There are a variety of ways to approach online marketing. The three most common methods for promoting a website are SEO, SEM, and SMM. In this blog post, we’ll explain what SEO, SEM, & SMM mean in the world of digital marketing and how they differ from each other. So if you’re just getting started with your online business, read on for all the information you need.
SEO/Search engine optimization
“Search engine optimization” is a strategy for not only increasing traffic through organic reach but also boosting your website position in search results pages. Remember that the higher a website appears on the list, the more people will view it. An excellent SEO involves optimizing and creating high-quality helpful material for search engines and visitors as well as incorporating relevant connections from high-quality sites, and measuring the outcomes. SEO is a crucial marketing strategy for the greatest outcomes.
SEM/Search Engine Marketing
All paid search ad campaigns, such as Google Ads are called SEM. However, some people might use the term to describe any marketing activities within a search engine. The tools, techniques, and strategies used in search engine marketing (SEM) help increase the visibility of websites and online pages through search engines. SEM’s main goal is to raise one’s positioning in Google and other similar search engines.
SMM/Social Media Marketing
Social media marketing utilizes social media platforms to build a company’s brand, increase sales, and improve website traffic. It helps individuals to share information as well as develop social networks. SMM provides businesses with a way to interact with their current clients and attract new ones. Additionally, it has data analytics tools to assist marketers in keeping track of their campaigns and identifying fresh chances for interaction. Social media marketing (SMM) fuels the extraordinary power of social media in connection, interaction, and customer data.
I wish to share some SEO Tips For Social Media Marketing. Mainly small business management must use all possibilities of social media websites as main resource for promotion and overall publicity of their website and its pages. That is, old SEO practices like link building and automation does not bring any SEO benefits to their websites. If the small business owners are decided to invest on search engine optimization, they will have to use social media resources for achieving social signals. It is more effective than back link building.
Blogging is not a new feature today. But it is the right time to choose blogging option and effective utilization of content marketing ways to promote your website and service pages. WordPress, Drupal are the most SEO friendly blogging platforms used in websites. WordPress blog installation and its post publishing with quality content on relevant topics can bring better social signals for obtaining domain and page authorities. SEO Zooms promote and provide adequate consultation and advice on effective usage of blogs.
There are several social media websites which are considered as best resources for achieving potential social signals in SEO. Facebook, Twitter, Google plus, Linkedin, Stumble upon, myspace etc are highly relevant social media websites. Creation of social media profiles and its optimization, adding adequate links to the website are more basic steps in social media promotion and marketing works.
Creation of facebook pages, posting and sharing of relevant webpages and adding videos can make your facebook page engaged with your facebook friends. Once an appropriate facebook page is created with adequate description and images, it can be published and promote among the friends and followers. If the page can achieve lot of likes, shares and comments, then the page will achieve good page rank. It can be also individually listed in the search results. The page rank, page authority etc, achieved by facebook fans page can be effectively utilized for promotion and for SEO for connected landing pages or service pages.
Twitter is a strong social media with high potential and highest page rank and domain authority. Its real time activities and quickness in communication brings better page rank for its profile pages. Once the twitter profile is optimized with best authority followers and regularity in normal tweets, the linked website or web page will gain more ranking and authority. Twitter helps to organize people into a list and allows you to follow anyone, it will help you to select possible customers.
Linkedin is most qualified social media website for getting quality visitors. As far the quality of visitors increases, gradually the chance for business conversion will also increase. Mainly the quality professionals all around the world are using linkedin. By adding rich visual content to your linkedin profile will improve visibility among networks. So the visits coming from linkedin will also be appreciable.
Pinterest is a social media website designed for getting more page rank and visitors. Helps the users to share and save the posts or contents to pinboards. The users can also share and like what other users have pinned. Also helps the users to pin multiple features of product in a single pin, which allows the customers to see different features.
