Brahmadas, SEO Consultant & Content Marketer India

11Sep, 2017

SEO Tips For Social Media Marketing

I wish to share some SEO Tips For Social Media Marketing. Mainly small business management must use all possibilities of social media websites as main resource for promotion and overall publicity of their website and its pages. That is, old SEO practices like link building and automation does not bring any SEO benefits to their websites. If the small business owners are decided to invest on search engine optimization, they will have to use social media resources for achieving social signals. It is more effective than back link building.

Useful Social Media Resources

Blogging

Blogging is not a new feature today. But it is the right time to choose blogging option and effective utilization of content marketing ways to promote your website and service pages. WordPress, Drupal are the most SEO friendly blogging platforms used in websites. WordPress blog installation and its post publishing with quality content on relevant topics can bring better social signals for obtaining domain and page authorities. SEO Zooms promote and provide adequate consultation and advice on effective usage of blogs.

Social Media Websites

There are several social media websites which are considered as best resources for achieving potential social signals in SEO. Facebook, Twitter, Google plus, Linkedin, Stumble upon, myspace etc are highly relevant social media websites. Creation of social media profiles and its optimization, adding adequate links to the website are more basic steps in social media promotion and marketing works.

Facebook

Creation of facebook pages, posting and sharing of relevant webpages and adding videos can make your facebook page engaged with your facebook friends. Once an appropriate facebook page is created with adequate description and images, it can be published and promote among the friends and followers. If the page can achieve lot of likes, shares and comments, then the page will achieve good page rank. It can be also individually listed in the search results. The page rank, page authority etc, achieved by facebook fans page can be effectively utilized for promotion and for SEO for connected landing pages or service pages.

Twitter

Twitter is a strong social media with high potential and highest page rank and domain authority. Its real time activities and quickness in communication brings better page rank for its profile pages. Once the twitter profile is optimized with best authority followers and regularity in normal tweets, the linked website or web page will gain more ranking and authority. Twitter helps to organize people into a list and allows you to follow anyone, it will help you to select possible customers.

Linkedin is most qualified social media website for getting quality visitors. As far the quality of visitors increases, gradually the chance for business conversion will also increase. Mainly the quality professionals all around the world are using linkedin. By adding rich visual content to your linkedin profile will improve visibility among networks. So the visits coming from linkedin will also be appreciable.

Pinterest is a social media website designed for getting more page rank and visitors. Helps the users to share and save the posts or contents to pinboards. The users can also share and like what other users have pinned. Also helps the users to pin multiple features of product in a single pin, which allows the customers to see different features.

In social media marketing, content is the king. There is so much importance for the content in online marketing. It improves the visibility of your webpages. Content provides communication between firm and customers. The content length is not the main factor, what matters is, the customers should be able to understand what is given in webpage. By this, you can also attract fans and followers by clicking on and enhance your site. If social media marketing is your objective,then content strategy is really important in it.

These all are the main SEO Tips For Social Media Marketing.

You may read the previous post Best ways to use Facebook for Internet Marketing

2May, 2017

How to do Keyword Research and Analysis in SEO : By SEO Zooms

Source: How to do Keyword research and Analysis in SEO : By SEO Zooms

Keyword Research and Analysis is an important part in SEO. Analyzing the nature of business is first part. Conducting effective keyword research is second part. Keyword research includes studying the business possibility & relevancy of keywords. Most potential keywords must be identified for better results in SEO. The keywords identified must have relevancy, search volume & business chances. If a non-relevant keyword is used in seo visibility, there cannot be any any business conversions.

Keyword Research Tools

There are lot of keyword research tools available online. Most of those tools may give a row data about keyword search volume & competition. Choosing a keyword by analyzing its search volume and monthly demand is foolishness. Because if you choose a wrong keyword or a non-relevant keyword for your SEO campaign, it wont work. If the business conversion possibility of selected keywords can be identified, your research may give good results. Some keyword research tools gives keyword difficulty scores. Where we can understand the competition level or the push pressure by other competing websites. So depending keyword research tools may not give perfection for your keyword selection. If the keywords identified using keyword research tools are potential for the business, the results will definitely bring better Return on Investment.

Here are some useful Keyword Research Tools

Google Keyword Planner

Google keyword planner is free tool available with Google Adwords. Before it was independent keyword research tool. It was available with a simple Google search. But now you have to sign up with Google Adwords account for using Google Keyword Planner. You can use your Google account for conducing research in Google Keyword Planner.

