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5 Reasons: Importance of Blogging In SEO

importance of blogging

Here we can see several reasons for the Importance of blogging in SEO. which means blogging allows you to share information about your website or a business and its services. We can write our thoughts, ideas, and experience in one place. So blogging helps to improve our business in search engines.

Blogging is very helpful for increasing our SEO quality. It will boost our SEO position. We can give the correct answers to our customer’s questions. Blogging in SEO means, it is a process with help of technical and on-page SEO techniques. it will increase your blog’s visibility in organic search.

To drive niche traffic to your site, you need search engine optimization, also known as SEO. You improve the chances of appearing on the top of search engine results when you optimize your web pages for search engines. As a result, SEO increases the chances of your site ranking.

  1. A blog keeps your website up-to-date and fresh.
  2. Blogging Helps You Target Long-Tail Keywords
  3. Increases Organic Search 
  4. Helps You in Internal Link Building
  5. Opens Up Backlink Opportunities 

How Does Search Engine Optimization (SEO) Work?

On-page SEO and off-page SEO are two ways to optimize your website for search engines. 

On-page SEO involves optimizing the content of your web pages to make them more valuable and helpful to users and search engines. On-page SEO tactics include optimizing metadata, content, internal links, etc.  

Off-page SEO means optimizing outside your website to rank higher on search engines. Link building, social media sharing, brand mentions, and other off-page SEO techniques are examples.  

Does Blogging Help SEO?

You can boost SEO quality by positioning your blog as a relevant answer to your customers’ questions. In addition, on-page SEO tactics can help your blog posts rank higher in search engines and make your site more attractive to visitors.

When you create a blog, you’re able to reach a wider range of search queries. For example,
If a person searches “ Importance blogging In SEO,” you will get up blogs like this one from search results. It increased the visibility of your business.

when a blog is created at that time it, directly and indirectly, gives more benefits to SEO.
When you blog, you’re educating potential customers on a particular topic. Get more traffic to your website through a blog. so we can say that the importance of blogging is a key part of SEO.

A blog keeps your website up-to-date and fresh.

When you find a website that hasn’t been updated in years, you probably lose some trust in what you see. Alternatively, the company may have gone out of business entirely, or the website may be displaying information that had been debunked or changed since the last update.

Searchers don’t want outdated information from Google. On the contrary, regularly updated websites indicate that the website is alive and offers fresh content. In addition, search engine algorithms will index your website more often, keeping it on their radar for longer.

There’s probably no need to update your homepage often, so a blog would be a better way to keep your website fresh regularly.

Blogging Helps You Target Long-Tail Keywords

Long-tail keywords are composed of 3-5 words. They generate more specific queries than general keywords of one or two words. Did you know that 70% of all search queries contain long-tail keywords? Therefore, you need to optimize your blogs for long-tail keywords to get high-quality traffic.

However, long-tail keywords are pretty challenging to target through regular landing pages. Blogging helps to overcome this problem.

Increases Organic Search 

70-80% of people ignore paid search results, clicking only on organic results. Think of organic search as your grocery store produce. The term “organic search” refers to a search in its natural way.

When you write a new blog post, you create a unique URL for your site – and every new URL increases your website’s chances of ranking in search engine results.

Even though blogging takes time, you can carefully select keywords and topics that make you look like an industry expert and earn higher search engine rankings.

Helps You in Internal Link Building

When you begin publishing blog posts, you’ll notice that the opportunities for internal linking will blossom. By adding more pages on related topics, you can naturally link them together.

By strategically using the anchor text, you can better tell Google what the page you’re linking to is about – strengthening its link to your target keywords.

Opens Up Backlink Opportunities 

External links are just as crucial in the SEO process as internal links. However, while internal link building is easier, external link building is much harder. It is the most challenging part of SEO. In Google’s view, quality backlinks indicate trustworthiness and authority.

Your blog will gain more links if it is of high quality.

You can read more blogs in seozooms.

How To Add Location Extensions In Adwords?

Adwords is a powerful tool provided by Google to market our products and services easily. In the recent time, Google starts to update their various products with new advancements. Here we are sharing some important information related to How To Add Location Extensions In Adwords.

What is Location Extensions in Adwords?

