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    29Sep, 2022
    Effective Link-Building Strategies

    What is Link Building?

    Marketing and SEO professionals employ effective link building strategies to get other websites to link back to their own. Link building improves your search results. Any SEO strategy should include backlinks, but they are not a simple process that can be achieved by setting something up once and forgetting about it. Backlinks may expire, turn harmful, or simply lose some of their importance over time. Hence it is important to explore new ways to improve your search ranking in order to find new opportunities for backlinks.

    Link building is still a powerful strategy for increasing brand recognition and Google search rankings. When creating a strategy, it’s essential to realize that link building takes time.

    Effective Link-Building Strategies

    Link Building
    • Competitors backlinks

    You can be sure that competitor backlinks will have high-quality backlinks for SEO because they are virtually always on websites related to your niche. This will improve your link profile and raise your level of visibility in general.

    • Broken link-building tactics

    Finding backlinks to 404 pages on other websites, contacting those websites, and requesting to replace the 404 links with one pointing to a related page on your website is the practice of “broken link building.” On a website, look for a relevant broken link. Replace the broken resource with a functioning one and request that concerned authority to link to your functioning resource instead.

    • Participate in social media.

    By being engaged on social media, you may improve engagement very quickly. As a result, more visitors will be exposed to your website and brand, increasing the likelihood that they will share your best articles with their target audience. Your link profile will be improved, and your total visibility will rise.

    • Guest blogging

    Guest writing will increase your credibility and expose your brand to new audiences, but it’s also a terrific SEO tactic if you can integrate a link to your website into the text. Despite specifically stating it, the majority of websites accept guest posts.

    • Make connections with the same industry experts.

    Participating with others in your industry, whether through networking, events, or social media, can help expose your website and content to more people who may link back to you.

    • Use of infographics

    Simply posting content to relevant locations, such as infographic directories and video-sharing websites, will help you build some links. Infographics consistently increase organic traffic to your site and generate high-quality links.

    You can check out more blogs in seozooms.

    8Apr, 2022
    Off Page SEO – Social Bookmarking

    Off Page SEO

    Off Page SEO Activities

    We know that, to improve rankings we do certain activities outside the website we perform off page SEO activities – Social Bookmarking, sharing link in twitter, LinkedIn etc. One of the off page activity we do is the Bookmarking project. Bookmarking increase traffic, this also have a direct effect on ranking. When our blog appear Off Page SEO Activities – social bookmarking site, the people will follow the link to our page. For example, When we add a blog post in WordPress and by adding bookmark to blogger, we can create a new blog in blogger.

    Off Page SEO – Social Bookmarking

    Social Bookmarking

    BLOGGER

    Open the blog, if the addons are present, keep the cursor in the URL column, then click on Control + Shift + S. We can see the share icons. Click on ‘More’.

    A new window opens. Select the ‘Blogger’ option. And our blog will be added to the bookmarking site.

    Now we can create a blog with a catching title, contents, description, image and after the optimization, publish the blog. The published post can be verified in the search console. Copy the blog URL in the URL inspection column and verify. You can check the search console verification from the following blog post.

    The published blog can also be shared to our twitter and LinkedIn account in order to improve the traffic. The followers from the accounts will click on the link shared and thus increase our views and site visit of the blog.

    To share the blog post to twitter, open the blog and click on the share button and then select twitter. Our link will be shared to twitter. Add some hashtag for better traffic and then click on ‘tweet’ option. Our post will be shred to twitter.

    Similarly, we can share the blog post to LinkedIn. And then our blogpost link will reach to different people on social medias. Thus Off Page SEO Activities like bookmarking, sharing link will help us reach more into the people and get noticed.

    WORDPRESS

    Similarly we can do the bookmarking in WordPress also. Open the WordPress blog and copy the URL. Click on ctrl + Shift + S. Select the more option and search for WordPress. Select the WordPress. Paste the URL of the blog and click on ‘press this’. In the next window select the ‘save as draft’ option. And close the window. Open the WordPress administrative blog. Select the draft and open the blog. Now we can see the bookmarking of our WordPress blog.

    Here we can add the contents, description, images and after the optimization we can publish and share the blog. And finally we can verify it in search console.