What is Search Engine Marketing?
Search engine marketing (SEM), a digital marketing strategy used to increase the visibility of a website on search engine results pages. It is an effective strategy for increasing the online growth of a business. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). It is also marketing is a part of digital marketing. Simply we can say SEM is a paid ads on search engine results pages (SERPs). SEM is a process of creating paid advertising campaigns that appear in the search engine. Advertisers pay to target keywords. keywords based on their potential customer's search terms. When someone performs a search in a search engine, Advertisers target search engine keywords so their ads appear in the search results. Advertisers try to drive potential customers to their websites to generate revenue. The main advantage of SEM is, Advertisers can promote their products or services to people as they search for them. Then advertisers can track their success control their budget, and grow their revenue. You can run SEM ads through popular search engine channels as Google Adwords, Bing Ads, interest Ads and more.
Benefits of Search Engine Marketing
SEOZOOM - an Expert Search Engine Marketing Company in Kochi
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