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Monthly ArchiveJune 2016

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.


What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic


Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs



seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.




SEO Scope in IT industry


SEO scope in IT industry

Everyday, increasing  the SEO scope in IT industry. There are many SEO scope in IT industry, with contextual advertising. SEO is a very long process and for every business SEO plays an important role to increase visibility of your business on search engine. Do you know what is SEO? SEO is Search Engine Optimization. The definition of SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search engine (SERP) including Google, Yahoo, Bing and other search engine. The main objective was to spread some basic level of practices which are required for improving search engine crawl and catch.

What is the role of Page Rank in SEO?

SEO scope in IT industry page rankPage Rank is the important part of  SEO history. Page Rank is a link analysis algorithm applied by Google.com that assigns a number or rank to each hyper linked web page within the World Wide Web. The basic purpose of Page Rank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves Page Rank evaluating all of the links to a particular web page.

 What are the functions of SEO Updations?

Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year. SEO will never go dead in future, the process of SEO will change by Google ‘s updates and we have to just follow them and do quality work.

Do you know about SEO Updations? Click here.

SEO scope in IT industry seo updates

Why you need SEO Analysis services

SEO scope in IT industry seo analysis

SEO analysis services everything you need to know so you can easily optimize your site to increase your visitor traffic from the search engine. For more details click SEO Analysis services.

 Do you know about SEO scope in IT industry?

SEO scope in IT industry

Basically, SEO means making adjustments to a website. So that it scores high on the search results pages for particular keywords and key phrases. This calls for making a variety of changes to the pages of a website, some of these will be visible to those who view the site, and others won’t. There are many SEO scope in IT industry, with contextual advertising. Google scope of SEO in IT Industry displaying Ads to specific audience, who are really interested in those messages. With the help of SEO one can increase the web page rank of this site.

SEO scope in IT industry There is a very good scope in IT industry. SEO is force behind company’s on-line success.  SEO Scope is increasing everyday as well as website is increasing with new algorithm everyday to produce best search result to their audience. So many company hire SEO expert to increase his web page rank in  Search Engine Result Page. Any one can do SEO job, If you get some good clients you can make 100000 per month.

White, Grey & Black Hat Practices in SEO

Owing to the rising importance of search engines like Google, SEO is a much in-demand internet marketing strategy. We know that search engine optimization or SEO is the process by which quality traffic of large volume to a site can be improved. However, as with all things in life has a good, fair and right way of doing things and a bad, unfair and naughty way of doing things, SEO too has its way. So let’s see what are the different seo hats.

If you are the one doing SEO, you must clearly know the following concepts :

  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO

shades of seo hats

Image credit: Google Blogoscoped


Now you must be wondering, do SEO’s actually wear hats? No, we don’t actually wear any hats because Hats are just a term used in the search industry to explain tactics to those outside the industry.

So now that you understand that hats are just tactics, let’s get to know what does the different hat colors mean?




white hat seoWhite Hat depicts a 100% pure SEO practice. White Hat SEO refers to the use of creating content for users and not solely for the purpose of search engines. White hat SEO not only follows all SEO rules & guidelines but ensures that all content indexed by search engines is the same as the content that a human user will see. It focuses on readability, relevance and well-structured content that will help people to read effortlessly. Also, it focuses on cross-linking pages internally on a website wherever appropriate and build relevant inbound links from trusted sources.

Going white hat means going by the search engine’s rules and regulations. If you go by the rules of search engine, it is less likely that you’ll be affected when an update comes. Whit Hat SEO is also called called Ethical SEO.

Some of the techniques that are typically used in White Hat SEO include using keyword by keyword research, rewriting meta tags to be more relevant, back-linking, link building as well as writing readable content for human readers. Those practicing White Hat SEO are expected to make a long-term investment on their website.

Impatience, budget, and lack of understanding lead to the need for a gray hat plan.

