Category Archives: SEO

How to do Keyword Research and Analysis in SEO : By SEO Zooms

Source: How to do Keyword research and Analysis in SEO : By SEO Zooms

Keyword-Research-AnalysisKeyword Research and Analysis is an important part in SEO. Analyzing the nature of business is first part. Conducting effective keyword research is second part. Keyword research includes studying the business possibility & relevancy of keywords. Most potential keywords must be identified for better results in SEO. The keywords identified must have relevancy, search volume & business chances. If a non-relevant keyword is used in seo visibility, there cannot be any any business conversions.

Keyword Research Tools

There are lot of keyword research tools available online. Most of those tools may give a row data about keyword search volume & competition. Choosing a keyword by analyzing its search volume and monthly demand is foolishness. Because if you choose a wrong keyword or a non-relevant keyword for your SEO campaign, it wont work. If the business conversion possibility of selected keywords can be identified, your research may give good results. Some keyword research tools gives keyword difficulty scores. Where we can understand the competition level or the push pressure by other competing websites. So depending keyword research tools may not give perfection for your keyword selection. If the keywords identified using keyword research tools are potential for the business, the results will definitely bring better Return on Investment.

Here are some useful Keyword Research Tools

Google Keyword Planner

Google keyword planner is free tool available with Google Adwords. Before it was independent keyword research tool. It was available with a simple Google search. But now you have to sign up with Google Adwords account for using Google Keyword Planner. You can use your Google account for conducing research in Google Keyword Planner.

SEM Rush – SEMrush.com

SEM Rush is one of the golden tool you can use for your keyword research and analysis. Easy research based on related keywords, competing websites in organic and paid way etc. area main advantages of this tool. Even if this tool is also free to use, there are number of limitations.

Additional Tips Connected with Your Keyword Research

Use long tail keywords which are relevant for your business.

Always discuss with the client / business owner / persons concerned before finalizing the keywords.

Use different tools for your keyword research.

Conduct a search in Google ( identify the related keywords, suggested keywords and select relevant keywords form there). Google always show many keywords after their search results, saying searches related to your keywords.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Top 10 Social Media Optimization Tools

Top 10 Social Media Optimization Tools

Traditional methods of business promotion fail to work out nowadays. Online marketing became popular and to be the best among them you need your sites to be optimized. Promoting your business products and services through social media help to enhance your business. So, social media also face the importance of SMO. Here comes the Top 10 Social Media Optimization Tools.

The Top 10 Social Media Optimization Tools for marketers

Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities. The changing nature of marketing increases the of imporance of SMO.

  • HowSociable

It is a useful free tool to measure the social presence of a particular keyword. It is owned and operated by Hummingbird Web Solutions Pvt.Ltd, India. It measures the brand’s impact on social web since 2008. This tool takes snapshots of customer social presence and uses for further optimization programs. It is the best one among the top 10 Social Media Optimization tools.

  • KnowEm

KnowEm is both a free and a paid service to check whether keywords have been registered as social profiles on social media websites. It was formerly called as CheckUserNames. It helps to improve the social profile or if we feel difficulty KnowEm will do it for you once you pay it. The result from KnowEm tells how your site will look when shared through social media.

  • Social Media for Firefox

It is a browser add-on to discover the latest news on social media. It helps to build powerful social media accounts. It keeps a keen eye on the upcoming articles on Digg, Reddit etc.

  • SEMRush

It was started in 2008 to bring out a competition in social media marketing. It identifies the keyword visibility. Search results related to both organic and PPC are controlled by SEMRush. It tracks the keyword ranking, check backlinks and check competitor ranks. It finds out the keyword for which your site is ranking for.

  • Google Insights

It was launched by Google to provide insights into the search terms. It is similar to Google trends in all features except it provides a visual representation of regional interest on a country’s map. This does a research on new trends of keywords. By September 27, 2012, Google trends took over again.

  • Page Inlink Analyzer

Page Inlink Analyzer is a backlink checking tool based on Yahoo’s site explorer. It checks the total number of links in the page. If a particular URL is bookmarked this tool identifies that. It finds out the keyword for which the website is ranking. It recognizes subdomains and considers them as internal links.

  • Majestic SEO

It is both paid and free service. It has it’s on web crawler MJ12 and it’s own database. The total number of links to the URL along with page rank, external backlinks,  total backlinks is identified by this tool. They have their own ranking system called flow metrics.

