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Category ArchiveSEO

5 Reasons: Importance of Blogging In SEO

importance of blogging

Here we can see several reasons for the Importance of blogging in SEO. which means blogging allows you to share information about your website or a business and its services. We can write our thoughts, ideas, and experience in one place. So blogging helps to improve our business in search engines.

Blogging is very helpful for increasing our SEO quality. It will boost our SEO position. We can give the correct answers to our customer’s questions. Blogging in SEO means, it is a process with help of technical and on-page SEO techniques. it will increase your blog’s visibility in organic search.

To drive niche traffic to your site, you need search engine optimization, also known as SEO. You improve the chances of appearing on the top of search engine results when you optimize your web pages for search engines. As a result, SEO increases the chances of your site ranking.

  1. A blog keeps your website up-to-date and fresh.
  2. Blogging Helps You Target Long-Tail Keywords
  3. Increases Organic Search 
  4. Helps You in Internal Link Building
  5. Opens Up Backlink Opportunities 

How Does Search Engine Optimization (SEO) Work?

On-page SEO and off-page SEO are two ways to optimize your website for search engines. 

On-page SEO involves optimizing the content of your web pages to make them more valuable and helpful to users and search engines. On-page SEO tactics include optimizing metadata, content, internal links, etc.  

Off-page SEO means optimizing outside your website to rank higher on search engines. Link building, social media sharing, brand mentions, and other off-page SEO techniques are examples.  

Does Blogging Help SEO?

You can boost SEO quality by positioning your blog as a relevant answer to your customers’ questions. In addition, on-page SEO tactics can help your blog posts rank higher in search engines and make your site more attractive to visitors.

When you create a blog, you’re able to reach a wider range of search queries. For example,
If a person searches “ Importance blogging In SEO,” you will get up blogs like this one from search results. It increased the visibility of your business.

when a blog is created at that time it, directly and indirectly, gives more benefits to SEO.
When you blog, you’re educating potential customers on a particular topic. Get more traffic to your website through a blog. so we can say that the importance of blogging is a key part of SEO.

A blog keeps your website up-to-date and fresh.

When you find a website that hasn’t been updated in years, you probably lose some trust in what you see. Alternatively, the company may have gone out of business entirely, or the website may be displaying information that had been debunked or changed since the last update.

Searchers don’t want outdated information from Google. On the contrary, regularly updated websites indicate that the website is alive and offers fresh content. In addition, search engine algorithms will index your website more often, keeping it on their radar for longer.

There’s probably no need to update your homepage often, so a blog would be a better way to keep your website fresh regularly.

Blogging Helps You Target Long-Tail Keywords

Long-tail keywords are composed of 3-5 words. They generate more specific queries than general keywords of one or two words. Did you know that 70% of all search queries contain long-tail keywords? Therefore, you need to optimize your blogs for long-tail keywords to get high-quality traffic.

However, long-tail keywords are pretty challenging to target through regular landing pages. Blogging helps to overcome this problem.

Increases Organic Search 

70-80% of people ignore paid search results, clicking only on organic results. Think of organic search as your grocery store produce. The term “organic search” refers to a search in its natural way.

When you write a new blog post, you create a unique URL for your site – and every new URL increases your website’s chances of ranking in search engine results.

Even though blogging takes time, you can carefully select keywords and topics that make you look like an industry expert and earn higher search engine rankings.

Helps You in Internal Link Building

When you begin publishing blog posts, you’ll notice that the opportunities for internal linking will blossom. By adding more pages on related topics, you can naturally link them together.

By strategically using the anchor text, you can better tell Google what the page you’re linking to is about – strengthening its link to your target keywords.

Opens Up Backlink Opportunities 

External links are just as crucial in the SEO process as internal links. However, while internal link building is easier, external link building is much harder. It is the most challenging part of SEO. In Google’s view, quality backlinks indicate trustworthiness and authority.

Your blog will gain more links if it is of high quality.

You can read more blogs in seozooms.

Guidelines For YouTube Marketing


YouTube Marketing Guidelines

 YouTube marketing guidelines

YouTube Marketing Guidelines http://youtube marketing in wikepedia which help us improve the video promoting greatly. In case you’re hoping to get into video promoting, there could be no greater channel than YouTube. They’re the second most visited site on the whole web. There are more than 2 billion clients in this.They have basically no contenders, and shoppers. They are progressively investing more energy observing more online recordings. With this surge of purchaser consideration, it’s no big surprise organizations are placing a greater amount of their promotion dollars into computerized video publicizing. The major criterias for YouTube Marketing Guidelines are clearly described here,

The uplifting news is you don’t have to flood a great many dollars in YouTube publicizing. In the event that you make a decent channel that continually puts out quality substance that individuals need, you’ll stand out enough to be noticed and eyeballs you need to drive client procurement through YouTube. Here’s the means by which to do precisely that,

Steps For YouTube Marketing

youtube marketing Guidelines and  Steps

1. YouTube Marketing Guidelines to Create a Great Channel Layout and Organize Your YouTube Content

This blog entry will not get off course of how to transfer a profile picture, cover picture, or the means to transfer a video. YouTube as of now has those means. It’s simple, and you needn’t bother with any directions from me. I will utilize this initial segment of the manual for talk regarding why you need an extraordinary channel design. The initial step to YouTube advertising is to have an incredible channel design. At the point when individuals go to your channel, they need to understand what you’re about and what kinds of recordings you have.

  • Make Regular YouTube Video Content

Reliably refreshing your channel with substance will keep your channel feed dynamic, increment your quality on YouTube, and help you construct a group of people. You should focus on at least one video each week, yet the perfect measure of substance relies upon your crowd, your objectives, and your substance.

One straightforward approach to make a constant flow of substance is to deliver more limited adaptations of long-structure content. Assemble a topic around a point and afterward post reduced down adaptations of the subject consistently. This will keep your crowd connected with and returning for additional.

2. Instructions to Write a Great YouTube Title

This is one region you can’t disregard. Titles are vital in YouTube. Regardless of how incredible your video content, it will not make any difference in the event that you can’t get anybody to really tap on your video in any case. There’s a couple of various strategies I see advertisers and makers on YouTube utilizing. The first is the games tattle outlet TMZ Sports. They’re not advertisers, but rather they realize how to stand out enough to be noticed, and that is significant for advertisers. How about we check whether you can discover a pattern in their titles:

Step by step YouTube Marketing Guidelines to compose a decent title for your Videos

YouTube’s title character limit is 100, yet close to 50-55 characters is the place where they begin to remove the content on the work area. This is the place where you compose your cliffhanger. Look what TMZ Sports does when they compose their titles. In the event that I had a video about my SEO hacks, I may compose a title this way: The part in italics is the thing that will show as the title on YouTube. You see that I leave a cliffhanger that will make individuals need to click. I likewise put in the watchwords website improvement and SEO in there to clarify what is the issue here.