SEM Rush – SEMrush.com

SEM Rush is one of the golden tool you can use for your keyword research and analysis. Easy research based on related keywords, competing websites in organic and paid way etc. area main advantages of this tool. Even if this tool is also free to use, there are number of limitations.

Additional Tips Connected with Your Keyword Research

Use long tail keywords which are relevant for your business.

Always discuss with the client / business owner / persons concerned before finalizing the keywords.

Use different tools for your keyword research.

Conduct a search in Google ( identify the related keywords, suggested keywords and select relevant keywords form there). Google always show many keywords after their search results, saying searches related to your keywords.

Save

28Sep, 2016

How Google Panda 4.0 Update is working like a strong content filter

For Those of You Who Are Not Aware of the Google Panda

Google’s Panda Update is a content filter implemented in February 2011. Like the older version of Google Panda update 4.0 is also connected with content quality. Google panda has another name called Google farmer updation. The former version of Panda were installed as permannent filters in Google algorithm. Filter in the sense it will avoid law quality contents and duplicate contents from web pages.

Punishable activities under the Google Panda Update 4.0

As we said Google panda is a content filter,so the content filter includes

Content dupication
Using low quality content
Spelling mistake,grammar mistake
thinny pages
content spinning

Many expert researchers have already published many articles stating the importance and strength of the Panda Filter.

Google authorities have mentioned about Google panda as Google Search Engine Algorithm Updates which aims avoiding web pages published with low quality contents and duplicate contents.

Implementation of Google Panda update, Version 4.0

In 2014 May,Google panda update, version 4.0 has released. It has added as a permanent filter in google algorithm.Google panda update, version 4.0 the key measurement for ranking the website top. The contents which were eliminated by the panda temporarly stored in a place known as sand box. Panda version 4.0 is a major update to the data refresh versus actual algorithm. Google panda update 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.Panda is upgraded as a website ranking algorithm. Panda allows Google to take quality into account and adjust ranking accordingly.

Latest Details about the Panda Updation

The latest details we got from googles is that, no panda updation has done for last few weeks. But webmasters and SEO are not still beliveing about goodle panda updation has not made on last weeks even though the this statement has made by Google.

3Jun, 2016

White, Grey & Black Hat Practices in SEO

Owing to the rising importance of search engines like Google, SEO is a much in-demand internet marketing strategy. We know that search engine optimization or SEO is the process by which quality traffic of large volume to a site can be improved. However, as with all things in life has a good, fair and right way of doing things and a bad, unfair and naughty way of doing things, SEO too has its way. So let’s see what are the different seo hats.

If you are the one doing SEO, you must clearly know the following concepts :

Black Hat SEO
Grey Hat SEO
White Hat SEO

shades of seo hats

Image credit: Google Blogoscoped

Now you must be wondering, do SEO’s actually wear hats? No, we don’t actually wear any hats because Hats are just a term used in the search industry to explain tactics to those outside the industry.

So now that you understand that hats are just tactics, let’s get to know what does the different hat colors mean?

What is WHITE HAT SEO ?

White Hat depicts a 100% pure SEO practice. White Hat SEO refers to the use of creating content for users and not solely for the purpose of search engines. White hat SEO not only follows all SEO rules & guidelines but ensures that all content indexed by search engines is the same as the content that a human user will see. It focuses on readability, relevance and well-structured content that will help people to read effortlessly. Also, it focuses on cross-linking pages internally on a website wherever appropriate and build relevant inbound links from trusted sources.

Going white hat means going by the search engine’s rules and regulations. If you go by the rules of search engine, it is less likely that you’ll be affected when an update comes. Whit Hat SEO is also called called Ethical SEO.

Some of the techniques that are typically used in White Hat SEO include using keyword by keyword research, rewriting meta tags to be more relevant, back-linking, link building as well as writing readable content for human readers. Those practicing White Hat SEO are expected to make a long-term investment on their website.

Impatience, budget, and lack of understanding lead to the need for a gray hat plan.