Top 5 White Hat SEO Practice – Ethical SEO Hat

Let’s rush through the top 5 white hat SEO practices that will have a positive effect on your search position among the different seo hats practices:

  • Quality Content – There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content.
  • Titles and Meta Data – Providing pages with proper titles and meta data is essential. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
  • Keyword Research and Effective Keyword Use – Create your website with keywords and key phrases in mind. Use the keywords and key phrases you’ve identified effectively throughout your website.
  • Quality Inbound Links – Having inbound links to your website can be considered good. Good links are links from other web pages that are highly regarded by the search engines and are contextually relevant to the content of your page.
  • Internal Linking – By far one of the easiest way to help your website to rank well on search engines is to make it easier for search engines to make a way through it.



What is GREY HAT SEO ?


grey hat seoGrey Hat is something that neither belongs to White Hat nor Black Hat. Grey Hat SEO is the practice of technically using legal methods to improve your site rankings, but which are ethically unreliable, and could one day become a Black Hat method. A proper understanding of Gray Hat SEO is important because it could either improve your site’s ranking without negative consequences, or it could cost you loss in thousand of traffic. For example, click bait. Click bait refers to a practice where someone posts an eye catching link or a piece of content that encourages a reader to click and read more.

If not careful, grey hat can appear to slip into black hat SEO.

Top Grey Hat SEO Practice

Let’s rush through top 5 Grey Hat SEO practice among the different seo hats practices:

  • Three Way Link Exchange – Reciprocal links and link exchange has been the most widely used link building practice for years until Google made it more difficult devaluing such links in it’s algorithms.
  • Article Spinning – This is an SEO technique by which webmasters post a unique version of relevant content on their sites.
  • Buying old Domains – Some SEO’s buy old domains with authority and back-links, and use them to link back to the other sites they want to rank well in the search engines.
  • Buying Expired Domains – Some link spammers monitor DNS records for domains that will expire soon, buy them, link them when they expire and replace the pages with links to their pages. However, google resets the link data on expired domains.
  • Google Bombing – The terms Google Bomb and Google washing refers to practices such as creating large number of links that cause a web page to have higher ranking for searches on unrelated keyword phrases.




black hat seoBlack Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focuses solely on search engine rankings and not a human audience. They usually include characteristics that break search engines’ rules and regulations, create poor user experience and unethically presented contents. Black hat SEO practices can yield quick results but there is a higher risk of penalty if discovered. It is a short-sighted solution to the long term implications which can be disastrous for your website and in turn your business.

So if you were using Google as your master, buying links would be considered black hat. If Bing is your master, something such as buying Facebook likes would be black hat.

Black hat tactics are generally the targets of Google updates such as Penguin and Panda and can be seriously detrimental to a site if they are discovered.

Some techniques used in black hat SEO include keyword stuffing, link farming, hidden texts and links and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. Therefore, to survive a black hat SEO practice is incredibly difficult because you have to get under the radar not to be discovered, and not to get your client fire bombed.

Top 5 Black Hat SEO Practices to Avoid

Let’s rush through the top 5 black hat SEO practices among the different seo hats practices:

  • Hidden Content – placing of keywords in white text on a white background in order to attract search engine spiders. Top in black hat seo practice list.
  • Spamdexing – practice of repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine.
  • Keyword Stuffing – practice of packing long lists of keywords without proper formation.
  • Doorway Pages – pages designed for search engines and not for the end user. This is a fake page that user never gets to see and is constructed only for search engine spiders so as to trick them into indexing the site higher.
  • Link Farming – Link farms have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating.



I hope now you are clear that going white hat means going by the search engine’s rules and regulations and going black hat means going against the rules and regulations of search engine. If you go by the rules of search engine you won’t be affected when an update comes. But if you go against it, your site might get banned and de-indexed as a penalty for using unethical techniques.


So which Hat do you really wear? Which  Hat are you supposed to wear? If you can answer these, then I have accomplished my task to correctly convey the topic. If you have any doubt regarding the topic, please free to leave comments!


white hat or black hat seo