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How to Optimize your Website for Voice Search?

optimize your website for voice search

How to Optimize your Website for Voice Search?

How to optimize your website for voice search, Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. Voice search is started when Google launched the Voice Search App during 2008 for the iPhone, it is long away from perfection. But the current situation is entirely different. Now the researchers conducted on AI and Machine learning improve the efficiency and accuracy of the Voice search for their websites. Five people out of 20 are now opting for voice search. Because now it is much more accurately behaves like a human. The efficiency is improved due to the accuracy of understanding the English language is better than before. And it is now more location-oriented.

People want an instant solution and replay for what they search for And this is the reason behind gaining more popularity for voice search. It is much easier to search by talking than typing a query in a search bar. Thus, people expect that much speed in getting the result back. A person can write about 40 words in a minute and can speak about 150 words. this implies the difference in search speed.

How voice search influences your business?

If you have a business-oriented website and you are already doing SEO. Then it is time to think about voice search results. And this is how voice search influences your business. About 50% of people in different age category use voice search. This will be changed in the future and became more established. So, do your website want to visible in voice search results?

This is possible through optimizing your website for Voice Search. So, let us talk more about the Optimization of your website for voice search.

Voice Search Will Affect Businesses

Optimize your website for Voice search

Usually, when you try to search for something on Google, always tend to reduce the length of the searching key phrase. But for voice search technology, the matter lies in long-tail keywords. This is exactly like you are asking one of your friends. So, give focus on framing long-tail keywords for your website. So, arrange contents and evenly distribute them in the content.

When talking to a device we take a conversational format. As a part of voice search optimization, you should do the following things.

Optimize your Listings

Clearly define your business listings and Name, Address, and phone number accurately and update. Majority of the business loss in online due to wrong information. So, make sure that you are giving accurate business information to your users.

Improve your Website speed

This is important because most of the people opting for voice search is to get instant result. So, they prefer speed. Thus, your website surely speeds to load. Otherwise, people tend to leave your website. And you know one thing that the search result listing for voice search is comparatively low when compared to the hundreds of keyboard search results.

Content formation

Focus on your content. Framing contents in the form of question answers this will enhance your website performance for voice search. The users interact with voice search activated machine-like human. Hence, they always engage with it like a human. So, the content must include the local and general keywords they use. Plan some keywords locally by monitoring the nature of your users.

Snippet management

Manage your snippet in a way that attracts the user and include the local language they used to search. And always update your content in the snippet. The questions should be given with <H2> markup.

Conduct Testing

After implementing these all, conduct a test by yourself. Since it is a new feature for you, should test to know whether it is working properly or not. The testing should be conducted for each device and provider like Google’s Google assistant, iPhone Siri, and Amazon Alexa.

Keerthana

The relation between Website structure and SEO

Website Structure and SEO

SEO and web structure

Search Engine Optimization or SEO is important for any website that earn through online. Most digital marketers and business peoples do not realize the impact of Website Structure in the long run. When some businesses trying to build a website, its main focus is on the designs and colorful portion on the website. And ignoring other important SEO factors. So, we can consider SEO as a criterion while designing a website. But in reality, what is the relation between SEO and website structure.

Website Structure

Before getting into the matter, it is important to know about website structure. It is about how is the website set up and its internal pages are linked together. Instead of focusing on physical appearance, focus on how the pages are linking together. The pages of your website are linking together in a way that super easy for users and search engines to navigate. Let us get down to explore the details about website structure and SEO.

User-Friendly Experience

If the users land on a website that is not user-friendly, then they are eagerly trying to get out from there as soon as possible. Visitors are tending less to move forward on pages that are clueless to continue. This is how a bad user experience kills your SEO. Search engines monitor the users’ navigation in your page. And seems that visitors suddenly quite your website. So, the search engine assumes that the page is not so relevant for this particular query.

Website Crawlability

Site crawl ability and indexability are the two terms related to search engines access and index your website on Google. If the website has zero crawl errors, then google bolts can easily crawl your website by navigating through the links on your site. Broken links may cause crawlable issues and the content of your site are not accessible for search engines.