Location Extensions in Adwords

The location extensions used in Google Adwords help the businesses to include their location along with their Google Ads. Today we will help you to understand the need for location extensions and the best ways to use them.

Why Location Extensions Important In Google Adwords?

The location extensions in Adwords help you to get in touch with your potential customers locally. The SERP rankings according to the local search traffic will give you the benefits. Most of the people who are searching the internet using Google for a particular product or service or a business can easily locate you. And the Google AdWords with location extension will have a clickable phone number which will be seen on the mobile devices. So the location extensions in Adwords will attract the local customers easily.

How To Add Google Adwords Location Extensions?

Adding location extensions to Google ads is really easy. We need to create it at the campaign level. We can add the location using the Google places account or by creating a new list. If you are syncing the Google places account then it will contain all the information about your business.

After adding the location extensions you will get the data about specific extensions. You can use various map icons and business images for your location extensions. If you are using clickable elements for your location extensions and it must match your branding and landing page experiences.

Your campaign settings will help you to identify the potential customers easily. Here the reports will also help you to test various favicons and business images according to the campaign.

The need of Google Adwords Location Extensions

In the updated Google Adwords platform we can see various campaign types. If your ad has a chance to shown in local search queries, then the use of location extensions will help you to reach more customers. This will support your local online marketing efforts.

We can check how each campaign can do better by using location extensions.

AdWords Location Extensions & Mobile Campaigns

adwords Mobile Campaigns

The mobile campaigns will have a click to call action, which helps the potential customer to connect you with an ease. In this way, most of the companies got a good return on investment. The mobile campaigns are providing good results when we compare with desktop ads.

AdWords Location Extensions & Content Network Campaigns

The content network ads can show location extension information which can be monitored easily with the help of reports.

AdWords Location Extensions & Campaigns For Multiple Addresses

If you are planning to advertise for a chain of stores then you need to map the campaign strategy. So here you need to identify the local traffic and the returns that you wish to get back. The priority here will be given to ROI, geography, the budget for AdWords etc.

In each campaign, you can add up to 4 locations. And if you are adding 4 different locations then you should take care of each location that must match all the keyword targets set up in the campaign. If you are adding 4 locations then you should also describe the offers or products in your ad copy as well as keyword lists which helps Google to serve the Ads to a relevant location easily.

Here each place has its own specialty and the product set or service you provide for them may differ in some cases. For an example, if you are focusing on a remote area, then the high price tags may not work. And if you are focusing on any cities then they may accept some high price tags. So preparing campaigns will also need to do a little homework regarding the geographical location and the people’s mindset which will help you to get better results. You could also activate the messaging section in which you can respond to each query easily. This will improve the return on investment that you expect from Google Adwords.

If you are enabling location extensions in a large and complicated campaign setting, then you should take an extra care and work volume. But most of the cases the local search volume always give better results for your work. That’s why enabling Google Adwords location extension is the best way to tackle the local search.

How Will a Blog Help Website in SEO

webvsblog

How Will a Blog Help Website in SEO

How Will a blog help website in SEO? Blogs are highly helpful for website in SEO. But installation or creation of a blog does not guarantee any SEO improvements. If the blogs is regularly updated with new posts, with fresh content, relevant topics, the website site will surely get improvements in its search engine ranking. A website with regularly updated blog keeps the website changes regular and the crawling process will also bring certain impulses to its overall improvement in search engine ranking, authority, trust, traffic ranking, more organic visits etc.

If a website get crawled by search engine robots regularly and the spiders found there is a regular updation of content, text, images, the website will surely get some plus marks for its regular updation. For a website created for business and branding purpose, regular changes in content, text, images etc are not a silly matter. If the website is made in a static manner, it is really a big task to change it regularly.

There are several benefits a website can achieve through blogging.

Blogs can keep the websites lively. Especially if there are periodical posting or publishing of new URLs in the form of tips, articles, awareness etc it can keep the feed rate of website in a lively manner. If the posts published in the blogs are in a well optimized manner to be listed in Google, popularized and promoted via social media websites book marking website, it can bring comments, more responses, social signals branding etc. to the website.

Once the published blog posts are getting more comments, get noticed by many online audience, it crawl and cache rates of the website will periodically improve. It will boost up the traffic ranking, search engine ranking authority, trust value, page rank etc of a website.