What is Social Media Marketing?
Social Media marketing, as the name indicates is the process of marketing your products and services through social networking websites. It’s about attracting people to your database and let your potential outreach the target populace. The basic concept is to make your company a household name so people trust you and keen to have a long lasting relationship with you.
Why is it important?
- Two-third of frequent web users on a regular basis use social media websites like Facebook, twitter, orkut etc.
- Social Media websites are among the most visited websites.
- Three times growth than other internet usage.
- People control the media unlike traditionally controlled by powerful editors and publishers.
Why companies use social media?
More than the conventional communicating mediums like television and radio, people spend more time on social media so it’s better to showcase and market products there.
It’s represents the new face of marketing. According to Facebook, more than 5 billion interactions happen a minute and over a billion links are shared every week which includes pictures, videos etc which without a second though makes it the ideal playground for e-marketing.
How does it work?
Facebook is great platform for business of its diversified groups. Facebook consists of 45 million groups, so all you need to do is to identify the appropriate groups for business and join. The following are the few methods of marketing on Facebook.
Video and Content Marketing: Better content will yield better results. Currently marketing through videos are much more effective because once the uploaded video becomes viral its being viewed and shared by millions on Facebook groups which eventually increases the chances of better business prospects.
Targeting: Targeting consumers through Facebook should be executed with excellent planning and after proper research. Promoting special offers may work well on Facebook and it may bring fortune to the business if targeted at the right audience.