Web Content Optimization in SEO


Content optimization in seo


The process of making pages on your website more attractive to search engines and users are called optimization. Content Optimization in SEO is the process of improving the quality and relevancy of your web page by working on your content, broken links, title tags, meta tags and image alt tags etc. When these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results.

In early days of search engine optimization, SEO experts used to manipulate the crawl rate by manually practicing link building. Mainly by techniques of directory submission, article submission and paid and reciprocal link building. Technically, its effect was compelling search engine robots to crawl the URL/website pages. But now, website that practice manual back-link building, were punished by Google. So the way of SEO campaign with manual link building is of no more relevance.

How to Optimize Contents for Search Engines

Basically, SEO is about playing around with your content to make it attractive to search engines. One way of doing this is by selecting the right keyword that people would be most likely to enter into a search engine while looking for your content. Make it a point to use that keyword throughout what you write. So when Google indexes your website, it detects the keywords you have used and how you have used them, and ranks your content on that basis. This ranking is what determines if your content shows up on the first page or on the 20th page.

What is a Quality SEO Content ?

When you are learning to optimize contents on your page, it is vital to pin down exactly what constitutes high quality content. This is a daunting task, but Google has provided a wonderful outline of what they see as indicators of quality content.

quality guidelines for content optimization

Tips for Keyword Optimized Content

Here is a highlight on how keywords should be placed in an optimized content throughout an article. Some of the things to keep in mind when incorporating keywords is to include it in:

  • The title of your content.
  • The page URL
  • The first sentence of your first paragraph
  • At least one heading within the content
  • The page meta description
  • The alternate text field of any images you’ve included


Content marketing the King of SEO and is a leading trend. Using unique and quality content in web pages will give more preference in ranking by search engines. User friendly and readable content placed with important anchor text and some images is all what readers are looking for.

If you have any doubts about content optimization in SEO or wish to get a consultation on the matter, just call me 9020807078.