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The Relationship Between Website Structure and SEO

Website Structure and SEO

SEO and web structure

what is the relation between SEO and website structure. Search Engine Optimization SEO is important for any website that earn through online. Most digital marketers and business peoples do not realize the impact of Website Structure in the long run. When some businesses trying to build a website, its main focus is on the designs and colorful portion on the website. And ignoring other important SEO factors. So, we can consider SEO as a criterion while designing a website. But in reality,

Website Structure

Let us get down to explore the details about website structure and SEO. It is important to know about website structure. It is about how to set up website and its internal pages are linked together. Instead of focusing on physical appearance, focus on how the pages are linking together. The pages of your website are linking together in a way that super easy for users and search engines to navigate.

User-Friendly Experience

If the users land on a website that is not user-friendly, then they are eagerly trying to get out from there as soon as possible. Visitors are tending less to move forward on pages that are clueless to continue. This is how a bad user experience kills your SEO. Search engines monitor the users’ navigation in your page. And seems that visitors suddenly quite your website. So, the search engine assumes that the page is not so relevant for this particular query.

Website Crawlability

Site crawl ability and indexability are the two terms related to search engines access and index your website on Google. If the website has zero crawl errors, then google bolts can easily crawl your website by navigating through the links on your site. Broken links may cause crawlable issues and the content of your site are not accessible for search engines.

Crawlability issue is a crucial factor of your website structure. The links from one page to another in your site must be proper and clear. Then only the pages of your site able to take the user from one page to another.

Duplicate Content

The content that appears on the internet in more than one location is considered as duplicate. This will create a bad experience for your website. It will affect your search engine ranking and website traffic. Unique and relevant content in your website decides the structure and credibility of your website in front of Google bolts. Google’s search console can help you to find and eliminate the duplicate content.

Internal Links

Internal Links

It not so difficult to move your users from one page to another. But it’s challenging to organize many pages and make them accessible in small number of clicks. It should not take not more than two clicks to land on the given page.

The use of keywords to locate the intended pages will be very useful to reach the pages through highlighted anchor text. Sometimes the URL structure can also affect your SEO. Avoid complex characters and unwanted words from the URL and give focus to include the keyword alone. Also, we can do SEO in Multiple Domains.

How To Do SEO For Multiple Domain

multiple domain seo

Why SEO for Multiple Domain?

How can you improve your website even after you are doing everything? You are driving significant traffic to your website. But you have to generate traffic to your website for some keywords. Unfortunately, there is no space to click on your web page furthermore. Then how can you bring traffic to your website for those relevant keywords?

It is possible to create more search engine presence through something called Multiple Domain SEO Strategy. It is a service provided by most SEO frims. Let us discuss what is Multiple Domain SEO strategies and when it is used.

SEO For Multiple Domain

It is not a well-known SEO technique that is popular now. But this is how a well-known big business website brings its websites in Search Engine result pages. This can be powerful if you use it in the right way. This can be a very long-time procedure. So, do not expect a sudden change in your results. All methods have some pros and cons. And this strategy does too. And always remember that for every business, multi-domain strategy is not needed. Also, not all business suit this.

This strategy involves creating multiple domains for your website. This is also called as microsites. This may be quite a different website than your original website. In results, more website gives more ranking opportunity in different keywords. As I said earlier, SEO for multiple domains is useful for big legends to bring their marketing and business to the next level. So, you won’t get the result as quickly as you think.

It needs a lot of time to plan and execute the process successfully. Create multiple domain or microsites of your own, which is more content specific than your original website. This increases the chance of clicking on a page that directs to your original website. Most site owners are focusing to rank on multiple pages. This new way is a little bit difficult to digest. But if you want to rank your brand higher then try this method.

How to do SEO for Multiple Domain

It is not a simple SEO technique like keyword optimization. But if you do this for the right business at the right time, it will create a huge impact. So let’s see how it is done.

Brand your Niche site

A niche site is a small part of your website that handles a specific interest in your service. Branding your niche site has as much as the importance of branding your Original Website. This will help your users to familiar with your brand. And always try to create a site similar in style to your original one. Then users can easily connect with you.

Create a new domain

Find a domain from the providers and select the perfect one for your brand that nobody used earlier. And start optimizing for it.

Create content

Fundamentally your microsite is the same as your original one. So, fill it with unique content that perfectly matches your brand and attract your user. Without the right content, your microsite has nothing to do for ranking your website.

Mention about your Microsite in the original website

Add a link to your microsite somewhere in the header or footer of your originals site. Then only, the new site gets a reference from all the pages of your website.

Create social media profiles for the new niche site

Making an online presence for your new website is very important as your original website. But make sure that you are not confusing the users. So, make sure that you do not forget to link your microsites profile with the original site and vice versa.

Optimize microsite

Optimize the microsite for the new keyword as you did for your original website.

As I said earlier this is a time-consuming process. And will earn good results if you spend your time right. There are some drawbacks for this strategy. Before getting into it study in detail about the cons. And be sure that your website doesn’t get affected by it. If you get it all right, definitely your brand will rank higher than you imagine.

