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    26May, 2023
    The Impact of User Experience on Search Engine Rankings

    User experience (UX) is a critical factor in determining a website’s success. A website with a positive user experience can attract and retain visitors, drive conversions, and increase engagement. However, many website owners do not realize that UX also plays a crucial role in search engine rankings. In this answer, we will explain in detail the impact of user experience on search engine rankings.

    Search engines, like Google, aim to provide the best possible results for their users. To achieve this goal, search engines use complex algorithms to determine which websites are most relevant and useful for a given search query. These algorithms take into account a variety of factors, including the quality of content, the relevance of keywords, and the overall user experience.

    The user experience of a website is a crucial factor in search engine rankings. A website with a positive user experience is more likely to rank higher in search engine results pages (SERPs) than a website with a negative user experience. This is because search engines consider user behavior metrics when evaluating the quality of a website.

    Here are some user behavior metrics that search engines use to evaluate user experience:

    1. Bounce rate: When a large proportion of visitors exit a website after viewing only one page, it signifies a high bounce rate. This implying that users are not discovering the information or experience which they are looking for.
    2. Time on site: The amount of time visitors spend on a website. A longer time on site indicates that visitors are engaging with the content on the website.
    3. Click-through rate (CTR): The percentage of visitors who click on a link to a website from a search engine results page. A high CTR indicates that the website is relevant to the search query.
    4. Pages per session: The average number of pages that visitors view during a single session. A higher number of pages per session indicates that visitors are exploring the website in-depth.
    5. Conversion rate: The percentage of visitors who take a desired action. For example,making a purchase or filling out a form. A higher conversion rate indicates that the website is effectively meeting the needs of its visitors.

    To improve user experience and boost search engine rankings, website owners should focus on the following factors:

    1. Site speed: A fast-loading website provides a positive user experience and can reduce bounce rates.
    2. Mobile responsiveness: A website that is optimized for mobile devices provides a positive user experience. This facto can improve CTR and time on site.
    3. Navigation and layout: A website with clear navigation and an intuitive layout can improve time on site and pages per session.
    4. Quality content: High-quality content that is relevant and useful to visitors can improve engagement and conversion rates.

    In conclusion, the user experience of a website plays a critical role in search engine rankings. Search engines evaluate user behavior metrics to determine the quality of a website and use this information to rank websites in search results.

    To improve search engine rankings, website owners should focus on improving user experience factors. We should consider site speed, mobile responsiveness, navigation, layout, and quality content.

    19Jan, 2023
    Essential Ecommerce Marketing Strategies
    Essential-Ecommerce-Marketing-Strategies

    Essential Ecommerce Marketing Strategies

    Electronic commerce, or e-commerce is the phrase used to describe the buying and selling of goods and services through the internet. Ecommerce’s origins may be found in the early days of the internet, when forerunners in the industry started experimenting with different methods to exploit the cutting-edge technology to facilitate online transactions.

    An Ecommerce website allows companies or individuals to sell goods and services online. Customers can browse products, examine product information, add items to shopping carts, and complete transactions on ecommerce websites, which often include a number of features.

    The features of an e-commerce website can vary depending on the particular requirements of the business, but the majority of them include the same fundamental elements. Ecommerce websites can be B2B or B2C and range in size from tiny enterprises with a few products to huge businesses with a broad selection of products.

    Increasing conversions and sales can be achieved by optimizing your Ecommerce landing pages.

    Here are some Ecommerce Marketing Strategies for improving your landing pages:

    • First ensure that your headlines are intriguing and unambiguous. Your headlines should express the major benefit of your product or service clearly and succinctly.
    • Second, use only the best videos and photographs. High-quality pictures and videos can assist draw in customers and help them comprehend your goods and services. Use eye-catching, pertinent, and high-quality graphics and videos.
    • Make sure the information about your product is precise, clear, and thorough. This can assist customers in understanding their purchases and making wise decisions.
    • In addition, make your call to action (CTA) clear and visible. Your call-to-action should be clearly visible and simple to grasp, and it should be placed prominently on the page. Encourage visitors to take action by using phrases like “Buy Now” or “Call Today”
    • Customer reviews and testimonials are examples of social proof that can assist establish credibility with website visitors. Visitors can feel more confident in their choice if you provide client testimonials and reviews on your landing pages.
    • Make sure your landing pages are mobile-friendly while optimizing for mobile. Your landing pages must load quickly and look great across a variety of screen sizes and resolutions because more and more people are accessing the internet via mobile devices.
    • Consider testing and iterating your landing page in order to improve performance. You won’t receive the best version of your landing page right soon. To find out which modifications result in greater conversions, try A/B testing various aspects such as headlines, graphics, or CTAs. Then, examine the results to find out which changes worked.
    digital-marketing-in-health
    18Dec, 2017
    DigitalHealthcare Marketing Trends Follow to in 2018
    Digital Healthcare

    Healthcare industry is evolving day by day and is also making a huge fame in the market. It is challenging for the people to stay on par with the changes in healthcare industry and online advertising. It has seen latest industry insights from trusted sources to emphasize the tools. The trends that will give a new definition to the healthcare industry. These trends will talk about various ways to promote the healthcare industry. Moreover, how digital healthcare marketing is giving a great experience. It will reducing the hassles experienced by the people.

    Moreover, this covers how digital healthcare marketing is helping pharmaceutical and medical professionals to stabilize the health of companies. They enforce the predictions into practices, digital healthcare marketing is helping healthcare industry to turn the opportunities into strategies and business. Here are a few healthcare trends that you need to take a look over to  how these trends of changing the phase of healthcare business.

    Content is the heart

    As per the research conducted by GSW worldwide, it was found that over 1/3rd of customers will look into web for answers to their health queries. So a huge number of customers are waiting for the valuable information. It will be uploaded on the web on health products and brands. Many people ignore to look over the online ads on healthcare industry. The companies are creating interesting content to grab the attention of audience to click on the ads.

    Few of the brands that have gained a huge name in the market have gained many customers to their business by creating compelling content. It giving advices on health by experts and share the experiences of patients who have taken the treatment in clinics. They are allowing the patients to connect with other patients who are suffering from the same disease in an online community. The main motto of crafting content is to answer the queries of the patients and follow in their personal journey.

