SEO means making changes to your website or webpage so that it shows up higher in Google (or other search engines) when people search for something. It’s about helping Google understand your site and making it easier for people to find you online. As a simple example, if you run a bakery in Kochi and someone searches for “best chocolate cake in Kochi”, SEO helps your bakery website appear near the top of the results instead of being hidden on page 5. Basic SEO helps you get found. Advanced technical SEO makes sure your website is fast, safe, structured, and easy for search engines to understand.
Steps involved in Technical SEO practises
Make Sure Google Can Crawl Your Site: Google sends “bots” to read your website, like a librarian scanning through books. Crawling process is done by Google bots/ robots/spider. Crawl budget is like a shopping list: Google only has limited time to “shop” your site. If you have too many useless pages, it may miss the important ones.
Canonical tags are like choosing the main edition of a book when you have multiple copies — you guide Google to the right version. In SEO they play a big role in telling search engines what your page is about. They act like labels or signboards that guide both Google and your readers. Some of the important tags used in SEO are:
Title Tag (Most Important)
Appears as the blue clickable link in Google search results.
Tells both Google and users what your page is about.
Example: Instead of “Home,” a title tag like “Best Homemade Chocolate Cakes in Kochi | Sweet Treats Bakery” is more descriptive.
Meta Description Tag
Shows up below the title in search results.
Doesn’t directly affect ranking, but influences clicks.
Example: “Order fresh chocolate cakes in Kochi. Same-day delivery available.”
Header Tags (H1, H2, H3…)
Organize content into sections (like chapters in a book).
H1 = main heading, H2/H3 = subheadings.
Help search engines understand your content structure.
Alt Tags (Image Alt Text)
Text descriptions for images.
Helps Google “see” images and improves image search ranking.
Important for accessibility too.
Meta Robots Tag
Tells search engines whether to index a page or follow its links.
Example: noindex, nofollow means “don’t show this page in search results and don’t follow its links.”
Anchor Tag
An anchor tag is the HTML code used to create a clickable link on a webpage.
Helps Search Engines Understand Links: The words you use as anchor text tell Google what the linked page is about. Example: “best chocolate cake recipes” (good anchor) vs. “click here” (not helpful).
Passes Link Equity (PageRank): When one page links to another, it shares some of its authority and Internal links (within your site) help search engines find and rank your pages.
Improves User Experience: Guides readers to related or useful content and it makes navigation smooth, like signboards in a mall.
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