Top 5 White Hat SEO Practice – Ethical SEO Hat

Let’s rush through the top 5 white hat SEO practices that will have a positive effect on your search position among the different seo hats practices:

Quality Content – There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content.
Titles and Meta Data – Providing pages with proper titles and meta data is essential. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
Keyword Research and Effective Keyword Use – Create your website with keywords and key phrases in mind. Use the keywords and key phrases you’ve identified effectively throughout your website.
Quality Inbound Links – Having inbound links to your website can be considered good. Good links are links from other web pages that are highly regarded by the search engines and are contextually relevant to the content of your page.
Internal Linking – By far one of the easiest way to help your website to rank well on search engines is to make it easier for search engines to make a way through it.

What is GREY HAT SEO ?

Grey Hat is something that neither belongs to White Hat nor Black Hat. Grey Hat SEO is the practice of technically using legal methods to improve your site rankings, but which are ethically unreliable, and could one day become a Black Hat method. A proper understanding of Gray Hat SEO is important because it could either improve your site’s ranking without negative consequences, or it could cost you loss in thousand of traffic. For example, click bait. Click bait refers to a practice where someone posts an eye catching link or a piece of content that encourages a reader to click and read more.

If not careful, grey hat can appear to slip into black hat SEO.

Top Grey Hat SEO Practice

Let’s rush through top 5 Grey Hat SEO practice among the different seo hats practices:

Three Way Link Exchange – Reciprocal links and link exchange has been the most widely used link building practice for years until Google made it more difficult devaluing such links in it’s algorithms.
Article Spinning – This is an SEO technique by which webmasters post a unique version of relevant content on their sites.
Buying old Domains – Some SEO’s buy old domains with authority and back-links, and use them to link back to the other sites they want to rank well in the search engines.
Buying Expired Domains – Some link spammers monitor DNS records for domains that will expire soon, buy them, link them when they expire and replace the pages with links to their pages. However, google resets the link data on expired domains.
Google Bombing – The terms Google Bomb and Google washing refers to practices such as creating large number of links that cause a web page to have higher ranking for searches on unrelated keyword phrases.

What is BLACK HAT SEO?

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focuses solely on search engine rankings and not a human audience. They usually include characteristics that break search engines’ rules and regulations, create poor user experience and unethically presented contents. Black hat SEO practices can yield quick results but there is a higher risk of penalty if discovered. It is a short-sighted solution to the long term implications which can be disastrous for your website and in turn your business.

So if you were using Google as your master, buying links would be considered black hat. If Bing is your master, something such as buying Facebook likes would be black hat.

Black hat tactics are generally the targets of Google updates such as Penguin and Panda and can be seriously detrimental to a site if they are discovered.

Some techniques used in black hat SEO include keyword stuffing, link farming, hidden texts and links and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques. Therefore, to survive a black hat SEO practice is incredibly difficult because you have to get under the radar not to be discovered, and not to get your client fire bombed.

Top 5 Black Hat SEO Practices to Avoid

Let’s rush through the top 5 black hat SEO practices among the different seo hats practices:

Hidden Content – placing of keywords in white text on a white background in order to attract search engine spiders. Top in black hat seo practice list.
Spamdexing – practice of repeating unrelated phrases to manipulate the relevancy or prominence of resources indexed by a search engine.
Keyword Stuffing – practice of packing long lists of keywords without proper formation.
Doorway Pages – pages designed for search engines and not for the end user. This is a fake page that user never gets to see and is constructed only for search engine spiders so as to trick them into indexing the site higher.
Link Farming – Link farms have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating.

Conclusion

I hope now you are clear that going white hat means going by the search engine’s rules and regulations and going black hat means going against the rules and regulations of search engine. If you go by the rules of search engine you won’t be affected when an update comes. But if you go against it, your site might get banned and de-indexed as a penalty for using unethical techniques.

So which Hat do you really wear? Which Hat are you supposed to wear? If you can answer these, then I have accomplished my task to correctly convey the topic. If you have any doubt regarding the topic, please free to leave comments!

white hat or black hat seo

19Apr, 2016

Top Paying Adsense Keywords 2016

Highest Paying Adsense Keywords

How to find high paying adsense keywords will be main research topic and much time spending activity for Google Adsense publishers. Because there are many adsense publishers who got increments in their earnings by selecting their topics on basis of high paying keywords.

Here are some top paying adsense keywords which are discovered by my research. Hope these keywords can help you if you are are Adsense publisher and wish to increase your adsense earnings. If you can research on the topic related to keywords which has high CPC (Cost Per Click) value, and if those keywords can have google number of search volume, the google adsense earning can be increased to better heights.