    Mobile meets the needs of patients

    Mobile technology is creating waves in the healthcare industry by letting the people to take their health into their hands. But as per the survey conducted by American Marketing Association, it was found that many people are using mobile. They track their fitness levels, check the heart rate from time to time, check weight and other signs. If they notice anything abnormal changes in the body they get treated immediately. However, it is crucial for every healthcare industry to come up with more mobile applications to engage with the customers. It gain their trust and improve the momentum of their business. Undeniably, mobile will become a common platform for the patient and healthcare provides down the line.

    In fact, these mobile devices are helping doctors to receive the reports of patients through application. They diagnose health issues and recommend the right treatment for their symptoms. Doctors can offer referrals to the best doctors who can treat the disease with which the patient is suffering. They put the patient into quick treatment to save their life. The patients are able to get the doctor advice at their fingertips.

    Local ads with reach the target audience in the locality

    Mobile is the best way for the patients to search for the close by medical stores or hospitals. The healthcare marketers can target the ads based on location to get more patients to their clinics from the locality. This mobile technology is letting the marketers to target their content to the potential audience in the locality. They send the offers directly to their mobile phones. The researched conducted by GSW Worldwide found that around 62% of people will share the information about local deals with the friends. The 57% of people will click on local ads. From this, it is evident that most of the customers are looking the local ads. They considered to be the valuable marketing tactic for the healthcare industry.

    Operate advertising spots on the spot

    Earlier, marketers used to take a lot of time to create a single ad. But in the era of instant advertising the ads are unprepared. The spur ads are gaining huge prominence with the progressing of social media. Moreover, the spur ads have become a huge success for the businesses. The brads are creating live events and are gaining the live responses of the potential audience. This is giving an opportunity for the businesses to connect with the customer and grab the opportunities immediately. These quick responses are given by the customers, they shared and retweeted in record numbers.

    This is helping the brand to strengthen their image in market while saving big amount that they spend on media. You can easily create instant ads. All you need to do is to post interesting and concise content to touch the pulse of the audience. You need to have a talented marketing team who can craft the ads spontaneously.

    Social media let you reach wider audience

    Social media and digital healthcare marketing go hand in hand. Because both these totally focus on personal matters. The customers are giving their voice on social media Platform. They are using this platform to share their feedback on the healthcare products and brands. As per the report given by EconomicVoice.com, brands are using the social media platform to connect with customers. They engage them on their account for longer period. They posting compelling content about their products and are creating buzz about the brands. The main aim of interacting with the patients on social media is to gain the trust of patients. They drive them towards their brand. Social media is bridging a personal connection between brand and customers. Undoubtedly, social media is standing top of the digital healthcare marketing trend.

    Online reviews about physicians will improve trust about the business

    Customers believe in the online reviews posted by the customers who have already undergone treatment near a physician or a specialist. Moreover, leaving online reviews have increased to 68% from the year 2013 to 2014.  The study as per conducted by SearchEngineLand.com and posted on MedNet.com. A new survey that is conducted by Software Advice and posted on FiercePracticeManagement.com. It found that over 44% of patients is willing to take appointment of the doctors having good online reviews. This clearly indicates that online reviews are having greater impact on gaining new patients. This would increase in the coming years.

    In addition to taking the referrals of their friends or acquaintances. They are also viewing the online reviews about a particular physician. These reviews will boost the fame and credibility of the physician. Moreover at the same time these reviews get high visibility on search engines. Thus letting the other prospective patients to step into your clinic. To get more online reviews, here are a few tips you need to follow.

    • Create a business page on Google+ and present accurate information about your practice
    • Validate the page and encourage your patients to leave reviews on that page
    • Request your patients to post reviews through various channels, i.e. through emails, social media, direct email or word of mouth.

    Test the marketing efforts to find out the pain points

    Many brands are making use of in-market test because to strengthen their brand and reputation. But they identifying the loopholes and pushing their marketing efforts down the drain. But these people form focus groups to test various products and gather feedback from the customers. The companies who have taken the feedback of customers and improved products. It have seen rise in the conversation rates over the other companies and who results were stagnant. But in the coming years, the decision would shift from executives’ hands to customer hands.

    Create videos to present compelling information

    The best way to promote the healthcare products is through videos. These are engaging and imprints about your brand in the minds of the audience. Undeniably, the content that is posted by the brands will be lengthy and time-consuming to go through. So, the brands are cutting short the messages and putting them in online videos. They try to let the customers assimilate the concepts easily. With the increase in the usage of mobiles, the popularity of online videos is also on the rise.

    The survey conducted by comScore data, it was found that progression of mobile technology. It has made around 60% of U.S digital media to spend their time on Smartphone and tablets. To make the digital content user-friendly and easy to read and digest. The marketers are promoting the content in the video format to the customers to watch them on move. In fact, many marketers are following the online video creation trend with the upliftment of mobile technology.

    Though, healthcare industry keeps on changing, but the brands are also staying on par with the latest trends. With the above mentioned trends, the healthcare brands can create solid and powerful marketing strategies. They improve the financial health of their business in the years to come.

     

    24Nov, 2017
    Tips to improve Content Marketing Leads

    Tips to improve Content Marketing LeadsIf you are embracing content marketing as part of your marketing strategies to improve your site traffic and sales, then you would definitely use Google analytics to track its performance. Basically, web analytics is used to track the website traffic, number of bounce rates, page views, and other key performance indicators of a website. Many businesses do not know what to do with the data acquired from Google analytics and how to analyze it . We need to set up Google analytics perfectly and verify that it is working as per the requirements. Though, the process is lengthy, you cannot predict its possibilities. There are 13 effective tips to improve content marketing leads quickly. Prior to using these tips, you need to get acquainted on how to create your own Google analytics account and how to use the data acquired from analytics to improvise and optimize your website.

    We are here to explain you how to merge the acquired data with other tools to improve the site performance, engagement rate, conversion rates by putting your marketing efforts.

    Determine your demographics

    No one knows who will land on their website and to who the product/services offered by your business will interests them. However, you should not predict your audience, but just determine who they are. This helps you to optimize the website as per the needs of the potential audience.
    It is crucial for you to find out your user persona in the early phase, since this helps you to craft the content for your site as per their needs. As per the research conducted by Mike Gingerich, it was found that buyer persona will improve the conversion rate rapidly besides improving the email campaign efficient to over 14%.

    Define persona

    It is all about defining your target audience after thoroughly analysis and research about them by reading interviews, social media studies, feedback gathered from employees and conducting surveys.

    You need to thoroughly study in and outs of your potential audience and take them as your role model or reference point when you are creating a content marketing strategy.

