Adwords is a powerful tool provided by Google to market our products and services easily. In the recent time, Google starts to update their various products with new advancements. Here we are sharing some important information related to How To Add Location Extensions In Adwords.
The location extensions used in Google Adwords help the businesses to include their location along with their Google Ads. Today we will help you to understand the need for location extensions and the best ways to use them.
The location extensions in Adwords help you to get in touch with your potential customers locally. The SERP rankings according to the local search traffic will give you the benefits. Most of the people who are searching the internet using Google for a particular product or service or a business can easily locate you. And the Google AdWords with location extension will have a clickable phone number which will be seen on the mobile devices. So the location extensions in Adwords will attract the local customers easily.
Adding location extensions to Google ads is really easy. We need to create it at the campaign level. We can add the location using the Google places account or by creating a new list. If you are syncing the Google places account then it will contain all the information about your business.
After adding the location extensions you will get the data about specific extensions. You can use various map icons and business images for your location extensions. If you are using clickable elements for your location extensions and it must match your branding and landing page experiences.
Your campaign settings will help you to identify the potential customers easily. Here the reports will also help you to test various favicons and business images according to the campaign.
In the updated Google Adwords platform we can see various campaign types. If your ad has a chance to shown in local search queries, then the use of location extensions will help you to reach more customers. This will support your local online marketing efforts.
We can check how each campaign can do better by using location extensions.
The mobile campaigns will have a click to call action, which helps the potential customer to connect you with an ease. In this way, most of the companies got a good return on investment. The mobile campaigns are providing good results when we compare with desktop ads.
The content network ads can show location extension information which can be monitored easily with the help of reports.
If you are planning to advertise for a chain of stores then you need to map the campaign strategy. So here you need to identify the local traffic and the returns that you wish to get back. The priority here will be given to ROI, geography, the budget for AdWords etc.
In each campaign, you can add up to 4 locations. And if you are adding 4 different locations then you should take care of each location that must match all the keyword targets set up in the campaign. If you are adding 4 locations then you should also describe the offers or products in your ad copy as well as keyword lists which helps Google to serve the Ads to a relevant location easily.
Here each place has its own specialty and the product set or service you provide for them may differ in some cases. For an example, if you are focusing on a remote area, then the high price tags may not work. And if you are focusing on any cities then they may accept some high price tags. So preparing campaigns will also need to do a little homework regarding the geographical location and the people’s mindset which will help you to get better results. You could also activate the messaging section in which you can respond to each query easily. This will improve the return on investment that you expect from Google Adwords.
If you are enabling location extensions in a large and complicated campaign setting, then you should take an extra care and work volume. But most of the cases the local search volume always give better results for your work. That’s why enabling Google Adwords location extension is the best way to tackle the local search.
Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.
Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing, etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.
The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:
| Digital Marketing (Manager) | 4 lakhs to 10 lakhs |
| SEO expert (Manager) | 3 lakhs to 7 lakhs |
| SEM/PPC expert | 3 lakhs to 5 lakhs |
| Web developer | 3 lakhs to 6 lakhs |
| Social Media Manager | 3.5 lakhs to 7 lakhs |
| Content Writer | 2.5 lakhs to 5 lakhs |
seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.
In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.
2016 has come with so many changes in Google already. Just recently, Google has informed of a new search result format, the rich cards, that’s going to take over the world of SEO in a storm.
In the years to come, SEO is only going to gain more prominence and in future, it might replace the entire traditional marketing platforms as it aims to top your rankings on search engines, boost your visibility online and drive a significant amount of quality traffic to your website. After all, what’s the purpose in creating a website with all the right content and imagery if there are no visitors to it?
SEO or search engine optimization is a set of tasks and techniques that aims at escalating your visibility in search engines in the form of high rankings.
Search engine rankings change from time to time (that’s normal, of course!) but it’s important to keep your website updated with new content that’s outstanding quality wise. This helps in regular streaming of traffic to your website.
Here we feature you what’s hot in SEO for 2016:
Ever after the Mobilegeddon update that came through on April 21st, 2016 it’s necessary to optimize your website for a mobile search. Your audience is scattered in various places and they use different devices to access you.
If your site isn’t mobile friendly, chances are you may be removed from the mobile search results. Look at these stats to see how mobile ad spending is predicted for the years to come (Source: www.smartinsights.com).
| 2015 | 2016 | 2017 | 2018 | 2019 | |
|---|---|---|---|---|---|
| Mobile Ad spending- Billions $ | 28.7 | 40.5 | 49.8 | 57.7 | 65.8 |
| Percentage change | 50% | 41% | 23% | 16% | 14% |
| Percentage of digital ad spending | 49% | 60.4% | 66.6% | 69.7% | 72.2% |
Since Twitter‘s deal with Google, even the Tweets relating to the search engine query show up on the search results. If your posts are re-tweeted a lot, it can automatically increase your rankings on search engines. Right now, 76% of online marketers use social media for marketing purposes. If you are still not convinced, you can see for yourself here:
Social media signals will evidently be part of the number of Google’s processing signals in 2016.
Google is now offering semantic search results since the pigeon update. That’s the search results are customized on the basis of location and the search intent of the user. If a person in New York is searching for “Hospitals”, he will get a list of Hospitals in New York.
If you want your business website show up on location based searches, you need to let Google know where your location is and what your business is offering.
As per the stats provided by searchengineland.com, you will be convinced on how local SEO is a prime ranking factor on Google.