Digital Marketing Strategies for Hospital Patient Acquisition

Digital Marketing Strategy For Hospital
Digital Marketing Strategy For Hospital

Over the last one decade, we have seen tremendous growth in the digital marketing field. Now, it becomes an inevitable factor for all industries. As like all other industries, hospitals marketing endeavor to acquire new patients have increasingly gone digital. Digital Marketing Strategy For Hospital playing a vital role in the healthcare industry.

This change to digital era has made huge benefits through offering many more targeting and measurement options than conventional methodologies, making acquisition spend more efficient(when done right).

All things considered, the speed and broadness of the change have caused in excess of a couple of cerebral pains for healing facilities. The quantity of new computerized advertising channels is by all accounts perpetually extending, prompting disarray and inquiries (Should your association be Periscoping? Meerkating? Zooming?)

Dread not. While there are numerous crisp advanced outlets that haven’t yet bourne comes about, there is additionally now a center arrangement of time-tested strategies that we know work for doctor’s facilities.Digital Marketing Strategy For Hospital supports healthcare industry.

In particular, these three approaches have been proven to be effective in acquiring new patients. Digital Marketing Strategy For Hospital has various benefits are there.

1. Search Engine Optimization and Marketing

digital marketing strategy hospital

With an Emphasis on Services and Location, Search engine optimization (SEO) is a technique that helps to get high rank for your website in the search engine result such as Google, Yahoo or Bing. In spite of the fact that it’s the web crawlers that rank your website, we trust that good SEO is a result of activities that offer some incentive for those visiting your webpage.

It can’t be focused enough that most potential patients start their selection procedure through the search engine and hospital’s website.

According to Google’s in-depth research report on how people research hospitals, it is clear that 77% of potential patients turn to a search engine and 76% look at an organization’s website — the most engagement, by far, with any marketing channels.

From this, it is clear that both optimization of your hospital site and investing in paid search ads are vitally important.

The key, obviously, is to give your streamlining time and promotion spends on the correct things. Specifically, ensure that you’re focusing on services and location. Digital marketing strategy for hospitals affects to word of mouth marketing.

Why are services important?

On the report of Google research it is found that 45% of searchers are looking for procedure information (i.e., “chemotherapy”) or department information (i.e., “Pediatrics”).

Why is it significant to give the location?

A survey conducted by Healthcare Success found consumers are more likely to choose a hospital based on convenient location (58%); than the amount of copay (45%) or even outcomes data (30%).

2. Relevant Digital Content About Health Conditions

With regards to content advertising, hospitals are in a fortunate position — yet numerous don’t understand it.
Frequently, associations in different fields struggle to think of content ideas which they’re educated about and that will resound with their objective clients. Hospitals don’t have this issue. They have individuals excited for a particular substance (data about therapeutic conditions) and in-house specialists who can give it (doctors, nurses, administrators and so on).

The Google think about specified before discovered 37% of wellbeing searchers are attempting to take in more about conditions/infections, and an extra fragment is examining manifestations. This implies hospitals have a great chance to draw in potential patients by giving this kind of substance.

The organization of this content isn’t the most imperative thing — it can be displayed in a blog entry, article, video, or even infographic — what’s fundamental is that is really very much educated and helpful.

3. Purposeful Engagement of Social Media

digital marketing strategy marketing

According to the study conducted last year by Nurse Journal, assessed more than 800 hospitals to see which ones were doing the best occupation of associating with their patients through online networking (in light of Twitter adherents, Facebook fans, and levels of engagement). Digital Marketing Strategy For Hospital is very useful to find many hospitals and treatments and reviews etc.

The top three hospitals were the Mayo Clinic, Cleveland Clinic, and Baylor Regional Medical Center.

What are these organizations doing to get the top position?
In part, they are highly-selective and conscious about what they share on social media.
Every one of the three hospitals doesn’t obstruct their bolsters with much news about internal issues — new contracts, office upgrades, and so forth — rather, they focus on giving helpful wellbeing data to planned patients (and purchasers all in all).

Sometimes this is in the form of broad advice (“Are your protein bars actually healthy? http://bit.ly/1PqfOms #healthyeating“) while other times it is highly specific (“@MayoClinic study finds organs at risk during RF ablation could be spared via intensity-modulated radiation therapy #HRS2015“). Always, though, the posts are meant to educate and inform.

In other words, these associations are connecting with a reason. That, at last, is the way to fruitful digital advertising for hospitals. Regardless of whether it be on seek, a site, or social, it’s fundamental to center around focused strategies that initially draw in potential patients and afterward create trust through skill and believable.

For more details please visit our site 

digital-marketing-in-health

DigitalHealthcare Marketing Trends Follow to in 2018

Digital Healthcare

Healthcare industry is evolving day by day and is also making a huge fame in the market. It is challenging for the people to stay on par with the changes in healthcare industry and online advertising. It has seen latest industry insights from trusted sources to emphasize the tools. The trends that will give a new definition to the healthcare industry. These trends will talk about various ways to promote the healthcare industry. Moreover, how digital healthcare marketing is giving a great experience. It will reducing the hassles experienced by the people.

Moreover, this covers how digital healthcare marketing is helping pharmaceutical and medical professionals to stabilize the health of companies. They enforce the predictions into practices, digital healthcare marketing is helping healthcare industry to turn the opportunities into strategies and business. Here are a few healthcare trends that you need to take a look over to  how these trends of changing the phase of healthcare business.