  • SocialMention

Social mention is a social media search platform which includes blogs, forums, bookmarks etc. It searches contents from blogs, comments etc which allow users to monitor what people are talking about their products or services.

  • Bitly

Bitly is a link management tool. It was established in 2008. It provides URL shortening service. In spite of links, they also determine the videos which are popular in social media.

  • PostRank

It was launched in 2009. It uses a ranking algorithm to measure the social involvement of users based on blogs, comments, forums etc. PostRank analytics tracks the user engagement.

If you like to make your media marketing easy, optimize your website with any of these above Top 10 Social Media Optimization Tools. Don’t get confused to choose whom for the best search engine optimization services, SEOZooms is the best option for you.

Nimisha Paul

Best way to improve your business through social media marketing

improve your business through social media marketing

Best ways to improve your business through social media marketing

As we all know, Social media is an internet based software, in which we can communicate with each other, exchanging new ideas, professional information, personal photos, and current affairs etc. These days it’s a common marketing advice to improve your business through social media marketing. Nowadays everyone is depending on social media for communication. It becomes a part of our life. Social media is an important factor for industry to improve their business. They can post their products details through this platform, Earlier, the businessmen had only one option to reach the customers, that is traditional media like the newsletter, radio, tv etc. This media is very time-consuming and the output also very low.

Create a Social media marketing plan

1. create a strategical marketing plan after evaluating  improve your business through social media marketingcustomer likes and dislikes.

For every action you take on social media, there will be an immediate reaction from the user, such as likes, share, new post etc. You should be aware of all the type of customers and their likes and dislikes. If you plan your marketing strategies according to their wish, no doubt you will achieve the desired goal.

2. post regularly.

Regular post on social media will maintain your site’s interaction. There should be an interesting content in your post to attract your product. More than 50 % of people use social media like facebook, twitter. So they are expecting a new post every day.

3. promote your product with seasonal offers, discounts, and coupons.

If you are planning to promote a certain product. What will you do first? You will announce some discounts and offers. Apart from this, if you have a sound financial background you can do lucky draw coupons, shopping vouchers etc. You should update all these changes in social media with images and videos.

4. social media contest

social media contest is one of the main element to improve your product market. You can choose the contest type according to the type of product you want to market.

Different social media platforms for marketing

 improve your business through social media marketing

Social meida has the power to change the level of your business. Social media is one of the greatest innovations of the technology. We can, not only communicate with others but also market our product directly to those we want to reach. Now I will explain different platforms we use for marketing in social media.

#Facebook

Without doubt, we can say that facebook is one of the main platforms for marketing your product. Primarily, you have to post your product photos, product details to those who want to buy this product. You should update the changes which arise in product and also should aim accurate customers when you post the products details. When you get more like and share for your product, product value will automatically improve. The next step is target oriented marketing, if we put a target on your post, 30 likes and 5 shares in a week and you are achieving the target within a week. Therefore, you have to give more attention to your post to increase the interaction in your post.

#Twitter

In this, we can start with a tweet. That is any conversation with the world with a simple tweet that will reach a number of people. Like that, a company can tweet about their products details within 140 characters. If your tweet will get viral, number of people share your post and retweet your content, you will get more followers. We can have an article about our product that can be posted on twitter with relevant hashtags.

#LinkedIn

LinkedIn is number one professional networking site and also an essential part of your online marketing, especially for business to companies. It is very easy and free to create a company page where current customers, potential entrepreneurs, and other friends can follow your update and share them with their followers. You have to invest time and efforts to create an attraction for your prospective customers. It’s all about career development, professional connections, industry discussions and other types of business-related activities. Linkedin is not like other social media marketing platforms.

#instagram

We use Instagram for sharing photos and images. When it comes to business,we have to take more care about your product that we want to market. The product’s image should be clear and nice looking, familiar to the audience, and with nice content. Share your image with valuable hashtags. If we put an attractive image with a nice quote. The customers will stick on the image and of course next minute they share it with others .

#Youtube

Youtube is the second largest search engine, owned by google. when it comes to search engine optimization, mostly videos are likely to come up first, when it compared to other websites. So sharing video in youtube is more effective than other source and it’s a free process. You want a youtube page for your brand, make it attractive and colorful background. Give a logo for your page. It will help to recognize. Presentation of the video should be interesting. Within the first 3 minutes, make it attractive and clear to the viewer about your product or service. Do accurate SEO for your video, it will uplift your position in search engines .