Crawlability issue is a crucial factor of your website structure. The links from one page to another in your site must be proper and clear. Then only the pages of your site able to take the user from one page to another.

Duplicate Content

The content that appears on the internet in more than one location is considered as duplicate. This will create a bad experience for your website. It will affect your search engine ranking and website traffic. Unique and relevant content in your website decides the structure and credibility of your website in front of Google bolts. Google’s search console can help you to find and eliminate the duplicate content.

Internal Links

Internal Links

It not so difficult to move your users from one page to another. But it’s challenging to organize many pages and make them accessible in small number of clicks. It should not take not more than two clicks to land on the given page.

The use of keywords to locate the intended pages will be very useful to reach the pages through highlighted anchor text. Sometimes the URL structure can also affect your SEO. Avoid complex characters and unwanted words from the URL and give focus to include the keyword alone. Also, we can do SEO in Multiple Domains.

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How To Do SEO For Multiple Domain

multiple domain seo

Why SEO for Multiple Domain?

How can you improve your website even after you are doing everything? You are driving significant traffic to your website. But you have to generate traffic to your website for some keywords. Unfortunately, there is no space to click on your web page furthermore. Then how can you bring traffic to your website for those relevant keywords?

It is possible to create more search engine presence through something called Multiple Domain SEO Strategy. It is a service provided by most SEO frims. Let us discuss what is Multiple Domain SEO strategies and when it is used.

SEO For Multiple Domain

It is not a well-known SEO technique that is popular now. But this is how a well-known big business website brings its websites in Search Engine result pages. This can be powerful if you use it in the right way. This can be a very long-time procedure. So, do not expect a sudden change in your results. All methods have some pros and cons. And this strategy does too. And always remember that for every business, multi-domain strategy is not needed. Also, not all business suit this.

This strategy involves creating multiple domains for your website. This is also called as microsites. This may be quite a different website than your original website. In results, more website gives more ranking opportunity in different keywords. As I said earlier, SEO for multiple domains is useful for big legends to bring their marketing and business to the next level. So, you won’t get the result as quickly as you think.

It needs a lot of time to plan and execute the process successfully. Create multiple domain or microsites of your own, which is more content specific than your original website. This increases the chance of clicking on a page that directs to your original website. Most site owners are focusing to rank on multiple pages. This new way is a little bit difficult to digest. But if you want to rank your brand higher then try this method.

How to do SEO for Multiple Domain

It is not a simple SEO technique like keyword optimization. But if you do this for the right business at the right time, it will create a huge impact. So let’s see how it is done.

Brand your Niche site

A niche site is a small part of your website that handles a specific interest in your service. Branding your niche site has as much as the importance of branding your Original Website. This will help your users to familiar with your brand. And always try to create a site similar in style to your original one. Then users can easily connect with you.

Create a new domain

Find a domain from the providers and select the perfect one for your brand that nobody used earlier. And start optimizing for it.

Create content

Fundamentally your microsite is the same as your original one. So, fill it with unique content that perfectly matches your brand and attract your user. Without the right content, your microsite has nothing to do for ranking your website.

Mention about your Microsite in the original website

Add a link to your microsite somewhere in the header or footer of your originals site. Then only, the new site gets a reference from all the pages of your website.

Create social media profiles for the new niche site

Making an online presence for your new website is very important as your original website. But make sure that you are not confusing the users. So, make sure that you do not forget to link your microsites profile with the original site and vice versa.

Optimize microsite

Optimize the microsite for the new keyword as you did for your original website.

As I said earlier this is a time-consuming process. And will earn good results if you spend your time right. There are some drawbacks for this strategy. Before getting into it study in detail about the cons. And be sure that your website doesn’t get affected by it. If you get it all right, definitely your brand will rank higher than you imagine.

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Content Management System In s e o

Content Management Systems

content management system

Content management system (CMS) is the computer application that is stand to monitor, authorize, control, and diagnose the overall performance of a website. Content management system facilitates the building of websites in faster rates, set up its storage efficiently and its effective management.

All C MS is best in one or other function.. Each CMS has its own masterpiece features. CMS is really helpful for those developers and website management teams.

