Healthcare industry is evolving day by day and is also making a huge fame in the market. It is challenging for the people to stay on par with the changes in healthcare industry and online advertising. It has seen latest industry insights from trusted sources to emphasize the tools. The trends that will give a new definition to the healthcare industry. These trends will talk about various ways to promote the healthcare industry. Moreover, how digital healthcare marketing is giving a great experience. It will reducing the hassles experienced by the people.
Moreover, this covers how digital healthcare marketing is helping pharmaceutical and medical professionals to stabilize the health of companies. They enforce the predictions into practices, digital healthcare marketing is helping healthcare industry to turn the opportunities into strategies and business. Here are a few healthcare trends that you need to take a look over to how these trends of changing the phase of healthcare business.
As per the research conducted by GSW worldwide, it was found that over 1/3rd of customers will look into web for answers to their health queries. So a huge number of customers are waiting for the valuable information. It will be uploaded on the web on health products and brands. Many people ignore to look over the online ads on healthcare industry. The companies are creating interesting content to grab the attention of audience to click on the ads.
Few of the brands that have gained a huge name in the market have gained many customers to their business by creating compelling content. It giving advices on health by experts and share the experiences of patients who have taken the treatment in clinics. They are allowing the patients to connect with other patients who are suffering from the same disease in an online community. The main motto of crafting content is to answer the queries of the patients and follow in their personal journey.
Mobile technology is creating waves in the healthcare industry by letting the people to take their health into their hands. But as per the survey conducted by American Marketing Association, it was found that many people are using mobile. They track their fitness levels, check the heart rate from time to time, check weight and other signs. If they notice anything abnormal changes in the body they get treated immediately. However, it is crucial for every healthcare industry to come up with more mobile applications to engage with the customers. It gain their trust and improve the momentum of their business. Undeniably, mobile will become a common platform for the patient and healthcare provides down the line.
In fact, these mobile devices are helping doctors to receive the reports of patients through application. They diagnose health issues and recommend the right treatment for their symptoms. Doctors can offer referrals to the best doctors who can treat the disease with which the patient is suffering. They put the patient into quick treatment to save their life. The patients are able to get the doctor advice at their fingertips.
Mobile is the best way for the patients to search for the close by medical stores or hospitals. The healthcare marketers can target the ads based on location to get more patients to their clinics from the locality. This mobile technology is letting the marketers to target their content to the potential audience in the locality. They send the offers directly to their mobile phones. The researched conducted by GSW Worldwide found that around 62% of people will share the information about local deals with the friends. The 57% of people will click on local ads. From this, it is evident that most of the customers are looking the local ads. They considered to be the valuable marketing tactic for the healthcare industry.
Earlier, marketers used to take a lot of time to create a single ad. But in the era of instant advertising the ads are unprepared. The spur ads are gaining huge prominence with the progressing of social media. Moreover, the spur ads have become a huge success for the businesses. The brads are creating live events and are gaining the live responses of the potential audience. This is giving an opportunity for the businesses to connect with the customer and grab the opportunities immediately. These quick responses are given by the customers, they shared and retweeted in record numbers.
This is helping the brand to strengthen their image in market while saving big amount that they spend on media. You can easily create instant ads. All you need to do is to post interesting and concise content to touch the pulse of the audience. You need to have a talented marketing team who can craft the ads spontaneously.
Social media and digital healthcare marketing go hand in hand. Because both these totally focus on personal matters. The customers are giving their voice on social media Platform. They are using this platform to share their feedback on the healthcare products and brands. As per the report given by EconomicVoice.com, brands are using the social media platform to connect with customers. They engage them on their account for longer period. They posting compelling content about their products and are creating buzz about the brands. The main aim of interacting with the patients on social media is to gain the trust of patients. They drive them towards their brand. Social media is bridging a personal connection between brand and customers. Undoubtedly, social media is standing top of the digital healthcare marketing trend.
Customers believe in the online reviews posted by the customers who have already undergone treatment near a physician or a specialist. Moreover, leaving online reviews have increased to 68% from the year 2013 to 2014. The study as per conducted by SearchEngineLand.com and posted on MedNet.com. A new survey that is conducted by Software Advice and posted on FiercePracticeManagement.com. It found that over 44% of patients is willing to take appointment of the doctors having good online reviews. This clearly indicates that online reviews are having greater impact on gaining new patients. This would increase in the coming years.
In addition to taking the referrals of their friends or acquaintances. They are also viewing the online reviews about a particular physician. These reviews will boost the fame and credibility of the physician. Moreover at the same time these reviews get high visibility on search engines. Thus letting the other prospective patients to step into your clinic. To get more online reviews, here are a few tips you need to follow.
• Create a business page on Google+ and present accurate information about your practice
• Validate the page and encourage your patients to leave reviews on that page
• Request your patients to post reviews through various channels, i.e. through emails, social media, direct email or word of mouth.
Many brands are making use of in-market test because to strengthen their brand and reputation. But they identifying the loopholes and pushing their marketing efforts down the drain. But these people form focus groups to test various products and gather feedback from the customers. The companies who have taken the feedback of customers and improved products. It have seen rise in the conversation rates over the other companies and who results were stagnant. But in the coming years, the decision would shift from executives’ hands to customer hands.