Instructions to compose a decent thumbnail

I’d at that point put the Google logo in the thumbnail to get the attention and ensure individuals know it’s about Google SEO. Catchphrases are the other significant part of YouTube SEO. You need to ensure you put those catchphrases in your title so it draws in the correct crowd. Catchphrases like web-based media showcasing, website streamlining, transformation rate improvement, ROI, and writing for a blog are on the whole watchwords you’ll see me utilizing. In the event that you know your specialty, you’ll understand what watchwords you need to utilize. Since we have the title, we should move onto the visual title – the thumbnail.

Plan The Right YouTube Thumbnails

Try not to avoid this part. Picking your YouTube thumbnail is similarly as, if not more, significant than creating an incredible title. How about we initial go two or three the ridiculous hacks advertisers use on their thumbnails. Incorporate Your Logo to Boost Brand Awareness. Here’s another hack that advertisers like to utilize: putting your logo on the thumbnail. That way, regardless of whether nobody clicks your video, you’re actually drawing mindfulness and spreading your image.

Cross-Promote with Other Channels

To expand your range on YouTube, focus on it to distinguish and contact other comparative channels to cross-advance or team up in a commonly useful way.

This doesn’t imply that you need an immense after on YouTube as of now. You can utilize your email list, social after, or even implant recordings on your site to drive traffic.

We’ve covered how to get individuals to tap on your recordings and cross-advancing. Presently we should go on to another aspect of advertising on YouTube, which covers enhancing your recordings for YouTube search.

YouTube is the second most famous internet searcher, and with 30,000 hours of video transferred each moment, you have something reasonable of contenders.

Here’s the manner by which to do your absolute best to get close to the highest point of YouTube’s list items

Composing Great Descriptions

YouTube has an extraordinary segment itemizing how advertisers and makers can compose incredible depictions. I’d suggest you investigate that on the off chance that you need a full guide.

The part that I need to accentuate is the significance of utilizing watchwords from the get-go in your depiction. Here are the watchwords I put in one of my recordings:

At the point when you understand what catchphrases you’re attempting to rank well for, you can place those in the title and portrayal. You can likewise make reference to those watchwords in the video and put those in your shut subtitles.

Power nothing and watchword stuff. It simply makes you look malicious and dishonest.

Your portrayals ought to be in any event one passage. YouTube gives you 5000 characters to compose. Try not to be reserved. Use as a lot of it as you need to.

I utilize my portrayal as a record. Yet, I additionally put connects to my blog and social around the top. So regardless of whether individuals don’t peruse the whole depiction, they actually see connects to peruse my blog or get in contact with my social:

Compose portrayals with watchwords. Make it simple for individuals to discover more data about you.

Add Closed Captions on Videos

At any point recalled an incredible line from a TV show, composed it into Google or YouTube, and tracked down the specific clasp on YouTube?

Assuming that extraordinary line wasn’t in the title or the portrayal, you found that in light of the fact that the web search tools utilized the subtitles to discover the video.

That by itself ought to persuade you that you need to have subtitles accessible for your recordings.

You can utilize the programmed inscribing. You can take those and alter them, or add your own.

Use YouTube Tags

The way to improving your labels is to put your significant terms first. Use cites for catchphrase expressions, for example, “video creation” and give a mix of normal and long-tail watchwords.

You need to give enough labels to altogether and precisely portray your video. Consider what your potential watcher might be looking for on YouTube.

Drive Comments, Likes, and Subscriptions

When watching a video on YouTube, how regularly close to the furthest limit of the video do you hear the expression, “On the off chance that you enjoyed this video if it’s not too much trouble, offer it a go-ahead or say something”.

That is on the grounds that more likes and remarks sign to YouTube that the video is getting crowd commitment. Individuals are discussing it and rating it. It inspired an emotional response from them.

Subsequently, YouTube will rank it higher in their list items.

Something else that will get a higher positioning is an enormous number of individuals buying in to your channel, and most great YouTube makers and advertisers know this. That is the reason they request that you buy in.

I could compose a whole article on getting more YouTube memberships. Also, luckily, I have. Investigate on the off chance that you need more endorsers.

3. How to Produce a Great YouTube Video

This is the last piece of this blog entry, yet you should regard it as the main piece of YouTube showcasing.

Make a Great Opening and Sustain Viewer Attention

In the event that you’re generally obscure, the initial couple of moments of a video are totally significant to get spot on. They “snare” the watcher in so they need to watch your whole video.

Effect Of Advertisement in YouTube Videos

While making an advertisement, you have five seconds to snare the watcher in so they observe a greater amount of your video. You see what Tai Lopez does? The foundation is him remaining in a house, and the primary thing he says is that he will give you a visit through his manor.

At that point he presents himself. To keep you watching, he gives you a video visit through the chateau while he discusses himself and what he offers. This is incredible advertising that couple of individuals have done.

Who might need to click “Skip Ad” on this video?

Would you be able to suppose he was sitting at a work area with a white divider as his experience giving a similar talk? Nobody would watch it.

The way in to a fruitful advertising effort, even on YouTube, is making clear and succinct suggestions to take action. Contingent upon the message, you can utilize the start, center, or end of a video. By this we can coordinate the activities of your watchers.

Having an excessive number of prompts can create turmoil, so keep your CTAs insignificant and straightforward. The objective is to make it as simple as feasible for watchers to play out an activity.

Here are a couple of significant activities to use on your recordings:

Buy in: Give your watcher motivation to buy in (e.g., new recordings consistently or always failing to miss a scene).

Like/Add to Favorites/Share: Ask your watchers to “like,” “top choice,” and “offer” the video so your substance shows up in more places across YouTube. You’ll be astonished at the response you get when you essentially request it.

Remarks: Encourage your crowd to take part by posing a particular inquiry or mentioning a point they’d prefer to see canvassed in a forthcoming video.

Video Graphics: Create a video “end record” that shows up toward the finish of the video to guide watchers to your site.

Instructions to Grow Your YouTube Channel

Instructions to Grow Your YouTube

Need to develop your business with YouTube? Here’s a finished manual for building a fruitful YouTube channel to showcase your business.