    Take an example of MailChimp, this company puts in a lot of efforts to identify their customer base. They conduct surveys in different cities and meet their clients in different workplaces to understand their needs. MailChimp is used as part of email marketing campaign to send bulk and customized emails to the target audience. These people conduct survey to find out how often the companies will send emails to its clients. In addition, they will learn about their client and their working style and the problems that they encounter while marketing.

    Tips to improve Content Marketing Leads

    There are different  Tips to improve Content Marketing Leads. They are :

    Tip 1 – Focus on Metrices 

    You go to know that your target audience will check the emails and social media before midday, so you need to shoot the new emails or promotional stuff about your business in this particular schedule to get more views and more response. If you are selling Apple devices, then you need to optimize the product or service to give the best product/service to the persona. There are many templates available for you in the internet to create content marketing strategy. You need to use the top-notch tool to create a persona.
    Identify your metrics
    It is crucial for you to gain sound knowledge on all the metrics showcased on Google analytics. If you want to improve your site ranking or boost your business sale, you need to focus on improving each metric at a time.
    Traffic and time
    If your website is receiving scores of traffic, then it means that your website is loved by the audience and is engaging them for a long time.

    Tip 2 – Know about the website Traffic

    On the whole, metrics will not let you know how informative the content is for your audience. Your homepage might be receiving a sea of traffic due to the usage of effective SEO tactics while your blog post might be receiving huge traffic due to the usage of right promotional tactics of promoting on social media and other places.
    To find out how useful is your content to the audience; you need to check the traffic and how much time the audience are spending on that particular page. If you have published a blog post, then audience will spend a lot of time reading and assimilating the information. An expert named Neil Patel told that, if you have posted the content of 1500 words and the user has spend over 7 minutes on that page, then your content is said to be informative and useful.

    Tip 3 – Easy Navigation of website

    The web page that has poor traffic and high bounce rates clearly means that it has poor or useful content while if the user is spending lot of time on searching the intended page means that your site is not easy to navigate.
    On the flip side, if the traffic to your website is low, but you have high conversion rate, it implies that you are getting quality traffic to your site. It is crucial for you to add social media buttons on blog posts and other informative pages to let the audience share the page with their acquaintances.

    Tip 4 – Annotate the Page

    It is important for you to use annotations while tracking the website traffic and other key performance indicators. This helps you to find out the factors that are influencing your website.

    For instance, if your website has received huge traffic like never before because a celebrity or SME has shared your content, then you need to annotate the page. These annotations will help you track all your marketing actions and help you to essence from this action and come up with a new and solid campaign

    Tip 5 – Integrate the Annotations with other Intelligent Events

    You need to integrate the annotations with other intelligent events to easily detect, if there is any slight variation in the stats. For instance, if your website contact page registrations are dropped suddenly. You can get an alert informing the same from Google automatically

    For instance, if you have designed a landing page for your website and are working cranky, then you can receive alerts when your landing page is receiving high bounce rate. This helps you to correct the discrepancies on the page immediately. Google support will guide you on how to receive such alerts.

    Tip 6 – Use Visual Analytics to portray information and include Breadcrumbs to track the website

    You need to use Visual analytics to portray the information in visual format. This helps you to track the mouse movements of the audience on the web page and let you know how far the audience have explored your website. Moreover, this helps you to find out the positive areas on your site and where the user has spent a lot of time.
    You can focus on optimizing the elements on the home page of the website that are of high priority. You need to write informative content on the website page and format is in an appealing manner to improve the reading experience of the user. You need to keep the text left aligned and font size of over 14 to improve the amount of time spent by the audience on the website while reducing the bounce rates.

    Conversions
    Conversion is a process of user taking a desired action on the website like making a purchase, registering for newsletters, downloading a video or article or sharing your web page on their social media page. To measure the performance of your conversions, you need to set up goals in Google analytics. The different types of goals include, time spent on the page, event, audience who signed up to the contact page and clicked on submit, etc.
    You need to include breadcrumbs to let the users keep track of the pages they are visiting. And, if you want the audience to visit a specific page, then you need to track its destination. Basically, for blog posts, you need to track the time spent by the audience on the page. To track the engagement rate, you need to track the screens per visit and if you want to know the number of download, you need to track how many have filled the form and clicked on submit button.

    Tip 7 – Setting Up a Goal on Google Analytics

    It is impossible for you to track the conversion rate performance without setting up a goal on Google analytics. It is crucial for you to have goals set to get the conversion reports to check the number of conversions happened, conversion rate you attained for each goal and give percentage to rate the value of each goal.

    Goals are categorized into two types. One is micro goal and the other is macro goal

    Micro goals are the starting level of a marketing funnel where the audience will read article, download pdf and fill the contact form.
    Macro goals are the final level of the marketing funnel where the prospective customer will request the company to give a demo of their product, negotiate the price and buy the product.

    You should have both micro and macro goals to have a perfect marketing funnel that will help you attain qualified leads.

    Tip 8 – Merge Screen Per Visit and Destination Conversions with Visitor Recording

    Other tools are also integrated to track the conversion apart from visual analytics including click tracking, recording the number of visitors and doing form testing.

    Both screen per visit and destination conversions are merged with visitor recording. This helps you to track the journey of the user who has landed on your page. You can watch this journey later.

    When you watch this journey, you get clarity of how user has reached the destination and through which pages the user has navigated to the destination. You can focus more on optimizing those lead generating pages to reap positive outcome.

    Also, you can correct or improvise the navigation architecture and place the Call-to-Action buttons at the right places on the website. You can use the feedback that you get from optimizing the future projects.

    If you are not receiving the expected conversion, then you can watch the user’s journey on your website and find out the weak area and correct them.

    Filling forms is an important goal that has to be set for ecommerce websites. If you observe that the user has landed on the registration form and bounced back, it means that the registration form is time-taking to fill. Basically, there are a few fields that will frustrate the audience to complete the registration form. You need to fix the bugs in such fields and ensure to reduce the drop rates of that particular field.

    Downloads
    The best thing about content marketing strategy is to offer free content to the audience. To download an eBook, whitepaper or a PDF about your product, the user has to give email address or phone number in exchange. You can use this information to nurture the lead.

    If the content you are providing is informative, then many users will download the eBook.

    Tip 9 – Set Up an Event Tracking 

    To check how many people are downloading your eBook or whitepaper, then you need to set up an event tracking which gives you an alert when someone downloads your eBook or whitepaper.

    You need to add tracked links in the content of the eBook to check whether or not the person who has downloaded the eBook is really reading it. There are many people who just collect the eBooks, but do not read them.

