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Monthly ArchiveJanuary 2023

Essential Ecommerce Marketing Strategies


Essential Ecommerce Marketing Strategies

Electronic commerce, or e-commerce is the phrase used to describe the buying and selling of goods and services through the internet. Ecommerce’s origins may be found in the early days of the internet, when forerunners in the industry started experimenting with different methods to exploit the cutting-edge technology to facilitate online transactions.

An Ecommerce website allows companies or individuals to sell goods and services online. Customers can browse products, examine product information, add items to shopping carts, and complete transactions on ecommerce websites, which often include a number of features.

The features of an e-commerce website can vary depending on the particular requirements of the business, but the majority of them include the same fundamental elements. Ecommerce websites can be B2B or B2C and range in size from tiny enterprises with a few products to huge businesses with a broad selection of products.

Increasing conversions and sales can be achieved by optimizing your Ecommerce landing pages.

Here are some Ecommerce Marketing Strategies for improving your landing pages:

  • First ensure that your headlines are intriguing and unambiguous. Your headlines should express the major benefit of your product or service clearly and succinctly.
  • Second, use only the best videos and photographs. High-quality pictures and videos can assist draw in customers and help them comprehend your goods and services. Use eye-catching, pertinent, and high-quality graphics and videos.
  • Make sure the information about your product is precise, clear, and thorough. This can assist customers in understanding their purchases and making wise decisions.
  • In addition, make your call to action (CTA) clear and visible. Your call-to-action should be clearly visible and simple to grasp, and it should be placed prominently on the page. Encourage visitors to take action by using phrases like “Buy Now” or “Call Today”
  • Customer reviews and testimonials are examples of social proof that can assist establish credibility with website visitors. Visitors can feel more confident in their choice if you provide client testimonials and reviews on your landing pages.
  • Make sure your landing pages are mobile-friendly while optimizing for mobile. Your landing pages must load quickly and look great across a variety of screen sizes and resolutions because more and more people are accessing the internet via mobile devices.
  • Consider testing and iterating your landing page in order to improve performance. You won’t receive the best version of your landing page right soon. To find out which modifications result in greater conversions, try A/B testing various aspects such as headlines, graphics, or CTAs. Then, examine the results to find out which changes worked.

Common Mistakes on Twitter to Avoid

Twitter mistakes to avoid

Twitter is a powerful social media marketing tool and is relatively easy to use. Some Twitter mistakes are more serious than others, such as spamming your timeline or following too many people, which means some are worse than others.  In this blog post, we’ll go over five of the most common Twitter mistakes businesses might make so you can avoid them in 2023. 

Top 5 Twitter mistakes to clear of!

  1. Tweeting with a mention at the start

People are notified that you referenced them when you use their username in a tweet. If they respond, the conversation is launched on a Twitter thread. So simple and good. However, if you begin your tweet with a username, it becomes more challenging. Additionally, rather than showing up in the main Twitter feed when you view your profile, the tweet will only show up in the Tweets & Replies section. Therefore, be sure to start a tweet with material that offers value to your followers or something they could find curious rather than just mentioning a Twitter profile.

Tweeting with a mention at the start
  1. Using too many hashtags

One of the On Twitter, a hashtag is produced by adding the # symbol before a word or phrase. Twitter to categorize that message, improving discoverability for individuals looking for tweets about a specific topic. Twitter advises using no more than two to avoid confusing readers. Make sure not to hashtag a term that is not relevant to what you are posting or is not likely to be searched for.

Twitter mistakes to avoid
  1. Tweeting excessively

One of the serious mistake to avoid that tweeting too much. To think that everyone is interested by your words is far too simplistic. Even when people have chosen to follow you, it doesn’t necessarily mean they want your tweets to dominate their feeds. It’s excessive to tweet more than a few times per day. It can also be a problem if you have been tweeting a lot because you have used more characters than allowed.

Twitter mistakes to avoid

Why is twitter so toxic?

It’s excessive to tweet more than a few times per day. It can also be a problem if you have been tweeting a lot because you have used more characters than allowed.

  1. Following too many people.

You’ve hit a follow ratio limit. You can try again once your account has more followers, or you can unfollow a few accounts to follow new ones. Your account is locked or limited. Following too many people is one of the Twitter mistakes to avoid. Your timeline will get tedious if you follow too many people, and you risk missing tweets that you might have loved and must have considered relevant. That is not a good way to use social media.

5) Twitter Bot usage

Twitter permits the use of bots. These bots can perform a variety of tasks automatically, including tweeting on your behalf. You could be attract to set up an automated message to welcome new followers. Do not continuously send out automated tweets on other people’s timelines. Instead, personalize and individualize your tweets to the benefit of both you and your followers.


Now that you’re aware of the common mistakes on Twitter that you must avoid, you can go about improving your tweets. With all of these mistakes out of the way, you’ll quickly create a great Twitter reputation, which means more people will follow you, and you’ll gain respect within your communities.

What is SEO competitor analysis

Importance of SEO Competitor Analysis for Better Ranking

SEO competitor analysis is the process of analyzing your competitors’ SEO tactics in order to rank higher on search engine results pages. It helps you understand the strategies and tactics your competitors are using. You need to find out if those strategies work for your website. If yes, incorporate them into your website and turn on the green signal.

When you plan to promote a website using a particular keyword, the first step you should take is competitor analysis. This will help you identify which site is currently ranked for this particular keyword and how competitive the keyword is. You can also identify areas where you can improve your SEO efforts and potentially outrank your competitors.

Here are a few specific ways in which competitor analysis can benefit your SEO efforts:

  1. Identify keywords: You can have a better idea of the keywords your competitors are targeting and how they are using them.  This can help you identify new keywords to target in your own SEO efforts.

  2. Understand your competitors’ strengths and weaknesses: You can identify their strengths and weaknesses, and use this information to your advantage. For example, if a competitor has a lot of high-quality inbound links, you may want to focus on building your own link-building efforts.

  3. Find opportunities for content creation: You can identify gaps in the market and create content that fills those gaps. This will give you an opportunity to rank for keywords that your competitors are not targeting.

SEO Competitor Analysis by tools

A lot of online tools are available for conducting competitor analysis. Using those tools you can identify your competitor’s potential. Analysis of competing websites, their influence, traffic sources, keywords, and size of web presence, will make you fit to conduct a well-planned SEO campaign.

Overall, competitor analysis is an important part of SEO because it helps you understand the landscape in which you are competing.  Besides, it helps you identify areas where you can improve your own efforts to rank higher in search engines.

SEOzooms provides competitor analysis services for our client websites before starting a search engine optimization process. For conducting an authorized SEO competition analysis, contact us at 0091- 9020807078.