  • Make an extraordinary channel format.
  • Utilize marked pictures, a video trailer, and sort out recordings by subjects.
  • Make standard YouTube content.
  • Focus on at least one video each week, however the perfect measure of substance relies upon your crowd, your objectives, and your substance.
  • Compose incredible YouTube titles.
  • Compose a cliffhanger, yet make a point to incorporate key terms.
  • Plan the correct thumbnails.
  • Use bolts and circles to cause to notice your video and consider including a logo to stick out.
  • Cross-advance your channel on different stages
  • Focus on it to recognize and connect with other comparative channels to cross-advance or work together in a commonly valuable way.
  • Get your YouTube SEO right.
  • Utilize your title and depiction to target significant key terms and increment your perceivability.
  • Add close inscriptions to recordings.

At any point recalled an incredible line from a TV show, composed it into Google or YouTube, and tracked down the specific clasp on YouTube? Assuming that incredible line wasn’t in the title or the portrayal, you found that in light of the fact that the web indexes utilized the inscriptions to discover the video.

Streamline YouTube labels.

The way to streamlining your labels is to put your significant terms first. Use cites for catchphrase expressions, for example, “video creation” and give a mix of normal and long-tail watchwords.

Request remarks, preferences, and memberships

More likes and remarks signs to YouTube that the video is getting crowd commitment, and YouTube will rank it higher in their query items.

Make an incredible opening.

The initial couple of moments of a video are totally pivotal to get spot on. They “snare” the watcher in so they need to watch your whole video.

Make suggestions to take action.

Having an excessive number of prompts can create turmoil, so keep your CTAs negligible and straightforward. The objective is to make it as simple as workable for watchers to play out an activity.

Impact of SEO on your Brand for the Business needs

Impact of SEO on your Brand

Impact of SEO on your Branding is a powerful solution for your business. You can build a strong brand for your business, product or service. Your brand is an ideal symbol of your company. It’s your identity before your customers, stakeholders, investors, etc. And it is a compromise, promise and personality you given to your customer. This creates an impression among the customers. So, your brand is something very incredible about your business. So, like the quality of your service or product, the fame and publicity are also very important.

Impact of SEO on your Brand If your brand is strong then people search for your brand instead of a solution. They search specifically for your goods and products directly on the web. A brand needs awareness, awareness drive search. Search impacts on website traffic. And the traffic brings you revenue. Let us discuss in detail all about branding.

Raise your own brand

Developing a brand that lasts for long is a time-consuming task. It indeed consistency of data. Impact of SEO on your Brand The routine activity happens in your business with an accurate and consistent niche can slowly build your brand. Not only the consistency of data you provide, but consistent messages, delivery, design, customer dealing, etc put your strong brand.

Developing a brand need to talk with customers and review their ratings, suggestions, etc. And find your weakness to find a positivity for that. And it takes time to plan the process and finally to implement it.

Let us imagine, which is the first name come to everyone’s mind, when thinking of search something and find a solution? It is sure that the answer is Google. At these times, if the company has optimized for the targeting keyword the chances are more to get visible on the result pages. This is understandable by everyone. But the problem is that the competition drives back to the intended results. Here is the importance of branding your product. Branding helps you to stand out from everyone everywhere. So, build a brand that people will search for.

Brand authority and search

If your website doing good in SEO and all other marketing tactics, still it fails to visible on the search results without a brand behind it. The real fact behind branding is that it is very easy to rank for brand keywords, but it is relatively very tough to get peoples to search for that. In order to bring traffic to your brad keyword use social media, backlinks, etc effectively.  These conversations about your brand will catch by Google and other search engines and it shows your relevance in the search market. When a positive vibe exists between your brand and rankings then you begin to earn more traffic and customers.

Brand authority impacts your domain authority and searches engine ranking score. Social engagement is the major factor that helps Google to find a brand and categorize it as a brand using its algorithm. The more branded search come from Google, the benefit you get from the web is also high.

Impact of SEO

SEO for different Languages and Country

International SEO

SEO for different Languages and Country

Do you want to make a massive change in your SEO for different languages and country? If so, you have to do International SEO. Then, what is International SEO? International SEO is optimizing your search presence for international audience in all over the world. They may speak different languages, different time system, and different territories, etc. Hence, international SEO reach your content to your target audience worldwide.

Using Geo-targeting, hreflang, and localization you can target your customer. Google always try to match with the language and location of the searcher. When special signals you add to your website enables Google to identify the location very easily. And find the content similar to the search of a user. There are four important steps to implement international SEO on your website.

Determine your International Content

Website can be optimizing for both language and geo targeting. Some of the website only choose language. But you can select your country along with language. Not in a single country and language but separate for each of them. Then customize your content by country. For this you need separate website for each.

Setup your International SEO friendly URL

Your URL structure help Google to find the country and language. Each page for your country with different URL shows the significance of language and country. This is how become targeting in geotargeting. For language you can also implement hreflang. Sometimes people create an entire new website for different country and language, or they create subdirectory for each country. In either process, choose the one which is easy for you to maintain.

Using a sub-directory is easy to use and maintain. It gets the authority value of the entire website. But the international SEO signal for subdirectory is weaker than a dedicated website.

Hreflang tags for targeting language

Hreflang tags are small snippet of code used inside the website for targeting multiple language. This help search engine to match with the correct language when search comes. Then the French speaking people see French content instead of English. It is useful when you have done the translation of your website content.

Give support to your International SEO with more signals

Localize your content to boost the international SEO. It is beyond anything you do technically. This brings you traffic than you imagine from the various part of the world.

Not only consider language and country but also considers the search engine preference. Not every country uses Google only, but 65% of the searches coming through some other search engine. You should optimize by considering the search engine preference of people in different countries.

Is digital marketing being crucial for start-ups to success?

When an entrepreneur starts or launch a new service or brand, they have a large list of things to do. The list deals about many things such as money, brand, marketing, business, customers, employees, etc. No matter is it is a product, service, brand, or an idea, the market is just flexible to accept anything. New brands are launching every day, they all face stiff and strong competition too. So, digital marketing being crucial for start-ups.

Importance of Digital marketing for start-ups.

Digital marketing helps new brands to gain customer attraction and find their diverse audience form the crowd. Digital marketing is a method of inexpensive customer research, increase your visibility, track your ROI, establish your brand and increase your revenue.

It allows you to get a better understanding of your customers. Marketing digitally using a website or social media is highly effective. The various tools you used, make you aware about the nature of your audience. Not only nature but the time of your user on your website, their interest, their price range, location of your customer, everything will be known for you. That’s why saying that, digital marketing is an inexpensive way of customer research. This graphics will help you to formulate your marketing strategies. So that digital marketing being crucial for start-ups.

Increase your brand awareness through Digital Marketing

Today, marketing is not just an advertisement of product or service, but selling of a brand, life style, etc. And it is something that drive people to come back again. This makes your brand aware among people. As because people are so much online today, it quite easy to establish your brand. All you need is to just frame your marketing strategies. The strategies for social media platforms like Facebook, WhatsApp, Instagram, etc. The strategy foundation is unavoidable for your website too.