Content is the heart

As per the research conducted by GSW worldwide, it was found that over 1/3rd of customers will look into web for answers to their health queries. So a huge number of customers are waiting for the valuable information. It will be uploaded on the web on health products and brands. Many people ignore to look over the online ads on healthcare industry. The companies are creating interesting content to grab the attention of audience to click on the ads.

Few of the brands that have gained a huge name in the market have gained many customers to their business by creating compelling content. It giving advices on health by experts and share the experiences of patients who have taken the treatment in clinics. They are allowing the patients to connect with other patients who are suffering from the same disease in an online community. The main motto of crafting content is to answer the queries of the patients and follow in their personal journey.

Mobile meets the needs of patients

Mobile technology is creating waves in the healthcare industry by letting the people to take their health into their hands. But as per the survey conducted by American Marketing Association, it was found that many people are using mobile. They track their fitness levels, check the heart rate from time to time, check weight and other signs. If they notice anything abnormal changes in the body they get treated immediately. However, it is crucial for every healthcare industry to come up with more mobile applications to engage with the customers. It gain their trust and improve the momentum of their business. Undeniably, mobile will become a common platform for the patient and healthcare provides down the line.

In fact, these mobile devices are helping doctors to receive the reports of patients through application. They diagnose health issues and recommend the right treatment for their symptoms. Doctors can offer referrals to the best doctors who can treat the disease with which the patient is suffering. They put the patient into quick treatment to save their life. The patients are able to get the doctor advice at their fingertips.

Local ads with reach the target audience in the locality

Mobile is the best way for the patients to search for the close by medical stores or hospitals. The healthcare marketers can target the ads based on location to get more patients to their clinics from the locality. This mobile technology is letting the marketers to target their content to the potential audience in the locality. They send the offers directly to their mobile phones. The researched conducted by GSW Worldwide found that around 62% of people will share the information about local deals with the friends. The 57% of people will click on local ads. From this, it is evident that most of the customers are looking the local ads. They considered to be the valuable marketing tactic for the healthcare industry.

Operate advertising spots on the spot

Earlier, marketers used to take a lot of time to create a single ad. But in the era of instant advertising the ads are unprepared. The spur ads are gaining huge prominence with the progressing of social media. Moreover, the spur ads have become a huge success for the businesses. The brads are creating live events and are gaining the live responses of the potential audience. This is giving an opportunity for the businesses to connect with the customer and grab the opportunities immediately. These quick responses are given by the customers, they shared and retweeted in record numbers.

This is helping the brand to strengthen their image in market while saving big amount that they spend on media. You can easily create instant ads. All you need to do is to post interesting and concise content to touch the pulse of the audience. You need to have a talented marketing team who can craft the ads spontaneously.

Social media let you reach wider audience

Social media and digital healthcare marketing go hand in hand. Because both these totally focus on personal matters. The customers are giving their voice on social media Platform. They are using this platform to share their feedback on the healthcare products and brands. As per the report given by EconomicVoice.com, brands are using the social media platform to connect with customers. They engage them on their account for longer period. They posting compelling content about their products and are creating buzz about the brands. The main aim of interacting with the patients on social media is to gain the trust of patients. They drive them towards their brand. Social media is bridging a personal connection between brand and customers. Undoubtedly, social media is standing top of the digital healthcare marketing trend.

Online reviews about physicians will improve trust about the business

Customers believe in the online reviews posted by the customers who have already undergone treatment near a physician or a specialist. Moreover, leaving online reviews have increased to 68% from the year 2013 to 2014.  The study as per conducted by SearchEngineLand.com and posted on MedNet.com. A new survey that is conducted by Software Advice and posted on FiercePracticeManagement.com. It found that over 44% of patients is willing to take appointment of the doctors having good online reviews. This clearly indicates that online reviews are having greater impact on gaining new patients. This would increase in the coming years.

In addition to taking the referrals of their friends or acquaintances. They are also viewing the online reviews about a particular physician. These reviews will boost the fame and credibility of the physician. Moreover at the same time these reviews get high visibility on search engines. Thus letting the other prospective patients to step into your clinic. To get more online reviews, here are a few tips you need to follow.

• Create a business page on Google+ and present accurate information about your practice
• Validate the page and encourage your patients to leave reviews on that page
• Request your patients to post reviews through various channels, i.e. through emails, social media, direct email or word of mouth.

Test the marketing efforts to find out the pain points

Many brands are making use of in-market test because to strengthen their brand and reputation. But they identifying the loopholes and pushing their marketing efforts down the drain. But these people form focus groups to test various products and gather feedback from the customers. The companies who have taken the feedback of customers and improved products. It have seen rise in the conversation rates over the other companies and who results were stagnant. But in the coming years, the decision would shift from executives’ hands to customer hands.

Create videos to present compelling information

The best way to promote the healthcare products is through videos. These are engaging and imprints about your brand in the minds of the audience. Undeniably, the content that is posted by the brands will be lengthy and time-consuming to go through. So, the brands are cutting short the messages and putting them in online videos. They try to let the customers assimilate the concepts easily. With the increase in the usage of mobiles, the popularity of online videos is also on the rise.