    Tip 10 – Create an appealing landing page and track the performance

    You can get the freebies through landing pages. You can either set up the freebie by yourself or use the service offered by various service providers including Unbounce.com or Optimizely.com. These services will let you create an appealing and eye-catching landing page on the editor.

    The best part is that, after creating the landing page, you can conduct A/B testing to check the site response. You can use Ubounce to track the site performance and get the number of people who are downloading eBook and other stuff from your site. In addition, this service lets you to add scripts onto your landing page.

    To track the performance of the landing page you can add conversion analytical scripts. This helps you to analyze the user behaviour on the landing page. Many people face difficulty in filling their phone number in the phone field of contact form. There are many theories which have proven that asking for contact number will reduce the conversion rates. Also, people do not click on the last field of the contact form.

    Segments

    You need to create segments in Google analytics. Earlier, you have created a user personal on which your content should be completed focused. With segments, you can find out the filter out your target audience and use the data that is important for your business for improvisation.

    For instance, If you notice that your target audience are no longer reading the content on your site, it clearly means that your competitors are offering much better content or deals than you.

    Tip 11 – Create a segment

    Segments are the best way to win back your audience by offering them free eBooks, whitepapers, and PDFs. Undeniably, segments are the best way to remarket about your business. You need to create a segment for the pricing page. When the same user return to your pricing page, then offer a discount or deal only to them to compel them to add that particular product in the cart

    Tip 12 – Check the recording to find out the problems

    There are many tools that are used by the business to generate reports that are coming from different users. Example of a tool includes Woopra. This tool lets you to see the journey of the user on your website clearly. Also, the visitor recording will let you check the action taken by the user during the journey on your website.

    No business can know the users until and unless they check the recording. With Woopra tool, it helps the businesses to check the recording to find out the problems that the user has encountered while navigating on your website. When you observe any error on the website, you need to immediately fix it to avoid browsing issues for the user.

    There is a reputed client who have closely observed the path of the visitors on their website and got to know that the users are bouncing from the registration form due to presence of one button. When they have removed the button, they saw a steep rise in the conversion rate. This clearly helps us learn that a small error can take a toll on your business.

    Campaigns

    With Google analytics you can track the performance of campaigns. Moreover, this helps you to know the source from where the audience have landed on your website. If the campaign is set perfectly, you will know from where the user has come from to your website. Google analytics will give three channels along with percentage to let you know from where traffic has come to your site.

    • None: This is the traffic that you have received through bookmarks or by directly typing the website address in the web address field
    • Referral: This is the traffic that you received from social media
    • Organic: This is the traffic that you have gained to your site through Google or other search engine results page.

    Tip 13 –  Use a URL builder

    You can even expand the campaign and also find out the traffic that you are receiving from emails, twitter ads, pop-up ads, etc. For that, you need to use a URL builder. This gives you a tag which you need to add into your campaign. You need to place any two of the five parameters below in the campaign to track its performance.
    • Campaign Source (utm_source) – Required
    o This helps you to know from which source you are receiving the traffic (including Quora and newsletters).
    • Campaign Medium (utm_medium) – Required
    o This helps you to know the medium from where you are receiving the traffic (Banner, referral, etc.)
    • Campaign Term (utm_term)
    o This helps you to know the percentage of traffic you are receiving from paid searches. Also, if you have multiple ads focused on different keywords, then you need to specify the keyword.
    • Campaign Content (utm_content)
    o This helps you to know the traffic you are receiving through content targeted ads. In addition, you can use this parameter to track the ads or links that are redirected the user to the common page after clicking.
    • Campaign Name (utm_campaign)
    o This helps you to know the campaign name
    Once you set up, you can use the links and track the campaign performance
    Wrapping up

    Google Analytics is the best and powerful tool that lets you to track the performance of the website. To use this tool, you should have sound knowledge on it. The above tips to improve Content Marketing Leads will help you to make a better content marketing strategy. Google analytics will provide you with the required data, but sometimes, you do not know what is happening on your website and how to improve the leads by using the gathered data using the tool. The tips let you to easily optimize the website completely. When you embrace these tips, you would definitely make most of your marketing efforts.

    16Nov, 2017
    How to Make Online Business Effective and Wise

    How to Make Online Business Effective

    Have you dream of your own business and finally have your started one. Congratulations!  These are the answers for “how to make online business effective?”:

    No matter whether you are into baking business or photography or selling handicrafts, starting a new business is an achievement and you need to be glad and proud about yourself. Starting a business is a challenge and on top of it, gaining customers is another big thing for a business. When you earn a few dollars from a business, the joy you get cannot be brought even if you spend millions of dollars.

    You need to strive to flourish in this competitive business world. There is a steep mountain in front of you to climb up. If you are serious about growing and expanding your business year by year, then you need to work hard and keep improving your online presence to add new customers to your customer base. Once the business is well-established in the market, the next thing would be to earn huge revenue rather than just sustaining on the initial profits.

    However, today it has become quite easy for the businesses to scale up to newer heights in an affordable and easy accessible way. In fact, this has become the best friend of all the businesses irrespective of size. So, you would have guessed by now, the best friend of every business. It is none other than a website. It is essential for every website to create their brand presence in the virtual world. You can become be tomorrow’s successful company by improving your online presence. By doing this, you can reach the target audience in every nook and cranny of the world. Undoubtedly, blending a product or service with internet would achieve miraculous results.

    If you want to grow, then we are here to help by giving a few tips. The tips below will help you to scale up your business online in a smart way.How to make online business effective

    Start Off Immediately

    It is a piece of cake to start off your business online. Prior to implementing your growth strategies, you should think about from where you have started. This starting point will give more confidence to bounce back with a high speed to achieve success. You need to start the online presence of your business with a few questions.
    What are your business goals?
    What exactly is growth for you and your business? No matter whether your goal is sell your software to many clients or grab the attention of a sea of customers to your business site, you need to have a right goal in place. After defining the goals, you would need to a realistic time span and take the necessary steps to attain them. You need to keep tracking the progress of your goals from time to time. If you feel that you are not able to reach closer to your goal, and then tweak your strategies to attain the goal within the set time. You should never step back in the process of attaining your goal despite of many hurdles comes on your way. You need to face the challenges confidently and take your business ahead.

    Is Your Business in a Good position?

    You need to honestly answer this question instead of showing up off as in profits. If the financial health of your business is poor, then rather than thinking to scale up the business, you need to save this ship from bogging down completely. The Famous marketing expert, Dan Kennedy says that, “the last thing you want to do is get the word out about it”. You need to identify the defects in your product and try to fix them to attain perfection prior to putting your efforts in growing your business.

