles on Digg, Reddit etc.

  • SEMRush

It was started in 2008 to bring out a competition in social media marketing. It identifies the keyword visibility. Search results related to both organic and PPC are controlled by SEMRush. It tracks the keyword ranking, check backlinks and check competitor ranks. It finds out the keyword for which your site is ranking for.

  • Google Insights

It was launched by Google to provide insights into the search terms. It is similar to Google trends in all features except it provides a visual representation of regional interest on a country’s map. This does a research on new trends of keywords. By September 27, 2012, Google trends took over again.

  • Page Inlink Analyzer

Page Inlink Analyzer is a backlink checking tool based on Yahoo’s site explorer. It checks the total number of links in the page. If a particular URL is bookmarked this tool identifies that. It finds out the keyword for which the website is ranking. It recognizes subdomains and considers them as internal links.

  • Majestic SEO

It is both paid and free service. It has it’s on web crawler MJ12 and it’s own database. The total number of links to the URL along with page rank, external backlinks,  total backlinks is identified by this tool. They have their own ranking system called flow metrics.

  • SocialMention

Social mention is a social media search platform which includes blogs, forums, bookmarks etc. It searches contents from blogs, comments etc which allow users to monitor what people are talking about their products or services.

  • Bitly

Bitly is a link management tool. It was established in 2008. It provides URL shortening service. In spite of links, they also determine the videos which are popular in social media.

  • PostRank

It was launched in 2009. It uses a ranking algorithm to measure the social involvement of users based on blogs, comments, forums etc. PostRank analytics tracks the user engagement.

If you like to make your media marketing easy, optimize your website with any of these above Top 10 Social Media Optimization Tools. Don’t get confused to choose whom for the best search engine optimization services, SEOZooms is the best option for you.

Nimisha Paul

Best way to improve your business through social media marketing

improve your business through social media marketing

Best ways to improve your business through social media marketing

As we all know, Social media is an internet based software, in which we can communicate with each other, exchanging new ideas, professional information, personal photos, and current affairs etc. These days it’s a common marketing advice to improve your business through social media marketing. Nowadays everyone is depending on social media for communication. It becomes a part of our life. Social media is an important factor for industry to improve their business. They can post their products details through this platform, Earlier, the businessmen had only one option to reach the customers, that is traditional media like the newsletter, radio, tv etc. This media is very time-consuming and the output also very low.

Create a Social media marketing plan

1. create a strategical marketing plan after evaluating  improve your business through social media marketingcustomer likes and dislikes.

For every action you take on social media, there will be an immediate reaction from the user, such as likes, share, new post etc. You should be aware of all the type of customers and their likes and dislikes. If you plan your marketing strategies according to their wish, no doubt you will achieve the desired goal.

2. post regularly.

Regular post on social media will maintain your site’s interaction. There should be an interesting content in your post to attract your product. More than 50 % of people use social media like facebook, twitter. So they are expecting a new post every day.

3. promote your product with seasonal offers, discounts, and coupons.

If you are planning to promote a certain product. What will you do first? You will announce some discounts and offers. Apart from this, if you have a sound financial background you can do lucky draw coupons, shopping vouchers etc. You should update all these changes in social media with images and videos.

4. social media contest

social media contest is one of the main element to improve your product market. You can choose the contest type according to the type of product you want to market.

Different social media platforms for marketing

 improve your business through social media marketing

Social meida has the power to change the level of your business. Social media is one of the greatest innovations of the technology. We can, not only communicate with others but also market our product directly to those we want to reach. Now I will explain different platforms we use for marketing in social media.

#Facebook

Without doubt, we can say that facebook is one of the main platforms for marketing your product. Primarily, you have to post your product photos, product details to those who want to buy this product. You should update the changes which arise in product and also should aim accurate customers when you post the products details. When you get more like and share for your product, product value will automatically improve. The next step is target oriented marketing, if we put a target on your post, 30 likes and 5 shares in a week and you are achieving the target within a week. Therefore, you have to give more attention to your post to increase the interaction in your post.

