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Monthly ArchiveAugust 2014

Meaning of Keyword search Volume

seo-keywords-searchKEYWORD SEARCH VOLUME

The meaning of Keyword search volume  is a number of searches coming in search engines for a particular keyword. Mostly the keyword search volume can be analyzed in a customized form connected with time span and location.

Time span based Keyword Search Volume

It is a keyword search volume or a number of searches for a keyword coming in search engines during a particular time span period.

Location based Keyword search volume

It is a possible number of searches coming in search engine for a particular keyword with in location. Most of the keyword tools provide results connected with time span period and location. For example, Google keyword planner provides results based on the number of searches coming in Google search engine  in a particular location, region & country.

99% of keyword tools provide search volume based on its historical data, keyword search trends statistical comparison etc. A blind usage of these keyword tools does not guarantee any success result in Search engine optimization and search engine marketing.

Keyword research done by a marketer should be in a logical manner. The exact purpose of marketing campaigns may differ. By doing SEO for a website, you can select keywords which have a huge number of demand & search volume. In search engine marketing especially advertisement programs like Google Adwords also a big demanding keyword may be selected.

Selection of high volume keywords for your campaigns can bring more people to your page. Users may buy your product depending upon the conversion possibility. Because of the conversion possibility also differ from keyword to keyword.

Logical usage of keyword selection helps the marketers in understanding the business conversion possibility of a keyword. Instead of selecting high volume keywords which have fewer conversion chances, usage of long – tailed potential keywords  are useful for a campaign planned for aiming business conversion.

Tips for identifying business value keywords

If you have spend more hours using many paid and free keyword tools and not able to find an adequate keyword which can be added to your potential keyword list, check this post about tips for identifying potential keywords.

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Tips For Identifying Potential Keywords

Keyword Research

Identification of potential keywords for your search engine optimization is very easy. Get some tips identifying potential keywords that could potentially drive traffic and sales. If you can logically use all of the keyword tools provided by various websites, it is very easy and helpful in bringing potential customers to your website.Tips For Identifying Potential Keywords

Most of the keyword tools provides result for your keyword research. It is based on the historical data details connected with their data base records.

Normally there are many hypothetical meanings. If you consider a keyword “SEO Company in India” and check it Google keyword planner. Then you can find its search volume, demand, search trends etc in the results. If you check the volume of results available in Google cache data base, that showing just before search results in Google like About 1,24,00,000 results. It means Google is showing top 10 results identified from about 1,24,00,000 results available in their data base.

Even if you conduct a customized search for results of last one hour for the keyword “SEO Company in India”, you can find at least 50-100 results showing in Google. That are identified, crawled, cached and listed by Google related to the keyword “SEO Company in India”.

If you estimate the number of SEO companies in India which is looking for same keywords, and their practice of SERP checking, periodical report making of its supporting staff, cross checking of team leaders, project managers, company owners what will be the search volume.

Don’t forget that all these numbers of searches are coming in the number of search volume for that keyword found in the Google keyword planner.

So if you logically research, your findings of the keyword search volume using these keywords can never help you in a helpful manner.

Real Tips For Identifying Potential Keywords begins here

So how you can find few potential keywords easily. I can share some idea here. First use maximum keyword tools available in internet. Using tools such as Google keyword planner, SEM rush, rank pay, word stream etc can definitely help you. Prepare different spread sheet using these keywords. Compare the results of various customized keyword researches based on time, location etc.

Mark and identify keywords logically. Check the CPC cost value of keywords, (Google Adwords cost per click value – Bid value)  if the cost value shows high, definitely there will be business conversion possibilities.

Then make a clear list of keywords. Copy each keyword and do a Google search. If Google adds are showing in the results. You can lock the searched keyword as useful one.

Secondly, if Google shows related keywords with their search results, you can identify similar keywords which are useful similarity like the keywords you have selected.

But double check that your client website project provides such services or sells same products and services.

FOCAS 2014 LIVE | Watch FOCAS 20014 from Aspen Institute

Watch FOCAS 2014 Live

The Forum of Communications and Society (FOCAS) meet 20014 during 10th to 13th August 2014 will be held at Aspen Institute, Colorado. The main discussion areas will be connected with quick changing pace of technology and its impacting challenges connected with various business sectors and Government. The forum will discuss more on strengthening the internet with free expression and new innovations connected with internet security, policy matters connected with privacy and openness etc. The forum will discuss on various internet policies related to expressive mode of reconstructive general recommendations consumer options, financial security collection methods of direct options for America’s internet policies etc.

Google’s web spam team head Matt Cutts have announced in his twitter that he will be participating the conference which is going to be held for open internet protection.