    How are you working in your business?

    If you own a restaurant and want to expand it by increasing or changing the menu to pull the eye of foodies to your restaurant, then you cannot simply keep chopping your vegetables during the lunch hours to prepare dishes. If your business is in the nascent stage, it is good to have a boarder picture.

    When you think to expand and grow your business, you first need to come out of the kitchen and start planning the daily activities that help you in boosting your brand. To expand your business, you would need to hire employees, since you cannot manage everything with the current bandwidth. If you try to do so, you would end up with failure and poor service.

    Undoubtedly, small business owners are always busy to increase the customers and improve sales.

    Who is paying for this?

    You need to know the financial options and check whether you get investors to invest in your business to take it to newer heights. If you have already availed a loan and want to take another one, you should know whether or not you are eligible to avail it. You would need a lot of money to grow your business. Luckily, internet is cutting down the expenses on marketing and helping you acquire customers easily. If you want to invest in some other area and lack funds, then you need to cut costs in few areas and invest in other areas. For instance, instead of hiring new full-time employees in your catering business, try to freelance this work to the freelancers.

    Your own buisness plan

    Solutions for How to Make Online Business Effective

    Strengthen your Presence

    If you are committed to scale up your online presence, then it is the high time to get your hands dirtier. Spend more time in your business till it become success.

    Presence through Online

    If you already have developed a website for your new business and is live, then it is well and good; if not you need to invest in developing a website. It is crucial for every business to stay online to improve the customer base. If you are not online, your loyal customer may become the customer to your competitor. Before this happens, start your own site to sell the products globally. Though, you own a brick and mortar store and nothing to sell the customers online, but having a website will let the customers know more about what you are selling. When they are in need of your product, they would evoke you. The website is the image of your business. This helps you to promote about your products, services, special officers to the customers round the clock.

    People do not need to be a technical savvy to manage the website. If you are having this fear, then leave this. There are many website themes available in online that let you create a professional website with a few clicks and without any coding knowledge. If you want to sell items to the customers online, then you need to choose WordPress site and use the E-commerce tools like Shopify and Woo-Commerce to give an incredible shopping experience to the online users. There are many Woo-Commerce templates available from which you can pick the best one that meets your business needs besides helping you improve sales.

    In addition, you also need to use a reliable web hosting services to host your business to stay alive and online all the time for your customers to access. When the site is online, it gets a sea of traffic and sales in no time. Many professionals prefer taking the services of DreamHost.

    Make your website easy to use and navigate

    Website owners only have a few seconds of time to convince the users to stay back on the site without bouncing back. In these two to three seconds, you need to impress the customers by making your site simple to use, attractive and easy to navigate. If the website visitors are not able to understand what you are selling and where to buy your products, then they immediately bounce to another site and buy the products similar to the ones you are selling in other sites.

    Ensure to have an easy navigation so that the user can move from one page to another with ease in search of information. Do not cram the website with videos, images, and heavy and uninformative content just for the sake of making your site look full. Whatever you post on the site should have a strong purpose and should convey about your brand. More importantly, you need to optimize the footer of the website.

    Create and maintain a relevant Blog

    You need to keep posting new and fresh information in the blog. The posts should be published very often to let the customers land on your blog for new information every week to hog the latest information about your company’s products or services. You need to post the content related to your domain and area of expertise. The blog posts that are really intriguing would be shared by the customers on their social media pages. This helps you gain more page views and traffic. It is not advised to recycle the post from your same site instead try to come up with fresh and SEO-friendly articles to keep the audience engaged on your blog for a long time besides compelling them to come back to your blog again and again.

    If you are not a good writer, then you can hire a marketer or copywriter to write fresh and professional content every week.

    List your business in Google My Business

    Today, the internet users are totally depending on Google to find a piece of information about a topic or want to buy a product from a specific manufacturer. Google will show the results of all the service providers who are providing the service or product similar to the ones you are selling when the user searches with the keyword similar to your product. The best way to increase the traffic to your small business site and to your brick and mortar store is to list your business in Google My business director. This helps you get local customers walk to your store to buy your products.

    Google My Business is an online directory where all the small businesses list in it. Whenever a customer near to your locality is in need of your service, but is unaware of you, then Google will show up your business address. This person will straightaway reach you, thus helping you gain a new customer and a sale. Irrespective of the business size, every company is getting listed in this director by giving their registered address, website address, phone number and other details clearly. The businesses that are registered in the directory are shown up in the Google Maps. This way you can gain heavy foot traffic. More importantly, customers can add reviews about your product or service to rate your business. You would also receive negative feedback, which you can respond quickly and sensitively. The best part is that, listing of your business in this directory is totally free. From this you can make online business effective and wise

    Refine and polish your site

    If your site is driving a huge traffic, then you need to make it business friendly. It will help to reach to more customers.

    Add a Call to Action button

    When a website visitor lands on your site, he/she will read the content on the web pages and after reading what is the next thing they need to do. When you put a call-to-action button in every page, you can tell them what they need to do after reading the page. The call to action button may be to fill the details to get more information about the company or to subscribe for newsletters or to download a video or to avail the offer. This is the best way to encourage customers to take a desired action.

    The website owners should push the customers into the sales funnel. The website offers the push by motivating the customers to take an action. You need to use your goals on how you would like your business to grow.

    Build a Public Profile

    Marketing is not just about selling your product or service to the customers, but it is about giving solutions and connecting with the people. It is crucial for you to have a compelling “About us” page on your website. The content posted on this page would act as a brilliant marketing tool.

    People who are buying your product would want to know the history of your company and what inspired you to make this product in a narrative way. You need to tell your story to the customer in an interesting way. They should be able to see your passion in starting this small business. Undeniably, behind starting a business there would be a story. So, you need to paint the story well to gain the trust of the audience.

    Learn or Hire SEO

    You either need to learn SEO or you need to hire expert SEO consultants to get the SEO job done perfectly. Undeniably, every website needs to be SEO friendly to stay ahead of the competitors. The site despite of having wonderful content and highly features product, if it is in oblivion, there is no point in having a site. So, it is the job of an SEO expert to throw light on the websites that are lurking in the dark. These people make sure that your site is visible to the audience who are looking for your product or service and ensure that your voice is heard by all the people globally. You would need to create fresh and informative content to drive huge traffic to your site and improve your SERP ranking. Undoubtedly, you cannot bring your site onto the first page of search results overnight. It is time-consuming and a headache job, especially for the businesses that are in the nascent stage. If you have no time to handle the SEO tasks, hire the best SEO and content marketing expert. Ranking your business in Google is one of the main answer for how to make online business effective.