#Pinterest

Pinterest is a type of marketing, in which we can market a service or product by using visual effects. Mainly it focuses on marketing crafts,cooking etc.If you have a good plan on your Pinterest activities will help you to reach the desired position. Users find your product or business by using keywords in your board titles.You should select a category for each board, so that the users can find it easily and Pinterest also recommend your board as well.Use keywords in your description, Its should be short, relevant and clear. If so the users will pin your tweet. The text in the pin description will be the tweeting text.Share your pins and boards on the other social media channels.

These are the main platform which we use for marketing business. Many other platforms also there which are yelp,tumbler etc.

 

How Google Panda 4.0 Update is working like a strong content filter

For Those of You Who Are Not Aware of the Google Panda

Google panda update 4.0Google’s Panda Update is a content filter implemented in February 2011. Like the older version of Google Panda update 4.0 is also connected with content quality. Google panda has another name called Google farmer updation. The former version of Panda were installed as permannent filters in Google algorithm. Filter in the sense it will avoid law quality contents and duplicate contents from web pages.

Punishable activities under the Google Panda Update 4.0

As we said Google panda is a content filter,so the content filter includes

  • Content dupication
  • Using low quality content
  • Spelling mistake,grammar mistake
  • thinny pages
  • content spinning

Many expert researchers have already published many articles stating the importance and strength of the Panda Filter.

Google authorities have mentioned about Google panda as Google Search Engine Algorithm Updates which aims avoiding web pages published with low quality contents and duplicate contents.

Implementation of Google Panda update, Version 4.0

In 2014 May,Google panda update, version 4.0 has released. It has added as a permanent filter in google algorithm.Google panda update, version 4.0 the key measurement for ranking the website top. The contents which were eliminated by the panda temporarly stored in a place known as sand box. Panda version 4.0 is a major update to the data refresh versus actual algorithm. Google panda update 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.Panda is upgraded as a website ranking algorithm. Panda allows Google to take quality into account and adjust ranking accordingly.

Latest Details about the Panda Updation

The latest details we got from googles is that, no panda updation has done for last few weeks. But webmasters and SEO are not still beliveing about goodle panda updation has not made on last weeks even though the this statement has made by Google.

 

 

 

Start Your Career With SEO

start your career with seo

 

Start Your Career With SEO, career opportunities are available in many business field. So Search Engine Optimization is first career choice for students. Search Engine Optimization (SEO) is becoming one of the most important career in world. Search Engine Optimization is the process of improving the visibility of a website on organic (Natural SEO) search engine result pages ,by incorporating search engine friendly elements into a website.

What is SEO

 

search engine optimization

SEO (Search engine optimization) is a internet marketing strategy. It considers how search engine works and what people search for the actual keyword typed into search engines. Optimizing a website may involve editing its content and HTML page. If you starting an SEO project, the site owners should carefully read the webmaster guide lines. The Search Engine Optimization is  used to increase the no.of visitors to a website by obtaining a high ranking  in the search results.

Search Engine Optimization plays an important role in online business field, such as flipkart, snapdeal etc. SEO methods can be separated into organic and non organic. Organic SEO is generally called as natural SEO. It takes more time to execute and get longer term results. Non organic SEO is also called as  Artificial SEO get quick results and the effects are generally less effective  compared to organic SEO. The non organic SEO based on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.

Reasons to Choose SEO Career

 

Now a days increasing demand of SEO service, the employment opportunities in the industry are also increasing. When site having increased in number and doing great business, an expert SEO has become the need of the companies. Also expecting more job opportunities in DIGITAL MARKETING field .

Why SEO Field is High Demand

 

  • Large brand advertisers are using SEO actively in india & internationally.
  • Growth in the number of local search request with mobile web searches.
  • Direct marketers are increasingly adopting SEO.
  • Increased use of search engine to look for information on web year on year.

Benefits and Salary

 

The average pay for a Search Engine Optimization (SEO) Analyst is Rs 159,814 per year. Depending on different factors like Years Experience, Employer Type, City, Company Size, State or Province, Certification etc. If you are in United States then the chances are better because companies offer better pays for SEO Professionals which range $32,312 – $49,257. The overall income atleast 10 times more than what Indians are paid.