Track your Metrics and ROI

The tools and metrics used to target and analyse your audience is also helpful for you to track your ROI. This enables you to increase your revenue. ROI is an important metric to analyse the business on your website or brand. Whatever it is, in the current situation, a digital marketing tactics can bring you to the front of the market. This is mainly because, everybody is run behind digital and online. Both the consumer and producer.

How to Optimize your Website for Voice Search?

voice search optimization

voice search optimization

When Google launched the voice Search App during 2008 for the iPhone, it is long away from perfection. But the current situation is entirely different. Now the researchers conducted on AI and Machine learning improve the efficiency and accuracy of the Voice search. Five people out of 20 are now opting for voice search. Because now it is much more accurately behaves like a human. The efficiency is improved due to the accuracy of understanding the English language is better than before. And it is now more location-oriented.

People want an instant solution and replay for what they search for And this is the reason behind gaining more popularity for voice search. It is much easier to search by talking than typing a query in a search bar. Thus, people expect that much speed in getting the result back. A person can write about 40 words in a minute and can speak about 150 words. this implies the difference in search speed.

How voice search influences your business?

voice search influence

If you have a business-oriented website and you are already doing SEO. Then it is time to think about voice search results. And this is how voice search optimization influences your business. About 50% of people in different age categories use voice search. This will be changed in the future and become more established. So, do your website want to be visible in voice search results?

This is possible by optimizing your website for Voice Search. So, let us talk more about the Optimization of your website for voice search.

Optimize your website

Usually, when you try to search for something on Google, always tends to reduce the length of the searching keyphrase. But for voice search technology, the matter lies in long-tail keywords. This is exactly like what you are asking one of your friends. So, give focus on framing long-tail keywords for your website. So, arrange contents and evenly distribute the content.

When talking to a device we take a conversational format. As a part of voice search optimization, you should do the following things.

Optimize your Listings

Clearly define your business listings and Name, Address, and phone number accurately and update them. The majority of the business losses are online due to wrong information. So, make sure that you are giving accurate business information to your users.

Improve your Website speed

This is important because most of the people opting for voice search is to get instant result. So, they prefer speed. Thus, your website surely speeds up to load. Otherwise, people tend to leave your website. And you know one thing that the search result listing for voice search is comparatively low when compared to the hundreds of keyboard search results.

Content formation

Focus on your content. Framing content in the form of question answers will enhance your website’s performance for voice search. The users interact with voice search-activated machine-like humans. Hence, they always engage with it like a human. So, the content must include the local and general keywords they use. Plan some keywords locally by monitoring the nature of your users.

Snippet management

Manage your snippet in a way that attracts the user and includes the local language they used to search. And always update your content in the snippet. The questions should be given with <H2> markup.

Conduct Testing

After implementing these all, conduct a test by yourself. Since it is a new feature for you, should test to know whether it is working properly or not. The testing should be conducted for each device and provider like Google’s Google assistant, iPhone Siri, and Amazon Alexa. 

How To Do SEO For Multiple Domain

multiple domain seo

Why SEO for Multiple Domain?

How can you improve your website even after you are doing everything? You are driving significant traffic to your website. But you have to generate traffic to your website for some keywords. Unfortunately, there is no space to click on your web page furthermore. Then how can you bring traffic to your website for those relevant keywords?

It is possible to create more search engine presence through something called Multiple Domain SEO Strategy. It is a service provided by most SEO frims. Let us discuss what is Multiple Domain SEO strategies and when it is used.

SEO For Multiple Domain

It is not a well-known SEO technique that is popular now. But this is how a well-known big business website brings its websites in Search Engine result pages. This can be powerful if you use it in the right way. This can be a very long-time procedure. So, do not expect a sudden change in your results. All methods have some pros and cons. And this strategy does too. And always remember that for every business, multi-domain strategy is not needed. Also, not all business suit this.

This strategy involves creating multiple domains for your website. This is also called as microsites. This may be quite a different website than your original website. In results, more website gives more ranking opportunity in different keywords. As I said earlier, SEO for multiple domains is useful for big legends to bring their marketing and business to the next level. So, you won’t get the result as quickly as you think.

It needs a lot of time to plan and execute the process successfully. Create multiple domain or microsites of your own, which is more content specific than your original website. This increases the chance of clicking on a page that directs to your original website. Most site owners are focusing to rank on multiple pages. This new way is a little bit difficult to digest. But if you want to rank your brand higher then try this method.

How to do SEO for Multiple Domain

It is not a simple SEO technique like keyword optimization. But if you do this for the right business at the right time, it will create a huge impact. So let’s see how it is done.

Brand your Niche site

A niche site is a small part of your website that handles a specific interest in your service. Branding your niche site has as much as the importance of branding your Original Website. This will help your users to familiar with your brand. And always try to create a site similar in style to your original one. Then users can easily connect with you.

Create a new domain

Find a domain from the providers and select the perfect one for your brand that nobody used earlier. And start optimizing for it.

Create content

Fundamentally your microsite is the same as your original one. So, fill it with unique content that perfectly matches your brand and attract your user. Without the right content, your microsite has nothing to do for ranking your website.

Mention about your Microsite in the original website

Add a link to your microsite somewhere in the header or footer of your originals site. Then only, the new site gets a reference from all the pages of your website.

Create social media profiles for the new niche site

Making an online presence for your new website is very important as your original website. But make sure that you are not confusing the users. So, make sure that you do not forget to link your microsites profile with the original site and vice versa.

Optimize microsite

Optimize the microsite for the new keyword as you did for your original website.

As I said earlier this is a time-consuming process. And will earn good results if you spend your time right. There are some drawbacks for this strategy. Before getting into it study in detail about the cons. And be sure that your website doesn’t get affected by it. If you get it all right, definitely your brand will rank higher than you imagine.

Google Search Console

Google search console – A complete guidegoogle search console

The Google search console is referred to as the discussion channel between you and the Google. The webmaster will have the permission to operate the Google search console and it is an integral part of SEO. This amazing free tool provided by Google supports lots of people to design and modify their SEO strategies easily. Today we are providing a complete guide to Google search console.

How to Connect Google search console with your website?

At first login to Google search console using your Google account. Then click on the add a property button. Here you can add the website name. (Note that you should give the full website address.) Click the Add button.

In the next page, you will see 7 methods to verify your website. In this 3 of them are pretty easy.

HTML File – Download the HTML file provided by Search console and upload it to your website.

CNAME or TXT record – Add a special CNAME or TXT record to your domain settings.

HTML Meta Tag Code – Simply paste a unique HTML tag to your webpage’s <head></head> section.