    Make It Easy for Customers to buy your products

    When you have developed a website, you need to navigate throughout the website with fresh eyes and mind or otherwise you can tell someone who has not navigated to your site to navigate and share their experience. These people will give their honest feedback on site navigation. They will let you to know how easy or hard it is to find the products or services you are selling and where does the customer need to go to make purchase. This helps you to work more on the checkout process and give a better shopping experience for the customers. In addition, it also helps you the way you offer the product to the customer. For instance, you can tell the customer to fill the form or questionnaire rather than requesting them to email or call you.

    Consider Your Offerings

    If you have improvised your product or service, there would be always room for improvement. If your business is exclusively done in brick and mortar store, then you need to think of something that you can sell online. There are many businesses that are providing their service to the global clients online. For instance, if you own a hair care clinic, then you can tell the customers to book appointment by filling the appointment form online rather than calling you and booking it. This is the easy and best way for customers to do it. In addition, you can provide customer support either through Skype, online chat or email. This helps the customers to get their query resolved immediately which eventually helps you get more traffic and sales down the line.

    Reaching Out your potential customers

    Once you have developed an appealing site, it is time for you to drive traffic and sales. Add all your potential customers into your database.You need to do email marketing whenever there is a special offer or a new product of yours is released into the market. This email marketing is considered to be cost-effective over the print advertising. When a customer visits your site, it would become a new lead for you. Undeniably, every visitor will land on your site with a purpose, so you should never let go this opportunity rather should turn the prospective client into potential customers.
    When the visitor visits your site, you need to give a special discount or a complimentary product in exchange to their email address. Also, you need to keep sending coupons to their emails to redeem them in your stores after buying one of your products. You need to do everything to collect the email addresses of visitors who land on your site legally. This helps you to push them into the sales funnel and get a qualified lead.

    Create an informative Email Newsletter

    You need to encourage your visitors and social media followers to subscribe for email newsletters. You need to create informative newsletters which the customers or prospective clients should found useful rather than thinking it to be a junk email. You need to keep sending the newsletters about your latest product releases and company updates to the customers from time to time. If the content is fresh and informative, you would get more clicks in the newsletters. The more clicks, the more the traffic to your site. More traffic is one of major solution for how to make online business effective and wise.

    You also need to send coupons to the customers to encourage them to make purchases. You need to add a link to your blog posts in the email newsletters and a call to action button. The email newsletters will help you strengthen the relationships with the customers and will let you measure the performance of your marketing techniques.

    Give offers on special occasions and weekends

    When you give offers or special discounts on your products, you can gain huge traffic to your site. The ideal time to send coupons to the customers is during special occasions and weekends. The offers should satisfy the customers. This is a solution for how to make online business effective and wise.

    Follow up with Old customer

    People who made purchase from you would like to buy from you again and again. Do not let the past customers to slip from your customer base. For that, you need to follow them up by sending regular emails about the latest offerings. You need to send the coupons or offers on the products that they have purchased earlier and request their feedback on the product. You also need to invite them to subscribe for newsletters.

    Scope out Competitors from competition

    If you have set up a nice and user friendly website, it is the right time to do snooping. You need to check the competitor website from time to time to see what are the changes they are making in the site to grab the traffic to their site. You need to keep a close eye on the content they are posting, call to actions and newsletters. You need to come up with the strategy that is more powerful that your competitors. You need to offer a better product to the customers with additional features that what your competitor is offering. It is crucial for you to keep a tab on competitors to check what new is being done by them from time to time. As a small business firm, you need to streamline the process to improve the productivity of your business. Updating your web page is one of the answer of how to make online business effective.

    Getting Social and Share about Products

    Today, social media is used as a marketing platform by all the businesses to strengthen their brand presence. Undeniably, you need to go to the places where your customers are rather than calling them to visit your website. So, social media is one where you can reach the customers in every nook and cranny of the world. You can join all the social media platforms to maintain good relationship with your clients. If you feel you cannot maintain two to three accounts at a time, start with one and then slowly spread across different social media platforms.

    Targeted Social Media Advertising

    When you have targeted ads on the social media, you can reach the customers who are in need of your products to drive them to your website and store. Social media advertising is cost-effective to create customized ads and post in the areas where your target audience are. You need to pick relevant content from your site to create ads to compel the customers to click on the ad

    Create a Brand

    Social media is the face of your business. So, when you are creating accounts give proper naming that will not take a toll on your brand reputation. You need to create an account with the name that is easy to remember about your business by the audience. You need to post the content that is informative rather than posting junk stuff that would bounce the customers. It is recommended to hire a social media manager to take care of your social media accounts and timely postings.

    Cross Pollinate your business

    Promote the content on your website through various channels and also keep posting intriguing posts on social media pages to drive more traffic to your website besides improving the number of followers on social media. You can post something about your business on Twitter with a link to Facebook page. This will compel the audience to click on Facebook link to know more information about what you have posted. You need to engage your customers by posting fresh content rather boring them by posting the same in every social media account. You need to experiment different opportunities on every platform to keep the followers hooked to your social media accounts.
    Never dilute your social media efforts rather keep it effective to attain the favorable results from social media pages. Here are the ways you can embrace to choose the best social media platform for your business and how to make online business effective.

    Connect and Network

    You need to connect with the thought leaders in your domain. It is crucial for you to like, comment and follow their posts and invite them to view your website. You can also rub shoulders with the business leaders to grow your business. This helps you gain maximum exposure online.

    Crowd Source

    Do you know that your customers love a product, but you do not have enough funds to develop it? Though, you do not have enough funds, you need to kick-start a business and get funds through a fund raising campaign. It is paramount for you to express how best the product is useful for the people globally. By telling the pros of the product, you can get the funds to develop the product or expand your business and how to make online business effective and success

    Moreover, the crowd funding campaign will improve the brand reputation and more and more people will love to follow your social media pages. To make the campaign a big success, you would need to add a link to the campaign on your social media pages to redirect the followers to your site to know more information about the products and services you are offering.

    Establishing Expertise

    The business can be expanded by improving the reputation. You can also internet to improve your brand presence not only within your market, but beyond your field.

