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Yearly Archive2022

Off Page SEO – Social Bookmarking

Off Page SEO

Off Page SEO Activities

We know that, to improve rankings we do certain activities outside the website we perform off page SEO activities – Social Bookmarking, sharing link in twitter, LinkedIn etc. One of the off page activity we do is the Bookmarking project. Bookmarking increase traffic, this also have a direct effect on ranking. When our blog appear Off Page SEO Activities – social bookmarking site, the people will follow the link to our page. For example, When we add a blog post in WordPress and by adding bookmark to blogger, we can create a new blog in blogger.

Off Page SEO – Social Bookmarking

Social Bookmarking

BLOGGER

Open the blog, if the addons are present, keep the cursor in the URL column, then click on Control + Shift + S. We can see the share icons. Click on ‘More’.

A new window opens. Select the ‘Blogger’ option. And our blog will be added to the bookmarking site.

Now we can create a blog with a catching title, contents, description, image and after the optimization, publish the blog. The published post can be verified in the search console. Copy the blog URL in the URL inspection column and verify. You can check the search console verification from the following blog post.

The published blog can also be shared to our twitter and LinkedIn account in order to improve the traffic. The followers from the accounts will click on the link shared and thus increase our views and site visit of the blog.

To share the blog post to twitter, open the blog and click on the share button and then select twitter. Our link will be shared to twitter. Add some hashtag for better traffic and then click on ‘tweet’ option. Our post will be shred to twitter.

Similarly, we can share the blog post to LinkedIn. And then our blogpost link will reach to different people on social medias. Thus Off Page SEO Activities like bookmarking, sharing link will help us reach more into the people and get noticed.

WORDPRESS

Similarly we can do the bookmarking in WordPress also. Open the WordPress blog and copy the URL. Click on ctrl + Shift + S. Select the more option and search for WordPress. Select the WordPress. Paste the URL of the blog and click on ‘press this’. In the next window select the ‘save as draft’ option. And close the window. Open the WordPress administrative blog. Select the draft and open the blog. Now we can see the bookmarking of our WordPress blog.

Here we can add the contents, description, images and after the optimization we can publish and share the blog. And finally we can verify it in search console.

Importance of Website Analysis in SEO

Website Analysis gives us a complete site analysis report that will help to create better SEO strategies and as a result improve search engine visibility. This also helps us to keep as a record of analysis of the website when an enquiry comes. This is the importance of website analysis in SEO.

website analysis

SEO results are slow process. If it is a competitive keyword the chance of ranking is slow.

Google visibility is one of the most important factor when coming to website analysis. How many URLs are visible or available when we analyses our website is termed as Google Visibility. This is checked using the format:

Site: (enter the website address) for example site:moz.com shows the Google visibility of the site.

Higher Google visibility results in better search results.

google visibility

Tools used for Website Analysis

There are different tools used for website analysis such as MOZ, Woorank, Page Speed Insight, Alexa by Amazon etc.

Page Authority

Page authority is a score developed by MOZ that predicts how well a page will rank on search engines.

Domain Authority

Domain authority is also a score developed by MOZ that helps to achieve page rank.

page authority

Alexa is a popular traffic ranking site. It shows the Bounce rate, Daily page views per visitor, Daily time on site.

Bounce Rate: Percentage of visits to the site that consist of a single page view.

Daily Page views per Visitor: Estimated daily unique page views per visitor on the site.

Daily Time on Site: Estimated daily time on site (mm:ss) per visitor to the site.

GTMetix is a tool used for website performance and testing. This can be used for the analysis of Page speed score, Yslow Score, Page Load Time, Total Page Size, Requests.

Google recently updated page speed for mobile and desktop. This can be analyzed using Page Speed Insight. It helps to measure the load time of the webpages on desktop and mobile.

Woorank is a free chrome extension that can be used for the analysis of a webpage and make the necessary optimization. Woorkank gives the complete analysis of the page where the errors and also the areas where the improvements are required and as well as the passed areas in which the optimization is done perfectly.

Woorank can be added as an extension from chrome web store. Woorank is a simple scoring system that access our on-site SEO. Using Woorank we can analyze the on-page such as contents, indexing, Mobile friendliness, structural data, security, performance, accessibility, technologies, branding and domain. Also analyze the off-page areas such as backlinks, traffic, google analytics, local, social profiles. Thus after making the improvements in the required area and changing the error, we can make our website looks perfect. Thus, the importance of website analysis in SEO makes us aware about our websites daily activities and always keep an up-to-date review of the site.

WordPress Optimization Using Yoast Plugin

Yoast Plugin For WordPress Optimization
Yoast SEO Plugin

Yoast SEO Plugin is a Widely used WordPress tool to optimize WordPress websites and posts. Because of its easiness to utilise, around 50 lack of regular updates is happening through Yoast Plugin. WordPress optimization is now painless and well ordered because of Yoast SEO. This plugin suggests a wide range of indicators to make WordPress Optimization effortless.

Yoast SEO Indicators for WordPress Optimization

Yoast SEO Indicators

Yoast SEO Indicators are helping tools that analyse our content and provide suggestions to improve optimization.

  • If the indicator is green, the page is optimized.
  • If the indicator is dark, SEO Plugin is not on in that page.
  • If the indicatoris red, The page is not optimized.
  • If the indicator is yellow or orange, the page needs improvement
  • If the indicator showing blue colour, the page is not crawlable.
Yoast general tab

In order to improve on-page optimization, add meta description and page title. With the help of this snippet preview(brief extraction of web result including URL, title, mrtadescription etc.), we can make sure everything is added. Slug should include keyphrease of the content. Keep in mind to write the best keyphrase that is suitable for the content and title. otherwise, yoast indicatiors will not become green!

Yoast SEO Analysis
Yoast SEO Analysis

Yoast SEO plugin activated post shows these icons:

  • SEO title width: SEO title width should be medium.
  • Keyphrase length: It should be a medium length.
  • Keyphrase in slug: Keyphrase should appear in the URL(slug) also.
  • Text length: Length of the content needs to be a minimum of 300 words.
  • Keyphrase in subheading: Keyphrase should appear in the subheading also.
  • Previously used keyphrase: Do not use previously used keyphrase.
  • Keyphrase in introduction: Keyphrase should be added in thed introduction paragraph
  • Meta description length: It is the short description of the content. It should be under 1024 pixel.
  • Keyphrase in meta description: Keyphrase should be added in meta description.
  • Keyphrase density: Content needs to have a minimum of 4 focusing key words.
  • Internal links: Needs to have internal links to boost Page ranking. Internal links are links from one page to another but the same domain.
  • Outbound links: Outbound links are links from one website to another to boost crawlability. A content needs to have outbound links.
  • Image alt attributes: Images needs to be described(alt texting).

After completing optimization, savedraft and then publish the post.

Yoast Seo plugin is the best and time saving optimization tool for WordPress sites and posts. With the help of this tool we can get higher rank and traffic for our sites. All we need is just follow the steps and turn the red indicators to green by clearing the mistakes.