After completing this process you need to click on the Verify button. If you get a green tick mark then your site is verified.

Preferred Domain

You need to decide which domain address you prefer. That means you can use either www version of your website or non-www version. The chosen version will be shown in the search results.

What will happen if you don’t set a preferred domain?

Google takes www and non-www versions as separate references and it will reduce the power of your backlinks.

You can also add redirection code to the preferred domain so that only the preferred domain will be noticed by the user.

Target Country

Google helps the webmaster to know how their website is performing in the case of optimization. For this Google needs to know where is our targeted country. Google will have some assumptions using the information that you provided on the website. Like the server location, contact address, language used etc. If you give the exact information then Google can do the work easily.

You need to click on the International Targeting link in the Search Traffic menu seen on the left-hand side.  Click on the Country tab and check the Target users in the box. Then you should select which country you need to target from the drop-down. Click on the Save button to complete the procedure.

Linking Search Console With Google Analytics

google analytics

While using Google Analytics we would find that we will get very small information about the keywords. Usually, it may show as not provided. But when we link it with Google search console we will get the more clear picture.

In the Google Analytics dashboard click on the ADMIN section. From there click on the Property settings. You need to click on the Adjust Search Console button. Then in the new page click on the Add link. Select your website and check the box near to it. Then click on the save button. Now the Google search console and Google analytics are linked.

Now when you go through the Queries option in the Google Analytics you can see new keywords.

Adding Sitemap To Search Console

Submitting the sitemap will help the google to crawl your website easily. A sitemap Is an XML file which contains the pages of your website with their recent update dates. So whenever a change happened to a web page then this XML file also gets updated. Google bots visiting the sitemap could find the recently changed page and crawl that pages easily.

If you are using WordPress to manage your website then you can add Yoast SEO plugin to quickly generate the sitemap. In the left-hand side section of your WordPress dashboard, you can see the General settings tab for the Yoast Plugin. And click on that tab you can see the heading XML sitemaps. There you need to click on the toggle bar to ON the sitemap. Save the changes.

At any case, if you type your websitename/sitemap.xml you can see your sitemap file. If there is no sitemap then you need to add one.

In the crawl, section select the link Sitemaps to submit the sitemap. You need to add the URL in which sitemap is visible. Click on the ADD/TEST SITEMAP button to add the sitemap.

If you are aware of the old google search console then it is time to investigate the new  Google search console. Try the new search console and comment your experience here!!!

Best SEO Practices to Increase eCommerce sales

It is hard for eCommerce site to believe that SEO can double or triple their sales in short time. Here are a few eight effective ways that can be embraced by SEO expert to optimize the eCommerce site and improve the sales figure.
Though, it sounds to be impractical, but it is practical to improve the sales and conversion rates be adopting SEO to your eCommerce site. In fact, optimizing the site by using SEO tactics will double your traffic and sales. There are many queries arises on how SEO can boost the traffic, conversation rate, sales number, engagement rate, and turning prospective clients into buyers. In this post you can see the best SEO practices to increase eCommerce sales Here are a few questions that are probed by the many eCommerce site owners and the answer for each question is given below.

Give me a few tips on dealing with items that are out of stock?best SEO practices to increase eCommerce sales

There are several ways to deal with it, but here is a few which we suggest.

Leave a few pages up. If the items are yet to receive into your warehouse, then leave a few pages up. You should not delete, conceal or replace those pages with other pages which have stocked items. Avoid adding new products in the pages or redirecting website visitors to other pages.

Offer items that are substitute to the out-of-stock items. If you do not have a particular item that a user is searching for, then offer alternative items in the widget form on the site. few of them include

• Exhibit the same product in different colors
• Offer latest versions or models of the product
• Show the similar products sold by other brands
• Products of similar category that are of same price and of superior quality

Instead of disappointing the customer by displaying a message as out of stock for the item they are looking for, you can show the similar items of other brands. This will be positive received by the customers and turn them as your loyal customer. Instead of losing a potential customer, you can show similar products and compel them to buy instead of going with empty hands from your website. In addition, this helps the search engine to find appropriate pages and structure your site in a better way.

You can also inform the users about the date on which items they are looking for will be available on the site. You need to offer the expected date on which the stock will come to make sure that visitors land on your site to make purchases.

In addition, you can let them do back order so that whenever the fresh stock arrives, you can deliver the product at their doorsteps. The desperate buyers who are looking for the similar product will never mind waiting for a few more days for it.

Undoubtedly, customer gets annoyed by seeing the out-of-stock tag on the item list that they are looking for. You can soothe their mind by offering discounts on the product as soon as the fresh stock arrives. This will keep up the interest of buyers to make purchases from your store later.

What should it do with expired or obsolete items?

eCommerce websites will sell apparels, accessories and electronic appliances. However, the latest models of appliance and styles of apparel will hit the market from time to time. The old clothes that are exhibited in the store becomes obsolete. It is important for the eCommerce site to be on par with the trend and add the latest items that hit the market to garner the attention of the visitors to their website. The eCommerce site owner needs to delete the old pages without taking any further action. This is too bad from the viewpoint of an SEO because people who would have bookmarked the URL would get an error message when they try to land on those pages as those are deleted.

The best solution depends on various things.

You need to use 301 redirect to show the expired URLs message. If you are replacing the expired product with a latest model of the same product, you can use 301 permanent redirect, which lets the user to redirect from the old URL to the new one as soon as they click on the bookmarked URL. This directly tells the search engine to rank the new page, thus retaining the SEO value of the page.

Redirect the page to the parent category. The main intention of doing this is to resolve the user’s issue. If the similar pages that are existing on the site serve the purpose of expired item pages, then you can direct the visitors to those parent category pages.

Totally delete the expired pages along with the content and URL. If the product page that is expired has no similar products that can serve the purpose, then you need to completely delete the page and show 410 status code which lets the search engine understand that the page has been deleted from the site permanently and will not be restored.
You can Reuse the same URLs. If you are selling generic products who technical specifications and model numbers showcased on the product page are not true, you can reuse the same URLs to show the new products. This helps to retain the page authority and boost the ranking of the page on Google.

Few of the items have huge demand forever. There a few pages which has a lot of informative content that the customers may be looking for always, so you need to retain those pages. The buyers who have already purchased the same product can get the information, customer service help from these pages.

How to deal with seasonal products?SEO practices to increase eCommerce sales

If you want to reinforce the product categories, you need to totally focus on product categories by linking seasonal product in each category while giving a breadcrumb for the visitor to understand in which category the product falls into and where they are navigated through on the site. This link describes about the product pages. You need to spend a little budget to optimize the crucial product pages on the site and spend rest of SEO budget on strengthening the product categories.

