• 9020807078
  • info@seozooms.com

Category ArchiveSocial Media

Does your Digital Marketing Strategy need Instagram?

Instagram audience

Do you use Instagram for your business? I know the answer definitely is yes. But I am sure you are not really aware of the real factors relating to Instagram marketing. Do you think your Digital Marketing strategy needs Instagram? OK, Let us discuss the scope of Instagram in your business marketing and how it is beneficial for you.

Instagram as a Digital Marketing strategy

When trying to promote your product or service your intention is to get maximum visibility and reach from the users. But this will work out only when the web marketing plans are perfect. If your target on users diverts in the wrong direction, the results will be negative. It’s not just negative but it takes too much time to recover from this. So, ensure that you are targeting the right customers.

How to place direct access to the target audience

Instagram audience

Just imagine how many people log in to their Instagram account right now at the moment including you? Yes, the results will be a higher number of data. In this number, I am sure a small percentage of people are your target people. So, it’s easy now, find that minority among your connections and surroundings and definitely your product gets enough reach. Including Instagram Marketing in your digital marketing strategy will help you to reach your target audience.

Instagram as a digital marketing strategy does not need any training

Like any other social media promotion apps, Instagram does not need any training. It’s so convenient to use. You can easily manage the post, story and the content, etc. But definitely try to create content with sense. A good content and presentation of the same can impress the audience so, try to focus on your niche. It does not need attending any training programme. You just have to apply your digital marketing techniques as your own way.

Instagram is absolutely a free tool for your Digital Marketing

It is the only online application that gives you complete access in free of cost. It is not just like any other plugins to boost your business but an absolute open software that stands with you. Millions of people using Instagram so, don’t waste your chance of getting your audience through this free platform.

Manage very easily in Smartphone

Instagram in smartphone

Instagram is simply a mobile friendly application so,you can manage your Instagram business through your smartphone. This is one of the most convenient factors of Instagram. This enables you to manage Instagram in no time. You can design your own post and story and post it from anywhere. Instagram is like a marketing pill that you kept in your pocket.

Automation for publishing post

Instagram automation digital marketing

The latest upgrades of Instagram include automation to schedule the post whenever you want to publish. This makes the job easy for you. You can schedule your post for the entire week in minutes and go for other risky business without any hectic of the daily post in your brain.

Digital Marketing will help you to improve your business. Designing some social media strategy that entirely unique for your business establishes your brand. So, always be focused on the unique delivery of service and product from you. Go ahead with a fruitful business motive. Don’t lose your simple strategic conditions. But surely search for better ways.

Best Social Media Strategies to Boost Online Sales

The major challenge that is faced by the people in the e-commerce store is gaining scores of traffic. You should know how to pull the attention of the target audience and how to stand out unique from the other rivals in the market is a cumbersome task for the online businesses. In this article, you will get best social media strategies to boost online sales. Out of these 12 strategies you need to pick the strategies that are suitable for your business. After using these strategies, you can see evident rise in the growing customers to your site.

Growth of e-commerce industry has made it tough for the innumerable e-commerce sites to garner the attention of the visitors to their site and make them their loyal customers to their business. Here we can see the best social media strategies to boost online sales.

12 Best Social Media Strategies to Boost Online Sales

1.Publish fresh content every day for boosting online sales

One of the best social media strategies to boost online sales is to keep the customers engaged and land on your site frequently is to post unique, informative content present in an intriguing way. A plethora of studies has found that the reaction of audience to the posting frequency differs. You need to research how frequently your competitors are coming up with an article or a blog post every week and you need to decide on the time and day in a week to post the content without giving a miss to let the customers land on your site to hog on the new content and learn about new products that are hitting the market and making the lives of people more easier. You need to share at least one post in Facebook and four to six tweets in your business Twitter account. You also need to keep a close watch on the timing you have more customers reading your post and ensure to post at the time every day. This helps your post to reach wider audience and helps to boost online sales.

There are two different tools that let you to post content automatically on the social media account include Swayy and Buffer. Swayy is an interesting tool that pulls out your industry related articles and schedule to post on different social media platforms. Buffer is a application that is easy to integrate with various applications and your browser to schedule the post on social media networks. With the help of these applications, you can save a lot of time on social marketing and focus on other marketing strategies to reap more traffic and sales.