Scope of SEO

scope of seo

SEO is the force behind the success of the company. Internet marketing is a large industry everyone is accepting the changes in business fields. The top companys are keeping huge budgets for internet marketing. There is a huge scope in this field as every web projects needs traffic from the Search, hence everyone is looking for optimizing their websites to rank in the top of the Search Engine Results.

 

 

 

Website Analysis Tools

Important Website Analysis Tools in SEO

Website Analysis Tools is very important in analyzing the present and past details of a website. By website-analysisanalyzing this details we can get all informations about a website. It helps us in decision making. It analyses different criteria about your website such as design, content, performance, traffic etc of your site. It helps in improving the on page SEO. Different free analysis tools are available on the web which gives a perfect analysis report about your site.

GTmetrix.com

One important website analysis tools is GTmetrix. GTmetrix is a good tool to analyze the performance of your website. It provides a detailed report about how well your site loads and provides actionable recommendations on how to optimize it.

Website Analysis Tools : Report

Features

Page Speed : It shows the page speed i.e. the speed at which your web page loads. It also provides the page loading time, page size, requests etc. Requests are those which are send to server in order to load a page. For better loading speed you should keep your requests minimum. GTmetrix give the recommendations for improving the page speed. An example screen shot is added below.

Website Analysis Report

Yslow :  It gives the Yslow scores i.e. why your page loading speed is slow. Keeping the Yslow scores high helps to improve the ranking. It also provides suggestions for improving the page speed. See the screen shot below.

Screenshot Yslow Report

Waterfall : Waterfall is a graphical representation of all the resources loaded by a browser in order to show a page to a user. It helps us to analyze the request that made to the server to load a page. It shows the number of requests made and the time for loading each requested file. The height of the waterfall represents the number of requests. The width of the waterfall shows the time to load the requested resource.

Gtmetrix Waterfall

History : Using GT metrics we can also analyze the history of the a website. We can select the span of history we want to see. It gives the graph showing the page load time, Page sizes and request counts and PageSpeed and YSlow Scores. The download option is also available. We can download the history details using this option.

Website Analysis Tools : History

Alexa.com

One of the another important Website Analysis Tools is Alexa. It provides analysis on the traffic data, global ranking etc. We can see our ranking globally and also in a particular country. Alexa free site overview but it also provides many premium features. The premium features includes SEO Audit Tools, Keyword difficulty Tools, On-page SEO Checker and Competitive Intelligence Tool.

Features

Traffic Ranks : Alexa displays our site’s ranking relative to other sites. The global ranking and the ranking in a specific country is available.Website Analysis Tools : Alexa

Audience Geography : Alexa provides the map showing the location of the visitors. The information about the percentage of visitors from different country is also available.Alexa Audience Geography

Total Sites Linking In : The inbound links to a website is displayed here. The total number of links and the details of sites which are linked are available.

Alexa Site Links

Other features like Monthly Unique Visitor Metrics, How engaged are visitors to google.com?, Where do google.com’s visitors come from?, Where do google.com’s visitors go next? etc are also available.

Google Insights

Google Insights is a website analysis tool developed by Google. Google PageSpeed Insights provides the page speed of a site. The page speed in Mobile and Desktop can be analyzed separately. The scores of our site out of 100 is shown here. It also give suggestions to fix the issues if there is any.Website Analysis Tools : Google Insights

Google Insights is similar to GTmetrix. The analysis reports generated by GTmetrix and Google Insights are almost similar. Like GTmetrix, Google Insights also provide the steps to fix the errors and suggestions to improve the site.

Conclusion

This article describes about some Website Analysis Tools that are used in SEO. Some website analysis tools and the screen shots of their analysis reports are added. The site used here for analysis is google.com. This tools can be used to analyze a website’s performance. By comparing the analysis reports from different tools we can get a better understanding about our site’s performance. This helps us to improve and optimize our site more efficiently.

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

scopes-of-digital-marketing

What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic

digital-market

Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs

Digital-marketing-salary

 

seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

 

 

 

SEO Scope in IT industry

THE SEO AND IT’S SCOPE IN IT INDUSTRY

SEO scope in IT industry

Everyday, increasing  the SEO scope in IT industry. There are many SEO scope in IT industry, with contextual advertising. SEO is a very long process and for every business SEO plays an important role to increase visibility of your business on search engine. Do you know what is SEO? SEO is Search Engine Optimization. The definition of SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search engine (SERP) including Google, Yahoo, Bing and other search engine. The main objective was to spread some basic level of practices which are required for improving search engine crawl and catch.

