Category Archives: Internet

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

scopes-of-digital-marketing

What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic

digital-market

Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs

Digital-marketing-salary

 

seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

 

 

 

A Glance at all the SEO Trends 2016

2016 has come with so many changes in Google already. Just recently, Google has informed of a new search result format, the rich cards, that’s going to take over the world of SEO in a storm.

In the years to come, SEO is only going to gain more prominence and in future, it might replace the entire traditional marketing platforms as it aims to top your rankings on search engines, boost your visibility online and drive a significant amount of quality traffic to your website. After all, what’s the purpose in creating a website with all the right content and imagery if there are no visitors to it?

SEO or search engine optimization is a set of tasks and techniques that aims at escalating your visibility in search engines in the form of high rankings.

Search engine rankings change from time to time (that’s normal, of course!) but it’s important to keep your website updated with new content that’s outstanding quality wise. This helps in regular streaming of traffic to your website.

Here we feature you what’s hot in SEO for 2016:

1. Mobile Friendly Web Page

Ever after the Mobilegeddon update that came through on April 21st, 2016 it’s necessary to optimize your website for a mobile search. Your audience is scattered in various places and they use different devices to access you.

If your site isn’t mobile friendly, chances are you may be removed from the mobile search results. Look at these stats to see how mobile ad spending is predicted for the years to come (Source: www.smartinsights.com).

2015 2016 2017 2018 2019
Mobile Ad spending- Billions $ 28.7 40.5 49.8 57.7 65.8
Percentage change 50% 41% 23% 16% 14%
Percentage of digital ad spending 49% 60.4% 66.6% 69.7% 72.2%

2. Social media content sharing

Since Twitter‘s deal with Google, even the Tweets relating to the search engine query show up on the search results. If your posts are re-tweeted a lot, it can automatically increase your rankings on search engines. Right now, 76% of online marketers use social media for marketing purposes. If you are still not convinced, you can see for yourself here:

SEO trends 2016: Social media signals boost traffic to your site

Social media signals will evidently be part of the number of Google’s processing signals in 2016.

3. Be local in SEO

Google is now offering semantic search results since the pigeon update. That’s the search results are customized on the basis of location and the search intent of the user. If a person in New York is searching for “Hospitals”, he will get a list of Hospitals in New York.

If you want your business website show up on location based searches, you need to let Google know where your location is and what your business is offering.

Location-based-search-local-seo-2016

As per the stats provided by searchengineland.com, you will be convinced on how local SEO is a prime ranking factor on Google.

  • Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
  • 61% use the address or phone number in the ad
  • 68% use the “Get Directions” or “Call” buttons.

So make sure you’ve listed your profile on Google Business Pages and place-marked your business in “Google Maps”.

4. Backlinks are still significant!

They will again be part among the 100s of signals Google uses to process the search results and hence the continuing one among the “SEO trends 2016”. You will need backlinks from a bunch of different domains.

How to get these backlinks? Spamming 100s of websites with comments and leaving link there? No!

The best back links are the ones coming from websites with high amount of authority (PageRank) and high trust value already.

The most significant way to get links is by creating fascinating and shareable content that’s linkable.

5. The fad for mobile apps will grow even more!

Mobile apps account for more than 52% of the online time spent by the users on a smartphone. This is one of the reasons why all businesses wishing to expand their share in the market, should develop mobile apps.

Mobile apps that feature a certain brand, like Amazon or Flipkart, is now becoming more and more common these days. The future for mobile apps is so huge that it’s predicted to replace even the desktop and mobile friendly websites.

Already, Google shows up the mobile apps featuring the brand you are looking for in mobile search.

SEO trends 2016: Mobile apps fad will grow

6. Rich cards

As revealed by Google in their official blog on May 17, 2016, websites which feature recipes and movies are entitled to enhance the search engine traffic with a new opportunity to stand apart from other websites called the rich cards.

Another form of rich snippets, they use the schema mark up to show their content in a visually appealing way with rich content and prominent images.

Rich cards focus on giving the mobile user the best experience and all the information he wants on the go.

SEO trends 2016: Rich cards

The rich cards come with an exciting feature wherein you can track the user activity on the same with a Rich Cards report offered by Google Search Console.