2.Use pleasing and compelling images in the post that you publish on Facebook for boost up online sales

You can engage the customers on Facebook by adding compelling images in the post. Undeniably, images speak louder than text. Moreover, many studies have found that photos posted on Facebook generated around 50% of more likes compared to the post just with insipid content. When you are making any announcement or posting content, you need to include the link of your site and add pleasing image in the post. This is also one of the best social media strategies to boost online sales.

3.Add social media buttons on your website to improve exposure of your content

When a website visitor lands on your page and likes the content, then the social media button on the page motivates him/her to share the content with the friends in their account. This helps you to get more likes to your piece of content. This directly improves the impression rate. It is crucial for every business especially that is operating online to add social media buttons on the site to market their content and business. In fact, many blogs will have social media buttons to compel the readers to share the article on their social media page.

Few of the best places where you can place social media buttons on the website include
• Footer and header of your blog and website
• In Newsletters
• In email signature
• In a specific blog posts

4.Do a Launchrock Campaign for boosting online sales

LaunchRock is the free service that acquires the email addresses of various people who are excited to access the newly released apps in the market or service. The best part of this service is that, it integrates social media with the subscriptions to turn promotions into viral marketing channels that helps you gain a sea of traffic and sales to your business.best social media strategies to boost online sales-launchrock

This service is easy to use by any individual. You can create the account in this service for free of cost and personalize the widget and craft marketing content and then incorporate the personalized widget in the promotional page of the site. This service is used to promote new products and applications and get referrals. In addition, the businesses can use the social media feature in this service to make the campaign go viral in a few days.

You need to alert the website visitors and the people in your social community that to be a part of the promotion, they need to share their email addresses on the promotion page. Once the email address is entered, the Launchrock will show the related promotion beside which you can also see social media buttons.

To motivate the visitors to share your campaign with their friends, you need to offer them with attractive incentives. Example of few compelling statements that you can write include, “Improve the chances of winning summer concert tickets by inviting the people in your social media account to join the promotion”, or “Invite three friends to join the promotion and grab the chance of winning a bonus prize”. This improves the number of shares and reaches the wider audience across the globe.

With the help of this service, you can also pull the information of which email has brought you many referrals. You can send a thank you email to these influencers for helping you get more referrals for your product by promoting them. Ideally, sending a thank you email will give a tinge of personal touch to your promotion. This is one of the best social media strategies to boost online sales.

5.Use social media reviews to increase word-of-mouth advertisement

By using the product reviews, you can get insights about your products. Moreover, these reviews will act the decision making factors for the other prospective customers. The positive reviews help you improve sales to your business.
Yotpo is a social review app that you can find in Shopify app store. The specialty of this application is that, it converts around 8% of customers into reviewers. Once a purchase email is sent to the customers, they reply back with the reviews. This way, you can gain huge reviews for your product. The entire process is automated, hence you do not need to get in touch with the customers and request them to leave a review. Here is how it works;

Yotop application lets you to get connected to the Facebook and Twitter accounts and post the reviews that you have received to this application directly onto the official Twitter and Facebook page to gain the trust of the other customers who are planning to buy your product or avail your service. These reviews will motivate the audience to learn about your products and services, thus improving traffic and sales. Few of the stores that are taking advantage of social media reviews include RockinWellness and KollectionK.

6.Create bite-sized content

There is loads of information available on the internet and people are not having patience to sit and ready lengthy articles. The current trend of promoting content is to post bite-sized information which is easily assimilated by the audience. Moreover, it just takes a few minutes of their time to read this piece of information. This trend has to be embraced by the online stores to let their content digested by the audience with ease.

Two popular services that are used to host micro content are Soundcloud and the other is Vine. The former is a closed based service where you can find a slew of sound files while the later is a mobile application that lets you to create and share the video clips that last for just six seconds on your social media pages.

Few of the brands that are using these free mobile applications to post engaging video content are Urban Outfitters, Doritos and NASCAR.