What is the role of Page Rank in SEO?

SEO scope in IT industry page rankPage Rank is the important part of  SEO history. Page Rank is a link analysis algorithm applied by Google.com that assigns a number or rank to each hyper linked web page within the World Wide Web. The basic purpose of Page Rank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves Page Rank evaluating all of the links to a particular web page.

 What are the functions of SEO Updations?

Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year. SEO will never go dead in future, the process of SEO will change by Google ‘s updates and we have to just follow them and do quality work.

Do you know about SEO Updations? Click here.

SEO scope in IT industry seo updates

Why you need SEO Analysis services

SEO scope in IT industry seo analysis

SEO analysis services everything you need to know so you can easily optimize your site to increase your visitor traffic from the search engine. For more details click SEO Analysis services.

 Do you know about SEO scope in IT industry?

SEO scope in IT industry

Basically, SEO means making adjustments to a website. So that it scores high on the search results pages for particular keywords and key phrases. This calls for making a variety of changes to the pages of a website, some of these will be visible to those who view the site, and others won’t. There are many SEO scope in IT industry, with contextual advertising. Google scope of SEO in IT Industry displaying Ads to specific audience, who are really interested in those messages. With the help of SEO one can increase the web page rank of this site.

SEO scope in IT industry There is a very good scope in IT industry. SEO is force behind company’s on-line success.  SEO Scope is increasing everyday as well as website is increasing with new algorithm everyday to produce best search result to their audience. So many company hire SEO expert to increase his web page rank in  Search Engine Result Page. Any one can do SEO job, If you get some good clients you can make 100000 per month.

White, Grey & Black Hat Practices in SEO

Owing to the rising importance of search engines like Google, SEO is a much in-demand internet marketing strategy. We know that search engine optimization or SEO is the process by which quality traffic of large volume to a site can be improved. However, as with all things in life has a good, fair and right way of doing things and a bad, unfair and naughty way of doing things, SEO too has its way. So let’s see what are the different seo hats.

If you are the one doing SEO, you must clearly know the following concepts :

  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO

shades of seo hats

Image credit: Google Blogoscoped

 

Now you must be wondering, do SEO’s actually wear hats? No, we don’t actually wear any hats because Hats are just a term used in the search industry to explain tactics to those outside the industry.

So now that you understand that hats are just tactics, let’s get to know what does the different hat colors mean?

 

What is WHITE HAT SEO ?

 

white hat seoWhite Hat depicts a 100% pure SEO practice. White Hat SEO refers to the use of creating content for users and not solely for the purpose of search engines. White hat SEO not only follows all SEO rules & guidelines but ensures that all content indexed by search engines is the same as the content that a human user will see. It focuses on readability, relevance and well-structured content that will help people to read effortlessly. Also, it focuses on cross-linking pages internally on a website wherever appropriate and build relevant inbound links from trusted sources.

Going white hat means going by the search engine’s rules and regulations. If you go by the rules of search engine, it is less likely that you’ll be affected when an update comes. Whit Hat SEO is also called called Ethical SEO.

Some of the techniques that are typically used in White Hat SEO include using keyword by keyword research, rewriting meta tags to be more relevant, back-linking, link building as well as writing readable content for human readers. Those practicing White Hat SEO are expected to make a long-term investment on their website.

Impatience, budget, and lack of understanding lead to the need for a gray hat plan.

Top 5 White Hat SEO Practice – Ethical SEO Hat

Let’s rush through the top 5 white hat SEO practices that will have a positive effect on your search position among the different seo hats practices:

  • Quality Content – There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content.
  • Titles and Meta Data – Providing pages with proper titles and meta data is essential. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
  • Keyword Research and Effective Keyword Use – Create your website with keywords and key phrases in mind. Use the keywords and key phrases you’ve identified effectively throughout your website.
  • Quality Inbound Links – Having inbound links to your website can be considered good. Good links are links from other web pages that are highly regarded by the search engines and are contextually relevant to the content of your page.
  • Internal Linking – By far one of the easiest way to help your website to rank well on search engines is to make it easier for search engines to make a way through it.

 

 

What is GREY HAT SEO ?