If you are soon going to launch a product and want to create a huge hype for it, then you need to create a coming soon page by posting informative content about the product, notifications about the launch and preorder forms to the visitors. You need to add social media buttons to the page to let visitors share this page with the other people. You need to add user centric content on the page to engage the visitors.

You also need to add the year in the URL structure. For instance, if your site has a URL for the current year, you need to use 301 redirect to drive the user to the new version of similar product page.

How to do SEO for latest products

There are a few factors one should be fulfill to rank the new pages on search engines. Few of them include information architecture, structure of the site, and internet link building. You need to link the new product page from your home page, product categories page and category level page. This lets the crawler to crawl through the new page and index the page faster. It is crucial for you to link the new pages from the parent category pages.

You also need to optimize the theme on the home page to showcase the products on this page to let the search engine find the new ones with ease and index them. In addition, you also need to link the similar existing product pages to the new products to let Google index and rank the page swiftly.

How to optimize the product pages with no or little unique content?

It is highly challenging and daunting to run an eCommerce site with fierce competition from rivals. Businesses always want to showcase unique product description for every product page. Few people due to lack of time and money will use same product description for the similar products, thus leading to duplicate content and penalizing the site by Google.

There are a few pages that have a product image and some vague information. This will not let the search engine understand what the page is speaking about, how this page is related to other pages on the site and how it is useful for the users.

You need to craft unique and informative content for every new product that is added on your site instead of pulling information from the database. You need to use Google analytics to find the best pages from where you are receiving more number of sales and update the content of those pages regularly.

You also need to reinforce your product categories. It is impossible for an eCommerce site to produce content for millions of products showcased on the page. The best way to avert this problem is to strengthen SEO for product categories. Use breadcrumbs, internal links and add appropriate products to feed the search bots and let them learn and understand what the site is about.

It is crucial for you to use only the content generated by users rather than robots. This unique content will stand out from the other product pages with duplicate content. You can share these pages on social media. Also, you need to encourage the customers to leave reviews about the products purchased from the site to boost up SEO campaign and thereby sales.

How to showcase the product descriptions given by the manufacturer?

Google never like to have duplicate content stored in its database. Undeniably, the manufacturer will have the same product description used on his/her site and when you lift the same content and add that on your site, it becomes duplicate. There are many eCommerce sites that are not rephrasing the product descriptions and specifications instead are adding the same content on the manufacturer page on their site too.

You can keep duplicate content at bay by using unique content that is posted by the users in the comments section and reviews. You need to motivate users to comment and integrate your product pages to social media. This lets the user to convey their story and experiences of using the product. The happy customers who loved the products would promote about your brand and the product.

Add unique content in each product page. You need to personalize the content by letting the user understand how the product solves their daily problems. In addition, you can add product specifications, photos, videos and suggestions to the content of the product.

Add a psychology” layer to the product content. Many product descriptions are not engaging and are filled with many technical specifications. Undeniably, you need to hit the right chord of the audience by cashing their emotions and feelings. You need to write the product description like a story.

How to deal with variations in the product like the color of the product and its size?

Many products that are available on the eCommerce sites are similar to others except the color change and size difference. If you are not handling them property, then it results in duplicate content, thus taking a toll on the site ranking and have negative impact on the new products that are releasing by the company due to the poor sales performance of the existing products. Also, products will be ranked for wrong keywords like for black shoes the user will get the list of products showing red shoes.

You need to thoroughly go through the entire site and change the keywords of the products to rank your site better and gain huge traffic and sales.

How to handle product category pages on the site ?

After the home page, another crucial page on the website is the product category page. You need to consider the category pages as landing page or separate home pages. You need to category the products correctly under each category to let users find the products they are looking for easily.

Add informative and compelling content on each category page. Tips to handle category pages include
Construct an in-depth links for product categories. You can use paid campaigns, promote the products on social medial, do content marketing or guest blogging.

Tag the content that is shared socially. Use right strategies while sharing links on social media platforms like Twitter, Google plus, LinkedIn, etc. You need to be specific to what you tag.

Take ownership of what is being showcased. You need to design the category pages that are easy to search engines to crawl each page linked to the category page and for the users to search for what they are looking.

User search-engine friendly URLs. This lets the search engine to pull out the pages whenever a user searches with the keyword as in the URL and gives knowledge on what the URL is about. You should not stuff too many keywords in the URL instead keep it simple. The effective URL structure for product pages include

• Category Page: abc.com/category/
• Sub-category page: abc.com/category/sub-category/
• Product page: abc.com/category-sub-category/product-name/

How to effectively do internal link building and architecture?

You need to build internal links to other product pages on the site to let search engine crawl and index the pages again and again whenever it sniffs a new piece of content in any of the pages linked to each other. To attain fruitful results, you need better link architecture rather just building the links. Basically, internet links is not all connecting one page to another, but it should be user-friendly. There require a perfect planning and time to prepare a powerful internet link architecture.

Offer navigation for every category level. This gives a clear picture to the user on what they find in the sub-category pages of each category. You need to keep the pages related to context.

You need to create different categories and add the relevant products that falls under a specific category. You need to do the categorization by keeping humans in mind and optimize those pages with the right keywords.

It is imperative for you to use breadcrumbs on all category pages to let user know where they navigating on the site. This helps both search engines and users to navigate from parent category to in-depth.

How to leverage the content generated by users?

You need to showcase the content generated by users until and unless you feel humiliated for showing their opinions about the products and services. The two benefits one can reap from user generated content include

• Improve conversion rates and sales number
• Unique content ranks better and infuse a breath of fresh air on the site

This content needs to be integrated into the product pages to add freshness to the site. Positive reviews left by the users will improve conversion rates. Many new users add into your customer base and form a happy community. Prospective buyers would get motivated to buy products from your site.

Build a happy users community and start posting the customer testimonials on your website and social media pages. You can share the blog posts written by the users sharing their experience of shopping on your eCommerce site. One positive review left by a user will influence the other prospective buyers to trust in your brand and compel them to become your loyal customers. You can showcase the trust of customers on social media platform.

You can use Schema. org to showcase the ratings based on the reviews of the customers on the search results pages whenever the user searches for your site or search with the keyword similar to your product. The site that has higher star ratings will have higher click through rates.

Integrate every product page to social media like Instagram, Facebook, Pinterest, Twitter, and Google plus to receive comments, pins and followers. This showcases your social presence to the users. You also need to post the photos of happy buyers on your site and social media pages by using your products.The latest SEO is all about psychology of users rather than technology of the site.

How to optimize the site from website designing phase?

