The Top 10 Social Media Optimization Tools for marketers

What is Social Media Marketing? 

Social Media marketing, as the name indicates is the process of marketing your products and services through social networking websites. It’s about attracting people to your database and let your potential outreach the target populace. The basic concept is to make your company a household name so people trust you and keen to have a long lasting relationship with you.

Why is it important?

1. Two-third of frequent web users on a regular basis use social media websites like Facebook, twitter, orkut etc.
2. Social Media websites are among the most visited websites.
3. Three times growth than other internet usage.
4. People control the media unlike traditionally controlled by powerful editors and publishers.

Why companies use social media?

More than the conventional communicating mediums like television and radio, people spend more time on social media so it’s better to showcase and market products there.

Facebook Marketing

It’s represents the new face of marketing. According to Facebook, more than 5 billion interactions happen a minute and over a billion links are shared every week which includes pictures, videos etc which without a second though makes it the ideal playground for e-marketing.

How does it work?

Facebook is great platform for business of its diversified groups. Facebook consists of 45 million groups, so all you need to do is to identify the appropriate groups for business and join. The following are the few methods of marketing on Facebook.

Video and Content Marketing: Better content will yield better results. Currently marketing through videos are much more effective because once the uploaded video becomes viral its being viewed and shared by millions on Facebook groups which eventually increases the chances of better business prospects.

Targeting: Targeting consumers through Facebook should be executed with excellent planning and after proper research. Promoting special offers may work well on Facebook and it may bring fortune to the business if targeted at the right audience.

There are few theories which are much required while you are out for marketing using social media. In business promotional activities which involve online business branding, the volume of trust gathered by the pages of a website does a tell-tale thing about how trustworthy and dependable a website is.

Social mentions about the business strategies in different portals benefit the all-around promotion of the website. It is trust worthy to get social mentions from powerful profiles than huge reputations. Therefore such an equation can be well compared with quality versus quantity. The quality plays a major role in social media marketing than mere quantity. Below are few simple tips that will help you gain a little insight about social media marketing.

The term social media marketing is not new into the world of media, but it is perhaps one of the most dependable keynotes for success. Implementing the correct forms of social media marketing and utilizing it in the right manner can lead to a fruitful business growth and success.

Intimating other pioneers and trail blazers in a business field will not just lead to pre-mature caricatures but will also degrade the brand value. So through this blog I want to give few useful marketing tips which will definitely help you to gain the right approach in the field of social media marketing.

Social Media Marketing and Network Selection

The right selection of network to showcase the products and perform marketing activities is utterly required. There are some sorts of social network websites that are not apt for product sales and promotional activities, while it can be the best place for professional service providing. So depending upon the kind of potential audience you should choose the social media for marketing purpose.

Add Value to your Messages

Social media marketing requires a perfect profile in the first place. Start building the right kind of message which you would use to approach the customers. Regular feeds in the form of messages need to be updated at periodic intervals so that people remain updated about it and your requirement never goes ‘out of mind’ of people.

Value added information along with the core idea of your theme and a little bit of promotions plays a key role. Tips, guidelines and one-liners that start with the trigger words like how, when, where, useful etc. play the major role. Infographic images also find a great way to reach the target audiences. People tend to share such messages and like them and even refer them to friends.

Share the interactive mode of message categories

Sharing and posting only those contents which are relevant to the current periodic developments can boost up good level of interactions among the circle.

Live a Social Life

While you are into the game of social media marketing, you need to be in the limelight purposely. Interactions with people from different walk of life and may increase your products and themes to get noticed first. The birth status has got nothing to do with the social status, especially in media and marketing services. Therefore try to create a unique profile which is eye catchy and build up your profile for maximum outreach of your messages. In social media marketing, getting more visibility to your profile is considered to be healthier as it will make your messages more popular.

You need to do a little experiment and put yourself in the shoes of the audience. Now decide what you would like to check through social media and what are your expectations. Also try to learn which links you would preferably open over the internet. Self analysis is the key feature before the commencement of any business work.

Be Social

Having a social life is much related to being social. Tray and interact with maximum number of people and try to respond to as many queries you can. Try making powerful connections with people and bring them into confidence by virtue of your clear goals and strategies. In this way your social well being will be accepted by others.

Always try to listen, not just hear

A responsible response can only be forwarded when you listen to the queries of the audience and just listen o them. You only are responsible for your social media marketing and therefore make maximum efforts to reach out to the people in every possible way. Moreover when you are up in the social media marketing, people will tend to follow you to some extent. So make wise responses whenever required.

Have constant Interaction with the Audience

Keep a close watch on your audience and the stuffs they are sharing. Whenever you get any response from your audience side do not hesitate to drop a reply back to them. You can even like, share, rate and comment on the postings made by your social media connections.

Target the right Audience

An interactive set of audience will help you to gain more exposure. Audiences with good level of profile influence can help you gain a lot in social media marketing. Moreover you will gain more popularity in this field.

Maximize the proficiency of Social Media Campaign

Promotional campaigns can be held in the medium which you have chosen for the social media marketing. Always try to gain all the technical possibilities by initiating an in-depth and dedicated approach in the social media campaigns. For example, you have selected “Twitter” for the purpose of marketing, the messages tend to get spread in short time span. Even in “Facebook” you can gain much attention by sharing posts among potential audiences and their friends. Technically, you can increase and upgrade the level of campaigns through tweeting, retweeting, sharing and favoring.

These are the few important tips that will help you in making a perfect social media marketing.

Prowess on social media or skill on social media, Every freelancer seeks recognition for his or her profession. Hence, it is obvious they look out for platforms like Elance to reveal their skills and also for exhibit prowess on social media. Things may not be as expected for everybody. It may or may not happen. It is when social media serves as a better platform to have more exposure. Social media is a place where one can express personal thoughts, have own pages to provide information about products and services, have a fan page or even personal blogs. It helps in increasing visibility of the company or products. Here are a few tips that can help in exhibiting skills on various platforms of social media:

Provide spontaneous answers to questions:

Most of the content focuses on questions and answers. Keep your online presence on all popular social media platforms like LinkedIn, Twitter or other social networking site. If you find questions relating to your expertise, try to provide immediate answers. This can create a great impression among the competitors. You can also provide useful links that can enlighten about the product and services. Once you have picked up a place in answering questions, you can find more questions coming your way. It provides an impression that you have great knowledge about the profession.

Join your competitors:

Creating groups and sharing information and thoughts would definitely capture the attention of the targeted people. Facebook, LinkedIn and other social networking websites are a key place to find new spectators, which indeed would enhance business. It is one of the most useful platforms where you can have a direct interaction with customers. Direct conversations are always a superb option where the customers can get to know more about the products. Opinions from the customers are one of the key factors that every business person should try to improve. Getting in touch with similar business persons opens up more opportunities to improve and enhance business. Group presence on the social networking sites provides a new strength for the business as well as for business persons.

Discussions about present scenario:

Posting regular matters on the website does not yield much result. However, you must take time to read and express your opinions on major happenings or any news flash on area of your profession or company. You can comment if you have some real good information, it is better to avoid if your do not have much substance.

Discuss your personal interests:

There are no hard and fast rules that restrict your conversations while socializing. Apart from business, you can make interactions interesting by discussing about your favorite sport and so on. It develops a better bonding with people as well an easy approach to the audience. These methods tell about How to exhibit your prowess on social media.