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Google Search Console

Google search console – A complete guidegoogle search console

The Google search console is referred to as the discussion channel between you and the Google. The webmaster will have the permission to operate the Google search console and it is an integral part of SEO. This amazing free tool provided by Google supports lots of people to design and modify their SEO strategies easily. Today we are providing a complete guide to Google search console.

How to Connect Google search console with your website?

At first login to Google search console using your Google account. Then click on the add a property button. Here you can add the website name. (Note that you should give the full website address.) Click the Add button.

In the next page, you will see 7 methods to verify your website. In this 3 of them are pretty easy.

HTML File – Download the HTML file provided by Search console and upload it to your website.

CNAME or TXT record – Add a special CNAME or TXT record to your domain settings.

HTML Meta Tag Code – Simply paste a unique HTML tag to your webpage’s <head></head> section.

After completing this process you need to click on the Verify button. If you get a green tick mark then your site is verified.

Preferred Domain

You need to decide which domain address you prefer. That means you can use either www version of your website or non-www version. The chosen version will be shown in the search results.

What will happen if you don’t set a preferred domain?

Google takes www and non-www versions as separate references and it will reduce the power of your backlinks.

You can also add redirection code to the preferred domain so that only the preferred domain will be noticed by the user.

Target Country

Google helps the webmaster to know how their website is performing in the case of optimization. For this Google needs to know where is our targeted country. Google will have some assumptions using the information that you provided on the website. Like the server location, contact address, language used etc. If you give the exact information then Google can do the work easily.

You need to click on the International Targeting link in the Search Traffic menu seen on the left-hand side.  Click on the Country tab and check the Target users in the box. Then you should select which country you need to target from the drop-down. Click on the Save button to complete the procedure.

Linking Search Console With Google Analytics

google analytics

While using Google Analytics we would find that we will get very small information about the keywords. Usually, it may show as not provided. But when we link it with Google search console we will get the more clear picture.

In the Google Analytics dashboard click on the ADMIN section. From there click on the Property settings. You need to click on the Adjust Search Console button. Then in the new page click on the Add link. Select your website and check the box near to it. Then click on the save button. Now the Google search console and Google analytics are linked.

Now when you go through the Queries option in the Google Analytics you can see new keywords.

Adding Sitemap To Search Console

Submitting the sitemap will help the google to crawl your website easily. A sitemap Is an XML file which contains the pages of your website with their recent update dates. So whenever a change happened to a web page then this XML file also gets updated. Google bots visiting the sitemap could find the recently changed page and crawl that pages easily.

If you are using WordPress to manage your website then you can add Yoast SEO plugin to quickly generate the sitemap. In the left-hand side section of your WordPress dashboard, you can see the General settings tab for the Yoast Plugin. And click on that tab you can see the heading XML sitemaps. There you need to click on the toggle bar to ON the sitemap. Save the changes.

At any case, if you type your websitename/sitemap.xml you can see your sitemap file. If there is no sitemap then you need to add one.

In the crawl, section select the link Sitemaps to submit the sitemap. You need to add the URL in which sitemap is visible. Click on the ADD/TEST SITEMAP button to add the sitemap.

If you are aware of the old google search console then it is time to investigate the new  Google search console. Try the new search console and comment your experience here!!!

Beena
SEO
Video Marketing Tips

Video Marketing Tips for Local Business

The local video marketing tips and strategies mainly concentrate on the local audience. This type of marketing helps your brand to reach the local people and will get the relevant leads for your business.

We must understand the power of images and videos. If you didn’t use videos for marketing try to start it as soon as possible. Because right now your competitors are far away in video marketing!

I would like to share some statistics regarding this.

  • 88% of people spend time on a website where there are videos available.
  • People will try to do a call to action after watching a video.
  • The local audience will purchase the products from an e-commerce site after watching a related video.
  • Watching video will help the people to memorize various things especially the brand names.
  • 50% people will watch videos before purchasing certain things from a shop or store.

So it is evident that we must focus on video marketing. This can be used for any type of business. Whether it is small scale or large scale we can use the videos to market the product or services.

We have 2 options to promote videos. One way is using the Organic or SEO based video promotion. Or we can use the paid Ads. Let us discuss these in detail.

Local Video Marketing Tips

Here I am talking basically about the YouTube. I saw so many businesses adding videos to their YouTube channel and how they do it is really wrong. They are unaware that If we do some researches we can earn a better position in the YouTube. It is comparatively easy to generate more traffic than ranking on the first page of Google. Our aim is to produce more views for our video.  Here I am listing some of the tips to upload the videos with proper planning. Lets start reading video marketing tips.

  1. Keyword Research

keyword research - video marketing tips

The main part of video marketing tips is to find out the best keywords. You need to take more time for the keyword research. One of the best ways to identify the keywords is to use the YouTube suggestions. You need to know what is the video is about. And then use the smallest keyword unit to search. And attach each alphabet as the starting of next word and collect as many as possible keywords.

These keywords are trending in the YouTube right now. You can also other methods like Google trends or Google keyword planner to get the more phrases.

  1. Low Competition Keywords

If you are just starting your youtube channel then it is better to focus on low competition keywords. And if you could work better than the videos will start to visible in low competition keywords. Gradually it will provide you with an authority for your youtube channel. You need to check the search volume also. Search volume with a lower level of competition is the best keyword to target.