Web design is not all about adding aesthetics to the site. You need to hire an expert eCommerce web designer who works in liaison with the SEO expert, digital marketers, analyst, conversion rate optimizer and other team members of digital marketing to start gaining traffic from day one of the site going live. The company should give freedom for these teams to take right decisions and allocate budget.
When a web designer and information architecture work is done simultaneously, then you see no break in the URLs or page structures whenever you add a new product page. This also assures quick crawling by all the search engine spiders. The site that has visually appealing design and great content will give an incredible experience for the users while generating more sales.
If you fail to plan you fail to implement it properly. It is crucial for every eCommerce site owner to let SEO work simultaneously with the web design from the designing phase. This SEO expert is involved in creating the wireframe and in designing phase to let the site get traffic from day one of the site launch. Creating internal links for product category pages on the site would be effective.
SEO done for eCommerce site is totally different to the SEO done for the other websites. Every eCommerce site owner should hire an SEO consultant who is expertise in understanding human psychology, conversation rate optimization, Google analytics, web designing and development process, social media marketing, content writing, budget, and user experience. In addition, the professional SEO expert who has worked for many eCommerce sites will also have profound knowledge on the functioning of eCommerce business.
The design of an eCommerce site should keep on changing; there is no end for its design, as customers want to have a new experience every time when they land on the site. The site designers will perform A/B testing to check what the users likes and dislikes on the site and how the site is performing for each web design pattern. Using the right tools and hiring the best SEO consultant are important. Though, the expert is expensive, but it helps you to generate umpteen sales in a short time.
How to organize similar products on the eCommerce site ?

By organize relevant products at one place will let users search for all the relevant products and buy one that best fits in their needs. This lets the buyers to buy some or the other similar model product that is in their budget. This definitely will help you to get a sale. The Meta data ensure that all the products showcased are relevant, personalized and stocked at one place. It is the responsibility of your web designer and developer to build solid internal link architecture to link one similar product to another.
Be specific. If the user has landed on your product page in search of iPhones, you also need to show similar products as per the buyer persona. You should never show the product whose range and quality is lower than iPhone rather showing the product that is on similar lines of iPhones. For example, you can show the latest Google phones. If the buyer likes the product, he/she may make a purchase. You need to measure and optimize the suggestions given for a product from time to time.
Placement and location on the site. You need to showcase the product at the right place on the site to stand out from the other products and look beautiful to the visitor. You need to give a special place for new products rather than placing it between the existing products or in the suggestions page. You should never waste the best space on the site for the products that are rarely opted by the users.
How to boost internal site search
Many eCommerce websites will optimize the site for Google search, but fail to optimize the internet site search. The reason for this is giving less priority to internet search and losing the potential sales. When people search with wrong spellings, synonyms of the product and with hyphens will let take them to the right pages of the eCommerce site, but this should take them to the right pages. For this, you need to use site search. You need to use certain tools that let you to identify the keywords with which users are searching within the site and calculate the amount of revenue it generates.

Check for the keywords that are often searched by the users on your internal site search page. This lets you to know which products are more popular and lucrative. This also lets you know that users are not able to find out the products what they are looking for in your site.

You can use the best tool like Crazy egg to clicks of the users on home page, category page and other product pages. This lets you to track their behaviour on each page and until which page they are going from the home page.
Consider the site search results page as the landing pages of the site. The user searches with a keyword to find the best site from where he/she can buy a product. The search results should give relevant results and let users to find a solution for their problems. Ensure to add “no index” in every product page.

You need to add site search in the keyword research page. You need to know which keywords are used by the users to search for new products on the site, find areas of improvements on the site, know the popular products on the website and find out if there are any search problems that are experienced by the users.

You need to keep on testing the site from time to time and fix the bugs quickly. You need to search for the keywords that you have included in the internal site search and see the results it is displaying. You need to fix the broken links to improve sales.

Add internal search on the page and ensure that this search lets user to find right product that they are looking for on the site. For this, you need to make a few minor changes in the Meta data of the eCommerce site. By using meta data, it will not show or create pages with misspell or incorrect words.

How to optimize the product photos and videos
Undeniably, the content quality, video quality, images on the site will have a great impact on the experience of the user on your website. You need to post high quality pictures that let users to see the product clearly. Do not ignore the significance of photos and videos thinking the just content is being viewed by the prospective buyers while buying a product.

Pictures that are appealing will be shared on Pinterest and other social media platforms. There are a few users who tag the photos and comment on them. This spreads a word of mouth about your brand, thus strengthening its image in the online world. You also need to optimize the images with right keywords to pull in more traffic and sales.
You only need to use quality pictures. You need to take photos of these pictures in the right environment to let buyers connect to the images emotionally. This improves the sales. Though, you need to spend money on taking photos, but it pays you off at the end. You can also use videos to take the experience of the users to the next level.
Add keywords, ALT text and caption to the images. In addition, you need to write interesting and compelling description about the product shortly. This gives a strong hint to the search engine about the site and about which product you are talking about.

You need to conduct A/B testing by adding images and videos on the site to see how much traffic is being increased and thereby sales. You need to post two to three similar pictures by changing the colours and see which one is giving high conversion rates.

How to add pages for the products on sale?

Add a canonical URL in the HTTP head of every product page in which there is an item for sale. This lets search engine know that it is not a duplicate URL and rank it as a different version of the page, but not as the same version.
How to design an ecommerce site for mobiles

You cannot overlook the significance of mobile in eCommerce industry. This is playing a crucial role. If your website is not mobile friendly, then you are simply losing half of your customers. Today, people are ordering products on the go from their mobiles. A plethora of surveys conducted on eCommerce solutions found that the site which are mobile compatible have seen a growth in the sales to two to three times more.

You can create an app or make the site responsive. You need to offer the same URLs offered for the desktop version to let the user view the product on their mobiles. Let the user to switch from one version to another. Do not direct them to the home page like other eCommerce sites do.

How to strengthen the site security ?

Many customers will step back to do online purchases due to poor site security and intimidation of getting prone to cyber attacks. In online shopping sites, you need to provide your personal and financial data to carry out the transactions. It is the responsibility of the site owner to ensure that the site is secured comprehensively.

You need to build up the trust and confidence in the customer by showcasing the logos and text stating that you are following security standards. You also need to show the SSL, encryption and visa certificates on the site to assure them that the site is protected. You also need to tell the visitors that shopping on your site is 100% secure and safe. This improves the conversion rates.

Many eCommerce sites will showcase this information at the footer area of the site instead you can proudly showcase them on the place where it reaches to the focal point of the user

Tips embraced by eCommerce websites

Optimize the site regularly: Ecommerce site should be optimized every day rather than doing once and leaving it. In the process of optimization, the code of the site and look changes. The developers may fix one and create a new bug in some other page of the site. You need to use strategic and solid SEO framework to ensure that every change is made in line with the website and business goals.