 

grey hat seoGrey Hat is something that neither belongs to White Hat nor Black Hat. Grey Hat SEO is the practice of technically using legal methods to improve your site rankings, but which are ethically unreliable, and could one day become a Black Hat method. A proper understanding of Gray Hat SEO is important because it could either improve your site’s ranking without negative consequences, or it could cost you loss in thousand of traffic. For example, click bait. Click bait refers to a practice where someone posts an eye catching link or a piece of content that encourages a reader to click and read more.

If not careful, grey hat can appear to slip into black hat SEO.

Top Grey Hat SEO Practice

Let’s rush through top 5 Grey Hat SEO practice among the different seo hats practices:

  • Three Way Link Exchange – Reciprocal links and link exchange has been the most widely used link building practice for years until Google made it more difficult devaluing such links in it’s algorithms.
  • Article Spinning – This is an SEO technique by which webmasters post a unique version of relevant content on their sites.
  • Buying old Domains – Some SEO’s buy old domains with authority and back-links, and use them to link back to the other sites they want to rank well in the search engines.
  • Buying Expired Domains – Some link spammers monitor DNS records for domains that will expire soon, buy them, link them when they expire and replace the pages with links to their pages. However, google resets the link data on expired domains.
  • Google Bombing – The terms Google Bomb and Google washing refers to practices such as creating large number of links that cause a web page to have higher ranking for searches on unrelated keyword phrases.

 

What is BLACK HAT SEO?

 

black hat seoBlack Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focuses solely on search engine rankings and not a human audience. They usually include characteristics that break search engines’ rules and regulations, create poor user experience and unethically presented contents. Black hat SEO practices can yield quick results but there is a higher risk of penalty if discovered. It is a short-sighted solution to the long term implications which can be disastrous for your website and in turn your business.

So if you were using Google as your master, buying links would be considered black hat. If Bing is your master, something such as buying Facebook likes would be black hat.

Black hat tactics are generally the targets of Google updates such as Penguin and Panda and can be seriously detrimental to a site if they are discovered.

Some techniques used in black hat SEO include keyword stuffing, link farming, hidden texts and links and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. Therefore, to survive a black hat SEO practice is incredibly difficult because you have to get under the radar not to be discovered, and not to get your client fire bombed.

Top 5 Black Hat SEO Practices to Avoid

Let’s rush through the top 5 black hat SEO practices among the different seo hats practices:

  • Hidden Content – placing of keywords in white text on a white background in order to attract search engine spiders. Top in black hat seo practice list.
  • Spamdexing – practice of repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine.
  • Keyword Stuffing – practice of packing long lists of keywords without proper formation.
  • Doorway Pages – pages designed for search engines and not for the end user. This is a fake page that user never gets to see and is constructed only for search engine spiders so as to trick them into indexing the site higher.
  • Link Farming – Link farms have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating.

 

Conclusion

I hope now you are clear that going white hat means going by the search engine’s rules and regulations and going black hat means going against the rules and regulations of search engine. If you go by the rules of search engine you won’t be affected when an update comes. But if you go against it, your site might get banned and de-indexed as a penalty for using unethical techniques.

 

So which Hat do you really wear? Which  Hat are you supposed to wear? If you can answer these, then I have accomplished my task to correctly convey the topic. If you have any doubt regarding the topic, please free to leave comments!

 

white hat or black hat seo

 

 

A Glance at all the SEO Trends 2016

2016 has come with so many changes in Google already. Just recently, Google has informed of a new search result format, the rich cards, that’s going to take over the world of SEO in a storm.

In the years to come, SEO is only going to gain more prominence and in future, it might replace the entire traditional marketing platforms as it aims to top your rankings on search engines, boost your visibility online and drive a significant amount of quality traffic to your website. After all, what’s the purpose in creating a website with all the right content and imagery if there are no visitors to it?

SEO or search engine optimization is a set of tasks and techniques that aims at escalating your visibility in search engines in the form of high rankings.

Search engine rankings change from time to time (that’s normal, of course!) but it’s important to keep your website updated with new content that’s outstanding quality wise. This helps in regular streaming of traffic to your website.

Here we feature you what’s hot in SEO for 2016:

1. Mobile Friendly Web Page

Ever after the Mobilegeddon update that came through on April 21st, 2016 it’s necessary to optimize your website for a mobile search. Your audience is scattered in various places and they use different devices to access you.

If your site isn’t mobile friendly, chances are you may be removed from the mobile search results. Look at these stats to see how mobile ad spending is predicted for the years to come (Source: www.smartinsights.com).