In social media marketing, content is the king. There is so much importance for the content in online marketing. It improves the visibility of your webpages. Content provides communication between firm and customers. The content length is not the main factor, what matters is, the customers should be able to understand what is given in webpage. By this, you can also attract fans and followers by clicking on and enhance your site. If social media marketing is your objective,then content strategy is really important in it.
These all are the main SEO Tips For Social Media Marketing.
You may read the previous post Best ways to use Facebook for Internet Marketing
Traditional methods of business promotion fail to work out nowadays. Online marketing became popular and to be the best among them you need your sites to be optimized. Promoting your business products and services through social media help to enhance your business. So, social media also face the importance of SMO. Here comes the Top 10 Social Media Optimization Tools.
Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities. The changing nature of marketing increases the of imporance of SMO.
It is a useful free tool to measure the social presence of a particular keyword. It is owned and operated by Hummingbird Web Solutions Pvt.Ltd, India. It measures the brand’s impact on social web since 2008. This tool takes snapshots of customer social presence and uses for further optimization programs. It is the best one among the top 10 Social Media Optimization tools.
KnowEm is both a free and a paid service to check whether keywords have been registered as social profiles on social media websites. It was formerly called as CheckUserNames. It helps to improve the social profile or if we feel difficulty KnowEm will do it for you once you pay it. The result from KnowEm tells how your site will look when shared through social media.
It is a browser add-on to discover the latest news on social media. It helps to build powerful social media accounts. It keeps a keen eye on the upcoming articles on Digg, Reddit etc.
It was started in 2008 to bring out a competition in social media marketing. It identifies the keyword visibility. Search results related to both organic and PPC are controlled by SEMRush. It tracks the keyword ranking, check backlinks and check competitor ranks. It finds out the keyword for which your site is ranking for.
It was launched by Google to provide insights into the search terms. It is similar to Google trends in all features except it provides a visual representation of regional interest on a country’s map. This does a research on new trends of keywords. By September 27, 2012, Google trends took over again.
Page Inlink Analyzer is a backlink checking tool based on Yahoo’s site explorer. It checks the total number of links in the page. If a particular URL is bookmarked this tool identifies that. It finds out the keyword for which the website is ranking. It recognizes subdomains and considers them as internal links.
It is both paid and free service. It has it’s on web crawler MJ12 and it’s own database. The total number of links to the URL along with page rank, external backlinks, total backlinks is identified by this tool. They have their own ranking system called flow metrics.
Social mention is a social media search platform which includes blogs, forums, bookmarks etc. It searches contents from blogs, comments etc which allow users to monitor what people are talking about their products or services.
Bitly is a link management tool. It was established in 2008. It provides URL shortening service. In spite of links, they also determine the videos which are popular in social media.
It was launched in 2009. It uses a ranking algorithm to measure the social involvement of users based on blogs, comments, forums etc. PostRank analytics tracks the user engagement.
If you like to make your media marketing easy, optimize your website with any of these above Top 10 Social Media Optimization Tools. Don’t get confused to choose whom for the best search engine optimization services, SEOZooms is the best option for you.
Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.
Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing, etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.
The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:
| Digital Marketing (Manager) | 4 lakhs to 10 lakhs |
| SEO expert (Manager) | 3 lakhs to 7 lakhs |
| SEM/PPC expert | 3 lakhs to 5 lakhs |
| Web developer | 3 lakhs to 6 lakhs |
| Social Media Manager | 3.5 lakhs to 7 lakhs |
| Content Writer | 2.5 lakhs to 5 lakhs |
seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.
In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.
One more record to the profile book of ever shine super star of Indian cinema. Super star Rajini Kanth own a new world record in highest number of twitter followers in shortest time.
More than 100 thousand twitter followers within 5 hours. It is seen as ever made world records in the history of twitter and social media world. Rajini Kanth has made a single tweet after creating a colorful visually optimized twitter profile. His profile background image with his upcoming movie image of Kochadaiiyyan – The Legend. With in a short time span of 4 hours Rajanikanth got more than 1 lakh followers. His first and ever made tween in his first day in twitter achieved more than five thousand re tweets and more 4,500 favorites with in first 4 hours.
