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Best way to improve your business through social media marketing

improve your business through social media marketing

Best ways to improve your business through social media marketing

As we all know, Social media is an internet based software, in which we can communicate with each other, exchanging new ideas, professional information, personal photos, and current affairs etc. These days it’s a common marketing advice to improve your business through social media marketing. Nowadays everyone is depending on social media for communication. It becomes a part of our life. Social media is an important factor for industry to improve their business. They can post their products details through this platform, Earlier, the businessmen had only one option to reach the customers, that is traditional media like the newsletter, radio, tv etc. This media is very time-consuming and the output also very low.

Create a Social media marketing plan

1. create a strategical marketing plan after evaluating  improve your business through social media marketingcustomer likes and dislikes.

For every action you take on social media, there will be an immediate reaction from the user, such as likes, share, new post etc. You should be aware of all the type of customers and their likes and dislikes. If you plan your marketing strategies according to their wish, no doubt you will achieve the desired goal.

2. post regularly.

Regular post on social media will maintain your site’s interaction. There should be an interesting content in your post to attract your product. More than 50 % of people use social media like facebook, twitter. So they are expecting a new post every day.

3. promote your product with seasonal offers, discounts, and coupons.

If you are planning to promote a certain product. What will you do first? You will announce some discounts and offers. Apart from this, if you have a sound financial background you can do lucky draw coupons, shopping vouchers etc. You should update all these changes in social media with images and videos.

4. social media contest

social media contest is one of the main element to improve your product market. You can choose the contest type according to the type of product you want to market.

Different social media platforms for marketing

 improve your business through social media marketing

Social meida has the power to change the level of your business. Social media is one of the greatest innovations of the technology. We can, not only communicate with others but also market our product directly to those we want to reach. Now I will explain different platforms we use for marketing in social media.

#Facebook

Without doubt, we can say that facebook is one of the main platforms for marketing your product. Primarily, you have to post your product photos, product details to those who want to buy this product. You should update the changes which arise in product and also should aim accurate customers when you post the products details. When you get more like and share for your product, product value will automatically improve. The next step is target oriented marketing, if we put a target on your post, 30 likes and 5 shares in a week and you are achieving the target within a week. Therefore, you have to give more attention to your post to increase the interaction in your post.

#Twitter

In this, we can start with a tweet. That is any conversation with the world with a simple tweet that will reach a number of people. Like that, a company can tweet about their products details within 140 characters. If your tweet will get viral, number of people share your post and retweet your content, you will get more followers. We can have an article about our product that can be posted on twitter with relevant hashtags.

#LinkedIn

LinkedIn is number one professional networking site and also an essential part of your online marketing, especially for business to companies. It is very easy and free to create a company page where current customers, potential entrepreneurs, and other friends can follow your update and share them with their followers. You have to invest time and efforts to create an attraction for your prospective customers. It’s all about career development, professional connections, industry discussions and other types of business-related activities. Linkedin is not like other social media marketing platforms.

#instagram

We use Instagram for sharing photos and images. When it comes to business,we have to take more care about your product that we want to market. The product’s image should be clear and nice looking, familiar to the audience, and with nice content. Share your image with valuable hashtags. If we put an attractive image with a nice quote. The customers will stick on the image and of course next minute they share it with others .

#Youtube

Youtube is the second largest search engine, owned by google. when it comes to search engine optimization, mostly videos are likely to come up first, when it compared to other websites. So sharing video in youtube is more effective than other source and it’s a free process. You want a youtube page for your brand, make it attractive and colorful background. Give a logo for your page. It will help to recognize. Presentation of the video should be interesting. Within the first 3 minutes, make it attractive and clear to the viewer about your product or service. Do accurate SEO for your video, it will uplift your position in search engines .

#Pinterest

Pinterest is a type of marketing, in which we can market a service or product by using visual effects. Mainly it focuses on marketing crafts,cooking etc.If you have a good plan on your Pinterest activities will help you to reach the desired position. Users find your product or business by using keywords in your board titles.You should select a category for each board, so that the users can find it easily and Pinterest also recommend your board as well.Use keywords in your description, Its should be short, relevant and clear. If so the users will pin your tweet. The text in the pin description will be the tweeting text.Share your pins and boards on the other social media channels.

