Category Archives: Content Marketing

Scopes of Digital Marketing in IT

Scopes of Digital Marketing

Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

scopes-of-digital-marketing

What is Digital marketing?

Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

Scopes in IT

Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

Areas of Digital Marketing

  • SEO(Search Engine Optimization)
  • SEM(Search Engine Marketing)
  • Content Marketing
  • SMM(Social Media Marketing)
  • MM(Mobile Marketing)
  • Email Marketing
  • Web Analytic

digital-market

Earnings of Digital Marketing Field In India

The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

Digital Marketing (Manager) 4 lakhs to 10 lakhs
SEO expert (Manager) 3 lakhs to 7 lakhs
SEM/PPC expert 3 lakhs to 5 lakhs
Web developer 3 lakhs to 6 lakhs
Social Media Manager 3.5 lakhs to 7 lakhs
Content Writer 2.5 lakhs to 5 lakhs

Digital-marketing-salary

 

seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

Scope Of Digital Marketing In India

In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

 

 

 

A Glance at all the SEO Trends 2016

2016 has come with so many changes in Google already. Just recently, Google has informed of a new search result format, the rich cards, that’s going to take over the world of SEO in a storm.

In the years to come, SEO is only going to gain more prominence and in future, it might replace the entire traditional marketing platforms as it aims to top your rankings on search engines, boost your visibility online and drive a significant amount of quality traffic to your website. After all, what’s the purpose in creating a website with all the right content and imagery if there are no visitors to it?

SEO or search engine optimization is a set of tasks and techniques that aims at escalating your visibility in search engines in the form of high rankings.

Search engine rankings change from time to time (that’s normal, of course!) but it’s important to keep your website updated with new content that’s outstanding quality wise. This helps in regular streaming of traffic to your website.

Here we feature you what’s hot in SEO for 2016:

1. Mobile Friendly Web Page

Ever after the Mobilegeddon update that came through on April 21st, 2016 it’s necessary to optimize your website for a mobile search. Your audience is scattered in various places and they use different devices to access you.

If your site isn’t mobile friendly, chances are you may be removed from the mobile search results. Look at these stats to see how mobile ad spending is predicted for the years to come (Source: www.smartinsights.com).

2015 2016 2017 2018 2019
Mobile Ad spending- Billions $ 28.7 40.5 49.8 57.7 65.8
Percentage change 50% 41% 23% 16% 14%
Percentage of digital ad spending 49% 60.4% 66.6% 69.7% 72.2%

2. Social media content sharing

Since Twitter‘s deal with Google, even the Tweets relating to the search engine query show up on the search results. If your posts are re-tweeted a lot, it can automatically increase your rankings on search engines. Right now, 76% of online marketers use social media for marketing purposes. If you are still not convinced, you can see for yourself here:

SEO trends 2016: Social media signals boost traffic to your site

Social media signals will evidently be part of the number of Google’s processing signals in 2016.

3. Be local in SEO

Google is now offering semantic search results since the pigeon update. That’s the search results are customized on the basis of location and the search intent of the user. If a person in New York is searching for “Hospitals”, he will get a list of Hospitals in New York.

If you want your business website show up on location based searches, you need to let Google know where your location is and what your business is offering.

Location-based-search-local-seo-2016

As per the stats provided by searchengineland.com, you will be convinced on how local SEO is a prime ranking factor on Google.

  • Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
  • 61% use the address or phone number in the ad
  • 68% use the “Get Directions” or “Call” buttons.

So make sure you’ve listed your profile on Google Business Pages and place-marked your business in “Google Maps”.

4. Backlinks are still significant!

They will again be part among the 100s of signals Google uses to process the search results and hence the continuing one among the “SEO trends 2016”. You will need backlinks from a bunch of different domains.

How to get these backlinks? Spamming 100s of websites with comments and leaving link there? No!

The best back links are the ones coming from websites with high amount of authority (PageRank) and high trust value already.

The most significant way to get links is by creating fascinating and shareable content that’s linkable.

5. The fad for mobile apps will grow even more!

Mobile apps account for more than 52% of the online time spent by the users on a smartphone. This is one of the reasons why all businesses wishing to expand their share in the market, should develop mobile apps.

Mobile apps that feature a certain brand, like Amazon or Flipkart, is now becoming more and more common these days. The future for mobile apps is so huge that it’s predicted to replace even the desktop and mobile friendly websites.

Already, Google shows up the mobile apps featuring the brand you are looking for in mobile search.

SEO trends 2016: Mobile apps fad will grow

6. Rich cards

As revealed by Google in their official blog on May 17, 2016, websites which feature recipes and movies are entitled to enhance the search engine traffic with a new opportunity to stand apart from other websites called the rich cards.