    Create a Community

    You need to build a community to encourage the interested customers to join. This community will be a great platform for your loyal and like minded customers to join and share their thoughts and ideas. You can create a Facebook group, in addition to your company pages to cater the needs of your niche audience.

    You can encourage your customers to interact in the group and ask questions. You can use this platform to promote your new products and have a word about new offers. If your group is functioning actively, then you would get feedback from your customers which you can use to improvise your product besides maintaining loyal and long-term relationship with them. You need to set rules in the community to avoid people from posting provoking or abusing posts. It is recommended to have someone to moderate the posts to sail the group in harmony.

    Offer Free and quality Content

    People land on the internet to find a solution for the problem or look for the companies who are offering the best solutions for their business problems. If you can provide free informative to the internet searchers on your site, your website would definitely get traffic and good ranking on SERP page. It is crucial for you to create videos, content, info-graphics and share them on social media pages too and  put unique contents. This is how to make online business effective

    If you create something that is useful and creative, then the people liking the post will share these videos, articles and other stuff with the other people in their account, thus helping you get more brand exposure and traffic. Whenever you post something on your social media page include a link back to your website to encourage the audience to read more information on your site besides compelling them to take a desired action.

    Marketing Techniques

    Few of the tips that are given for the best content creators include

    Teach Classes

    If you have knowledge on any topic in your industry, you can share this on your blog or website for free instead of using it as a marketing trick. You need to host classes in online to impart knowledge to your customers. You can archive these videos to let customers refer whenever they want. Also, you can make how to videos and share them on your social media accounts. You also need to encourage customers to suggest a few topics on which you can create videos.

    Host a Free Question and answer session

    You can ask the customers who land on your social media pages, blogs or website to send their queries related to the subject directly to the provided email or fill in the feedback form. This works wonders for the consultants.
    For example, a baby sleep consultant can jot down a few questions and post them on the blog or site to let the parents answer them. He/she can create a video out of those answers. This helps the consultants to give a solution for a few specific problems. It is also very helpful to keep the questions and questions that were probed in the past on the website for reference.

    Spread the News

    Improve brand reputation of your business and show your area of expertise by taking part in Help a Reporter out (HARO). This is a free database that is acting as a platform to connect both the reporters and sources. When you register on this database, you would get a few queries from the reporters which you need to answer to show your prowess in your field. For instance, if you are a dietician, then the journalist asking you something related to diet and you giving the potential answer would improve your reputation in the market. This improves your business credibility and also gives a quality link to your website. You can tell the questions that you have answered a journalist on your website and share this news on social media accounts to get more exposure. Spreading news about your business.This is how to make online business effective and wise.

    Adding Things Up

    When you want to grow your small size business, you should be keen on numbers. You need to track all your marketing efforts to let know which are working great and which are debacles for your business of a specific market.

    Track Key Metrics

    You need to track the performance of your marketing efforts and this can be tracked with analytics where you can get the number of page views, clicks and opens. This helps you to know what works better for your specific market. Also, this helps you to know the kind of blog posts; content offers and discounts are appealing to the audience. You should always experiment new campaigns and use A/B testing to fine tuning your marketing techniques. This A/B testing will give you the best marketing technique that is helping you get more clicks, subscriptions and opens from your potential customers.

    If you want to really grow, you keep experimenting with different marketing techniques rather keeping your developed website aside and forgetting about it completely. It is crucial for you to monitor and measure all the factors carefully.

    Know Your Costs

    When you are growing in the business, you should keep track of your costs and expenses. Undeniably, budget would be low for small businesses, so they need to spend every penny wisely. Two factors that you need to watch closely include.

    Cost per Lead

    A lead is something that you get when someone downloads your app, subscribe to newsletter, and request more information and so on. No matter whether you are collecting customer details at a trade show, or getting an email address through newsletter subscripting or creating sharable infographics on social media, you should count every penny and you should know whether you are getting high return on investment or not.

    This can be calculated by dividing the amount you spent on marketing by the number of leads you have generated. You need to keep asking yourself, whether the amount you are spending on marketing is giving leads or not. If you are not able to generate the leads more than what you have invested, then it is time to try a new tactic.

    Cost per Sale

    You need to calculate the efforts, time and money spent on each sale. This should be calculated by dividing the amount spent on finding a new customer by the number of customers who have made purchases or availed your service. If the cost per sale and the amount you have spent in manufacturing a product is less than the sales price, then you made a profit.

    You need to dive in-depth to analyze the cost of each offering and in addition, you also need to find the lower cost per sale. In addition, you also need to put efforts in grabbing the attention of customers to purchase your products. If there a few products that are not giving profits, then you need to make necessary changes to increase profits or decrease the cost to produce them.

    Breaking the Rules

    You need to take suggestions of the industry experts to pull the eye of the customers to improve sales and scale up your business in online. However, it is not advised to practice every strategy that is told to a small business owner, since it may turn your business stale. You need to follow the unique strategies that are not followed by other sites to scale up your business to newer heights. You need to keep a close eye on the analytics to find what your audience are exactly looking for in your business. Try to come up with the solution by breaking the rules.

    For instance, take freely available content. Everyone loves to hog on free content as it is available to everyone and everywhere. When you are charging on content, it should be something worth reading. Few of the unique contents include, recipes, knitting patterns, customized diet plans, etc. You can charge a few bucks on every newsletter you send to the customers, if the content in it is highly worthy to the reader.

    There are a few technical bloggers who are posting informative content and are charging a small price from its subscribers. This small cost is helping the blogger to run this blog effectively while the customer to get latest information on technology. This model is win-win for both the blogger and customer

    Internet is growing day by day and is a great place to experiment with new marketing techniques. Every business can embrace new ways to grow their business online.

    All these are the formulas for “how to make online business effective and wise

     

    All the best..!!!

    7Sep, 2016
    Start Your Career With SEO

    start your career with seo

     

    Start Your Career With SEO, career opportunities are available in many business field. So Search Engine Optimization is first career choice for students. Search Engine Optimization (SEO) is becoming one of the most important career in world. Search Engine Optimization is the process of improving the visibility of a website on organic (Natural SEO) search engine result pages ,by incorporating search engine friendly elements into a website.

    What is SEO

     

    search engine optimization

    SEO (Search engine optimization) is a internet marketing strategy. It considers how search engine works and what people search for the actual keyword typed into search engines. Optimizing a website may involve editing its content and HTML page. If you starting an SEO project, the site owners should carefully read the webmaster guide lines. The Search Engine Optimization is  used to increase the no.of visitors to a website by obtaining a high ranking  in the search results.