15 High Paying Adsense Keywords 2016

Here are 10 top paying adsense keywords 2016 listed for you if you are an adsense publisher. Enjoy publishing with goole keyword research and produce a best content suitable for the keywords. Optimize the content and publish. Conduct proper SEO so that you can get best search engine ranking for these keywords. And start monetizing your blog posts. Check the improvement in Google adsense earnings.

1) auto accident lawyer houston tx (522.36)
2) truck accident attorney houston (468.20)
3) car accident attorney sacramento (465.06)
4) personal injury attorney san bernardino (458.47)
5) car accident attorney georgia (454.28)
6) workforce management software call centers (444.91)
7) workforce management software call center (444.91)
8) auto accident attorney in los angeles (431.03)
9) mesothelioma claim (410.48)
10) drugs rehabilitation centres (405.39)
11) dallas truck accident lawyer (401.14)
12) u 3 (393.76)
13) private cloud solution (379.26)
14) accident law firms (376.58)
15) cloud infrastructure (369.75)

Read Google Adsense Related Articles & Tips

If you like this blog post about Top Paying Adsense Keywords 2016, please feel free to share your comments. If you use these top paying keywords and succeeding in improving your Google adsense earning, you can definitely respond. If you are highly passionate about research and writing about Google adsens and its related tips, you should surely subscribe for this website. So that you can get many posts and articles related topics like highest paying adsense keywords, high paying adsense keyword ideas, high paying adsense keywords trends, highest paying keywords adsense tips, how to find high paying adsense keywords write ups, researches, adsense high paying keywords 2016 etc. into your email. Subscribe with your email address so that will never miss any blog posts published in this category. Subscribers can also gain credibility of contributors and authors. So you can also share your contributions and articles on Adsense earning tips in this website blog posts.

Top IT Related Highest Paying Adsense Keywords

Hi here are some of IT related highest paying adsense keyword. These are the IT related keywords for which the advertisers are paying high CPC (Cost Per Click) value to Google. If you keep IT related niche in your blogs and adsense publishing websites, you can include these type topics and related articles to increase the earnings for your IT related articles and blog posts.

1) workforce management software call center (444.85)
2) private cloud solution (379.26)
3) cloud infrastructure (369.75)
4) cloudplatform (364)

Tip of the Day : Find high paying keywords which has less keyword difficulty and high search volume so that your blog / website can make you a millionaire quickly.

19Sep, 2015

How to Prepare SEO Friendly Articles

Seo Friendly Articles Construction

Seo friendly articles writing can be done very easily. Are you much worried about Seo optimized articles for your website. You may be spending more time to prepare an article for publishing purpose. But after publishing if it does not listed in search results, the contents produced for the article may be not optimized for search engines. Here some tips are shared about preparing SEO Friendly Articles for your websites, blog publishing, press release submission etc.

Must fear the Google Algorithm Update

There can be many reasons for your article is not able to list in Google search results. Most of the time it may be connected with your website. Your website may not be optimized for search engines, or it may not have good Google page rank. For creating article seo friendly articles check if your website has good domain authority, page authority, trust value features. If not try to generate it.

If your website already good number of back links from different websites, you may get good google page rank, authority values and trust which can make your articles seo friendly articles. But the point links to your website should be supplied from some quality websites. Quality websites means websites with good trust value, page ranks, good number of organic traffic etc. And there can be harmful effects for your website you got plenty of pointing links from very low quality websites.

Google penguin algorithm update can find and understand that you have build back links from low quality websites, your website and punish for link spamming activities. Even I have used fear Google algorithm update as this paragraph subheading, there is no need to fear Google’s algorithm updates. Just understand why Google update algorithm. Since their main intention is to give high quality results in their websites, maintaining a high quality website is very important for getting search engine ranking.If this is implemented it can make your article seo friendly articles.

Fear Google Panda Update

Google uses their algorithm updates named panda to avoid low quality content publishing websites and blogs. Google panda is able to find low quality contents, copied contents from other published websites etc. And Google panda is currently working as a permanent filter which will avoid low quality content crawled by Google bots.