7.Conduct Question and Answer session on Twitter

To keep your online community, engaged you need to conduct something interesting that grabs their eyes and retain their attention span for a longer duration. The best way to increase the number of followers in your Twitter account is to host Q & A sessions every week. You need to choose a day in the week and encourage your customers or people in the online community to come up with questions related to your business, products or services or anything pertained to your industry. You need to answer all those queries and take the best question to craft a blog post.
Slowly, you can increase the number of people taking part in the weekly Q & A session held in the online community. This helps you to strengthen your brand image. The thumb rule to stay alive on social is to engage and interact.

The other tip is to develop a hashtag for your Twitter Q & A session and then encourage your online community users to post this hashtag in their tweets. This boosts your brand reputation and makes your Q & A session very popular in the entire social media ecosystem.

8.Organize a Treasure Hunt in Pinterest

Best Social Media Strategies to Boost Online Sales-pinterest

Pinterest is the best and powerful social media network that is gaining huge popularity day by day and is used by the businesses to promote their products and services. The best way to make your brand name go gaga in the whole Pinterest network is to create a treasure hunt and then promote your brand through it.

In this treasure hunt, you need to ask each of your partners in the pinterest to pin an image on the Pinterest boards. Each image will give a cue to the succeeding image in the treasure hunt. You can keep this treasure hunt active by publishing a blog post and embed a link to the image. People who successful reaches the last image are directed to the hidden page where they need to enter credentials to participate in the raffle.

9.Make different titles of your blog posts and experiment

Title of the blog adds a lot of weight to the blog. People just by looking the title of the blog post will be motivated to read the entire content. Few of the tips you need to embrace to make your title compelling
• Use regular language
• Create urgency for the user and entice them to click on the blog link
• Keep the content in the blog short and crisp
• Tell Do’s and Don’ts

If the article is about lists and tips, then you need to clearly give the number of tips you are explaining.

10.Allow customers to share and Pin products

You need to add social media buttons on your ecommerce site to share the products you love on social media pages to improve innate social behavior. You need to include social media buttons of Facebook, Twitter and Pinterest and show them clearly on the page where the focal point of users goes.

Many people will choose the color of the button matching with the store theme, but this sometimes would be disadvantageous and reduce the number of shares. You need to choose the buttons that stand out unique from the entire theme of the site to boost the shares besides improving the traffic and sales. You can use AddThis service test the web page and find out the right place to position the social media buttons on the site that is giving you maximum shares.

11.Spend money on Inforgraphics for boosting online sales

Infographics is the visual representation of the content. Many companies are using Infographics to showcase their content in an interesting way. This is gaining huge popularity day by day. You need to invest a lot of money on designing the best Infographics that help you bring a sea of traffic to the website besides helping you get huge number of backlinks that are important to optimize your website. To design a top-notch Infographic, you would need to spend around 100 to 1500 dollars. Moreover, it is worth investing in them.

You need to do a thorough research on Google to find the intriguing topic in your industry and gather a few points and present these points on Infographic. You can create Infographic on “How much money is spent by every country during Christmas time”. This can be created by any online store. You can add a link in the infographic to your blog or article to gain huge traffic.

12.Create a compelling Complimentary Board on Pinterest

You can provide additional information to your customers on the auxiliary products that are not the bread and butter of your company. For instance, if you are selling hiking shoes and want to provide additional value to the customers, then you can show the similar products or complimentary products that the customers may be interested in buying by creating a complimentary board on Pinterest. The stores and sites of which you are promoting the product will start gaining traffic to their sites from Pinterest account and this drives those businesses to embrace the same strategy to gain huge incoming traffic to the stores.

You need to connect this Pinterest board to all social media marketing channels to pull scores of traffic and also your social media accounts, newsletters and blog posts to Pinterest boards to gain traffic.

Wrapping up

The above mentioned result oriented strategies are not used by many businesses due to lack of awareness. If you have read this article, you would have surely got an opportunity of getting to know the further strategies you can embrace to boost traffic and sales to your business. You can take advantage of the strategies that meets your business goals.