  1. Title, Description & Tags

Add the targeting keyword in the title, description, and tags. One of the best practice for local video marketing is to add your geographic location (place name) to the targeting keyword. This will help you to list your videos in local searches. The targeting keywords will help people to find your video easily.

  1. Subtitles

You can add the subtitles to your video. So it will help a large volume of people to watch and understand. There are people with hearing disabilities and they can also understand the video easily.

Also Read : How to Make Online Business Effective and Wise

  1. Paid Ads For Local Videos

We can use the service of Google Ads for doing paid video ads. It will be displayed on youtube as well as the Google display network. And when the Ads appeared on these networks it will spread easily.

The video ads are paid according to the following criteria. The viewer must watch the ads for 30secs or they should engage with the video (call to action).

The people love to watch the videos with some information. Some engaging posts like educational videos or DIY videos are best for promoting. We can give guidance for solving certain common life issues or we can extend help to people.

First, we need to make such an engaging video. Then we need to link our youtube account with google ads. Then we need to run true view in-stream & search ads.

After that, we will create a remarketing list of people who watched or viewed our video. Then again doing some remarketing campaigns with image or video ads on Youtube or GDN.

Types Of Videos 

For local video marketing, you need to choose your desired video type to apply the above video marketing tips. You may have different intention while making a video. So it should be promoted according to its use.

About Us Videos

These type of videos are used for brand promotion. We can give a clear information about our brand and our product or services. These videos are added to the youtube for trust building purpose. The ideal time limit will be around 2 minutes. And there you can also create the meet the team videos. This video is to introduce your team behind the brand.

Explainer Videos

We can create explainer videos for our products or services. The audience will ready to engage with your videos if you are using explainer videos. You can also use product demo videos for attracting your customers.

Behind The Scenes

People are always curious. They will find happiness when they discover something new. And when we give them a chance to discover the behind the scenes videos people will love to watch it. If you are working on a movie you could easily make a behind the scene videos.

Testimonials

You could add real client testimonials for more brand awareness. You can get more trust from your visitors and your customers. Let your customer tell the things as their own. It will register a good impression for you.

Creating videos are not just a big deal. We are capable of using the smartphones and we have a decent mobile camera too. So get ready to shot yourself and upload the wonderful videos to YouTube for your brand. I hope this video marketing tips would help you to turn your business success.

Beena

How To Add Location Extensions In Adwords?

Adwords is a powerful tool provided by Google to market our products and services easily. In the recent time, Google starts to update their various products with new advancements. Here we are sharing some important information related to How To Add Location Extensions In Adwords.

What is Location Extensions in Adwords?

Location Extensions in Adwords

The location extensions used in Google Adwords help the businesses to include their location along with their Google Ads. Today we will help you to understand the need for location extensions and the best ways to use them.

Why Location Extensions Important In Google Adwords?

The location extensions in Adwords help you to get in touch with your potential customers locally. The SERP rankings according to the local search traffic will give you the benefits. Most of the people who are searching the internet using Google for a particular product or service or a business can easily locate you. And the Google AdWords with location extension will have a clickable phone number which will be seen on the mobile devices. So the location extensions in Adwords will attract the local customers easily.

How To Add Google Adwords Location Extensions?

Adding location extensions to Google ads is really easy. We need to create it at the campaign level. We can add the location using the Google places account or by creating a new list. If you are syncing the Google places account then it will contain all the information about your business.

After adding the location extensions you will get the data about specific extensions. You can use various map icons and business images for your location extensions. If you are using clickable elements for your location extensions and it must match your branding and landing page experiences.

Your campaign settings will help you to identify the potential customers easily. Here the reports will also help you to test various favicons and business images according to the campaign.

The need of Google Adwords Location Extensions

In the updated Google Adwords platform we can see various campaign types. If your ad has a chance to shown in local search queries, then the use of location extensions will help you to reach more customers. This will support your local online marketing efforts.

We can check how each campaign can do better by using location extensions.

AdWords Location Extensions & Mobile Campaigns

adwords Mobile Campaigns

The mobile campaigns will have a click to call action, which helps the potential customer to connect you with an ease. In this way, most of the companies got a good return on investment. The mobile campaigns are providing good results when we compare with desktop ads.

AdWords Location Extensions & Content Network Campaigns

The content network ads can show location extension information which can be monitored easily with the help of reports.

AdWords Location Extensions & Campaigns For Multiple Addresses

If you are planning to advertise for a chain of stores then you need to map the campaign strategy. So here you need to identify the local traffic and the returns that you wish to get back. The priority here will be given to ROI, geography, the budget for AdWords etc.

In each campaign, you can add up to 4 locations. And if you are adding 4 different locations then you should take care of each location that must match all the keyword targets set up in the campaign. If you are adding 4 locations then you should also describe the offers or products in your ad copy as well as keyword lists which helps Google to serve the Ads to a relevant location easily.

Here each place has its own specialty and the product set or service you provide for them may differ in some cases. For an example, if you are focusing on a remote area, then the high price tags may not work. And if you are focusing on any cities then they may accept some high price tags. So preparing campaigns will also need to do a little homework regarding the geographical location and the people’s mindset which will help you to get better results. You could also activate the messaging section in which you can respond to each query easily. This will improve the return on investment that you expect from Google Adwords.

If you are enabling location extensions in a large and complicated campaign setting, then you should take an extra care and work volume. But most of the cases the local search volume always give better results for your work. That’s why enabling Google Adwords location extension is the best way to tackle the local search.

Beena