In learning SEO basic, knowing the URL structure can help your website in getting category wise identity. SEO Tips on URL Structuring one of the best way to arrange your website pages. If your website have many pages, using structured URLs are highly advised.
SEO Tips on URL Structure for small websites
If the website is have very less number of pages, keeping all files at the root directory will be good. But the connected files such as page components like images, css, java scripts etc can be kept separate folders with in root directory.
example.com / about.html or about.php
example.com / services.html or services.php
example.com / contact.html or contact.php
SEO Tips on URL Structure for website with large number of URLs
But in the case of website with lot of files need to be structured matching to its topics.
If your website have 4 tabs in your main menu, like home, about, services, contact, you can keep the about us file and contact page file with in root directory.
If you have many types of services it will be good to keep all pages coming under service pages with in a separate folder named services.
If your services includes, SEO, SEM, PPC, Video Marketing etc, you can structure your URLs like given below
example. com / services / SEO. html or seo.php or seo.asp
example. com /services / SEM .hml or sem.php or sem.asp
example. com /services / PPC . hml or ppc .php or ppc.asp
example. com /services / Video-Marketing.html or video-marketing.php or video-marketing.asp
If your service menu have sub service category, you can again structure like given below
example. com / services /data-entry/online-data-entry.php or online-data-entry.html
example. com / services /data-entry/offline-data-entry.php or offline-data-entry.html
example. com / services /data-entry/excel-data-entry.php or excel-data-entry.html
example. com / services /data-conversion / xml-conversion.php or xml-conversion.html
example. com / services /data-conversion / html-conversion.php or html-conversion.html
SEO Tips on URL Structure
Use descriptive URLs mentioning the pages with file name described with keywords. Using dynamic URLs and id calling type may give less relevance in SEO. If your CMS system is not allowing a permalink with structure descriptive keywords, don’t forget to add the expected keywords in title and header (h1 / h2) tags.
Don’t try to use long descriptive URLs. Deep URL structures also can be simply avoided. For example don’t try to adopt very deep type of URL structure like example.com / services/ data-entry / online-data-entry / excel-data-entry / excel-data-entry-services.html
Because it may be time consuming one to read, sometimes it may confuse both bots and users. Users can easily remember short URLs made with right keywords. Long deep URLs may get less crawl rate when compared to other files in root directory and secondary directories.