If you have started implementing these strategies for your online business, then share how these are helping you to build your online presence by leaving your stories in the comment section.

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

I wish to share some SEO Tips For Social Media Marketing. Mainly small business management  must use all possibilities of social media websites as main resource for promotion and overall publicity of their website and its pages. That is, old SEO practices like link building and automation does not bring any SEO benefits to their websites. If the small business owners are decided to invest on search engine optimization, they will have to use social media resources for achieving social signals. It is more effective than back link building.

Useful Social Media Resources


SEO Tips For Social Media MarketingBlogging is not a new feature today. But it is the right time to choose blogging option and effective utilization of content marketing ways to promote your website and service pages. WordPress, Drupal are the most SEO friendly blogging platforms used in websites. WordPress blog installation and its post publishing with quality content on relevant topics can bring better social signals for obtaining domain and page authorities. SEO Zooms promote and provide adequate consultation and advice on effective usage of blogs.

Social Media Websites

social media websites

There are several social media websites which are considered as best resources for achieving potential social signals in SEO. Facebook, Twitter, Google plus, Linkedin, Stumble upon, myspace etc are highly relevant social media websites. Creation of social media profiles and its optimization, adding adequate links to the website are more basic steps in social media promotion and marketing works.


SEO Tips For Social Media

Creation of facebook pages, posting and sharing of relevant webpages and adding videos can make your facebook page engaged with your facebook friends. Once an appropriate facebook page is created with adequate description and images, it can be published and promote among the friends and followers. If the page can achieve lot of likes, shares and comments, then the page will achieve good page rank. It can be also individually listed in the search results. The page rank, page authority etc, achieved by facebook fans page can be effectively utilized for promotion and for SEO for connected landing pages or service pages.


SEo Tips For Social Media Marketing

Twitter is a strong social media with high potential and highest page rank and domain authority. Its real time activities and quickness in communication brings better page rank for its profile pages. Once the twitter profile is optimized with best authority followers and regularity in normal tweets, the linked website or web page will gain more ranking and authority. Twitter helps to organize people into a list and allows you to follow anyone, it will help you to select possible customers.


SEO Tips For Social Media Marketing

Linkedin is most qualified social media website for getting quality visitors. As far the quality of visitors increases, gradually the chance for business conversion will also increase. Mainly the quality professionals all around the world are using linkedin. By adding rich visual content to your linkedin profile will improve visibility among networks. So the visits coming from linkedin will also be appreciable.



pinterest and your business

Pinterest is a social media website designed for getting more page rank and visitors. Helps the users to share and save the posts or contents to pinboards. The users can also share and like what other users have pinned. Also helps the users to pin multiple features of product in a single pin, which allows the customers to see different features.



content is the king in smmIn social media marketing, content is the king. There is so much importance for the content in online marketing. It improves the visibility of your webpages. Content provides communication between firm and customers. The content length is not the main factor, what matters is, the customers should be able to understand what is given in webpage. By this, you can also attract fans and followers by clicking on and enhance your site. If social media marketing is your objective,then content strategy is really important in it.

These all are the main SEO Tips For Social Media Marketing.



You may read the previous post Best ways to use Facebook for Internet Marketing

Social Sharing Through The Use Of Facebook Buttons and Plugins

Best Ways To Use Facebook For Internet Marketing

 Internet Marketing Using Facebook

You would certainly be astonished to know that, Facebook is the top social media networking platform used by various business tycoons for promoting their business? As per the evidences from  Internet Marketer, a lot of the US small scale industries have started Internet Marketing using Facebook as a promotional means to enhance their business. This has been one of the major, online  internet strategies for Internet marketing. So it is the best ways to use Facebook for Internet Marketing. Though Facebook is a very powerful tool to promote your business, there are a lot of business people who still seem to be dissatisfied with the results they are getting through Internet Marketing using Facebook.

Assessment On Facebook

An assessment on Facebook held among the 3,700, marketing professionals showed that, only 45% of the promoters had a feeling that their efforts on Internet Marketing using Facebook had not gone futile. Hence, this proves that every business owners should have their own kind of strategies to run. Their businesses efficiently and these strategies differ from one industry to the other. In this article you will be reading through the entire strategies on Internet Marketing using Facebook.