#Twitter

In this, we can start with a tweet. That is any conversation with the world with a simple tweet that will reach a number of people. Like that, a company can tweet about their products details within 140 characters. If your tweet will get viral, number of people share your post and retweet your content, you will get more followers. We can have an article about our product that can be posted on twitter with relevant hashtags.

#LinkedIn

LinkedIn is number one professional networking site and also an essential part of your online marketing, especially for business to companies. It is very easy and free to create a company page where current customers, potential entrepreneurs, and other friends can follow your update and share them with their followers. You have to invest time and efforts to create an attraction for your prospective customers. It’s all about career development, professional connections, industry discussions and other types of business-related activities. Linkedin is not like other social media marketing platforms.

#instagram

We use Instagram for sharing photos and images. When it comes to business,we have to take more care about your product that we want to market. The product’s image should be clear and nice looking, familiar to the audience, and with nice content. Share your image with valuable hashtags. If we put an attractive image with a nice quote. The customers will stick on the image and of course next minute they share it with others .

#Youtube

Youtube is the second largest search engine, owned by google. when it comes to search engine optimization, mostly videos are likely to come up first, when it compared to other websites. So sharing video in youtube is more effective than other source and it’s a free process. You want a youtube page for your brand, make it attractive and colorful background. Give a logo for your page. It will help to recognize. Presentation of the video should be interesting. Within the first 3 minutes, make it attractive and clear to the viewer about your product or service. Do accurate SEO for your video, it will uplift your position in search engines .

#Pinterest

Pinterest is a type of marketing, in which we can market a service or product by using visual effects. Mainly it focuses on marketing crafts,cooking etc.If you have a good plan on your Pinterest activities will help you to reach the desired position. Users find your product or business by using keywords in your board titles.You should select a category for each board, so that the users can find it easily and Pinterest also recommend your board as well.Use keywords in your description, Its should be short, relevant and clear. If so the users will pin your tweet. The text in the pin description will be the tweeting text.Share your pins and boards on the other social media channels.

These are the main platform which we use for marketing business. Many other platforms also there which are yelp,tumbler etc.

 

How Google Panda 4.0 Update is working like a strong content filter

For Those of You Who Are Not Aware of the Google Panda

Google panda update 4.0Google’s Panda Update is a content filter implemented in February 2011. Like the older version of Google Panda update 4.0 is also connected with content quality. Google panda has another name called Google farmer updation. The former version of Panda were installed as permannent filters in Google algorithm. Filter in the sense it will avoid law quality contents and duplicate contents from web pages.

Punishable activities under the Google Panda Update 4.0

As we said Google panda is a content filter,so the content filter includes

  • Content dupication
  • Using low quality content
  • Spelling mistake,grammar mistake
  • thinny pages
  • content spinning

Many expert researchers have already published many articles stating the importance and strength of the Panda Filter.

Google authorities have mentioned about Google panda as Google Search Engine Algorithm Updates which aims avoiding web pages published with low quality contents and duplicate contents.

Implementation of Google Panda update, Version 4.0

In 2014 May,Google panda update, version 4.0 has released. It has added as a permanent filter in google algorithm.Google panda update, version 4.0 the key measurement for ranking the website top. The contents which were eliminated by the panda temporarly stored in a place known as sand box. Panda version 4.0 is a major update to the data refresh versus actual algorithm. Google panda update 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.Panda is upgraded as a website ranking algorithm. Panda allows Google to take quality into account and adjust ranking accordingly.

Latest Details about the Panda Updation

The latest details we got from googles is that, no panda updation has done for last few weeks. But webmasters and SEO are not still beliveing about goodle panda updation has not made on last weeks even though the this statement has made by Google.

 

 

 

Start Your Career With SEO

start your career with seo

 

Start Your Career With SEO, career opportunities are available in many business field. So Search Engine Optimization is first career choice for students. Search Engine Optimization (SEO) is becoming one of the most important career in world. Search Engine Optimization is the process of improving the visibility of a website on organic (Natural SEO) search engine result pages ,by incorporating search engine friendly elements into a website.