2015 2016 2017 2018 2019
Mobile Ad spending- Billions $ 28.7 40.5 49.8 57.7 65.8
Percentage change 50% 41% 23% 16% 14%
Percentage of digital ad spending 49% 60.4% 66.6% 69.7% 72.2%

2. Social media content sharing

Since Twitter‘s deal with Google, even the Tweets relating to the search engine query show up on the search results. If your posts are re-tweeted a lot, it can automatically increase your rankings on search engines. Right now, 76% of online marketers use social media for marketing purposes. If you are still not convinced, you can see for yourself here:

SEO trends 2016: Social media signals boost traffic to your site

Social media signals will evidently be part of the number of Google’s processing signals in 2016.

3. Be local in SEO

Google is now offering semantic search results since the pigeon update. That’s the search results are customized on the basis of location and the search intent of the user. If a person in New York is searching for “Hospitals”, he will get a list of Hospitals in New York.

If you want your business website show up on location based searches, you need to let Google know where your location is and what your business is offering.

Location-based-search-local-seo-2016

As per the stats provided by searchengineland.com, you will be convinced on how local SEO is a prime ranking factor on Google.

  • Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
  • 61% use the address or phone number in the ad
  • 68% use the “Get Directions” or “Call” buttons.

So make sure you’ve listed your profile on Google Business Pages and place-marked your business in “Google Maps”.

4. Backlinks are still significant!

They will again be part among the 100s of signals Google uses to process the search results and hence the continuing one among the “SEO trends 2016”. You will need backlinks from a bunch of different domains.

How to get these backlinks? Spamming 100s of websites with comments and leaving link there? No!

The best back links are the ones coming from websites with high amount of authority (PageRank) and high trust value already.

The most significant way to get links is by creating fascinating and shareable content that’s linkable.

5. The fad for mobile apps will grow even more!

Mobile apps account for more than 52% of the online time spent by the users on a smartphone. This is one of the reasons why all businesses wishing to expand their share in the market, should develop mobile apps.

Mobile apps that feature a certain brand, like Amazon or Flipkart, is now becoming more and more common these days. The future for mobile apps is so huge that it’s predicted to replace even the desktop and mobile friendly websites.

Already, Google shows up the mobile apps featuring the brand you are looking for in mobile search.

SEO trends 2016: Mobile apps fad will grow

6. Rich cards

As revealed by Google in their official blog on May 17, 2016, websites which feature recipes and movies are entitled to enhance the search engine traffic with a new opportunity to stand apart from other websites called the rich cards.

Another form of rich snippets, they use the schema mark up to show their content in a visually appealing way with rich content and prominent images.

Rich cards focus on giving the mobile user the best experience and all the information he wants on the go.

SEO trends 2016: Rich cards

The rich cards come with an exciting feature wherein you can track the user activity on the same with a Rich Cards report offered by Google Search Console.

7. Voice Searches are going to get bigger

The voice search is another functionality that’s part of the “SEO Trends 2016”. People use the voice search function when they are driving or multi-tasking. It is becoming more significant in mobile searches as it saves the user the time and effort to type in a search query. Almost all devices like Microsoft, Apple and Google Now (Android) use the voice search function- that is, the Cortana, Siri and Google Now.

To make sure your website is optimized for a voice search, use the list of long tail keywords that have chances of being spoken out by a person conducting the search. Check out the image below to see what category of people use the voice search as well as when do they use it.

SEO trends 2016: Voice search

8. Content and Keyword

They will always be part of SEO Trends forever. A content that’s good quality wise and that’s able to get more links will always rank higher on Google. The best content is one that’s easily readable and interesting as well.

Visual content like videos also render the content more shareable. Make sure you always update the content on your website for regular traffic and revisits.

As for keywords, even if it’s not a ranking factor on Google, it’s a must for devising some specific keyword strategy. Choose from an array of related keywords and create a content that revolves around it. Also try not to stuff your keywords and if you are looking to add more keywords to your page, it is suggested that you expand your content as well.

Even though the SEO trends are likely to change again and again, we expect that the above 8 trends are the most dominant ones in 2016. While some trends may vanish, some of these trends will rapidly advance and outlive the others. In spite of that, we surely tell you that by adopting these “SEO trends 2016”, you will be in the vanguard of the digital market for 2016.

« Older Entries