The survey conducted by comScore data, it was found that progression of mobile technology. It has made around 60% of U.S digital media to spend their time on Smartphone and tablets. To make the digital content user-friendly and easy to read and digest. The marketers are promoting the content in the video format to the customers to watch them on move. In fact, many marketers are following the online video creation trend with the upliftment of mobile technology.

Though, healthcare industry keeps on changing, but the brands are also staying on par with the latest trends. With the above mentioned trends, the healthcare brands can create solid and powerful marketing strategies. They improve the financial health of their business in the years to come.

 

Tips to improve Content Marketing Leads

Tips to improve Content Marketing LeadsIf you are embracing content marketing as part of your marketing strategies to improve your site traffic and sales, then you would definitely use Google analytics to track its performance. Basically, web analytics is used to track the website traffic, number of bounce rates, page views, and other key performance indicators of a website. Many businesses do not know what to do with the data acquired from Google analytics and how to analyze it . We need to set up Google analytics perfectly and verify that it is working as per the requirements. Though, the process is lengthy, you cannot predict its possibilities. There are 13 effective tips to improve content marketing leads quickly. Prior to using these tips, you need to get acquainted on how to create your own Google analytics account and how to use the data acquired from analytics to improvise and optimize your website.

We are here to explain you how to merge the acquired data with other tools to improve the site performance, engagement rate, conversion rates by putting your marketing efforts.

Determine your demographics

No one knows who will land on their website and to who the product/services offered by your business will interests them. However, you should not predict your audience, but just determine who they are. This helps you to optimize the website as per the needs of the potential audience.
It is crucial for you to find out your user persona in the early phase, since this helps you to craft the content for your site as per their needs. As per the research conducted by Mike Gingerich, it was found that buyer persona will improve the conversion rate rapidly besides improving the email campaign efficient to over 14%.

Define persona

It is all about defining your target audience after thoroughly analysis and research about them by reading interviews, social media studies, feedback gathered from employees and conducting surveys.

You need to thoroughly study in and outs of your potential audience and take them as your role model or reference point when you are creating a content marketing strategy.

Take an example of MailChimp, this company puts in a lot of efforts to identify their customer base. They conduct surveys in different cities and meet their clients in different workplaces to understand their needs. MailChimp is used as part of email marketing campaign to send bulk and customized emails to the target audience. These people conduct survey to find out how often the companies will send emails to its clients. In addition, they will learn about their client and their working style and the problems that they encounter while marketing.

Tips to improve Content Marketing Leads

There are different  Tips to improve Content Marketing Leads. They are :

Tip 1 – Focus on Metrices 

You go to know that your target audience will check the emails and social media before midday, so you need to shoot the new emails or promotional stuff about your business in this particular schedule to get more views and more response. If you are selling Apple devices, then you need to optimize the product or service to give the best product/service to the persona. There are many templates available for you in the internet to create content marketing strategy. You need to use the top-notch tool to create a persona.
Identify your metrics
It is crucial for you to gain sound knowledge on all the metrics showcased on Google analytics. If you want to improve your site ranking or boost your business sale, you need to focus on improving each metric at a time.
Traffic and time
If your website is receiving scores of traffic, then it means that your website is loved by the audience and is engaging them for a long time.

Tip 2 – Know about the website Traffic

On the whole, metrics will not let you know how informative the content is for your audience. Your homepage might be receiving a sea of traffic due to the usage of effective SEO tactics while your blog post might be receiving huge traffic due to the usage of right promotional tactics of promoting on social media and other places.
To find out how useful is your content to the audience; you need to check the traffic and how much time the audience are spending on that particular page. If you have published a blog post, then audience will spend a lot of time reading and assimilating the information. An expert named Neil Patel told that, if you have posted the content of 1500 words and the user has spend over 7 minutes on that page, then your content is said to be informative and useful.

Tip 3 – Easy Navigation of website

The web page that has poor traffic and high bounce rates clearly means that it has poor or useful content while if the user is spending lot of time on searching the intended page means that your site is not easy to navigate.
On the flip side, if the traffic to your website is low, but you have high conversion rate, it implies that you are getting quality traffic to your site. It is crucial for you to add social media buttons on blog posts and other informative pages to let the audience share the page with their acquaintances.

Tip 4 – Annotate the Page

It is important for you to use annotations while tracking the website traffic and other key performance indicators. This helps you to find out the factors that are influencing your website.

For instance, if your website has received huge traffic like never before because a celebrity or SME has shared your content, then you need to annotate the page. These annotations will help you track all your marketing actions and help you to essence from this action and come up with a new and solid campaign

Tip 5 – Integrate the Annotations with other Intelligent Events

You need to integrate the annotations with other intelligent events to easily detect, if there is any slight variation in the stats. For instance, if your website contact page registrations are dropped suddenly. You can get an alert informing the same from Google automatically

For instance, if you have designed a landing page for your website and are working cranky, then you can receive alerts when your landing page is receiving high bounce rate. This helps you to correct the discrepancies on the page immediately. Google support will guide you on how to receive such alerts.

