Movie Marketing Campaign
To make a blockbuster movie is not an easy task even if all the crew members put a lot of effort in it.It is not sure that it will come out like a huge success.It ultimately need marketing in a good sense.Marketing a movie is the most important part of promotion so that we get more audience.It include press meeting,film promotion, advertising,conducting interviews with people co ordinated with it like actors and directors.Media marketing campaign involves typess of media like television, radio or any other online platforms.
Responsibility of a marketer:
It is the duty of a marketer to convince the audience that the movie is a "must-see" film.Their duty is to conduct campaign to
bring audience attention maximum.Marketing campaigns are conducted to get audience attention in several ways like television, advertising, social
media etc.Marketing campaign includes:
- Promotion: It is sometimes called press junket.It usually includes press meeting,advertising, franchising and conduct interviews with people associates with it.
- Distribution: It's done by a company or an individual responsible for marketing.It includes advertising and release of the film to make profit as much asa possible.
- Advertising: It is another part of promotion which includes campaigns, media works and conducting interviews with people involved in it.
- Pricing:
Major steps in a film marketing campaign
Film marketing is actually a difficult process after all other works.The marketing should be done carefully so that it is way that catches the audience.- Target the audience.
- Positioning
- Marketable Elements
- Release Pattern