Tips for SEO Friendly Article Writing

Follow these simple tips before your start writing SEO articles for your websites and blogs. Don’t under estimate Google. Understand what are the main intentions behind Google’s algorithm updates. They have already mentioned in their webmaster central blog and webmaster tools videos that the wish to list high quality results for their search engine users. So try to maintain google quality in contents used in websites, blog articles. Prepared your SEO content in a manner that your users will definitely love it. Arrange the SEO contents in manner to easily read, follow and understand. Try to cover following tips connected with preparation of any seo article which make it seo friendly article.

Conduct Proper Keyword Research

Keyword research is an unavoidable part in SEO. Conducting effective keyword research and finalizing most potential keywords can help your published article list in different keyword matching, possible to list long tail keywords etc. While conducting keyword research don’t focus on a single keyword of key phrase. Try to find out related keywords suggested keywords from Google and most useful convertible keywords which tends to make seo friendly articles.

Research on Specific Topics

Before start writing a SEO optimized article, conduct a detailed research and grab maximum knowledge on the topic. Cover maximum depth to develop useful article content needed for users. Try to add maximum stuff inside your article content. Your article will get a continuous life if your content is made in lovable and acceptable way and it will come among seo friendly articles.

Usage of Keyword in Article Content

Your article can not be listed in Google for any focusing keyword if do not used the focusing keywords inside the article body content. But over usage of focusing keyword in content can also bring negative marks.So use the focusing keyword in your article within a limit then you can make your articles seo friendly articles.

Understand the Purpose of Article

Understanding the purpose of article is very important in content writing. Know what message the article needs to convene. Content optimization is an art in SEO. Preparing seo friendly articles has its high role in content optimization. Well optimized contents are capable generate tons of visits if it contains values. The article you prepared may be published on an informational website or blog posts or news page, so the sentences need to be easy-to-read. If the article is able to engage more audience in the published pages, the published page will get more trust values.

An article prepared in a authoritative and conversational tone and if it contain actual, useful and factual information, it may generate more responses. Such articles are very useful for blog posting and article posting. While creating seo friendly articles try to avoid repeating ideas and subjects in sentences over and over. A better way to check your article is to read the draft loudly. If you can read 2 -3 times naturally your understand the problems connected to your writing. Some other requirements needed for a SEO friendly articles are:

1) The “keyword” provided should be used as the title AND the topic/theme of the article. Assume that the reader most likely found this article by typing in the “keyword” or a variation of it into the search engine, thus the content of the article should satisfy the readers query and answer the questions (directly or indirectly) that he/she might be thinking.
2) Do not optimize the article for any particular keyword and avoid using the exact title in the body. Write naturally for the readers, not the search engines!
3) The article must have a strong introduction paragraph. This first paragraph should be the most important paragraph in the entire article. First paragraph is the place where all the assertions pertaining to the topic are introduced. It plays an important role in making seo friendly articles. A reader should be able to determine what the article is going to cover just by reading this.
4) Article should have a proper conclusion paragraph that sums everything up.
5) The article needs to have at least 1 bulleted or numbered list.
6) The article must have at least 4 subtitles relevant to the content that follows.
7) The article must be written mostly in first and second person narrative (with an active voice and present tense). The tone/style should be personal/conversational in order to build trust with the readers. I should be able to pick up some of your personality from reading your writing. Be creative with the topic and input some of your own thoughts/ideas – don’t submit generic content that’s already plastered all over the web.
8) Make sure that the article is informative, fun/easy to read, and flows naturally. Avoid lengthy sentences, or multiple sentences, that can be summed up with a single, concise one.
9) Keep paragraphs short (maximum 2-3 sentences per paragraph). Separate your ideas. It’s much easier to read this way.
10) Do not submit to me a re-write of an article that already exists on the web. The article must be unique AND original (include your own thoughts, personality, and ideas, don’t just write like a robot). It will adversely affect in making seo friendly articles. If I recognize the article as a rewrite of an existing article that I’ve read before, I will not accept it and you will receive a bad rating for not following clear instructions.
11) Use at least 3 or more sources when doing your research and *list the sources* used at the bottom.It will help in constructing seo friendly articles.
12) Go through this checklist again and double check to make sure you’ve followed 1-11 correctly. I recommend writing the article as if you are speaking to someone. Because this style will naturally interest and benefit the targeted readers. Please *double check* your article before submitting to make sure it’s unique and does not contain any grammar mistakes. I will not accept any article that is spun, contains grammar mistakes, lacks quality information, fails to follow *any* of the above guidelines, or is plagiarized/rewritten. If your articles are approved, but problems arise down the line, you will most likely be blocked from seeing any future projects. Failure to follow guidelines will result in wasted time for both of us. I look forward to reading your finished work. Thank You and Good Luck!