Tip 6 – Use Visual Analytics to portray information and include Breadcrumbs to track the website

You need to use Visual analytics to portray the information in visual format. This helps you to track the mouse movements of the audience on the web page and let you know how far the audience have explored your website. Moreover, this helps you to find out the positive areas on your site and where the user has spent a lot of time.
You can focus on optimizing the elements on the home page of the website that are of high priority. You need to write informative content on the website page and format is in an appealing manner to improve the reading experience of the user. You need to keep the text left aligned and font size of over 14 to improve the amount of time spent by the audience on the website while reducing the bounce rates.

Conversions
Conversion is a process of user taking a desired action on the website like making a purchase, registering for newsletters, downloading a video or article or sharing your web page on their social media page. To measure the performance of your conversions, you need to set up goals in Google analytics. The different types of goals include, time spent on the page, event, audience who signed up to the contact page and clicked on submit, etc.
You need to include breadcrumbs to let the users keep track of the pages they are visiting. And, if you want the audience to visit a specific page, then you need to track its destination. Basically, for blog posts, you need to track the time spent by the audience on the page. To track the engagement rate, you need to track the screens per visit and if you want to know the number of download, you need to track how many have filled the form and clicked on submit button.

Tip 7 – Setting Up a Goal on Google Analytics

It is impossible for you to track the conversion rate performance without setting up a goal on Google analytics. It is crucial for you to have goals set to get the conversion reports to check the number of conversions happened, conversion rate you attained for each goal and give percentage to rate the value of each goal.

Goals are categorized into two types. One is micro goal and the other is macro goal

Micro goals are the starting level of a marketing funnel where the audience will read article, download pdf and fill the contact form.
Macro goals are the final level of the marketing funnel where the prospective customer will request the company to give a demo of their product, negotiate the price and buy the product.

You should have both micro and macro goals to have a perfect marketing funnel that will help you attain qualified leads.

Tip 8 – Merge Screen Per Visit and Destination Conversions with Visitor Recording

Other tools are also integrated to track the conversion apart from visual analytics including click tracking, recording the number of visitors and doing form testing.

Both screen per visit and destination conversions are merged with visitor recording. This helps you to track the journey of the user who has landed on your page. You can watch this journey later.

When you watch this journey, you get clarity of how user has reached the destination and through which pages the user has navigated to the destination. You can focus more on optimizing those lead generating pages to reap positive outcome.

Also, you can correct or improvise the navigation architecture and place the Call-to-Action buttons at the right places on the website. You can use the feedback that you get from optimizing the future projects.

If you are not receiving the expected conversion, then you can watch the user’s journey on your website and find out the weak area and correct them.

Filling forms is an important goal that has to be set for ecommerce websites. If you observe that the user has landed on the registration form and bounced back, it means that the registration form is time-taking to fill. Basically, there are a few fields that will frustrate the audience to complete the registration form. You need to fix the bugs in such fields and ensure to reduce the drop rates of that particular field.

Downloads
The best thing about content marketing strategy is to offer free content to the audience. To download an eBook, whitepaper or a PDF about your product, the user has to give email address or phone number in exchange. You can use this information to nurture the lead.

If the content you are providing is informative, then many users will download the eBook.

Tip 9 – Set Up an Event Tracking 

To check how many people are downloading your eBook or whitepaper, then you need to set up an event tracking which gives you an alert when someone downloads your eBook or whitepaper.

You need to add tracked links in the content of the eBook to check whether or not the person who has downloaded the eBook is really reading it. There are many people who just collect the eBooks, but do not read them.

Tip 10 – Create an appealing landing page and track the performance

You can get the freebies through landing pages. You can either set up the freebie by yourself or use the service offered by various service providers including Unbounce.com or Optimizely.com. These services will let you create an appealing and eye-catching landing page on the editor.

The best part is that, after creating the landing page, you can conduct A/B testing to check the site response. You can use Ubounce to track the site performance and get the number of people who are downloading eBook and other stuff from your site. In addition, this service lets you to add scripts onto your landing page.

To track the performance of the landing page you can add conversion analytical scripts. This helps you to analyze the user behaviour on the landing page. Many people face difficulty in filling their phone number in the phone field of contact form. There are many theories which have proven that asking for contact number will reduce the conversion rates. Also, people do not click on the last field of the contact form.

Segments

You need to create segments in Google analytics. Earlier, you have created a user personal on which your content should be completed focused. With segments, you can find out the filter out your target audience and use the data that is important for your business for improvisation.

For instance, If you notice that your target audience are no longer reading the content on your site, it clearly means that your competitors are offering much better content or deals than you.

Tip 11 – Create a segment

Segments are the best way to win back your audience by offering them free eBooks, whitepapers, and PDFs. Undeniably, segments are the best way to remarket about your business. You need to create a segment for the pricing page. When the same user return to your pricing page, then offer a discount or deal only to them to compel them to add that particular product in the cart

Tip 12 – Check the recording to find out the problems

There are many tools that are used by the business to generate reports that are coming from different users. Example of a tool includes Woopra. This tool lets you to see the journey of the user on your website clearly. Also, the visitor recording will let you check the action taken by the user during the journey on your website.

No business can know the users until and unless they check the recording. With Woopra tool, it helps the businesses to check the recording to find out the problems that the user has encountered while navigating on your website. When you observe any error on the website, you need to immediately fix it to avoid browsing issues for the user.