The best way to promote the healthcare products is through videos. These are engaging and imprints about your brand in the minds of the audience. Undeniably, the content that is posted by the brands will be lengthy and time-consuming to go through. So, the brands are cutting short the messages and putting them in online videos. They try to let the customers assimilate the concepts easily. With the increase in the usage of mobiles, the popularity of online videos is also on the rise.
The survey conducted by comScore data, it was found that progression of mobile technology. It has made around 60% of U.S digital media to spend their time on Smartphone and tablets. To make the digital content user-friendly and easy to read and digest. The marketers are promoting the content in the video format to the customers to watch them on move. In fact, many marketers are following the online video creation trend with the upliftment of mobile technology.
Though, healthcare industry keeps on changing, but the brands are also staying on par with the latest trends. With the above mentioned trends, the healthcare brands can create solid and powerful marketing strategies. They improve the financial health of their business in the years to come.
As we all know, Social media is an internet based software, in which we can communicate with each other, exchanging new ideas, professional information, personal photos, and current affairs etc. These days it’s a common marketing advice to improve your business through social media marketing. Nowadays everyone is depending on social media for communication. It becomes a part of our life. Social media is an important factor for industry to improve their business. They can post their products details through this platform, Earlier, the businessmen had only one option to reach the customers, that is traditional media like the newsletter, radio, tv etc. This media is very time-consuming and the output also very low.
1. create a strategical marketing plan after evaluating 
customer likes and dislikes.
For every action you take on social media, there will be an immediate reaction from the user, such as likes, share, new post etc. You should be aware of all the type of customers and their likes and dislikes. If you plan your marketing strategies according to their wish, no doubt you will achieve the desired goal.
2. post regularly.
Regular post on social media will maintain your site’s interaction. There should be an interesting content in your post to attract your product. More than 50 % of people use social media like facebook, twitter. So they are expecting a new post every day.
3. promote your product with seasonal offers, discounts, and coupons.
If you are planning to promote a certain product. What will you do first? You will announce some discounts and offers. Apart from this, if you have a sound financial background you can do lucky draw coupons, shopping vouchers etc. You should update all these changes in social media with images and videos.
4. social media contest
social media contest is one of the main element to improve your product market. You can choose the contest type according to the type of product you want to market.
Different social media platforms for marketing
Social meida has the power to change the level of your business. Social media is one of the greatest innovations of the technology. We can, not only communicate with others but also market our product directly to those we want to reach. Now I will explain different platforms we use for marketing in social media.
Without doubt, we can say that facebook is one of the main platforms for marketing your product. Primarily, you have to post your product photos, product details to those who want to buy this product. You should update the changes which arise in product and also should aim accurate customers when you post the products details. When you get more like and share for your product, product value will automatically improve. The next step is target oriented marketing, if we put a target on your post, 30 likes and 5 shares in a week and you are achieving the target within a week. Therefore, you have to give more attention to your post to increase the interaction in your post.
In this, we can start with a tweet. That is any conversation with the world with a simple tweet that will reach a number of people. Like that, a company can tweet about their products details within 140 characters. If your tweet will get viral, number of people share your post and retweet your content, you will get more followers. We can have an article about our product that can be posted on twitter with relevant hashtags.
LinkedIn is number one professional networking site and also an essential part of your online marketing, especially for business to companies. It is very easy and free to create a company page where current customers, potential entrepreneurs, and other friends can follow your update and share them with their followers. You have to invest time and efforts to create an attraction for your prospective customers. It’s all about career development, professional connections, industry discussions and other types of business-related activities. Linkedin is not like other social media marketing platforms.
We use Instagram for sharing photos and images. When it comes to business,we have to take more care about your product that we want to market. The product’s image should be clear and nice looking, familiar to the audience, and with nice content. Share your image with valuable hashtags. If we put an attractive image with a nice quote. The customers will stick on the image and of course next minute they share it with others .
#Youtube
Youtube is the second largest search engine, owned by google. when it comes to search engine optimization, mostly videos are likely to come up first, when it compared to other websites. So sharing video in youtube is more effective than other source and it’s a free process. You want a youtube page for your brand, make it attractive and colorful background. Give a logo for your page. It will help to recognize. Presentation of the video should be interesting. Within the first 3 minutes, make it attractive and clear to the viewer about your product or service. Do accurate SEO for your video, it will uplift your position in search engines .
Pinterest is a type of marketing, in which we can market a service or product by using visual effects. Mainly it focuses on marketing crafts,cooking etc.If you have a good plan on your Pinterest activities will help you to reach the desired position. Users find your product or business by using keywords in your board titles.You should select a category for each board, so that the users can find it easily and Pinterest also recommend your board as well.Use keywords in your description, Its should be short, relevant and clear. If so the users will pin your tweet. The text in the pin description will be the tweeting text.Share your pins and boards on the other social media channels.
These are the main platform which we use for marketing business. Many other platforms also there which are yelp,tumbler etc.