Steps for promoting Internet Marketing Using Facebook.

  • Optimize the Facebook page for SEO and look for likes.
  • Try to create an engagement with the groups that you are part of to attract prospect clients.
  •  Start social sharing through Facebook buttons and other plugins.
  •  Ensure to create visibility for your posts and make sure that it is interesting so that your fans would start liking them.
  •  You should always keep a tab ready know what to posted along with the procedure. Hence, what how and when becomes very important when you start promoting on Internet Marketing using Facebook.
  •  Try to boost your post and promote your page through paid options to have maximum number of likes and reach on the posts.
  • Applying the best practices to promote Facebook ads, by Optimizing Your Facebook Page.

Promotion of Ads in Internet Marketing using Facebook:

You need to clearly know that promoting on Facebook page is the initial point for all your Internet Marketing need. Since, your complete concentration is to increase the SEO ranking of both your website and Facebook page,  you need to ensure to put in maximum efforts to convert a lead successfully.

Once it is on the viewers mind. it easy to gain business. Always select a descriptive and a catchy username which can be easily remembered. Known as a vanity URL; sometimes, your Facebook page username can simply be the web address of your http://www.facebook.com/business

Criteria to get a vanity URL

Though your Facebook page by default will throw an URL which would have numbers in random, it becomes your responsibility to create a right username. Ensure to convey proper details accurately about your business, along with the full business name, it becomes easy for search engines to identify and as part of the vanity URL criteria, and you need to at least have 25 likes on your page.

Steps to follow to create a vanity URL for Internet Marketing using Facebook

Create a proper description:

Try to populate the about section of your Facebook page with descriptive keywords and the primary text. Ensure to have a detailed description about the type of business and products anticipating the keywords your customers may use to search. Also add the URL to get a few clicks.

Never select a impropriate category to list your business:

Selecting the category also becomes equally important to see better results. If you want your business to show up on the Facebook Graph Search, then you must have an appropriate category chosen for your business. Avoid random selection of categories at any cost and this can become a serious problem.

Choose an appropriate Business Type: 

Always have the right business type selected and this will enable users to “check in” at your business. Setting the ‘Companies & Organizations’ makes a lot of sense, only when there is no traffic.

Images do matter:

 You need to always have the right kind of images that projects your business brand. You need to ensure to have right kind of images with great quality, as this is the first thing that would catch the eyes of every visitor. The images also have to meet the requirements as well. It means that the images should not be big, it should maintain the ratios of 851×315 pixels for a cover image and 160×160 pixels for the profile photograph.

Make the most of pinned posts: 

As a lot of visitors would be visiting your wall only once. it become very important that you get the visitor hit the ‘Like button’ the moment they come visit you page. Once they have liked your page, people would be able to interact with the posts that appear on the news feed, but it is very less likely for them to revisit your wall unless it is absolutely interesting. Since there an option to pin a post on Facebook, it becomes important that you choose an interesting topic which would catch the attention of all the visitors. The page admin has access to make all these changes.

Internet Marketing Using Facebook Groups to Engage With Your Target Market

Pages are the main source to get business and leads. But groups are also equally important for you to market your business. Groups have a large impact in accelerating your business and help you to achieve your revenue.
There many uses of a group, it may help you to built unbelievable source of traffic. Business oriented groups can help you to grow business as well. Another way of promoting business through internet Marketing using Facebook on groups would be through, actively answering queries and through sharing knowledge. This will build trust amongst the users and would have a positive impact on your business. It would be great if you can be a part of groups of your interest. However, groups will enable you to create a personal touch with the audience and grow your business positively by reaching the target audience.

Creating Groups

Create a group which would appreciate and love to have conversations with you. You need to also ensure to create a group about the industry that you are part of and not something irrelevant. For example, if you are a writer it is good to have a group created on writer’s interest and you can involve in active conversations as well. You can create writing related contests and start participating.