So make sure you’ve listed your profile on Google Business Pages and place-marked your business in “Google Maps”.
They will again be part among the 100s of signals Google uses to process the search results and hence the continuing one among the “SEO trends 2016”. You will need backlinks from a bunch of different domains.
How to get these backlinks? Spamming 100s of websites with comments and leaving link there? No!
The best back links are the ones coming from websites with high amount of authority (PageRank) and high trust value already.
The most significant way to get links is by creating fascinating and shareable content that’s linkable.
Mobile apps account for more than 52% of the online time spent by the users on a smartphone. This is one of the reasons why all businesses wishing to expand their share in the market, should develop mobile apps.
Mobile apps that feature a certain brand, like Amazon or Flipkart, is now becoming more and more common these days. The future for mobile apps is so huge that it’s predicted to replace even the desktop and mobile friendly websites.
Already, Google shows up the mobile apps featuring the brand you are looking for in mobile search.
As revealed by Google in their official blog on May 17, 2016, websites which feature recipes and movies are entitled to enhance the search engine traffic with a new opportunity to stand apart from other websites called the rich cards.
Another form of rich snippets, they use the schema mark up to show their content in a visually appealing way with rich content and prominent images.
Rich cards focus on giving the mobile user the best experience and all the information he wants on the go.
The rich cards come with an exciting feature wherein you can track the user activity on the same with a Rich Cards report offered by Google Search Console.
The voice search is another functionality that’s part of the “SEO Trends 2016”. People use the voice search function when they are driving or multi-tasking. It is becoming more significant in mobile searches as it saves the user the time and effort to type in a search query. Almost all devices like Microsoft, Apple and Google Now (Android) use the voice search function- that is, the Cortana, Siri and Google Now.
To make sure your website is optimized for a voice search, use the list of long tail keywords that have chances of being spoken out by a person conducting the search. Check out the image below to see what category of people use the voice search as well as when do they use it.
They will always be part of SEO Trends forever. A content that’s good quality wise and that’s able to get more links will always rank higher on Google. The best content is one that’s easily readable and interesting as well.
Visual content like videos also render the content more shareable. Make sure you always update the content on your website for regular traffic and revisits.
As for keywords, even if it’s not a ranking factor on Google, it’s a must for devising some specific keyword strategy. Choose from an array of related keywords and create a content that revolves around it. Also try not to stuff your keywords and if you are looking to add more keywords to your page, it is suggested that you expand your content as well.
Even though the SEO trends are likely to change again and again, we expect that the above 8 trends are the most dominant ones in 2016. While some trends may vanish, some of these trends will rapidly advance and outlive the others. In spite of that, we surely tell you that by adopting these “SEO trends 2016”, you will be in the vanguard of the digital market for 2016.
Online Marketing Tips for small Business Start ups. This article helpful for new comers. Online marketing activities for any small business start up is only do it yourself process if you can effectively plan, process and carry out. Here are some useful tips connected with online marketing for small business start ups. Hope these simple steps can help you in bringing effective results for your business.
Online Marketing Tips for small Business Start ups
For getting online customers you may need a website. But it does not mean that it is necessary to have a heavy website. And it is also true that companies used heavy websites failed many times.
If you wish to run your start up simply without a paid website, you can opt for free blogs and used free blogging platforms like blog spot, word press etc. for creating you company profile. The website design and layouts can be made suitable for your business category. But the entire website, pages should be easily loading and user friendly.
Social Media Marketing
Create social media profile pages about your company organization. Use your company logo, use unique descriptions, and be active in posting, sharing, responding to responses. Social media platforms like Facebook, Twitter, Linkedin, Google plus, Pinterest etc. are highly influential among internet users. Millions of people spend hours in their social media profile pages. If you can make your company profile visible to them, it will help your business in improving popularity, promotion, business conversions.
SEO – Search Engine Optimization
SEO or Search Engine Optimization is not a new area in online marketing. It enable many leading companies in the world to attract and achieve thousands of online customers through search engines. So optimizing your company website for getting listed in search engines like Google, yahoo, Bing etc. can drive huge amount of internet audience to your website through search engines.
PPC – Pay Per Click Advertisements
PPC or pay per click advertising campaigns are most effective online marketing chance for new start ups. Because other forms of online marketing ways like social media and SEO needs more time and those are gradual process which needed many formal qualifications needed such as influence, trust, authority, etc.
Content Marketing
Content marketing is an effective online marketing door for companies which are looking to build up a brand image with their marketing processes. It includes utilization of blogging, promotional phases, sharing chances, additional add on for generation of interactions and responses.
The Forum of Communications and Society (FOCAS) meet 20014 during 10th to 13th August 2014 will be held at Aspen Institute, Colorado. The main discussion areas will be connected with quick changing pace of technology and its impacting challenges connected with various business sectors and Government. The forum will discuss more on strengthening the internet with free expression and new innovations connected with internet security, policy matters connected with privacy and openness etc. The forum will discuss on various internet policies related to expressive mode of reconstructive general recommendations consumer options, financial security collection methods of direct options for America’s internet policies etc.
Google’s web spam team head Matt Cutts have announced in his twitter that he will be participating the conference which is going to be held for open internet protection.
Tomorrow I’ll be in an @aspencs conference about protecting the open internet. It’ll be livestreamed here: http://t.co/QCPIPm3RHr #FOCAS14
— Matt Cutts (@mattcutts) August 10, 2014