    Search Engine Optimization plays an important role in online business field, such as flipkart, snapdeal etc. SEO methods can be separated into organic and non organic. Organic SEO is generally called as natural SEO. It takes more time to execute and get longer term results. Non organic SEO is also called as  Artificial SEO get quick results and the effects are generally less effective  compared to organic SEO. The non organic SEO based on search engine marketing which involves paid advertising, pay-per-click advertising as well as paid affiliate marketing.

    Reasons to Choose SEO Career

     

    Now a days increasing demand of SEO service, the employment opportunities in the industry are also increasing. When site having increased in number and doing great business, an expert SEO has become the need of the companies. Also expecting more job opportunities in DIGITAL MARKETING field .

    Why SEO Field is High Demand

     

    • Large brand advertisers are using SEO actively in india & internationally.
    • Growth in the number of local search request with mobile web searches.
    • Direct marketers are increasingly adopting SEO.
    • Increased use of search engine to look for information on web year on year.

    Benefits and Salary

     

    The average pay for a Search Engine Optimization (SEO) Analyst is Rs 159,814 per year. Depending on different factors like Years Experience, Employer Type, City, Company Size, State or Province, Certification etc. If you are in United States then the chances are better because companies offer better pays for SEO Professionals which range $32,312 – $49,257. The overall income atleast 10 times more than what Indians are paid.

    Scope of SEO

    scope of seo

    SEO is the force behind the success of the company. Internet marketing is a large industry everyone is accepting the changes in business fields. The top companys are keeping huge budgets for internet marketing. There is a huge scope in this field as every web projects needs traffic from the Search, hence everyone is looking for optimizing their websites to rank in the top of the Search Engine Results.

     

     

     

    22Jun, 2016
    Scopes of Digital Marketing in IT

    Scopes of Digital Marketing

    Scopes of Digital Marketing? By the time you read this blog I’m sure that you’ll be confident and satisfied that a carrier in Digital Marketing is the best choice to better growth in It Industry. Digital marketing is very important factor in our IT world and it have many scopes of Digital Marketing. Now, Digital Marketing is not an avoiding factor it is very important in industries and Its scopes. Now The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career scopes. The digital economy is growing 10 times faster than the traditional economy and the Firms are also follow that ways. Now Every firm has make websites and online tradings for increasing popularity and business. Digital Marketing provides you with various scopes. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

    scopes-of-digital-marketing

    What is Digital marketing?

    Digital Marketing is the new age marketing. Digital marketing is a set of programs for the marketing of services or products using digital technologies in internet. The Digital Marketing has developed since the 1990s. It has changed the way brands and businesses utilize technology and digital marketing for their marketing in 2000s. Now digital Marketing has many scopes in IT industry.

    Scopes in IT

    Comprised of several things like SEO, SMM, SEM, Content marketing, social media marketing,  etc. digital marketing has a very good scopes. As each and every business is going online by creating websites and apps, the future of digital marketing is getting stronger. Digital marketing scopes are search engine optimization (SEO), search engine marketing (SEM), content marketing, influences marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. You have 5-7 years of experience in Digital Marketing, you can Improve and grow as marketing manager.

    Areas of Digital Marketing

    • SEO(Search Engine Optimization)
    • SEM(Search Engine Marketing)
    • Content Marketing
    • SMM(Social Media Marketing)
    • MM(Mobile Marketing)
    • Email Marketing
    • Web Analytic

    digital-market

    Earnings of Digital Marketing Field In India

    The salary majorly depends on the type of organization and your role. My Expectation of salary is given below:

    Digital Marketing (Manager) 4 lakhs to 10 lakhs
    SEO expert (Manager) 3 lakhs to 7 lakhs
    SEM/PPC expert 3 lakhs to 5 lakhs
    Web developer 3 lakhs to 6 lakhs
    Social Media Manager 3.5 lakhs to 7 lakhs
    Content Writer 2.5 lakhs to 5 lakhs

    Digital-marketing-salary

     

    seozooms.com more information in Digital Marketing that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical information while chat with our experts.

    Scope Of Digital Marketing In India

    In our India only 16% people was using internet till the end of 2013 and usage of internet is increasing by 15% and its reach to 31% in 2014 and increase rapidly day by day. Now in our India34.5% people was using internet till the end of 2015 and usage is increased.

     

     

     

    10Sep, 2014
    Online Marketing Tips for Small Business Start ups

    Online Marketing Tips for Small Business Start ups

    Online Marketing Tips for small Business Start ups. This article helpful for new comers. Online marketing activities for any small business start up is only do it yourself process if you can effectively plan, process and carry out. Here are some useful tips connected with online marketing for small business start ups. Hope these simple steps can help you in bringing effective results for your business.

    Online Marketing Tips for small Business Start ups

    Website marketing

    Online Marketing Tips for Small Business Start upsFor getting online customers you may need a website. But it does not mean that it is necessary to have a heavy website. And it is also true that companies used heavy websites failed many times.

    If you wish to run your start up simply without a paid website, you can opt for free blogs and used free blogging platforms like blog spot, word press etc. for creating you company profile. The website design and layouts can be made suitable for your business category. But the entire website, pages should be easily loading and user friendly.

    Social Media Marketing

    Online Marketing Tips for Small Business Start ups

    Create social media profile pages about your company organization. Use your company logo, use unique descriptions, and be active in posting, sharing, responding to responses. Social media platforms like Facebook, Twitter, Linkedin, Google plus, Pinterest etc. are highly influential among internet users. Millions of people spend hours in their social media profile pages. If you can make your company profile visible to them, it will help your business in improving popularity, promotion, business conversions.

    SEO – Search Engine Optimization

    SEO online marketing tipsSEO or Search Engine Optimization is not a new area in online marketing. It enable many leading companies in the world to attract and achieve thousands of online customers through search engines. So optimizing your company website for getting listed in search engines like Google, yahoo, Bing etc. can drive huge amount of internet audience to your website through search engines.

    PPC – Pay Per Click Advertisements

    online marketing tips PPCPPC or pay per click advertising campaigns are most effective online marketing chance for new start ups. Because other forms of online marketing ways like social media and SEO needs more time and those are gradual process which needed many formal qualifications needed such as influence, trust, authority, etc.

    Content Marketing

    small business tips content marketing

    Content marketing is an effective online marketing door for companies which are looking to build up a brand image with their marketing processes. It includes utilization of blogging, promotional phases, sharing chances, additional add on for generation of interactions and responses.