7. Voice Searches are going to get bigger

The voice search is another functionality that’s part of the “SEO Trends 2016”. People use the voice search function when they are driving or multi-tasking. It is becoming more significant in mobile searches as it saves the user the time and effort to type in a search query. Almost all devices like Microsoft, Apple and Google Now (Android) use the voice search function- that is, the Cortana, Siri and Google Now.

To make sure your website is optimized for a voice search, use the list of long tail keywords that have chances of being spoken out by a person conducting the search. Check out the image below to see what category of people use the voice search as well as when do they use it.

SEO trends 2016: Voice search

8. Content and Keyword

They will always be part of SEO Trends forever. A content that’s good quality wise and that’s able to get more links will always rank higher on Google. The best content is one that’s easily readable and interesting as well.

Visual content like videos also render the content more shareable. Make sure you always update the content on your website for regular traffic and revisits.

As for keywords, even if it’s not a ranking factor on Google, it’s a must for devising some specific keyword strategy. Choose from an array of related keywords and create a content that revolves around it. Also try not to stuff your keywords and if you are looking to add more keywords to your page, it is suggested that you expand your content as well.

Even though the SEO trends are likely to change again and again, we expect that the above 8 trends are the most dominant ones in 2016. While some trends may vanish, some of these trends will rapidly advance and outlive the others. In spite of that, we surely tell you that by adopting these “SEO trends 2016”, you will be in the vanguard of the digital market for 2016.

Online Marketing Tips for Small Business Start ups

Online Marketing Tips for Small Business Start ups

Online Marketing Tips for small Business Start ups. This article helpful for new comers. Online marketing activities for any small business start up is only do it yourself process if you can effectively plan, process and carry out. Here are some useful tips connected with online marketing for small business start ups. Hope these simple steps can help you in bringing effective results for your business.

Online Marketing Tips for small Business Start ups

Website marketing

Online Marketing Tips for Small Business Start upsFor getting online customers you may need a website. But it does not mean that it is necessary to have a heavy website. And it is also true that companies used heavy websites failed many times.

If you wish to run your start up simply without a paid website, you can opt for free blogs and used free blogging platforms like blog spot, word press etc. for creating you company profile. The website design and layouts can be made suitable for your business category. But the entire website, pages should be easily loading and user friendly.

Social Media Marketing

 Online Marketing Tips for Small Business Start ups

Create social media profile pages about your company organization. Use your company logo, use unique descriptions, and be active in posting, sharing, responding to responses. Social media platforms like Facebook, Twitter, Linkedin, Google plus, Pinterest etc. are highly influential among internet users. Millions of people spend hours in their social media profile pages. If you can make your company profile visible to them, it will help your business in improving popularity, promotion, business conversions.

SEO – Search Engine Optimization

SEO online marketing tipsSEO or Search Engine Optimization is not a new area in online marketing. It enable many leading companies in the world to attract and achieve thousands of online customers through search engines. So optimizing your company website for getting listed in search engines like Google, yahoo, Bing etc. can drive huge amount of internet audience to your website through search engines.

PPC – Pay Per Click Advertisements

online marketing tips PPCPPC or pay per click advertising campaigns are most effective online marketing chance for new start ups. Because other forms of online marketing ways like social media and SEO needs more time and those are gradual process which needed many formal qualifications needed such as influence, trust, authority, etc.

Content Marketing

small business tips content marketing

Content marketing is an effective online marketing door for companies which are looking to build up a brand image with their marketing processes. It includes utilization of blogging, promotional phases, sharing chances, additional add on for generation of interactions and responses.

FOCAS 2014 LIVE | Watch FOCAS 20014 from Aspen Institute

Watch FOCAS 2014 Live

The Forum of Communications and Society (FOCAS) meet 20014 during 10th to 13th August 2014 will be held at Aspen Institute, Colorado. The main discussion areas will be connected with quick changing pace of technology and its impacting challenges connected with various business sectors and Government. The forum will discuss more on strengthening the internet with free expression and new innovations connected with internet security, policy matters connected with privacy and openness etc. The forum will discuss on various internet policies related to expressive mode of reconstructive general recommendations consumer options, financial security collection methods of direct options for America’s internet policies etc.

Google’s web spam team head Matt Cutts have announced in his twitter that he will be participating the conference which is going to be held for open internet protection.