Use Google webmaster tools: This tool has to be used by every eCommerce site owner to find the bugs and fix them immediately before the situation goes worse. You keep on looking for 404 page errors and other similar problems. Also, see how the pages on the site are performing on the search engine. Identify the keywords with which users are searching for the products similar to yours. In addition, you also need to find poor and high performing pages on the site.You need to integrate this webmaster tool, Google Ad-words and Google analytics tool to get valuable information of your site performance in terms of search engine and users.

Take appropriate action: It is not enough to keep a watch on data. You must take necessary actions from the collected data. You should know which areas on the site to look. It is crucial for you to identify the indexing problems, problem with duplicate or useless content, penalties imposed by Google, etc. You need to fix all these problems manually and quickly.

Spend big on SEO tools: You need to use various SEO Tools like Moz, Raven, Deep crawl and other tools to detect the problems on your site, fix them and boost up the performance. You need to prepare a report to take the right actions. You need to timely check for problems and fix them. Every SEO tools has their own significance. It is highly recommended to use various tools to optimize the eCommerce website.

Perform manual testing: You can go for screaming frog SEO spider tool, which is considered as a powerful tool to detect the page and section issues on the site. You need to pick a single product segment and analyze its category and sub-categories. There are many problems that are aroused in the CMS area of the site which you need to fix immediately.

Analyze the data: Every job you do to optimize the eCommerce site can be done in a better manner, but due to lack of resources, it is not possible. For that, you first need to prioritize your tasks on which areas of the site to be improved first and which are having great impact on the site performance. You need to develop dashboards displaying information about the site performance.

Make your site mobile friendly: With the advent of mobile technology, you should immediately start revamping the site and make it mobile friendly to improve sales of the site. You need to give the similar experience that a user gets on desktop even on the mobiles.

It is merely impossible to tell everything about doing SEO for eCommerce site at one go. The above given tips will help the eCommerce site owners to make necessary modifications in the site and improve sales and traffic.

If you have any more tips, you can share with us in the comment sections. I am looking forward to hearing from you about the new tips which can bring scores of traffic and sales for an eCommerce site.

Tips to Select your First SEO Keyword


The best way to flourish in any business is to go online and make the site user and search engine friendly. SEO is embraced by every business to boost its online presence and to improve the ranking of the site on SERP results. The SEO expert makes necessary changes in the site to make it friendly for the user to navigate and search engine to crawl. Seo-keywords plays a major role in website ranking.

SEO-KeywordsKeywords are heart of SEO strategy. As an SEO expert, you need to do extensive research about the company and gather relevant keywords to your product and services. Each web page of the site should be optimized with a keyword. When a user searches for the keyword relevant to your business, then your site appears on the first page of search engine results. The SEO experts have the ability to control the ranking of the site based on the selected keyword. Also, you can embed keywords in the content and campaign at the right places to make it appear for relevant searches done by the user.

To boost the site reputation in the digital world and make your business successfully, you need to pick the right and relevant keywords. After picking, embed them in the content. Over a period of time, you can track how successfully the keywords you have embedded in the content is drawing traffic and which are the keywords that are performing poor. You would be wondering on how to pick the first SEO keywords

Set and perceive your website and business goals

Prior to picking keywords for your business, you first need to understand the business and website goals clearly. Many companies embrace SEO strategies to improve the site ranking and revenue. You should have a clear goal of how much traffic you want to bring to your site and how much revenue you want to generate in the coming six months.

SEO is a long-term process and cannot be done overnight and bring in huge traffic. This strategy you embrace let you to know how much time it takes for you to see evident results. Few may take weeks and few may take months, but the results are guaranteed. If you want quick results, you need to choose the keywords that have less competition and high volume.

The keywords should be relevant to the business and target audience. You also need to know whether the keywords should be focused on a particular set of audience group or all types of people landing on your site. This can be clearly known by the traffic you want to seek to your site. In addition, you also need to know whether the audience who land on your site should make purchases or just learn about the brand.

Use head and long-tail keywordslong-tail-seo

Once the website and business goals are set, the next thing is to know which type of keywords to pick, whether head keywords or long-tail keywords. Head keywords are short keywords which have two to three words, but bring in huge traffic and also have hefty competition.

Long-tail keywords are lengthier and are used as a conventional phrase. These keywords bring low traffic and has less competition compared to head keywords. However, each type of keyword has its own advantages. The head keywords are used for long-term to pull traffic while long-tail keywords are used for short-term and give quick results. Using both these keywords will reap you fruitful results.

Do a thorough preliminary research

After setting the goals, you will have a clear vision to work on. For that, you need to do primary research

  • Brainstorm for ideas

Start jotting down the keywords by assuming of what search term the user enters while searching for product related to your business. You do not need to rack your brain for ideas, but come up with a few keyword phrases with which a user searches. You can come up with both long-tail and head keywords that a user might use to search for the product similar to yours.

  • Use topic and keyword tools

You can use the best keyword research tool to add the keywords you have collected while doing primary search to come up with new keywords. The tool that is used by many people is Google keyword research tool and the other is Moz. These both tools help you to come up with new keyword ideas and give the competition and search volume for those keywords.

  • Prepare the master list

You need to add all the collected keywords in a spreadsheet and pull the keywords that are much closer to your products.

Narrow down the list of keywords

After preparing the master list, you can start to narrow down the weak keywords. You need to keep the below factors in mind while narrowing down the keywords.


Search volume of the keyword. This defines the number of times that particular phrase has been searched by the users. This helps you decide on how much traffic you can drive to your website. However, this volume is subject to change over time.


Check the competition of each keyword. The high volume keyword has high competition. Undeniably, the higher the competition, the tough it would be for an SEO professional to rank better for that particular keyword. You need to balance between competition and volume.


To check how relevant the keyword is to your brand. No matter whether the keyword has high traffic and less competition, but the keyword you pick should be relevant to your brand to incorporate in the content. The keywords you stuff also decide the traffic you receive to the site.


You need to check whether your site is ranked for any of the keywords you have picked. If you are ranked, then it is quite easy to work on the keyword to bring your web page with this keyword to the first page of search engine results.

Select top candidates

One should choose the keyword that is relevant to your industry and personal taste. You need to rule out unwanted keywords and prepare a fresh list of keywords that help you to earn effective results and then optimize the web pages with these keywords.

Though, the initial SEO keywords that are picked by you may not be perfect, but helps you to improve the traffic to your site. You need to check how the traffic is improved to your website after embedding these keywords from time to time. In addition, you need to make necessary changes to the keywords and their placements when required.