These are the main platform which we use for marketing business. Many other platforms also there which are yelp,tumbler etc.

 

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

scopes-of-digital-marketing

What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic

digital-market

Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs

Digital-marketing-salary

 

seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

 

 

 

Online Business Marketing using Social Media Websites

What is Social Media Marketing? 

Social Media marketing, as the name indicates is the process of marketing your products and services through social networking websites. It’s about attracting people to your database and let your potential outreach the target populace. The basic concept is to make your company a household name so people trust you and keen to have a long lasting relationship with you.

Why is it important?

  1. Two-third of frequent web users on a regular basis use social media websites like Facebook, twitter, orkut etc.
  2. Social Media websites are among the most visited websites.
  3. Three times growth than other internet usage.
  4. People control the media unlike traditionally controlled by powerful editors and publishers.

Why companies use social media?

More than the conventional communicating mediums like television and radio, people spend more time on social media so it’s better to showcase and market products there.

Facebook Marketing

It’s represents the new face of marketing. According to Facebook, more than 5 billion interactions happen a minute and over a billion links are shared every week which includes pictures, videos etc which without a second though makes it the ideal playground for e-marketing.

How does it work?

Facebook is great platform for business of its diversified groups. Facebook consists of 45 million groups, so all you need to do is to identify the appropriate groups for business and join. The following are the few methods of marketing on Facebook.

Video and Content Marketing: Better content will yield better results. Currently marketing through videos are much more effective because once the uploaded video becomes viral its being viewed and shared by millions on Facebook groups which eventually increases the chances of better business prospects.

Targeting: Targeting consumers through Facebook should be executed with excellent planning and after proper research. Promoting special offers may work well on Facebook and it may bring fortune to the business if targeted at the right audience.

Social Media Marketing tips for small business

social-media-marketing-tipsThere are few theories which are much required while you are out for marketing using social media. In business promotional activities which involve online business branding, the volume of trust gathered by the pages of a website does a tell-tale thing about how trustworthy and dependable a website is.

Social mentions about the business strategies in different portals benefit the all-around promotion of the website. It is trust worthy to get social mentions from powerful profiles than huge reputations. Therefore such an equation can be well compared with quality versus quantity. The quality plays a major role in social media marketing than mere quantity. Below are few simple tips that will help you gain a little insight about social media marketing.

The term social media marketing is not new into the world of media, but it is perhaps one of the most dependable keynotes for success. Implementing the correct forms of social media marketing and utilizing it in the right manner can lead to a fruitful business growth and success.

Intimating other pioneers and trail blazers in a business field will not just lead to pre-mature caricatures but will also degrade the brand value. So through this blog I want to give few useful marketing tips which will definitely help you to gain the right approach in the field of social media marketing.

Social Media Marketing and Network Selection

The right selection of network to showcase the products and perform marketing activities is utterly required. There are some sorts of social network websites that are not apt for product sales and promotional activities, while it can be the best place for professional service providing. So depending upon the kind of potential audience you should choose the social media for marketing purpose.

Add Value to your Messages

Social media marketing requires a perfect profile in the first place. Start building the right kind of message which you would use to approach the customers. Regular feeds in the form of messages need to be updated at periodic intervals so that people remain updated about it and your requirement never goes ‘out of mind’ of people.

Value added information along with the core idea of your theme and a little bit of promotions plays a key role. Tips, guidelines and one-liners that start with the trigger words like how, when, where, useful etc. play the major role. Infographic images also find a great way to reach the target audiences. People tend to share such messages and like them and even refer them to friends.

Share the interactive mode of message categories

Sharing and posting only those contents which are relevant to the current periodic developments can boost up good level of interactions among the circle.