Twitter users enjoys with welcoming message to Superstar Rajinikanth. Anybody can find and follow him @superstarrajini The entry and achievement of his record in getting number of twitter followers with in short time period become a festival mood among social media marketers and twitter users.
His First tweet is embedded here. It got more than Fourteen thousand re-tweet and about 20 thousand favorites.
Salutation to the Lord. Vaṇakkam aṉaivarukkum !! A big thank you to all my fans. Excited on this digital journey http://t.co/79ea6MrDe3
— Rajinikanth (@superstarrajini) May 5, 2014
What is Social Media Marketing?
Social Media marketing, as the name indicates is the process of marketing your products and services through social networking websites. It’s about attracting people to your database and let your potential outreach the target populace. The basic concept is to make your company a household name so people trust you and keen to have a long lasting relationship with you.
Why is it important?
Why companies use social media?
More than the conventional communicating mediums like television and radio, people spend more time on social media so it’s better to showcase and market products there.
Facebook Marketing
It’s represents the new face of marketing. According to Facebook, more than 5 billion interactions happen a minute and over a billion links are shared every week which includes pictures, videos etc which without a second though makes it the ideal playground for e-marketing.
How does it work?
Facebook is great platform for business of its diversified groups. Facebook consists of 45 million groups, so all you need to do is to identify the appropriate groups for business and join. The following are the few methods of marketing on Facebook.
Video and Content Marketing: Better content will yield better results. Currently marketing through videos are much more effective because once the uploaded video becomes viral its being viewed and shared by millions on Facebook groups which eventually increases the chances of better business prospects.
Targeting: Targeting consumers through Facebook should be executed with excellent planning and after proper research. Promoting special offers may work well on Facebook and it may bring fortune to the business if targeted at the right audience.
There are few theories which are much required while you are out for marketing using social media. In business promotional activities which involve online business branding, the volume of trust gathered by the pages of a website does a tell-tale thing about how trustworthy and dependable a website is.
Social mentions about the business strategies in different portals benefit the all-around promotion of the website. It is trust worthy to get social mentions from powerful profiles than huge reputations. Therefore such an equation can be well compared with quality versus quantity. The quality plays a major role in social media marketing than mere quantity. Below are few simple tips that will help you gain a little insight about social media marketing.
The term social media marketing is not new into the world of media, but it is perhaps one of the most dependable keynotes for success. Implementing the correct forms of social media marketing and utilizing it in the right manner can lead to a fruitful business growth and success.
Intimating other pioneers and trail blazers in a business field will not just lead to pre-mature caricatures but will also degrade the brand value. So through this blog I want to give few useful marketing tips which will definitely help you to gain the right approach in the field of social media marketing.
The right selection of network to showcase the products and perform marketing activities is utterly required. There are some sorts of social network websites that are not apt for product sales and promotional activities, while it can be the best place for professional service providing. So depending upon the kind of potential audience you should choose the social media for marketing purpose.
Social media marketing requires a perfect profile in the first place. Start building the right kind of message which you would use to approach the customers. Regular feeds in the form of messages need to be updated at periodic intervals so that people remain updated about it and your requirement never goes ‘out of mind’ of people.
Value added information along with the core idea of your theme and a little bit of promotions plays a key role. Tips, guidelines and one-liners that start with the trigger words like how, when, where, useful etc. play the major role. Infographic images also find a great way to reach the target audiences. People tend to share such messages and like them and even refer them to friends.
Share the interactive mode of message categories
Sharing and posting only those contents which are relevant to the current periodic developments can boost up good level of interactions among the circle.