There is a reputed client who have closely observed the path of the visitors on their website and got to know that the users are bouncing from the registration form due to presence of one button. When they have removed the button, they saw a steep rise in the conversion rate. This clearly helps us learn that a small error can take a toll on your business.

Campaigns

With Google analytics you can track the performance of campaigns. Moreover, this helps you to know the source from where the audience have landed on your website. If the campaign is set perfectly, you will know from where the user has come from to your website. Google analytics will give three channels along with percentage to let you know from where traffic has come to your site.

None: This is the traffic that you have received through bookmarks or by directly typing the website address in the web address field
Referral: This is the traffic that you received from social media
Organic: This is the traffic that you have gained to your site through Google or other search engine results page.

Tip 13 –  Use a URL builder

You can even expand the campaign and also find out the traffic that you are receiving from emails, twitter ads, pop-up ads, etc. For that, you need to use a URL builder. This gives you a tag which you need to add into your campaign. You need to place any two of the five parameters below in the campaign to track its performance.
• Campaign Source (utm_source) – Required
o This helps you to know from which source you are receiving the traffic (including Quora and newsletters).
• Campaign Medium (utm_medium) – Required
o This helps you to know the medium from where you are receiving the traffic (Banner, referral, etc.)
• Campaign Term (utm_term)
o This helps you to know the percentage of traffic you are receiving from paid searches. Also, if you have multiple ads focused on different keywords, then you need to specify the keyword.
• Campaign Content (utm_content)
o This helps you to know the traffic you are receiving through content targeted ads. In addition, you can use this parameter to track the ads or links that are redirected the user to the common page after clicking.
• Campaign Name (utm_campaign)
o This helps you to know the campaign name
Once you set up, you can use the links and track the campaign performance
Wrapping up

Google Analytics is the best and powerful tool that lets you to track the performance of the website. To use this tool, you should have sound knowledge on it. The above tips to improve Content Marketing Leads will help you to make a better content marketing strategy. Google analytics will provide you with the required data, but sometimes, you do not know what is happening on your website and how to improve the leads by using the gathered data using the tool. The tips let you to easily optimize the website completely. When you embrace these tips, you would definitely make most of your marketing efforts.

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

SEO Tips For Social Media Marketing

I wish to share some SEO Tips For Social Media Marketing. Mainly small business management  must use all possibilities of social media websites as main resource for promotion and overall publicity of their website and its pages. That is, old SEO practices like link building and automation does not bring any SEO benefits to their websites. If the small business owners are decided to invest on search engine optimization, they will have to use social media resources for achieving social signals. It is more effective than back link building.

Useful Social Media Resources


Blogging

SEO Tips For Social Media MarketingBlogging is not a new feature today. But it is the right time to choose blogging option and effective utilization of content marketing ways to promote your website and service pages. WordPress, Drupal are the most SEO friendly blogging platforms used in websites. WordPress blog installation and its post publishing with quality content on relevant topics can bring better social signals for obtaining domain and page authorities. SEO Zooms promote and provide adequate consultation and advice on effective usage of blogs.

Social Media Websites


social media websites

There are several social media websites which are considered as best resources for achieving potential social signals in SEO. Facebook, Twitter, Google plus, Linkedin, Stumble upon, myspace etc are highly relevant social media websites. Creation of social media profiles and its optimization, adding adequate links to the website are more basic steps in social media promotion and marketing works.

Facebook

SEO Tips For Social Media

Creation of facebook pages, posting and sharing of relevant webpages and adding videos can make your facebook page engaged with your facebook friends. Once an appropriate facebook page is created with adequate description and images, it can be published and promote among the friends and followers. If the page can achieve lot of likes, shares and comments, then the page will achieve good page rank. It can be also individually listed in the search results. The page rank, page authority etc, achieved by facebook fans page can be effectively utilized for promotion and for SEO for connected landing pages or service pages.

Twitter

SEo Tips For Social Media Marketing

Twitter is a strong social media with high potential and highest page rank and domain authority. Its real time activities and quickness in communication brings better page rank for its profile pages. Once the twitter profile is optimized with best authority followers and regularity in normal tweets, the linked website or web page will gain more ranking and authority. Twitter helps to organize people into a list and allows you to follow anyone, it will help you to select possible customers.

Linkedin

SEO Tips For Social Media Marketing

Linkedin is most qualified social media website for getting quality visitors. As far the quality of visitors increases, gradually the chance for business conversion will also increase. Mainly the quality professionals all around the world are using linkedin. By adding rich visual content to your linkedin profile will improve visibility among networks. So the visits coming from linkedin will also be appreciable.

 

Pinterest

pinterest and your business

Pinterest is a social media website designed for getting more page rank and visitors. Helps the users to share and save the posts or contents to pinboards. The users can also share and like what other users have pinned. Also helps the users to pin multiple features of product in a single pin, which allows the customers to see different features.

 

 

content is the king in smmIn social media marketing, content is the king. There is so much importance for the content in online marketing. It improves the visibility of your webpages. Content provides communication between firm and customers. The content length is not the main factor, what matters is, the customers should be able to understand what is given in webpage. By this, you can also attract fans and followers by clicking on and enhance your site. If social media marketing is your objective,then content strategy is really important in it.