Brahmadas R I

2Apr, 2015

Develop Content Marketing Strategy for SEO with Values

The year of 2014 already taught many lessons of content marketing to the online marketers. Developing a content marketing strategy for SEO became an avoidable online marketing intent. Your content need to be produced with high quality value additions which your audience are also interested. So that the user can be impressed and engaged for any of his responses on your content and attain a value of significance. An useful research on your audience may be looking for or by what kind of stuff you can impress them and persuade the users to participate in some valuable responses. In general aspect, for the engaging your audience and tempting them to took part with some interactive responses need addition of certain level of values. Because for engaging audience, it need a thoughtful content which psychologically compels the users to stimulate some initiatives for further interactions and engagements. A value added content which fills the lag of communication risks and benefits plays well in content marketing.

A successful marketer or a business owner who has already achieved the benefits of content marketing strategy with good content investments based on value and on demand of audience knows better how the content marketing strategy works with SEO.

Check out the following points to consider when you plan a content marketing strategy

Identify what type of values can make your content greater
Check what your audience are looking for
Research what kind of contents can bring potential users to your content
Select the right publishing platforms relevant for your business

Every online marketers know the power of social media networking sites and its importance in band building. The marketers who have utilized the influence of best social media business networking sites have succeeded in building many huge hikes in their results.

Knowing the Recipes of Content Marketing Strategy

If anybody ask me about content marketing, I can say hundreds of possibilities, case studies, relevance of content publishing in online marketing especially in SEO etc. But if we discuss on the recipes needed for a content marketing strategy are production of impressive and quality contents which is suitable for your product and services. Just logically analyze what kind of content can be used purposefully for driving a good number of audience.

While you research on content marketing examples and its case studies, you may identify how a successful campaign works in bringing more and more audiences and interactions.

Improving interaction chances of your web page

The processes involved in search engines have much more evolved. Even less prior search engines started using device specific web crawlers, collecting and analyzing the device experience with websites. Prior to they were collecting the user experience data about various web pages. So there are great importance of enhancing the chances of user interaction as well device compatibility for your website pages. If the log files send a wrong data about your website page like it was not a good experience for handy devices, or touch screen mobile device to easy navigate on your website pages, may come back like a harmful boomerang against your website pages.

Usage of resources for Effective Content Marketing Strategy for SEO

Internet is miraculous and vast area of resources. Day by day the resources are increasing like any thing. effective usage of these resources can help you in planning, developing and implementing lot of content marketing efforts very effectively. It involves lot of research connecting with selecting right resources suitable for your content marketing, and proper experiments and knowledge in practice. Social media websites, free online publishing platforms, free blogging platforms, high quality article publishing websites, directories etc are top number resources for best content marketing strategy for seo.

10Sep, 2014

Online Marketing Tips for Small Business Start ups

Online Marketing Tips for small Business Start ups. This article helpful for new comers. Online marketing activities for any small business start up is only do it yourself process if you can effectively plan, process and carry out. Here are some useful tips connected with online marketing for small business start ups. Hope these simple steps can help you in bringing effective results for your business.

Online Marketing Tips for small Business Start ups

Website marketing

For getting online customers you may need a website. But it does not mean that it is necessary to have a heavy website. And it is also true that companies used heavy websites failed many times.

If you wish to run your start up simply without a paid website, you can opt for free blogs and used free blogging platforms like blog spot, word press etc. for creating you company profile. The website design and layouts can be made suitable for your business category. But the entire website, pages should be easily loading and user friendly.

Social Media Marketing

Create social media profile pages about your company organization. Use your company logo, use unique descriptions, and be active in posting, sharing, responding to responses. Social media platforms like Facebook, Twitter, Linkedin, Google plus, Pinterest etc. are highly influential among internet users. Millions of people spend hours in their social media profile pages. If you can make your company profile visible to them, it will help your business in improving popularity, promotion, business conversions.

SEO – Search Engine Optimization

SEO or Search Engine Optimization is not a new area in online marketing. It enable many leading companies in the world to attract and achieve thousands of online customers through search engines. So optimizing your company website for getting listed in search engines like Google, yahoo, Bing etc. can drive huge amount of internet audience to your website through search engines.