Live a Social Life
While you are into the game of social media marketing, you need to be in the limelight purposely. Interactions with people from different walk of life and may increase your products and themes to get noticed first. The birth status has got nothing to do with the social status, especially in media and marketing services. Therefore try to create a unique profile which is eye catchy and build up your profile for maximum outreach of your messages. In social media marketing, getting more visibility to your profile is considered to be healthier as it will make your messages more popular.
You need to do a little experiment and put yourself in the shoes of the audience. Now decide what you would like to check through social media and what are your expectations. Also try to learn which links you would preferably open over the internet. Self analysis is the key feature before the commencement of any business work.
Be Social
Having a social life is much related to being social. Tray and interact with maximum number of people and try to respond to as many queries you can. Try making powerful connections with people and bring them into confidence by virtue of your clear goals and strategies. In this way your social well being will be accepted by others.
Always try to listen, not just hear
A responsible response can only be forwarded when you listen to the queries of the audience and just listen o them. You only are responsible for your social media marketing and therefore make maximum efforts to reach out to the people in every possible way. Moreover when you are up in the social media marketing, people will tend to follow you to some extent. So make wise responses whenever required.
Have constant Interaction with the Audience
Keep a close watch on your audience and the stuffs they are sharing. Whenever you get any response from your audience side do not hesitate to drop a reply back to them. You can even like, share, rate and comment on the postings made by your social media connections.
Target the right Audience
An interactive set of audience will help you to gain more exposure. Audiences with good level of profile influence can help you gain a lot in social media marketing. Moreover you will gain more popularity in this field.
Maximize the proficiency of Social Media Campaign
Promotional campaigns can be held in the medium which you have chosen for the social media marketing. Always try to gain all the technical possibilities by initiating an in-depth and dedicated approach in the social media campaigns. For example, you have selected “Twitter” for the purpose of marketing, the messages tend to get spread in short time span. Even in “Facebook” you can gain much attention by sharing posts among potential audiences and their friends. Technically, you can increase and upgrade the level of campaigns through tweeting, retweeting, sharing and favoring.
These are the few important tips that will help you in making a perfect social media marketing.
Prowess on social media or skill on social media, Every freelancer seeks recognition for his or her profession. Hence, it is obvious they look out for platforms like Elance to reveal their skills and also for exhibit prowess on social media. Things may not be as expected for everybody. It may or may not happen. It is when social media serves as a better platform to have more exposure. Social media is a place where one can express personal thoughts, have own pages to provide information about products and services, have a fan page or even personal blogs. It helps in increasing visibility of the company or products. Here are a few tips that can help in exhibiting skills on various platforms of social media:
Most of the content focuses on questions and answers. Keep your online presence on all popular social media platforms like LinkedIn, Twitter or other social networking site. If you find questions relating to your expertise, try to provide immediate answers. This can create a great impression among the competitors. You can also provide useful links that can enlighten about the product and services. Once you have picked up a place in answering questions, you can find more questions coming your way. It provides an impression that you have great knowledge about the profession.
Creating groups and sharing information and thoughts would definitely capture the attention of the targeted people. Facebook, LinkedIn and other social networking websites are a key place to find new spectators, which indeed would enhance business. It is one of the most useful platforms where you can have a direct interaction with customers. Direct conversations are always a superb option where the customers can get to know more about the products. Opinions from the customers are one of the key factors that every business person should try to improve. Getting in touch with similar business persons opens up more opportunities to improve and enhance business. Group presence on the social networking sites provides a new strength for the business as well as for business persons.
Posting regular matters on the website does not yield much result. However, you must take time to read and express your opinions on major happenings or any news flash on area of your profession or company. You can comment if you have some real good information, it is better to avoid if your do not have much substance.
There are no hard and fast rules that restrict your conversations while socializing. Apart from business, you can make interactions interesting by discussing about your favorite sport and so on. It develops a better bonding with people as well an easy approach to the audience. These methods tell about How to exhibit your prowess on social media.
