Storyboards are not a new concept. In fact, they are used for decades to help visually plan out movies. However, storyboards also used to help marketers tell brand stories, in order to reach their marketing goals. Today, courtesy of SEO Zooms, here’s how to use this extremely helpful and dynamic tool to bolster your marketing success, as well.
The main benefits of a storyboard in marketing
The main benefit of a storyboard is that, it allows you to view how your product or service is perceived from many perspectives, in particular, your customers’ perspective.
How to create a storyboard
Designing a storyboard is not as complicated as it seems. In fact, all you need to do is follow the sequence of steps to get this down pat.
Know what you want to achieve
Whether it’s to inform, educate, or persuade. Then you must go into this with a certain goal in mind. As this will make it easier to direct your efforts accordingly.
Don’t be set on just one idea
Your first plan will seldom be the most successful one. That is why you should have a few plans of action in mind to increase your likelihood of success. Therefore, try to be conceptually open-minded before you go into thinking of a plan and creating a storyboard. As they do require quite a bit of thought and research at each stage of the process.
Start the creative process
Your storyboard comprises of a series of scenes and a description of the scenes. It helps to put the story together so that it makes sense at the end of the day.
What is the vibe of your marketing video?
Knowing how you want your video to be portrayed to the public give you a better idea. And also as to what your angle should be and what props and outfits to use to bring your marketing video across in the correct light.
If you don’t want to produce your own videos, which can be costly and time-consuming. Then you can use a cheaper alternative, such as royalty-free videos that you can purchase online. That makes guarantee access to high-quality videos that should fall well within your budget.
Decide what your timeline will be
In the world of marketing, you must keep your marketing message as short and as sweet as possible. Because you have to go into detail to make your message understandable. Don’t forget to end off with a memorable Call To Action in addition to highlighting those scenes you absolutely want to stand out.
Review your work
The final step in the process would be to review your work to ensure your storyboard makes sense in the way you want it to. Don’t forget to encourage input from the team to spot any weak areas you may not have noticed yourself as the project’s visionary.
A thorough review of your work should be part of any project management strategy. Part of the professional appeal of working in a team on a project is the opportunity to learn and improve. Be sure to incorporate a review process with your team at the conclusion of your storyboarding projects.
Storyboards are indeed an efficient way of trying out your marketing ideas before implementing them to avoid wasting time and resources on do-overs that could end up being costly if you don’t get your marketing video spot-on the first time around.
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