What is SEO

 

search engine optimization

SEO (Search engine optimization) is a internet marketing strategy. It considers how search engine works and what people search for the actual keyword typed into search engines. Optimizing a website may involve editing its content and HTML page. If you starting an SEO project, the site owners should carefully read the webmaster guide lines. The Search Engine Optimization is  used to increase the no.of visitors to a website by obtaining a high ranking  in the search results.

Search Engine Optimization plays an important role in online business field, such as flipkart, snapdeal etc. SEO methods can be separated into organic and non organic. Organic SEO is generally called as natural SEO. It takes more time to execute and get longer term results. Non organic SEO is also called as  Artificial SEO get quick results and the effects are generally less effective  compared to organic SEO. The non organic SEO based on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.

Reasons to Choose SEO Career

 

Now a days increasing demand of SEO service, the employment opportunities in the industry are also increasing. When site having increased in number and doing great business, an expert SEO has become the need of the companies. Also expecting more job opportunities in DIGITAL MARKETING field .

Why SEO Field is High Demand

 

  • Large brand advertisers are using SEO actively in india & internationally.
  • Growth in the number of local search request with mobile web searches.
  • Direct marketers are increasingly adopting SEO.
  • Increased use of search engine to look for information on web year on year.

Benefits and Salary

 

The average pay for a Search Engine Optimization (SEO) Analyst is Rs 159,814 per year. Depending on different factors like Years Experience, Employer Type, City, Company Size, State or Province, Certification etc. If you are in United States then the chances are better because companies offer better pays for SEO Professionals which range $32,312 – $49,257. The overall income atleast 10 times more than what Indians are paid.

Scope of SEO

scope of seo

SEO is the force behind the success of the company. Internet marketing is a large industry everyone is accepting the changes in business fields. The top companys are keeping huge budgets for internet marketing. There is a huge scope in this field as every web projects needs traffic from the Search, hence everyone is looking for optimizing their websites to rank in the top of the Search Engine Results.

 

 

 

Website Analysis Tools

Important Website Analysis Tools in SEO

Website Analysis Tools is very important in analyzing the present and past details of a website. By website-analysisanalyzing this details we can get all informations about a website. It helps us in decision making. It analyses different criteria about your website such as design, content, performance, traffic etc of your site. It helps in improving the on page SEO. Different free analysis tools are available on the web which gives a perfect analysis report about your site.

GTmetrix.com

One important website analysis tools is GTmetrix. GTmetrix is a good tool to analyze the performance of your website. It provides a detailed report about how well your site loads and provides actionable recommendations on how to optimize it.

Website Analysis Tools : Report

Features

Page Speed : It shows the page speed i.e. the speed at which your web page loads. It also provides the page loading time, page size, requests etc. Requests are those which are send to server in order to load a page. For better loading speed you should keep your requests minimum. GTmetrix give the recommendations for improving the page speed. An example screen shot is added below.

Website Analysis Report

Yslow :  It gives the Yslow scores i.e. why your page loading speed is slow. Keeping the Yslow scores high helps to improve the ranking. It also provides suggestions for improving the page speed. See the screen shot below.

Screenshot Yslow Report

Waterfall : Waterfall is a graphical representation of all the resources loaded by a browser in order to show a page to a user. It helps us to analyze the request that made to the server to load a page. It shows the number of requests made and the time for loading each requested file. The height of the waterfall represents the number of requests. The width of the waterfall shows the time to load the requested resource.

Gtmetrix Waterfall

History : Using GT metrics we can also analyze the history of the a website. We can select the span of history we want to see. It gives the graph showing the page load time, Page sizes and request counts and PageSpeed and YSlow Scores. The download option is also available. We can download the history details using this option.