Live a Social Life

While you are into the game of social media marketing, you need to be in the limelight purposely. Interactions with people from different walk of life and may increase your products and themes to get noticed first. The birth status has got nothing to do with the social status, especially in media and marketing services. Therefore try to create a unique profile which is eye catchy and build up your profile for maximum outreach of your messages. In social media marketing, getting more visibility to your profile is considered to be healthier as it will make your messages more popular.

You need to do a little experiment and put yourself in the shoes of the audience. Now decide what you would like to check through social media and what are your expectations. Also try to learn which links you would preferably open over the internet. Self analysis is the key feature before the commencement of any business work.

Be Social

Having a social life is much related to being social. Tray and interact with maximum number of people and try to respond to as many queries you can. Try making powerful connections with people and bring them into confidence by virtue of your clear goals and strategies. In this way your social well being will be accepted by others.

Always try to listen, not just hear

A responsible response can only be forwarded when you listen to the queries of the audience and just listen o them. You only are responsible for your social media marketing and therefore make maximum efforts to reach out to the people in every possible way. Moreover when you are up in the social media marketing, people will tend to follow you to some extent. So make wise responses whenever required.

Have constant Interaction with the Audience

Keep a close watch on your audience and the stuffs they are sharing. Whenever you get any response from your audience side do not hesitate to drop a reply back to them. You can even like, share, rate and comment on the postings made by your social media connections.

Target the right Audience

An interactive set of audience will help you to gain more exposure. Audiences with good level of profile influence can help you gain a lot in social media marketing. Moreover you will gain more popularity in this field.

Maximize the proficiency of Social Media Campaign

Promotional campaigns can be held in the medium which you have chosen for the social media marketing. Always try to gain all the technical possibilities by initiating an in-depth and dedicated approach in the social media campaigns. For example, you have selected “Twitter” for the purpose of marketing, the messages tend to get spread in short time span. Even in “Facebook” you can gain much attention by sharing posts among potential audiences and their friends. Technically, you can increase and upgrade the level of campaigns through tweeting, retweeting, sharing and favoring.

These are the few important tips that will help you in making a perfect social media marketing.

How to exhibit your prowess on social media

Prowess on social media or skill on social media, Every freelancer seeks recognition for his or her profession. Hence, it is obvious they look out for platforms like Elance to reveal their skills and also for exhibit prowess on social media. Things may not be as expected for everybody. It may or may not happen. It is when social media serves as a better platform to have more exposure. Social media is a place where one can express personal thoughts, have own pages to provide information about products and services, have a fan page or even personal blogs. It helps in increasing visibility of the company or products. Here are a few tips that can help in exhibiting skills on various platforms of social media:

prowess on social media

Provide spontaneous answers to questions:

Most of the content focuses on questions and answers. Keep your online presence on all popular social media platforms like LinkedIn, Twitter or other social networking site. If you find questions relating to your expertise, try to provide immediate answers. This can create a great impression among the competitors. You can also provide useful links that can enlighten about the product and services. Once you have picked up a place in answering questions, you can find more questions coming your way. It provides an impression that you have great knowledge about the profession.

Join your competitors:

Creating groups and sharing information and thoughts would definitely capture the attention of the targeted people. Facebook, LinkedIn and other social networking websites are a key place to find new spectators, which indeed would enhance business. It is one of the most useful platforms where you can have a direct interaction with customers. Direct conversations are always a superb option where the customers can get to know more about the products. Opinions from the customers are one of the key factors that every business person should try to improve. Getting in touch with similar business persons opens up more opportunities to improve and enhance business. Group presence on the social networking sites provides a new strength for the business as well as for business persons.

Discussions about present scenario:

Posting regular matters on the website does not yield much result. However, you must take time to read and express your opinions on major happenings or any news flash on area of your profession or company. You can comment if you have some real good information, it is better to avoid if your do not have much substance.

Discuss your personal interests:

There are no hard and fast rules that restrict your conversations while socializing. Apart from business, you can make interactions interesting by discussing about your favorite sport and so on. It develops a better bonding with people as well an easy approach to the audience. These methods tell about How to exhibit your prowess on social media.