Many CMS are available for now for website management. Let explore in detail about some of the popular CMS that helps both developers and for SEO.

WordPress

WordPress is the most commonly used CMS in the digital world. It is easier for newcomers and for E-commerce websites with its Wo-commerce plugin. It simplifies usage and provides an easier entry to the E-commerce world for the beginners in the business.

Magento

The Magento can create a powerful e-commerce website, it offers a lot of features than we imagine. Magento possesses ready-made themes, and facilitate different customization themes. It is one of the best options for those growing business websites and enlarge your website.

Drupal

Drupal is the best CMS to create a website that handles a number of customers and web pages. Also, flexible to create a simple blog platform or a website that are interactive. Offers flexibility to change at any point of business or website development.

Joomla

It is always the choice for small businesses websites. It could be as small as one or 50 employees. Has additional extensions and plug-ins that could be utilized as per the business requirements. The customization easiness makes the site unique and simple to use.

How CMS affect SEO favourably

When choosing a CMS, one often considers some factors that, easiness, customizability, extension flexibility, interactive, cost, etc. But if your business needs marketing assistance for growth or you are depending on SEO for finding business, then you should include SEO as considering factor. Because all CMS are not designed your website as SEO friendly. But there are some CMs that are well SEO friendly. It is essential to understand how SEO features are included in some CMSs and how can you improve them to maximize the visibility of your website.

It’s a built-in optimization feature optimize the webpage content and makes it even more visible by the Google bots. Helps to set the limits in SEO tactics, some CMS have plugins that enable the Optimization of pages. Those additional plugins can manage the entire website both in content and technology. Most of the CMSs have no good optimization features in its configuration. But have additional plugins to manage these efficiently.

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Does your Digital Marketing Strategy need Instagram?

Instagram audience

Do you use Instagram for your business? I know the answer definitely is yes. But I am sure you are not really aware of the real factors relating to Instagram marketing. Do you think your Digital Marketing strategy needs Instagram? OK, Let us discuss the scope of Instagram in your business marketing and how it is beneficial for you.

Instagram as a Digital Marketing strategy

When trying to promote your product or service your intention is to get maximum visibility and reach from the users. But this will work out only when the web marketing plans are perfect. If your target on users diverts in the wrong direction, the results will be negative. It’s not just negative but it takes too much time to recover from this. So, ensure that you are targeting the right customers.

How to place direct access to the target audience

Instagram audience

Just imagine how many people log in to their Instagram account right now at the moment including you? Yes, the results will be a higher number of data. In this number, I am sure a small percentage of people are your target people. So, it’s easy now, find that minority among your connections and surroundings and definitely your product gets enough reach. Including Instagram Marketing in your digital marketing strategy will help you to reach your target audience.

Instagram as a digital marketing strategy does not need any training

Like any other social media promotion apps, Instagram does not need any training. It’s so convenient to use. You can easily manage the post, story and the content, etc. But definitely try to create content with sense. A good content and presentation of the same can impress the audience so, try to focus on your niche. It does not need attending any training programme. You just have to apply your digital marketing techniques as your own way.

Instagram is absolutely a free tool for your Digital Marketing

It is the only online application that gives you complete access in free of cost. It is not just like any other plugins to boost your business but an absolute open software that stands with you. Millions of people using Instagram so, don’t waste your chance of getting your audience through this free platform.

Manage very easily in Smartphone

Instagram in smartphone

Instagram is simply a mobile friendly application so,you can manage your Instagram business through your smartphone. This is one of the most convenient factors of Instagram. This enables you to manage Instagram in no time. You can design your own post and story and post it from anywhere. Instagram is like a marketing pill that you kept in your pocket.

Automation for publishing post

Instagram automation digital marketing

The latest upgrades of Instagram include automation to schedule the post whenever you want to publish. This makes the job easy for you. You can schedule your post for the entire week in minutes and go for other risky business without any hectic of the daily post in your brain.

Digital Marketing will help you to improve your business. Designing some social media strategy that entirely unique for your business establishes your brand. So, always be focused on the unique delivery of service and product from you. Go ahead with a fruitful business motive. Don’t lose your simple strategic conditions. But surely search for better ways.

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