Encouraging Social Sharing Through The Use Of Facebook Buttons and Plugins

social Media sharing platforms for internet marketing  #SEO  #onlinemarketing #blog

There has to be sync between your website and Facebook page, they have to work flawlessly without any glitches. Your marketing strategy has to be a channel to improve the traffic on your Website or blog through Internet Marketing using Facebook. And also ensure to give the website visitors an opportunity to share content on Facebook pages and also encourage them to comment on the posts that you have shared.

Always incorporate a Like and Share button to all the posts you share, which can be done manually, or you could even choose to hire a vendor to get this feature enabled. Some of the third party services that allows you to enable this feature are.                                                                                          Allow the visitors to interact on your page. You may also choose to install a page plugin on the sidebar of the website and by allowing this plugin, you would allow the users to interact with the site. Select the button which, ‘Show Page Posts’. The visitors could see it in website.

What should you do to get your posts liked.

Mistakes made on the web page posts, effects the like gain of that page. Facebook has taken a step to address this issue; they have stated that the reach on posts is majorly dependent on two main reasons. Content is the king and if you are not paying any heed towards the content this can result as one of the reasons for gaining lesser fans. Another reason for not getting enough number of fans is due to the lack of space on the news feed of the users.

There are a lot of other reasons as well that determines the relevancy. For example, relevancy is dependent on the past likes, comments, shares etc. Use the below mentioned strategies for an organic post to make your posts appear on your fan’s newsfeed.

Using Videos to make Post Attractive

It is good to use videos as videos is the current trend and a research has shown that by making the videos as part of your post strategy, is likely to increase the organic search ranking of your website. Videos have received a reach of 8.71% between October 2014 and February 2015 in comparison with the text only status which had a reach of 5.77% only. The page insights section should be verified because this section of the page will show the performance of the posts. You would get to know the engagement happening on all your posts and you would be able to track which posts are getting attention. It also gives information on, which post is gaining the attention of the viewers. It also gives you a detailed data about the time that works with your audience along with the frequency of the posts.

How to promote better results for Facebook Post

For better results on promotional posts, you need to comprise a pertinent story. Avoid reusing the content from older ads and also do not push the users to buy a product continuously. There should not be heavy promotional content as such. There have been instances where Facebook had decided to restrict the reach of posts which were ‘too promotional’ in content. Ensure to give relevant and good quality content to have your promotional posts read by the users. The post has to be interactive and you should put yourselves in the shoes of the user, when you are creating a promotional content and ask a few questions to yourselves before you post it.

How to use the paid options to maximize Likes And Reach

There are a lot of free ways to increase the traffic. sometimes, it is necessary to adapt to the paid options offered by Internet Marketing using Facebook for better results.

Post boosts

 boosting the post in internet marketing using Facebook #marketing #SEO

One of the options to increase the visibility of your post on your fan’s news feed is, by using the option boost post. This option will also bring up your posts on the feeds about your fans friends as well. You can also target to boost the post based on the interest and demographics as well. Click on ‘Boost’ to promote your post for maximum reach. Boost options are available on both newer and older posts.
Though boosting post is an easy option it is good to promote your posts and this is one of the other ways to increase the visibility of your post to the target audience and this certainly worth the effort and time so Best ways to use Facebook for Internet Marketing.

Promoted posts

Go to Facebook Ads Manager to access the option of Promote Posts and then click on Boost your posts . This feature also has a lot of other options related to relevant targeting and other budget related options.

When should you start promoting a post?

 when to Promote posts #internet marketing  #SEO

A lot of business owners would have a dilemma about promoting a post. You should always post something that makes sense and which has a goal. Without a goal, there is no point in promoting a post at all. Below are some of the techniques to know on when to promote a post. It is great to follow Jay Behr’s STIR strategy. Best practices for promoting or ‘stirring’ a Facebook post includes. Asking yourself a number of questions about the shelf-life (S), timing (T), impact (I) and results (R)about post, as shown above:

Facebook ads:

There are a lot of other promotion options that are available on Facebook. Apart from sticking to promoting as one post so Best ways to use Facebook for Internet Marketing. The ad type that you want to run can be chosen based on the kind of objectives. One of the important objectives is maximizing or creating promotions of a post. Choices like promoting your page to get more likes or even converting a lead into business.