Another form of rich snippets, they use the schema mark up to show their content in a visually appealing way with rich content and prominent images.

Rich cards focus on giving the mobile user the best experience and all the information he wants on the go.

SEO trends 2016: Rich cards

The rich cards come with an exciting feature wherein you can track the user activity on the same with a Rich Cards report offered by Google Search Console.

7. Voice Searches are going to get bigger

The voice search is another functionality that’s part of the “SEO Trends 2016”. People use the voice search function when they are driving or multi-tasking. It is becoming more significant in mobile searches as it saves the user the time and effort to type in a search query. Almost all devices like Microsoft, Apple and Google Now (Android) use the voice search function- that is, the Cortana, Siri and Google Now.

To make sure your website is optimized for a voice search, use the list of long tail keywords that have chances of being spoken out by a person conducting the search. Check out the image below to see what category of people use the voice search as well as when do they use it.

SEO trends 2016: Voice search

8. Content and Keyword

They will always be part of SEO Trends forever. A content that’s good quality wise and that’s able to get more links will always rank higher on Google. The best content is one that’s easily readable and interesting as well.

Visual content like videos also render the content more shareable. Make sure you always update the content on your website for regular traffic and revisits.

As for keywords, even if it’s not a ranking factor on Google, it’s a must for devising some specific keyword strategy. Choose from an array of related keywords and create a content that revolves around it. Also try not to stuff your keywords and if you are looking to add more keywords to your page, it is suggested that you expand your content as well.

Even though the SEO trends are likely to change again and again, we expect that the above 8 trends are the most dominant ones in 2016. While some trends may vanish, some of these trends will rapidly advance and outlive the others. In spite of that, we surely tell you that by adopting these “SEO trends 2016”, you will be in the vanguard of the digital market for 2016.

Develop Content Marketing Strategy for SEO with Values

success-quoteThe year of 2014 already taught many lessons of content marketing to the online marketers. Developing a content marketing strategy for SEO became an avoidable online marketing intent. Your content need to be produced with high quality value additions which your audience are also interested. So that the user can be impressed and engaged for any of his responses on your content and attain a value of significance. An useful research on your audience may be looking for or by what kind of stuff you can impress them and persuade the users to participate in some valuable responses. In general aspect, for the engaging your audience and tempting them to took part with some interactive responses need addition of certain level of values. Because for engaging audience, it need a thoughtful content which psychologically compels the users to stimulate some initiatives for further interactions and engagements. A value added content which fills the lag of communication risks and benefits plays well in content marketing.

A successful marketer or a business owner who has already achieved the benefits of content marketing strategy with good content investments based on value and on demand of audience knows better how the content marketing strategy works with SEO.

Check out the following points to consider when you plan a content marketing strategy

  • Identify what type of values can make your content greater
  • Check what your audience are looking for
  • Research what kind of contents can bring potential users to your content
  • Select the right publishing platforms relevant for your business

Every online marketers know the power of social media networking sites and its importance in band building. The marketers who have utilized the influence of best social media business networking sites have succeeded in building many huge hikes in their results.

Knowing the Recipes of Content Marketing Strategy

If anybody ask me about content marketing, I can say hundreds of possibilities, case studies, relevance of content publishing in online marketing especially in SEO etc. But if we discuss on the recipes needed for a content marketing strategy are production of impressive and quality contents which is suitable for your product and services. Just logically analyze what kind of content can be used purposefully for driving a good number of audience.

While you research on content marketing examples and its case studies, you may identify how a successful campaign works in bringing more and more audiences and interactions.

Improving interaction chances of your web page

The processes involved in search engines have much more evolved. Even less prior search engines started using device specific web crawlers, collecting and analyzing the device experience with websites. Prior to they were collecting the user experience data about various web pages. So there are great importance of enhancing the chances of user interaction as well device compatibility for your website pages. If the log files send a wrong data about your website page like it was not a good experience for handy devices, or touch screen mobile device to easy navigate on your website pages, may come back like a harmful boomerang against your website pages.

Usage of resources for Effective Content Marketing Strategy for SEO

Internet is miraculous and vast area of resources. Day by day the resources are increasing like any thing. effective usage of these resources can help you in planning, developing and implementing lot of content marketing efforts very effectively. It involves lot of research connecting with selecting right resources suitable for your content marketing, and proper experiments and knowledge in practice. Social media websites, free online publishing platforms, free blogging platforms, high quality article publishing websites, directories etc are top number resources for best content marketing strategy for seo.