These all are the main SEO Tips For Social Media Marketing.

 

 

You may read the previous post Best ways to use Facebook for Internet Marketing

Start Your Career With SEO

start your career with seo

 

Start Your Career With SEO, career opportunities are available in many business field. So Search Engine Optimization is first career choice for students. Search Engine Optimization (SEO) is becoming one of the most important career in world. Search Engine Optimization is the process of improving the visibility of a website on organic (Natural SEO) search engine result pages ,by incorporating search engine friendly elements into a website.

What is SEO

 

search engine optimization

SEO (Search engine optimization) is a internet marketing strategy. It considers how search engine works and what people search for the actual keyword typed into search engines. Optimizing a website may involve editing its content and HTML page. If you starting an SEO project, the site owners should carefully read the webmaster guide lines. The Search Engine Optimization is  used to increase the no.of visitors to a website by obtaining a high ranking  in the search results.

Search Engine Optimization plays an important role in online business field, such as flipkart, snapdeal etc. SEO methods can be separated into organic and non organic. Organic SEO is generally called as natural SEO. It takes more time to execute and get longer term results. Non organic SEO is also called as  Artificial SEO get quick results and the effects are generally less effective  compared to organic SEO. The non organic SEO based on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.

Reasons to Choose SEO Career

 

Now a days increasing demand of SEO service, the employment opportunities in the industry are also increasing. When site having increased in number and doing great business, an expert SEO has become the need of the companies. Also expecting more job opportunities in DIGITAL MARKETING field .

Why SEO Field is High Demand

 

  • Large brand advertisers are using SEO actively in india & internationally.
  • Growth in the number of local search request with mobile web searches.
  • Direct marketers are increasingly adopting SEO.
  • Increased use of search engine to look for information on web year on year.

Benefits and Salary

 

The average pay for a Search Engine Optimization (SEO) Analyst is Rs 159,814 per year. Depending on different factors like Years Experience, Employer Type, City, Company Size, State or Province, Certification etc. If you are in United States then the chances are better because companies offer better pays for SEO Professionals which range $32,312 – $49,257. The overall income atleast 10 times more than what Indians are paid.

Scope of SEO

scope of seo

SEO is the force behind the success of the company. Internet marketing is a large industry everyone is accepting the changes in business fields. The top companys are keeping huge budgets for internet marketing. There is a huge scope in this field as every web projects needs traffic from the Search, hence everyone is looking for optimizing their websites to rank in the top of the Search Engine Results.

 

 

 

Website Analysis Tools

Important Website Analysis Tools in SEO

Website Analysis Tools is very important in analyzing the present and past details of a website. By website-analysisanalyzing this details we can get all informations about a website. It helps us in decision making. It analyses different criteria about your website such as design, content, performance, traffic etc of your site. It helps in improving the on page SEO. Different free analysis tools are available on the web which gives a perfect analysis report about your site.

GTmetrix.com

One important website analysis tools is GTmetrix. GTmetrix is a good tool to analyze the performance of your website. It provides a detailed report about how well your site loads and provides actionable recommendations on how to optimize it.

Website Analysis Tools : Report

Features

Page Speed : It shows the page speed i.e. the speed at which your web page loads. It also provides the page loading time, page size, requests etc. Requests are those which are send to server in order to load a page. For better loading speed you should keep your requests minimum. GTmetrix give the recommendations for improving the page speed. An example screen shot is added below.

Website Analysis Report

Yslow :  It gives the Yslow scores i.e. why your page loading speed is slow. Keeping the Yslow scores high helps to improve the ranking. It also provides suggestions for improving the page speed. See the screen shot below.

Screenshot Yslow Report

Waterfall : Waterfall is a graphical representation of all the resources loaded by a browser in order to show a page to a user. It helps us to analyze the request that made to the server to load a page. It shows the number of requests made and the time for loading each requested file. The height of the waterfall represents the number of requests. The width of the waterfall shows the time to load the requested resource.

Gtmetrix Waterfall

History : Using GT metrics we can also analyze the history of the a website. We can select the span of history we want to see. It gives the graph showing the page load time, Page sizes and request counts and PageSpeed and YSlow Scores. The download option is also available. We can download the history details using this option.

Website Analysis Tools : History

Alexa.com

One of the another important Website Analysis Tools is Alexa. It provides analysis on the traffic data, global ranking etc. We can see our ranking globally and also in a particular country. Alexa free site overview but it also provides many premium features. The premium features includes SEO Audit Tools, Keyword difficulty Tools, On-page SEO Checker and Competitive Intelligence Tool.

Features

Traffic Ranks : Alexa displays our site’s ranking relative to other sites. The global ranking and the ranking in a specific country is available.Website Analysis Tools : Alexa

Audience Geography : Alexa provides the map showing the location of the visitors. The information about the percentage of visitors from different country is also available.Alexa Audience Geography

Total Sites Linking In : The inbound links to a website is displayed here. The total number of links and the details of sites which are linked are available.

Alexa Site Links

Other features like Monthly Unique Visitor Metrics, How engaged are visitors to google.com?, Where do google.com’s visitors come from?, Where do google.com’s visitors go next? etc are also available.