Choose a creative posts based on the Ad requirement. Then choose the type of campaign to Run. You can also choose the target audience along with the budget options.

What are the best strategies for Facebook Ad Campaigns?

You need to understand the strategies involved while you decide to run an ad. Though it is easy to fix a budget and spend it on an ad the ad goes futile. If you are not clear about the goal and objective of placing an ad. Ads help you in gaining a lot of business and likes. but you need to ensure to promote good ads.

Choose the right set of audience

Ensure to choose the right set of audience. Else even if you end up spending a lot of money, you would not meet the desired results. Using the Ad Manager section to promote post and boost the page based on the target audience.

Important Content at the start of the ad

Ensure to have the important content right at the beginning of the ad. Your content has to be specific, clear and crisp. And something that can grab the attention of the user the moment they see it.

Rotate the content

If you are targeting a smaller group of audience. Then it becomes important that you rotate our ad by changing the images and content on it. Else, the ad would lose its significance.
How to make use of conversion pixels to keep a tab on the efficiency of your ads. Know the performance of your ads through conversion pixels. Especially when you are getting multiple leads, it becomes very important to know from which posts you are obtaining these leads.

There are different types of input conversation to select. This includes the checkouts and registrations along with leads, PVs and adds to cart. You can also look out for the Facebook’s help page for more information on pixel conversions.

How to use a strong call to action option:

Always tell the users what they should be doing. There could be a subtitle hint to the user about the information he / she would be getting. When they click on an ad posted on your page. Though you do not have to shout out directly about the promotions. You can always choose to give them information about our ad.

Do you know how to make use of various advertisements for various news feed placements?

It’s important to have different ads for different types of promotions. It is always good to analyze, the way an ad is viewed on a desktop. or a hand held device. Once you know the specifications, it becomes easier for you get the ad creative done accordingly. Designing the ads appropriately is also one of the important elements of promotions.

Final Thoughts

You can engage and grow your business through Facebook. This is one of the effective channels only when you know how to use it. Without the strategies, it becomes very difficult to grow business. The benefits of using Facebook for promoting your business would become a little difficult. You can read my eBook. The Definitive Guide to Social Media Marketing for more details on developing your social media strategy.

The social media play very important role in all firms. So its Best ways to use Facebook for Internet Marketing and the business promotion.



top 10 social media optimization tools

Social Media Marketing

Social Media MarketingSocial Media Marketing is a mandatory element for Online business. It helps to improve the business contacts and to run well-reputed business in online. Social media marketing acts as a branding tool which increases all the business activities. It is simple and affordable. This strategy attracts many kinds of people to the website. It increases the search engine rank result.

What is Social Media Marketing?

Social Media Marketing is a marketing technique of using online communities, social networks, blog marketing and other medias. Social media consist of various kinds of applications. Uses different technologies allows users to exchange user-generated contents. Social Media Marketing is of two types. They are Traditional Marketing and Digital Marketing.

Social Media MarketingTraditional (old) Marketing methods are

  • Billboard
  • Radio
  • TV
  • Print

Digital (new) Marketing methods are

  • Website
  • E-mail
  • RSS
  • Widgets
  • Social Media
  • Content
  • Banners
  • Podcast

The main advantages are speed delivery of the message, real-time customer engagement, helps to maintain constant communication. This technique is focussing on every customer and customer value. And keeping a high level of customer contacts. Without a specific strategy, marketing will not be useful. The customers and companies get communicated directly. Which helps to improve better customer care. The social media platform helps the companies to get the user tastes towards products. So it will be very useful for the companies to target the interested group of customers.

Role of social media in marketing

Social Media Marketing

  • For Product development.
  • Using social media for distributing business processes.
  • Using social media for marketing-sales communication.
  • It helps to maintain customer care through social medias.
  • Helps to communicate with clients, which improves business processes.
  • Use social technology to improve inter and intra organizational communication.

Future of Social Media Marketing

Social Media Marketing

  • Customer engagement and Customer relationship management.
  • Better marketing.
  • Social technologies help to unlock new business trends.
  • Social media will be a tool for long term business processes.