Website Analysis Tools : History

Alexa.com

One of the another important Website Analysis Tools is Alexa. It provides analysis on the traffic data, global ranking etc. We can see our ranking globally and also in a particular country. Alexa free site overview but it also provides many premium features. The premium features includes SEO Audit Tools, Keyword difficulty Tools, On-page SEO Checker and Competitive Intelligence Tool.

Features

Traffic Ranks : Alexa displays our site’s ranking relative to other sites. The global ranking and the ranking in a specific country is available.Website Analysis Tools : Alexa

Audience Geography : Alexa provides the map showing the location of the visitors. The information about the percentage of visitors from different country is also available.Alexa Audience Geography

Total Sites Linking In : The inbound links to a website is displayed here. The total number of links and the details of sites which are linked are available.

Alexa Site Links

Other features like Monthly Unique Visitor Metrics, How engaged are visitors to google.com?, Where do google.com’s visitors come from?, Where do google.com’s visitors go next? etc are also available.

Google Insights

Google Insights is a website analysis tool developed by Google. Google PageSpeed Insights provides the page speed of a site. The page speed in Mobile and Desktop can be analyzed separately. The scores of our site out of 100 is shown here. It also give suggestions to fix the issues if there is any.Website Analysis Tools : Google Insights

Google Insights is similar to GTmetrix. The analysis reports generated by GTmetrix and Google Insights are almost similar. Like GTmetrix, Google Insights also provide the steps to fix the errors and suggestions to improve the site.

Conclusion

This article describes about some Website Analysis Tools that are used in SEO. Some website analysis tools and the screen shots of their analysis reports are added. The site used here for analysis is google.com. This tools can be used to analyze a website’s performance. By comparing the analysis reports from different tools we can get a better understanding about our site’s performance. This helps us to improve and optimize our site more efficiently.

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

scopes-of-digital-marketing

What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic

digital-market

Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs

Digital-marketing-salary

 

seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

 

 

 

SEO Scope in IT industry

THE SEO AND IT’S SCOPE IN IT INDUSTRY

SEO scope in IT industry

Everyday, increasing  the SEO scope in IT industry. There are many SEO scope in IT industry, with contextual advertising. SEO is a very long process and for every business SEO plays an important role to increase visibility of your business on search engine. Do you know what is SEO? SEO is Search Engine Optimization. The definition of SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search engine (SERP) including Google, Yahoo, Bing and other search engine. The main objective was to spread some basic level of practices which are required for improving search engine crawl and catch.

What is the role of Page Rank in SEO?

SEO scope in IT industry page rankPage Rank is the important part of  SEO history. Page Rank is a link analysis algorithm applied by Google.com that assigns a number or rank to each hyper linked web page within the World Wide Web. The basic purpose of Page Rank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves Page Rank evaluating all of the links to a particular web page.

 What are the functions of SEO Updations?

Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year. SEO will never go dead in future, the process of SEO will change by Google ‘s updates and we have to just follow them and do quality work.

Do you know about SEO Updations? Click here.

SEO scope in IT industry seo updates

Why you need SEO Analysis services

SEO scope in IT industry seo analysis

SEO analysis services everything you need to know so you can easily optimize your site to increase your visitor traffic from the search engine. For more details click SEO Analysis services.

 Do you know about SEO scope in IT industry?

SEO scope in IT industry

Basically, SEO means making adjustments to a website. So that it scores high on the search results pages for particular keywords and key phrases. This calls for making a variety of changes to the pages of a website, some of these will be visible to those who view the site, and others won’t. There are many SEO scope in IT industry, with contextual advertising. Google scope of SEO in IT Industry displaying Ads to specific audience, who are really interested in those messages. With the help of SEO one can increase the web page rank of this site.

SEO scope in IT industry There is a very good scope in IT industry. SEO is force behind company’s on-line success.  SEO Scope is increasing everyday as well as website is increasing with new algorithm everyday to produce best search result to their audience. So many company hire SEO expert to increase his web page rank in  Search Engine Result Page. Any one can do SEO job, If you get some good clients you can make 100000 per month.