Google Insights

Google Insights is a website analysis tool developed by Google. Google PageSpeed Insights provides the page speed of a site. The page speed in Mobile and Desktop can be analyzed separately. The scores of our site out of 100 is shown here. It also give suggestions to fix the issues if there is any.Website Analysis Tools : Google Insights

Google Insights is similar to GTmetrix. The analysis reports generated by GTmetrix and Google Insights are almost similar. Like GTmetrix, Google Insights also provide the steps to fix the errors and suggestions to improve the site.

Conclusion

This article describes about some Website Analysis Tools that are used in SEO. Some website analysis tools and the screen shots of their analysis reports are added. The site used here for analysis is google.com. This tools can be used to analyze a website’s performance. By comparing the analysis reports from different tools we can get a better understanding about our site’s performance. This helps us to improve and optimize our site more efficiently.

SEO Scope in IT industry

THE SEO AND IT’S SCOPE IN IT INDUSTRY

SEO scope in IT industry

Everyday, increasing  the SEO scope in IT industry. There are many SEO scope in IT industry, with contextual advertising. SEO is a very long process and for every business SEO plays an important role to increase visibility of your business on search engine. Do you know what is SEO? SEO is Search Engine Optimization. The definition of SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search engine (SERP) including Google, Yahoo, Bing and other search engine. The main objective was to spread some basic level of practices which are required for improving search engine crawl and catch.

What is the role of Page Rank in SEO?

SEO scope in IT industry page rankPage Rank is the important part of  SEO history. Page Rank is a link analysis algorithm applied by Google.com that assigns a number or rank to each hyper linked web page within the World Wide Web. The basic purpose of Page Rank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves Page Rank evaluating all of the links to a particular web page.

 What are the functions of SEO Updations?

Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year. SEO will never go dead in future, the process of SEO will change by Google ‘s updates and we have to just follow them and do quality work.

Do you know about SEO Updations? Click here.

SEO scope in IT industry seo updates

Why you need SEO Analysis services

SEO scope in IT industry seo analysis

SEO analysis services everything you need to know so you can easily optimize your site to increase your visitor traffic from the search engine. For more details click SEO Analysis services.

 Do you know about SEO scope in IT industry?

SEO scope in IT industry

Basically, SEO means making adjustments to a website. So that it scores high on the search results pages for particular keywords and key phrases. This calls for making a variety of changes to the pages of a website, some of these will be visible to those who view the site, and others won’t. There are many SEO scope in IT industry, with contextual advertising. Google scope of SEO in IT Industry displaying Ads to specific audience, who are really interested in those messages. With the help of SEO one can increase the web page rank of this site.

SEO scope in IT industry There is a very good scope in IT industry. SEO is force behind company’s on-line success.  SEO Scope is increasing everyday as well as website is increasing with new algorithm everyday to produce best search result to their audience. So many company hire SEO expert to increase his web page rank in  Search Engine Result Page. Any one can do SEO job, If you get some good clients you can make 100000 per month.

SEO Future 2014 – 2015 safe with logical research and white hat practices

Google Panda

Are you a online marketer or SEO professional worried about the future of SEO. Here are some useful thoughts related to SEO future 2014-2015.

The SEO climate being too dark for users who spam content publishing techniques and cheap level automated tricks, who always try to manipulate a position in SERP.

The rolling out of Panda 4 being the huge obstacle for content spammers. The filter works successfully to isolate the URLs with duplicate, copied, plagiarized and low quality contents.

Case studies made by industrial experts have confirmed that Google Panda Update works like a strong filter permanently installed with Google search engine Algorithm.

It is highly interesting to discuss and write on controversial thoughts like existence of SEO or Search Engine Optimization.

Future is unpredictable, especially on SEO. The years 2013 and 2012 remains unexpected and unbelievable year in SEO world.

It is very easy to say that SEO or search engine optimization will remain in the world until the search engines remain.

Only white hat practices based on quality content, quality back links will help you in SEO web traffic and useful guidelines connected with SEO future 2014.

What I learned from SEO posts published by other industry leaders

Spend more time on research activities, data digging, competition analysis, keyword analysis, content optimization etc.

Reduce link building, spam indexing, keyword stuffing, spam comment posting etc.

Reducing link building does not mean to stop link building activities. But it need to identify on topic areas, on topic websites, on topic URLs. It should be on topic, relevant, powerful, useful to others, quality link worthy.

1) Identify powerful URLs belongs to high domain authority page ranked websites.

a) Identify right websites

b) Check page rank

c) Analyze organic traffic, traffic ranking, keywords etc

d) Check page authority, domain authority, social authority etc

e) Check Google visibility & back links

Here are some useful tips identified for SEO professional who use content as their main weapon in SEO.

Title optimization by usage of Keywords in a descriptive way.

Usage of Meta description tag in an attractive form aiming more CTR

Usage of Long tailed keywords in starting para ( It will bring 99% success if the sentence can start with expecting long tail keyword itself)

Regular updation for content with unique and user friendly stuff with optimization aiming users or visitors

Usage of inner links for periodical stimulation for regular crawl cache and indexing improvements.

Utilization of Social media profiles, activities which generate genuine traffic, interaction and responses.

Image Courtesy : Search Engine Land