PPC – Pay Per Click Advertisements

PPC or pay per click advertising campaigns are most effective online marketing chance for new start ups. Because other forms of online marketing ways like social media and SEO needs more time and those are gradual process which needed many formal qualifications needed such as influence, trust, authority, etc.

Content Marketing

Content marketing is an effective online marketing door for companies which are looking to build up a brand image with their marketing processes. It includes utilization of blogging, promotional phases, sharing chances, additional add on for generation of interactions and responses.

16Aug, 2014

Meaning of Keyword search Volume

KEYWORD SEARCH VOLUME

The meaning of Keyword search volume is a number of searches coming in search engines for a particular keyword. Mostly the keyword search volume can be analyzed in a customized form connected with time span and location.

Time span based Keyword Search Volume

It is a keyword search volume or a number of searches for a keyword coming in search engines during a particular time span period.

Location based Keyword search volume

It is a possible number of searches coming in search engine for a particular keyword with in location. Most of the keyword tools provide results connected with time span period and location. For example, Google keyword planner provides results based on the number of searches coming in Google search engine in a particular location, region & country.

99% of keyword tools provide search volume based on its historical data, keyword search trends statistical comparison etc. A blind usage of these keyword tools does not guarantee any success result in Search engine optimization and search engine marketing.

Keyword research done by a marketer should be in a logical manner. The exact purpose of marketing campaigns may differ. By doing SEO for a website, you can select keywords which have a huge number of demand & search volume. In search engine marketing especially advertisement programs like Google Adwords also a big demanding keyword may be selected.

Selection of high volume keywords for your campaigns can bring more people to your page. Users may buy your product depending upon the conversion possibility. Because of the conversion possibility also differ from keyword to keyword.

Logical usage of keyword selection helps the marketers in understanding the business conversion possibility of a keyword. Instead of selecting high volume keywords which have fewer conversion chances, usage of long – tailed potential keywords are useful for a campaign planned for aiming business conversion.

Tips for identifying business value keywords

If you have spend more hours using many paid and free keyword tools and not able to find an adequate keyword which can be added to your potential keyword list, check this post about tips for identifying potential keywords.

16Aug, 2014

Tips For Identifying Potential Keywords

Keyword Research

Identification of potential keywords for your search engine optimization is very easy. Get some tips identifying potential keywords that could potentially drive traffic and sales. If you can logically use all of the keyword tools provided by various websites, it is very easy and helpful in bringing potential customers to your website.

Most of the keyword tools provides result for your keyword research. It is based on the historical data details connected with their data base records.

Normally there are many hypothetical meanings. If you consider a keyword “SEO Company in India” and check it Google keyword planner. Then you can find its search volume, demand, search trends etc in the results. If you check the volume of results available in Google cache data base, that showing just before search results in Google like About 1,24,00,000 results. It means Google is showing top 10 results identified from about 1,24,00,000 results available in their data base.

Even if you conduct a customized search for results of last one hour for the keyword “SEO Company in India”, you can find at least 50-100 results showing in Google. That are identified, crawled, cached and listed by Google related to the keyword “SEO Company in India”.

If you estimate the number of SEO companies in India which is looking for same keywords, and their practice of SERP checking, periodical report making of its supporting staff, cross checking of team leaders, project managers, company owners what will be the search volume.

Don’t forget that all these numbers of searches are coming in the number of search volume for that keyword found in the Google keyword planner.

So if you logically research, your findings of the keyword search volume using these keywords can never help you in a helpful manner.

Real Tips For Identifying Potential Keywords begins here

So how you can find few potential keywords easily. I can share some idea here. First use maximum keyword tools available in internet. Using tools such as Google keyword planner, SEM rush, rank pay, word stream etc can definitely help you. Prepare different spread sheet using these keywords. Compare the results of various customized keyword researches based on time, location etc.

Mark and identify keywords logically. Check the CPC cost value of keywords, (Google Adwords cost per click value – Bid value) if the cost value shows high, definitely there will be business conversion possibilities.

Then make a clear list of keywords. Copy each keyword and do a Google search. If Google adds are showing in the results. You can lock the searched keyword as useful one.

Secondly, if Google shows related keywords with their search results, you can identify similar keywords which are useful similarity like the keywords you have selected.

But double check that your client website project provides such services or sells same products and services.

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